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Cosmetics market in Vietnam
Table of ContentsCOSMETICS MARKET IN VIETNAM
Table of Contents
01 Overview02Cosmetics market size APAC 2015-2020
03Market value of cosmetics industry in Vietnam 2016-2018
04Share of beauty product sales in Vietnam June 2018-June 2019, by channel
05Annual revenue of skincare products in Vietnam 2013-2018
06Export value of cosmetics in Vietnam to APAC 2018, by country
07Import value of cosmetics in Vietnam from APAC 2018, by country
08Import value of cosmetics in Vietnam 2018, by category
02 Retail and brands10Health and beauty specialist retailer market size in ASEAN 2018, by country
11Health and beauty specialist retailer market size forecast in ASEAN 2022, by country
12Main shopping channels for beauty products in Vietnam 2020
13Most used beauty brands of female consumers in Vietnam 2020
Table of Contents
03 Leading products15Most popular skin care items of female consumers in Vietnam 2020
16Most popular beauty items of female consumers in Vietnam 2018-2020
17Number of new buyers of skincare products in Vietnam June 2018-June 2019, by category
04 Consumer behavior19Distribution of skin types among females in Vietnam 2019
20Skin care concerns among females in Vietnam 2019, by type
21Frequency of face washing among females in Vietnam 2019
22Factors for using cleansers among females in Vietnam 2019
23Main reasons for buying beauty products in Vietnam 2020
24Frequency of using skincare products in Vietnam 2020
25Monthly spending on skincare cosmetics in Vietnam 2020
26Make-up frequency of female consumers in Vietnam 2020
27Monthly spending on make-up cosmetics in Vietnam 2020
Table of Contents
05 Online shopping29Frequency of purchasing cosmetics online in Vietnam 2020
30Main devices used to purchase cosmetics online in Vietnam 2019
31Most popular websites for purchasing beauty products in Vietnam 2019
32Most popular social commerce sites to buy cosmetics in Vietnam 2019
33Monthly online spending on cosmetics in Vietnam 2019
34Main reasons for buying beauty products online in Vietnam 2020
35Main reasons against buying beauty products online in Vietnam 2020
OverviewCOSMETICS MARKET IN VIETNAM
Overview
Mar
ket s
ize
in b
illion
U.S
. dol
lars
2015 2016 2017 2018 2019* 2020*0
20
40
60
80
100
120
140
98.5104.64
111.95
120.66127.19 126.86
Note(s): APAC; 2015 to 2017Further information regarding this statistic can be found on page 37.Source(s): Knowledge Sourcing Intelligence; ID 5505472
Size of the cosmetics market in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)Cosmetics market size APAC 2015-2020
Overview
Mar
ket v
alue
in b
illion
U.S
. dol
lars
2016 2018*0.0
0.5
1.0
1.5
2.0
2.5
1.78
2.35
Note(s): Vietnam; 2016 to 2018Further information regarding this statistic can be found on page 38.Source(s): Website (veas.com.vn); Mintel; ID 10224243
Market value of the cosmetics industry in Vietnam in 2016 and 2018 (in billion U.S. dollars)Market value of cosmetics industry in Vietnam 2016-2018
Overview
Beauty stores 21%
Online 19%
General trade 19%
Street shops 18%
Wet market 8%
Ministores 4%
Supermarket 9% Others 2%
Note(s):June 2018 to June 2019Further information regarding this statistic can be found on page 39.Source(s): VnExpress; Kantar; ID 10879724
Share of beauty product sales in Vietnam from June 2018 to June 2019, by channelShare of beauty product sales in Vietnam June 2018-June 2019, by channel
Overview
Rev
enue
in tr
illion
Vie
tnam
ese
dong
2013 2014 2015 2016 2017 20180
1
2
3
4
5
6
7
8
9
4.2
4.9
5.7
6.5
7.5
8.3
Note(s): Vietnam; 2013 to 2018Further information regarding this statistic can be found on page 40.Source(s): Website (babuki.vn); Euromonitor; ID 10224065
Annual revenue of skincare products in Vietnam from 2013 to 2018 (in trillion Vietnamese dong)Annual revenue of skincare products in Vietnam 2013-2018
Overview
0 20 40 60 80 100 120 140
Japan
India
Malaysia
Myanmar
Philippines
Rep. of Korea
Thailand
China
Singapore
Cambodia
Lao People's Dem. Rep.
China, Hong Kong SAR
Australia
Sri Lanka
Pakistan
120.36
75.39
20
15.4
11.85
11.27
9.25
7.61
6.73
6.53
5.47
2.91
1.75
1.59
0.97
Export value in million U.S. dollars
Note(s): Vietnam; 2018Further information regarding this statistic can be found on page 41.Source(s): UN Comtrade; ID 10166886
Export value of cosmetic products in Vietnam to Asia Pacific countries in 2018, by country (in million U.S. dollars)Export value of cosmetics in Vietnam to APAC 2018, by country
Overview
0 50 100 150 200 250 300
Singapore
Thailand
China
Rep. of Korea
Indonesia
Malaysia
India
China, Hong Kong SAR
Australia
Philippines
Pakistan
New Zealand
Myanmar
278.67
116.45
61.74
50.81
49.14
8.85
6.17
5.38
4.24
1.11
0.32
0.19
0.03
Import value in million U.S. dollars
Note(s): Vietnam; 2018Further information regarding this statistic can be found on page 42.Source(s): UN Comtrade; ID 10166987
Import value of cosmetic products in Vietnam from Asia Pacific countries in 2018, by country (in million U.S. dollars)Import value of cosmetics in Vietnam from APAC 2018, by country
Overview
0 50 100 150 200 250 300 350 400 450 500
Odoriferous substances and mixtures
Cosmetic, beauty, make-up, skin care preparations
Hair preparations
Perfumes and toilet waters
Oral and dental hygiene preparations
Essential oils
440.51
151.95
100.3
35.3
31.53
17.04
Import value in million U.S. dollars
Note(s): Vietnam; 2018Further information regarding this statistic can be found on page 43.Source(s): UN Comtrade; ID 10167058
Import value of cosmetic products in Vietnam in 2018, by category (in million U.S. dollars)Import value of cosmetics in Vietnam 2018, by category
Retail and brandsCOSMETICS MARKET IN VIETNAM
Retail and brands
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000
Vietnam
Malaysia
Thailand
Indonesia
Philippines
Singapore
Cambodia
Laos
9,665.3
5,768.9
5,170.4
5,064.3
4,876
1,639
585.9
85.8
Market size in million U.S. dollars
Note(s): Asia; 2018Further information regarding this statistic can be found on page 44.Source(s): Website (vietnamnet.vn); Euromonitor; ID 101736210
Market size of health and beauty specialist retailers in the ASEAN region in 2018, by country (in million U.S. dollars)Health and beauty specialist retailer market size in ASEAN 2018, by country
Retail and brands
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Vietnam
Philippines
Malaysia
Indonesia
Thailand
Singapore
Cambodia
Laos
16,785.5
9,198.4
8,271.3
7,919.8
6,438
1,974.3
932.6
137.8
Market size in million U.S. dollars
Note(s): Asia; 2018Further information regarding this statistic can be found on page 45.Source(s): Website (vietnamnet.vn); Euromonitor; ID 101737711
Forecasted market size of health and beauty specialist retailers in the ASEAN region in 2022, by country (in million U.S. dollars)Health and beauty specialist retailer market size forecast in ASEAN 2022, by country
Retail and brands
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Department stores
Brand stores
Online websites
Supermarkets
Cosmetic shops
Overseas
Facebook shops
Showrooms
From friends
Drug stores, beauty stores
Nearby local shops
Convenience stores
41%
39%
38%
38%
36%
24%
23%
15%
14%
13%
9%
9%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 46.Source(s): Q&Me; ID 111501212
Main purchase channels for cosmetics among female consumers in Vietnam as of January 2020Main shopping channels for beauty products in Vietnam 2020
Retail and brands
0% 10% 20% 30% 40% 50% 60%
Nivea
Pond's
The Face Shop
Innisfree
Acnes
L'oreal Paris
Hada Labo
Maybelline
Vichy
3CE
Rohto
Laneige
Shiseido
Ohui
MAC
55%
51%
37%
37%
33%
32%
30%
30%
27%
26%
25%
23%
22%
20%
20%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 47.Source(s): Q&Me; ID 98887013
Most popular beauty brands used among female consumers in Vietnam as of January 2020Most used beauty brands of female consumers in Vietnam 2020
Leading productsCOSMETICS MARKET IN VIETNAM
Leading products
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facial cleanser
Sunscreen
Facial mask
Facial moisturiser
Facial oil or serum
Eye cream
Others
89%
75%
66%
63%
56%
49%
31%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 48.Source(s): Q&Me; ID 101717815
Most popular skin care items owned by female consumers in Vietnam as of January 2020Most popular skin care items of female consumers in Vietnam 2020
Leading products
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Lipsticks
Eyebrows
Mascara
Foundation
Blush
Makeup base
Face powder
Concealer
Eye shadow
Cushion foundation*
Lip gloss
Eyeliner
BB/CC/DD cream
Lip liner*
Jan '20 Jan '19 Jan' 18
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 49.Source(s): Q&Me; ID 101713516
Most popular make-up items owned by female consumers in Vietnam from 2018 to 2020Most popular beauty items of female consumers in Vietnam 2018-2020
Leading products
0 10 20 30 40 50 60
Cleansing water
Sheet masks
Serum
Cleansing oils
54
32
11
6
Number of new buyers in thousands
Note(s): Vietnam; June 2018 to June 2019Further information regarding this statistic can be found on page 50.Source(s): Kantar; VnExpress; ID 108796617
Number of new buyers of skin care products in Vietnam from June 2018 to June 2019, by category (in 1,000s)Number of new buyers of skincare products in Vietnam June 2018-June 2019, by category
Consumer behaviorCOSMETICS MARKET IN VIETNAM
Consumer behavior
0% 5% 10% 15% 20% 25% 30% 35% 40%
Combination skin
Oily skin
Normal skin
Dry skin
Sensitive skin
35%
28%
20%
8%
8%
Share of respondents
Note(s): Vietnam; April 2019; 16-44 years; 532 respondents; among females from Hanoi and Ho Chi Minh CityFurther information regarding this statistic can be found on page 51.Source(s): Q&Me; ID 100197619
Distribution of skin types among females in Vietnam in 2019Distribution of skin types among females in Vietnam 2019
Consumer behavior
0% 10% 20% 30% 40% 50% 60%
Acne
Large pores
Dark under eye circles
Acne scars
Anti-ageing
Oily skin
Dark spots
Wrinkles
Freckles
Dry skin
53%
53%
44%
43%
39%
37%
35%
34%
30%
24%
Share of respondents
Note(s): Vietnam; 2019; 16-44 years; 531 respondents; among females from Hanoi and Ho Chi Minh CityFurther information regarding this statistic can be found on page 52.Source(s): Q&Me; ID 100198820
Skin care concerns among females in Vietnam in 2019, by typeSkin care concerns among females in Vietnam 2019, by type
Consumer behavior
0% 10% 20% 30% 40% 50% 60%
Twice a day
Once a day
Three times a day
More than three times a day
Less than once a day
54%
17%
17%
11%
2%
Share of respondents
Note(s): Vietnam; 2019; 16-44 years; 531 respondents; among females from Hanoi and Ho Chi Minh CityFurther information regarding this statistic can be found on page 53.Source(s): Q&Me; ID 100204821
Frequency of face washing among females in Vietnam in 2019Frequency of face washing among females in Vietnam 2019
Consumer behavior
0% 10% 20% 30% 40% 50% 60% 70%
Cleans off dirt
Acne prevention
Natural ingredients
Acceptable price
I like the feeling of my skin after using the product
Good availability
Good fragrance
My skin does not get stiff
59%
35%
30%
30%
25%
22%
19%
17%
Share of respondents
Note(s): Vietnam; 2019; 16-44 years; 532 respondents; respondents who answered that they are cleanser usersFurther information regarding this statistic can be found on page 54.Source(s): Q&Me; ID 100202022
Main reasons for using cleansers among females in Vietnam in 2019Factors for using cleansers among females in Vietnam 2019
Consumer behavior
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
Country of origin
Ingredients
Does not damage skin
Effect
Price
Product reviews
Brand
Scent
Friends' recommendations
Promotions
Store staff recommendations
KOL recommendations
Advertisement
Design
Volume
49%
44%
42%
36%
35%
32%
25%
11%
7%
5%
2%
2%
1%
1%
1%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 55.Source(s): Q&Me; ID 111501523
Main factors for buying cosmetics among female consumers in Vietnam as of January 2020Main reasons for buying beauty products in Vietnam 2020
Consumer behavior
Shar
e of
resp
onde
nts
Everyday Four to six times a week Two to three times a week
Once a week Less than once a week Special occasions only I do not use skincare products
0%
10%
20%
30%
40%
50%
60%
53%
8%
14%
5% 4% 4%
12%
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 56.Source(s): Q&Me; ID 98886024
Frequency of using skincare products among female respondents in Vietnam as of January 2020Frequency of using skincare products in Vietnam 2020
Consumer behavior
0% 5% 10% 15% 20% 25%
Under 50,000 VND
50,001 to 100,000 VND
100,001 to 200,000 VND
200,001 to 300,000 VND
300,001 to 500,000 VND
500,001 to 700,000 VND
700,001 to one million VND
More than one million VND
8%
11%
16%
21%
17%
11%
9%
7%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 57.Source(s): Q&Me; ID 98883125
Monthly spending on skincare cosmetics among female consumers in Vietnam as of January 2020Monthly spending on skincare cosmetics in Vietnam 2020
Consumer behavior
Shar
e of
resp
onde
nts
Everyday Four to six times a week Two to three times a week
Once a week Less than once a week Special occasions only I do not wear make-up0%
5%
10%
15%
20%
25%
30%
35%
28%
10%11%
4%3%
32%
13%
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 58.Source(s): Q&Me; ID 98883526
Frequency of wearing make-up among female consumers in Vietnam as of January 2020Make-up frequency of female consumers in Vietnam 2020
Consumer behavior
0% 5% 10% 15% 20% 25%
Under 50,000 VND
50,001 to 100,000 VND
100,001 to 200,000 VND
200,001 to 300,000 VND
300,001 to 500,000 VND
500,001 to 700,000 VND
700,001 to one million VND
More than one million VND
9%
10%
15%
18%
20%
11%
9%
7%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 59.Source(s): Q&Me; ID 98792427
Monthly spending on make-up cosmetics among female consumers in Vietnam as of January 2020Monthly spending on make-up cosmetics in Vietnam 2020
Online shoppingCOSMETICS MARKET IN VIETNAM
Online shopping
0% 5% 10% 15% 20% 25% 30%
Several times a week
Once a week
Once every two to three weeks
Once a month
Once every two to three months
Once every six months
Less than once every six months
5%
8%
21%
19%
26%
7%
13%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers who buy cosmetics onlineFurther information regarding this statistic can be found on page 60.Source(s): Q&Me; ID 111496329
Frequency of online cosmetic shopping among female consumers in Vietnam as of January 2020Frequency of purchasing cosmetics online in Vietnam 2020
Online shopping
0% 10% 20% 30% 40% 50% 60% 70% 80%
Smartphone (app)
Home PC
Smartphone (browser)
Office PC
Tablet device (browser)
Tablet device (app)
67%
55%
55%
44%
9%
9%
Share of respondents
Note(s): Vietnam; January 2019; 16 years and older; 243 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 61.Source(s): Q&Me; ID 111497230
Favorite devices used for online cosmetics shopping among female consumers in Vietnam as of January 2019Main devices used to purchase cosmetics online in Vietnam 2019
Online shopping
0% 2% 4% 6% 8% 10% 12% 14%
Shopee
Tiki
Lazada
Sendo
Innisfree
13%
12%
7%
5%
3%
Share of respondents
Note(s): Vietnam; December 2019; 18-39 years; 535 respondents; among online shoppersFurther information regarding this statistic can be found on page 62.Source(s): Q&Me; ID 101712131
Most popular e-commerce websites for purchasing beauty care products among Vietnamese in 2019Most popular websites for purchasing beauty products in Vietnam 2019
Online shopping
Facebook 93%
Instagram 5%Zalo 2%
Note(s): Vietnam; January 2019; 16 years and older; 176 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 63.Source(s): Q&Me; ID 111497432
Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019Most popular social commerce sites to buy cosmetics in Vietnam 2019
Online shopping
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Less than 100,000 VND
100,001 to 300,000 VND
300,001 to 500,000 VND
500,001 to 700,000 VND
700,001 to 1,000,000 VND
1,000,001 to 2,000,000 VND
2,000,001 to 3,000,000 VND
3,000,001 VND and more
I do not know
19%
44%
16%
9%
3%
0%
0%
1%
7%
Share of respondents
Note(s): Vietnam; January 2019; 16 years and older; 243 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 64.Source(s): Q&Me; ID 111504533
Monthly online spending on cosmetics among female consumers in Vietnam as of January 2019Monthly online spending on cosmetics in Vietnam 2019
Online shopping
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Convenience
Better choice of products
No time to buy in stores
Good price
Good promotions
Free delivery
Product is not available in stores
Good product reviews
I enjoy shopping online
Good delivery options
Quick delivery
Used to buy products from this site
Faster payment (as my information is kept)
Membership programs
Product exclusivity
41%
38%
32%
32%
29%
28%
28%
25%
22%
21%
19%
16%
15%
11%
10%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 65.Source(s): Q&Me; ID 111502034
Main factors for buying cosmetics online among female consumers in Vietnam as of January 2020Main reasons for buying beauty products online in Vietnam 2020
Online shopping
0% 10% 20% 30% 40% 50% 60%
Concerns on quality
Concerned that products might be ...
Bad/Untrustworthy information
I like to touch and try the products
Cannot see the product in person
Lack of consultancy
Difficult to return something if it is faulty or ...
Do not want to wait for the delivery
I usually buy these types of products
Concerns on the delivery cost
Concerns on the long delivery time
Concerns on the pricing
Worried about the security of my financial ...
Bad customer support
Lack of attractive promotions
56%
51%
31%
26%
25%
17%
17%
14%
11%
10%
6%
5%
4%
3%
2%
Share of respondents
Note(s): Vietnam; January 2020; 16 years and older; 458 respondents; among female consumers nationwideFurther information regarding this statistic can be found on page 66.Source(s): Q&Me; ID 111503435
Main factors for not buying cosmetics online among female consumers in Vietnam as of January 2020Main reasons against buying beauty products online in Vietnam 2020
ReferencesCOSMETICS MARKET IN VIETNAM
References37
Source and methodology informationSource(s) Knowledge Sourcing Intelligence
Conducted by Knowledge Sourcing Intelligence
Survey period 2015 to 2017
Region(s) APAC
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Knowledge Sourcing Intelligence
Publication date May 2019
Original source knowledge-sourcing.com
Website URL visit the website
Notes: * Forecast.
Back to statistic
Description
In 2018, the size of the cosmetics market in Asia Pacific amounted to approximately 120 billion U.S. dollars. This figure was forecasted to reach around 129 billion U.S. dollars by 2020. Globally, Asia Pacific made up the largest share of the cosmetic market, accounting for around 41 percent worldwide in 2019 . Within the region, China, Japan, and South Korea were the leading markets for beauty and cosmetics, with Vietnam catching up rapidly. Cosmetics consumption in Asia Pacific There are several factors that have led to the rising cosmetics market in the Asia Pacific region, such as the growing middle class in countries like China, Indonesia, and Vietnam, as well as the increasing awareness for health, wellness and beauty. In 2017, skin care and hair care made up the largest shares in the market revenue of cosmetics in the Asia Pacific region. Foundation and lip products were the leading types of color cosmetics in Asia in 2017 . Beauty products were bought at an equally high rate in both online and offline stores. However, increasing digitalization and popularity of e-commerce has facilitated the launch of numerous new brands. Spotlight on Korean beauty In the last few years, Korean beauty, also called K-beauty, has become very popular worldwide thanks to the focus on functionality rather than brand awareness. A survey on K-Beauty revealed that Asian consumers liked K-Beauty products due to their positive effects and quality of products .
Size of the cosmetics market in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)Cosmetics market size APAC 2015-2020
References38
Source and methodology informationSource(s) Website (veas.com.vn); Mintel
Conducted by Website (veas.com.vn); Mintel
Survey period 2016 to 2018
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Website (veas.com.vn)
Publication date April 2019
Original source veas.com.vn
Website URL visit the website
Notes: * Predicted.
Back to statistic
Description
The statistic shows the market value of the cosmetics industry in Vietnam in 2016 and 2018. For 2018, the market value was predicted at approximately 2.35 billion U.S. dollars. In 2016, this figure was at 1.78 billion U.S. dollars.
Market value of the cosmetics industry in Vietnam in 2016 and 2018 (in billion U.S. dollars)Market value of cosmetics industry in Vietnam 2016-2018
References39
Source and methodology informationSource(s) VnExpress; Kantar
Conducted by Kantar
Survey period June 2018 to June 2019
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by VnExpress
Publication date December 2019
Original source vnexpress.net
Website URL visit the website
Notes: n.a.
Back to statistic
Description
As of June 2019, beauty stores accounted for the highest share in sales value with 21 percent, among other channels such as online, supermarkets and street shops. During that period, there have been about 54 thousand new buyers of cleansing water in Vietnam.
Share of beauty product sales in Vietnam from June 2018 to June 2019, by channelShare of beauty product sales in Vietnam June 2018-June 2019, by channel
References40
Source and methodology informationSource(s) Website (babuki.vn); Euromonitor
Conducted by Website (babuki.vn); Euromonitor
Survey period 2013 to 2018
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Website (babuki.vn)
Publication date May 2019
Original source babuki.vn
Website URL visit the website
Notes: One thousand Vietnamese dong equals 0.043 U.S dollars and 0.038 euros (as of July 2019).
Back to statistic
Description
The statistic shows the annual revenue of skincare products in Vietnam from 2013 to 2018. In 2018, the revenue amounted to approximately 8.3 trillion Vietnamese dong (VND), indicating an inrease from 7.5 trillion VND in 2017.
Annual revenue of skincare products in Vietnam from 2013 to 2018 (in trillion Vietnamese dong)Annual revenue of skincare products in Vietnam 2013-2018
References41
Source and methodology informationSource(s) UN Comtrade
Conducted by UN Comtrade
Survey period 2018
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by UN Comtrade
Publication date April 2020
Original source comtrade.un.org
Website URL visit the website
Notes: Cosmetics refer to the following HS codes : 3301 (oils), 3302 (odoriferous substances and mixtures), 3303 (perfumes and toilet waters), 3304 (cosmetic, beauty, make-up, skin care preparations), 3305 (hair preparations), 3306 (oral and dental hygiene preparations) and 3307 (toiletries, shaving and ba [...] For more information visit our Website
Back to statistic
Description
The statistic shows the export value of cosmetic products between Vietnam and selected Asia Pacific countries in 2018, broken down by country. In that year, the export value of cosmetic products from Vietnam to Japan amounted to approximately 120.36 million U.S. dollars.
Export value of cosmetic products in Vietnam to Asia Pacific countries in 2018, by country (in million U.S. dollars)Export value of cosmetics in Vietnam to APAC 2018, by country
References42
Source and methodology informationSource(s) UN Comtrade
Conducted by UN Comtrade
Survey period 2018
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by UN Comtrade
Publication date April 2020
Original source comtrade.un.org
Website URL visit the website
Notes: Cosmetics refer to the following HS codes : 3301 (oils), 3302 (odoriferous substances and mixtures), 3303 (perfumes and toilet waters), 3304 (cosmetic, beauty, make-up, skin care preparations), 3305 (hair preparations), 3306 (oral and dental hygiene preparations) and 3307 (toiletries, shaving and ba [...] For more information visit our Website
Back to statistic
Description
The statistic shows the import value of cosmetic products in Vietnam from Asia Pacific countries in 2018, broken down by country. In that year, the import value of cosmetic products of Vietnam from Singapore amounted to approximately 278.67 million U.S. dollars.
Import value of cosmetic products in Vietnam from Asia Pacific countries in 2018, by country (in million U.S. dollars)Import value of cosmetics in Vietnam from APAC 2018, by country
References43
Source and methodology informationSource(s) UN Comtrade
Conducted by UN Comtrade
Survey period 2018
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by UN Comtrade
Publication date April 2020
Original source comtrade.un.org
Website URL visit the website
Notes: Figures have been rounded. The source does not provide a date of publication. The date used here is the access date.
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Description
The statistic shows the import value of cosmetic products in Vietnam in 2018, broken down by category. In that year, the import value for odoriferous substances and mixtures amounted to approximately 440.51 million U.S. dollars.
Import value of cosmetic products in Vietnam in 2018, by category (in million U.S. dollars)Import value of cosmetics in Vietnam 2018, by category
References44
Source and methodology informationSource(s) Website (vietnamnet.vn); Euromonitor
Conducted by Euromonitor
Survey period 2018
Region(s) Asia
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Website (vietnamnet.vn)
Publication date March 2019
Original source vietnamnet.vn
Website URL visit the website
Notes: n.a.
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Description
The statistic shows the market size of health and beauty specialist retailers in the ASEAN region in 2018, broken down by country. In that year, the health and beauty market size of specialist retailers in Vietnam amounted to approximately 9.7 billion U.S. dollars.
Market size of health and beauty specialist retailers in the ASEAN region in 2018, by country (in million U.S. dollars)Health and beauty specialist retailer market size in ASEAN 2018, by country
References45
Source and methodology informationSource(s) Website (vietnamnet.vn); Euromonitor
Conducted by Euromonitor
Survey period 2018
Region(s) Asia
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Website (vietnamnet.vn)
Publication date March 2019
Original source vietnamnet.vn
Website URL visit the website
Notes: n.a.
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Description
The statistic shows the forecasted market size of health and beauty specialist retailers in the ASEAN region in 2022, broken down by country. For 2022, the the health and beauty market size of specialist retailers in Vietnam was forecasted to reach approximately 16.8 billion U.S. dollars.
Forecasted market size of health and beauty specialist retailers in the ASEAN region in 2022, by country (in million U.S. dollars)Health and beauty specialist retailer market size forecast in ASEAN 2022, by country
References46
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 42
Website URL visit the website
Notes: Original question: Where have you shopped for cosmetics?
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Description
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 41 percent of respondents stated that they had purchased beauty products in department stores, closely followed by brand stores and online shops. In the same survey, 49 percent of respondents claimed that the country of origin was an important factor when purchasing cosmetics.
Main purchase channels for cosmetics among female consumers in Vietnam as of January 2020Main shopping channels for beauty products in Vietnam 2020
References47
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 30
Website URL visit the website
Notes: Original question: Please choose the beauty brands that you have used.
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Description
According to a survey conducted in January 2020 about the most used beauty brands among female consumers in Vietnam, 55 percent of the respondents stated that they used products from Nivea, followed by 51 percent of the respondents who claimed that they used Pond's products and 37 percent of the respondents who declared that they used The Face Shop products. Foreign vs. domestic brands The cosmetics market in Vietnam is highly dominated by foreign brands. In a survey on the ownership of foreign skin care products , 56 percent of respondents stated that they owned Korean beauty products, followed by 31 percent of respondents that claimed that they owned Japanese skin care products. Moreover, when asking consumers on the competitiveness of Vietnamese products in comparison to the rest of the world, beauty products ranked last. K-beauty brands In a survey on K-beauty usage among Vietnamese , respondents indicated that Korean beauty products were more suited to their skin and the products were more effective which led to better results. Multi-step skin care routines that originate from Korea have especially gained popularity. In 2018, Korea exported beauty, make-up and skin care products valued at 146 million U.S. dollars to Vietnam.
Most popular beauty brands used among female consumers in Vietnam as of January 2020Most used beauty brands of female consumers in Vietnam 2020
References48
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 30
Website URL visit the website
Notes: Original question: What are the skin care items that you have bought?
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Description
According to a survey about the most popular skin care items owned by female consumers in Vietnam as of January 2020, 89 percent of the respondents stated that they owned facial cleansers. This was followed by 67 percent of the respondents who claimed that they owned sunscreen. Face washing in Vietnam Females living in urban areas in Vietnam prefer to wash their faces in the morning and at night . Main reasons to use facial cleansers include the cleaning off of dirt, which is especially important for citizens in urban areas that have high pollution levels, as well as acne prevention. Skin care in Vietnam In Vietnam, 35 percent of females have combination skin followed by 28 percent with oily skin. These skin types lead to several skin care concerns among females , mainly acne and large pores. Due to a high annual sunshine duration in Vietnam , sunscreen products are also highly important in the skin care routine of Vietnamese. In 2018, the revenue of skin care products amounted to approximately 8.3 trillion Vietnamese dong.
Most popular skin care items owned by female consumers in Vietnam as of January 2020Most popular skin care items of female consumers in Vietnam 2020
References49
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 22
Website URL visit the website
Notes: Original question: Please choose all the makeup items that you have.
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Description
The statistic shows the results of a survey about the most popular make-up items owned by female consumers in Vietnam as of January 2020, with a comparison to 2019 and 2018. During the period examined, most of the respondents, 93 percent, stated that they owned lipsticks, indicating a decrease of one percentage point compared to 2019.
Most popular make-up items owned by female consumers in Vietnam from 2018 to 2020Most popular beauty items of female consumers in Vietnam 2018-2020
References50
Source and methodology informationSource(s) Kantar; VnExpress
Conducted by Kantar
Survey period June 2018 to June 2019
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by VnExpress
Publication date December 2019
Original source vnexpress.net
Website URL visit the website
Notes: Figures have been rounded.
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Description
As of June 2019, there have been about 54 thousand new buyers of cleansing water in Vietnam. During that period, beauty stores accounted for the highest share in sales value across other channels such as online, supermarkets and street shops.
Number of new buyers of skin care products in Vietnam from June 2018 to June 2019, by category (in 1,000s)Number of new buyers of skincare products in Vietnam June 2018-June 2019, by category
References51
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period April 2019
Region(s) Vietnam
Number of respondents 532
Age group 16-44 years
Special characteristics among females from Hanoi and Ho Chi Minh City
Published by Q&Me
Publication date April 2019
Original source Face wash behavior among Vietnamese females 2019, page 3
Website URL visit the website
Notes: Original question: What is your skin type?
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Description
The statistic shows the results of a survey that was conducted in April 2019 about the distribution of skin types among females in Vietnam. During the period examined, 35 percent of the respondents stated that they had combination skin, followed by 28 percent of the respondents who claimed to have oily skin.
Distribution of skin types among females in Vietnam in 2019Distribution of skin types among females in Vietnam 2019
References52
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period 2019
Region(s) Vietnam
Number of respondents 531
Age group 16-44 years
Special characteristics among females from Hanoi and Ho Chi Minh City
Published by Q&Me
Publication date April 2019
Original source Face wash behavior among Vietnamese females 2019, page 4
Website URL visit the website
Notes: Original question: What are your concerns on your skin care of your face?
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Description
The statistic shows the results of a survey that was conducted in April 2019 about the skin care concerns among females in Vietnam. During the period examined, both acne and large pores were areas of concern for 53 percent of the respondents respectively. This was followed by 44 percent of the respondents who states dark under eye circles as a skin care issue.
Skin care concerns among females in Vietnam in 2019, by typeSkin care concerns among females in Vietnam 2019, by type
References53
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period 2019
Region(s) Vietnam
Number of respondents 531
Age group 16-44 years
Special characteristics among females from Hanoi and Ho Chi Minh City
Published by Q&Me
Publication date April 2019
Original source Face wash behavior among Vietnamese females 2019, page 7
Website URL visit the website
Notes: Original question: How often do you wash your face?
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Description
The statistic shows the results of a survey that was conducted in April 2019 about the frequency of face washing among females in Vietnam. During the period examined, 54 percent of the respondents stated to wash their face twice a day.
Frequency of face washing among females in Vietnam in 2019Frequency of face washing among females in Vietnam 2019
References54
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period 2019
Region(s) Vietnam
Number of respondents 532
Age group 16-44 years
Special characteristics respondents who answered that they are cleanser users
Published by Q&Me
Publication date April 2019
Original source Face wash behavior among Vietnamese females 2019, page 9
Website URL visit the website
Notes: Original question: What are the reasons that you use the product that you have previously had selected?
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Description
The statistic shows the results of a survey that was conducted in April 2019 about the main reasons for using cleansers among females in Vietnam. During the period examined, 59 percent of the respondents stated that they used cleansers for face washing to clean off dirt, followed by 35 percent who claimed to do face cleansing to prevent acne.
Main reasons for using cleansers among females in Vietnam in 2019Factors for using cleansers among females in Vietnam 2019
References55
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 44
Website URL visit the website
Notes: Original question: Please choose up to three factors that are important when you purchase cosmetics.
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Description
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 49 percent of respondents claimed that the country of origin was an important factor when purchasing cosmetics. In the same survey, 41 percent of respondents stated that they had bought beauty products in department stores, closely followed by brand stores and online shops.
Main factors for buying cosmetics among female consumers in Vietnam as of January 2020Main reasons for buying beauty products in Vietnam 2020
References56
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 28
Website URL visit the website
Notes: Original question: How often do you use skin care products? One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of March 2020).
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Description
The statistic shows the results of a survey conducted in January 2020 about the frequency of using skincare products among female consumers in Vietnam. During the period examined, 53 percent of the respondents stated that they used skincare products everyday, followed by 14 percent of the respondents who claimed that they used skin care two to three times a week.
Frequency of using skincare products among female respondents in Vietnam as of January 2020Frequency of using skincare products in Vietnam 2020
References57
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 32
Website URL visit the website
Notes: Original question: How much do you spend on skin care on average a month? One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of March 2020).
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Description
The statistic shows the results of a survey conducted in January 2020 about the monthly spending on skincare cosmetics among female consumers in Vietnam. During the period examined, 21 percent of the respondents stated to spend between 200 thousand and 300 thousand Vietnamese dong (VND), followed by 17 percent of the respondents who claimed to spend between 300 thousand and 400 thousand VND on skincare cosmetics.
Monthly spending on skincare cosmetics among female consumers in Vietnam as of January 2020Monthly spending on skincare cosmetics in Vietnam 2020
References58
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 20
Website URL visit the website
Notes: Original question: How often do you wear make-up? One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of March 2020).
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Description
The statistic shows the results of a survey conducted in January 2020 about the frequency of wearing make-up among female consumers in Vietnam. During the period examined, 32 percent of the respondents stated to only wear make-up on special occasions, followed by 28 percent of the respondents who claimed to wear make-up everyday.
Frequency of wearing make-up among female consumers in Vietnam as of January 2020Make-up frequency of female consumers in Vietnam 2020
References59
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 20
Website URL visit the website
Notes: Original question: How much do you spend on cosmetics on average a month? One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of March 2020).
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Description
The statistic shows the results of a survey conducted in January 2020 about the monthly spending on make-up cosmetics among female consumers in Vietnam. During the period examined, 20 percent of the respondents stated that they spent between 300 thousand and 500 thousand Vietnamese dong (VND), followed by 18 percent of the respondents who claimed that they spent between 200 thousand and 300 thousand VND on make-up cosmetics.
Monthly spending on make-up cosmetics among female consumers in Vietnam as of January 2020Monthly spending on make-up cosmetics in Vietnam 2020
References60
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers who buy cosmetics online
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 57
Website URL visit the website
Notes: Original question: How often do you shop for cosmetics online?
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Description
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 26 percent of the respondents stated that they shopped for cosmetics once every two to three months online. In the same survey, the majority of respondents claimed to do so because of the convenience of online shopping.
Frequency of online cosmetic shopping among female consumers in Vietnam as of January 2020Frequency of purchasing cosmetics online in Vietnam 2020
References61
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2019
Region(s) Vietnam
Number of respondents 243
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2019
Original source Vietnam cosmetic market 2019, page 45
Website URL visit the website
Notes: Original question: Which devices do you use for online shopping?
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Description
According to a survey conducted in January 2019 about cosmetic trends in Vietnam, 67 percent of respondents used smartphone apps to buy cosmetics online. In the same survey, the majority of respondents claimed to purchase cosmetics online because of the convenience.
Favorite devices used for online cosmetics shopping among female consumers in Vietnam as of January 2019Main devices used to purchase cosmetics online in Vietnam 2019
References62
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period December 2019
Region(s) Vietnam
Number of respondents 535
Age group 18-39 years
Special characteristics among online shoppers
Published by Q&Me
Publication date January 2020
Original source Vietnam EC market 2019-2020. page 24
Website URL visit the website
Notes: Original question: What online store name comes up when you think about beauty care? Share of respondents do not add up to 100 percent as survey question included several elements.
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Description
The statistic shows the results of a survey conducted in December 2019 about the most popular online websites for purchasing beauty care products among Vietnamese. During the period examined, 13 percent of the respondents stated to buy beauty products on Shopee.
Most popular e-commerce websites for purchasing beauty care products among Vietnamese in 2019Most popular websites for purchasing beauty products in Vietnam 2019
References63
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2019
Region(s) Vietnam
Number of respondents 176
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2019
Original source Vietnam cosmetic market 2019, page 50
Website URL visit the website
Notes: Original question: On which site do you shop cosmetics most often?
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Description
According to a survey conducted in January 2019 about cosmetic trends in Vietnam, 93 percent of respondents who purchased cosmetics online using social media stated that they used Facebook most often for this. In the same survey, the majority of respondents claimed to buy cosmetics online because of the convenience.
Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019Most popular social commerce sites to buy cosmetics in Vietnam 2019
References64
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2019
Region(s) Vietnam
Number of respondents 243
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2019
Original source Vietnam cosmetic market 2019, page 46
Website URL visit the website
Notes: Original question: How much do you spend for online shopping of cosmetics a month? One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of March 2020).
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Description
According to a survey conducted in January 2019 about cosmetic trends in Vietnam, 44 percent of respondents claimed that spent from 100 thousand to 300 thousand Vietnamese dong on cosmetic purchases online per month. In the same survey, 28 percent of respondents stated that they bought cosmetics online once every two to three months.
Monthly online spending on cosmetics among female consumers in Vietnam as of January 2019Monthly online spending on cosmetics in Vietnam 2019
References65
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 53
Website URL visit the website
Notes: Original question: What are the reasons that you use online rather than in store?
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Description
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 41 percent of respondents claimed that the convenience was an important reason for purchasing cosmetics online. In the same survey, 26 percent of respondents stated that they bought cosmetics online once every two to three months.
Main factors for buying cosmetics online among female consumers in Vietnam as of January 2020Main reasons for buying beauty products online in Vietnam 2020
References66
Source and methodology informationSource(s) Q&Me
Conducted by Q&Me
Survey period January 2020
Region(s) Vietnam
Number of respondents 458
Age group 16 years and older
Special characteristics among female consumers nationwide
Published by Q&Me
Publication date January 2020
Original source Vietnam cosmetic market 2020, page 55
Website URL visit the website
Notes: Original question: What are the reasons that you do not buy them online?
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Description
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 56 percent of respondents that did not use online shopping claimed that the concern for quality was a main factor for not purchasing cosmetics online. In the same survey, 73 percent of respondents stated that they had not bought cosmetics online at all.
Main factors for not buying cosmetics online among female consumers in Vietnam as of January 2020Main reasons against buying beauty products online in Vietnam 2020