cosme tokyo 2013 2nd int' l cosmetics trade fair participation guide
DESCRIPTION
COSME TOKYO 2013 2nd INT' L COSMETICS TRADE FAIRTRANSCRIPT
Participation Guide
—Japan's ONLY international trade fair specialised in COSMETICS
www.cosmetokyo.jp/en/
Dates: June 26[Wed] – 28[Fri ], 2013Venue: Tokyo Big Sight, JapanOrganised by: Reed Exhibitions Japan Ltd.Concurrent Show:
(Formerly: COSME INNOVATION)
Japan’s cosmetics imports have been ever increasing for the past 10 years.
Due to diversification of consumer needs, overseas cosmetics have become one of the common
options.
Now that organic cosmetics is becoming one the mainstreams in Japan, more and more
overseas organic brands are entering the Japanese market.
Why the Japanese market NOW?
Debuted in 2012 with a remarkable success! The show generated huge business opportunities gathering 16,936 *
visitors.(*including the concurrent show)
World’s second largest cosmetics market1
Demands for overseas cosmetics are greatly increasing.20
10,000
20,000
30,000
40,000
50,000
60,000
70,000
RussiaUKFranceGermanyChinaBrazilJapanUSA
Market Size (USD million)
(Source: Euromonitor International) (Source: Euromonitor International)
Market Size (USD million)
Colour Cosmetics Global Market Size [2011]Beauty and Personal Care Global Market Size [2011]
FranceRussiaGermanyChinaUKBrazilJapanUSA0
2,000
4,000
6,000
8,000
10,000
21
Exhibition Outline
Japan’s only international trade fair specialised in cosmetics,
where all kinds of cosmetics and toiletries gather from all over
the world.
The best gateway to your success in one of the largest and
most attractive markets, Japan & Asia.
Largely expand its scale.
Gather key buyers from all over Asia.
Concurrent Show
What is ?
will...
Special zone for overseas exhibitors who do not have importers in Japan. Show Management offers special packages to make your exhibiting easier.
Exhibit Profile
All kinds of cosmetics (skincare, makeup, etc.), toiletries, fragrance, and so on.
Organic cosmetics whose market is steadily growing in Japan
For those targeting Japan’s huge salon industry
Medical cosmetics whose market has grown by almost 50% in the past 5 years
Soap, Body Lotion, Body Cream, Deodorant, Bath Salt, Depilatory, and so on.
Shampoo, Conditioner, Hair Treatment, Coloring Product, Styling Product, Hair Tonic, and so on.
Inspired by the 2012 show’s remarkable success, many
new exhibitors are expected to join.
COSME TOKYO will become the central hub of the
world’s latest products and trends.
Asia’s leading exhibition specialised in cosmetics development,
gathering ingredients, OEM/ODM, containers/packaging, and so on.
COSME TOKYO & COSME Tech co-held, it is the only trade fair in
Japan covering the whole cosmetics industry.
Visitor Profile
Importers, Distributors, Agents
Buyers from various Retailers (Department Stores, Life Style Shops, Select Shops, Drug Stores, Online Shops, Mass Retailers, Specialty Shops, etc.)
Salons, Spas, Hotels, Clinics etc.
◆
◆
◆
We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.
The Solemn Declaration of No Inflated Numbers
Please refer to the following URL for details on the counting method.www.cosmetokyo.jp/en/doc/TAC/
in 2013
(expected)
** 550 Exhibitors
in 2012
324 Exhibitors
(* including the concurrent show)
(* including the concurrent show)
<Number of Exhibitors>
in 2013
(expected)
*
*
30,000 Visitors
in 2012
16,936 Visitors
<Number of Visitors>
43
Held at the East Halls during the same period
Special Pavilion for those looking for importers/distributors...
Example of major retailers who visited 1st COSME TOKYO (2012)
“New Comers to the Japanese Market” Pavilion
If you are considering entering the Japanese market, the best way
to achieve it would be finding local importers, distributors and
agents.
Exhibiting at COSME TOKYO, you can effectively find reliable
importers.
COSME TOKYO’s visitors list also covers managers and buyers
from [beauty/nail/hair salons], [spas, hotels], [clinics], etc. who
are looking for cosmetics for professional-use.
Show Management invites powerful buyers and importers from
Asian countries as special VIPs, offering free accommodation,
conference tickets, and so on.
There are many positive feedbacks from exhibitors saying they
could conduct business meetings with these special guests
who would have been difficult to reach by themselves.
Special exhibiting plans for this pavilion include support services to
get certification for your temporary import from Ministry of Health,
Labour and Welfare, which enables you to showcase your products
even if you do not have importers in Japan.
This is the best way for newcomers to find importers/agents and
enter the Japanese market.
At COSME TOKYO, you can conduct business with...
Importers — Importers/Distributors/Agents in Japan
Retailers— Buyers from various retailers in Japan
Salons & Others— Salons, spas, hotels, clinics, etc.
Overseas Buyers Special Invitation by Show Management
Seeking for the latest products and trends gathering here at COSME TOKYO, many buyers and importers
visit here also from abroad, especially from Asian countries such as China, Taiwan, Korea, Thailand,
Malaysia, Philippines, etc.
International visitors — Buyers/Importers also from other Asian countries
<Department Store>
-DAIMARU MATSUZAKAYA DEPARTMENT STORES
-HANKYU HANSHIN DEPARTMENT STORES
-ISETAN MITSUKOSHI
-KEIKYU DEPARTMENT STORE
-KEIO DEPARTMENT STORE
-KINTETSU DEPARTMENT STORE
-MARUI
-MATSUYA
-ODAKYU DEPARTMENT STORE
-PARCO
-SOGO & SEIBU
-TAKASHIMAYA
-TOKYU DEPARTMENT STORE
<Lifestyle Shop>-CLAIRE'S-LOFT-PLAZASTYLE-TOKYU HANDS-TREE OF LIFE
<Select Shop>-NEUVE A-SHIPS-UNITED ARROWS
<Drug Store>-CAWACHI-COCOKARA FINE-MATSUMOTOKIYOSHI-SUGI HOLDINGS-SUNDRUG
<Online Shop / Catalogue Retailer>-AMAZON-CATALOGHOUSE-CECILE-DINOS-JALUX-NISSEN-PEACH JOHN-QVC JAPAN-SENSHUKAI-SHADDY
<Mass Retailer>-AEON RETAIL-CIRCLE K SUNKUS-DON QUIJOTE-FAMILYMART-ITO-YOKADO-LAWSON-SEVEN-ELEVEN JAPAN-THE DAIEI
Japan’s leading trade fair for variety-gifts, such as
fashion accessories, design products, babies &
kids’ items, and so on.
This show will generate huge synergy by bringing a
large number of importers and retailers also to
COSME TOKYO.
East Halls West Halls
Example of international visitors of 1st COSME TOKYO (2012)
…
…
……
……
China General Manager,
GUANGZHOU HAN YABIOLOGICAL TECHNOLOGY
(Dominant importer who has trade with 3,000 companies in China)
China CEO, ZHIWO.COM
(Online cosmetic shop with over 1 million users)
China General Manager, LILAN COSMETICS
(Leading importer of cosmetics with more than 400 business partners)
China General Manager, QINGDAO H & Y TRADING
(Online cosmetic shop)
China President, QUFU HAITAO INTERNATIONAL TRADING
(Trading subsidiary of a major pharmaceutical company)
Hong Kong Merchandising Manager,
FRANCO MERCANTILE AGENCY
(Owner of 40 cosmetic shops and beauty salons)
Hong Kong Director, SA SA DOT COM
(Owner of online shop of SaSa group, Hong Kong's No.1 cosmetic shop)
Taiwan President, GREENBARN ECO TECH.
(Leading importer/exporter with 450 business partners mainly in Taiwan, China & USA)
Korea CEO, PSFORYOU
(General trade company who runs aesthetic salons, cosmetic shops, etc.)
Korea CEO, KOREA BIO INDUSTRY
(Importer/exporter who has trade with 2,600 shops such as drug stores)
Malaysia Senior Vice President, HONG KONG SA SA MALAYSIA
(Major cosmetic shop with 45 branches)
Malaysia Executive Director, WEGLOBE MARKETING
(Malaysia's leading distributor of hair care products)
Philippines Manager, TAO CORPORATION
(One of the largest importers/wholesale companies in Philippines)
Thailand CEO, KANTANA GROUP PUBLIC COMPANY
(Major TV shopping company)
Thailand Managing Director, HEALTHY MANIA
(Powerful importer/exporter having business mainly in south-eastern Asia)
Singapore General Manager, SA SA COSMETIC CO.(S)
(Leading cosmetic shop with 22 branches)
Singapore Director, DERMA SPA PRODUCTS
(Owner of 4 cosmetic shops and online shop)
Saudi Arabia CEO, MADARAT BEAUTY TRADING
(Major importer of cosmetics in Saudi Arabia)
Indonesia General Manager, GLORIA ORIGITA COSMETICS
(Dominant importer/exporter in Indonesia)
Visitors
65
Active business is conducted on-site at COSME TOKYO.
Trade visitors decide/consider purchasing on-site. Exhibitors achieve highly successful results here.
Comments from the Visitors (2012, excerpt) Comments from the Exhibitors (2012, excerpt)
We purchased skincare cosmetics for USD
37,500, selecting from 4 companies we
found at COSME TOKYO.
SOGO & SEIBU Department Store
30 buyers in charge of cosmetics visited the
show from our company. We are planning
purchase for more than USD 125,000. It was
the perfect venue to select and purchase
cosmetics.
TOKYU HANDS Life Style Shop
The show was a perfect venue to compare
many new products. We found organic body
care products for USD 32,500. We would
love to visit COSME TOKYO 2013 as well.
DINOS Catalogue Retailer
We visited the show to purchase both for
treatment and for retail.
We have decided to purchase massage oil
for USD 15,000.
HOUENDO Aesthetic Salon
We will purchase hair care products for USD
52,500. In addition, we found many potential
hit products, which we are considering
purchasing now. The order would amount to
USD several hundred thousands.
LOFT Life Style Shop
We are planning to purchase face masks for
USD 37,500. We actively had meetings also
with new companies we met for the first
time.
NEUVE A Select Shop
Seeking to make agency agreements with
exhibitors, 25 staffs visited the show from
our company. After visiting all the exhibitors
and having many meetings, we have already
reached an agreement with 4 companies.
TOKYODO Distribution Agent
Agency agreements with 6 companies are
almost decided. We could find many new
companies we hadn't known. We are willing
to visit COSME TOKYO 2013 as well.
IDA RYOGOKUDO Distribution Agent
4 orders from major variety shops were
decided, which amount to USD 1 million
within a year. We gathered over 500 visitors
and conducted 290 meetings at our booth.
BRIAGE
We gathered 500 visitors to our booth, which
led to an order for USD 50,000 from an
overseas company and other 16 inquiries.
It was the most fruitful show ever.
BIGENDO Anti-aging Serum Placenta Skincare
COSME TOKYO was our debut event in
Japan. The show was fantastic, enabling us
to meet a large number of visitors - not only
buyers but press members as well. We will
double the booth size next year.
DINAIR AIRBRUSH MAKE UP (USA)
We are very satisfied with the show results.
Conducting meetings with 400 companies, we
received orders for USD 12,500 on-site
and additional orders for USD 2.5 million
from 50 companies after the show.
FUJI BOEKI Airbrush Makeup Soaps
Orders from companies in Singapore, India
and Taiwan are fixed, one of which has led to
an order for USD 162,500.
Furthermore, we expect it to amount to sales
for USD 1,625,000 within a year.
KOTOHOGI
We are extremely satisfied with the show
results. We could meet 150 visitors, from which
we are expecting sales for USD 400,000. We
also appreciate kind arrangement and support
of Show Management.
MATSUKURA (Taiwan) Skincare Cream for Salons Face Masks
We found a distributor at COSME TOKYO.
We are very surprised at the high quality of
visitors.
We will come back next year for sure.
O’PURE (Korea)
We had meetings with almost all the major
distribution agents and reached an
agreement with favorable conditions.
YOKOHAMA OILS & FATS INDUSTRYOrganic Skincare Organic Hair Care Products
87
Through “Matching System”, exhibitors can reach the visitors database consisting of 5,000* highly motivated registrants. Their needs and budgets are revealed to you, as well as other
information such as company name, position, visiting dates, etc.
“e-Guidebook” is an online show catalogue with active
appointment function, which enables visitors to search
exhibitors matching their needs and request
appointments. By showcasing your products/services
on it, you can maximise the number and quality of
visitors to your booth.
Above services maximise your chance of finding new customers and make your on-site meetings more effective and concrete.
Search for your target customers and look up their needs.
Check your target customers’ visiting dates and request appointments to them.
Prepare proposals in advance so that they match your customers’ needs.
“Matching System” — Visitors Search Engine
“e-Guidebook” — Exhibitors Search Engine
(*expected)
(Image) (Image) (Image)
<The system is subject to change.>
(Image)
By using Matching System, you can
(Select your products/services.) (Visitors whose needs match your products/services appear.) (Company name, Position, Field of interest, Budget, etc.)
FREE
FREE
新製品公開中New Product
ビジネスパートナー求む
Looking for Business Partners
At this party, networking activities and
information exchange are conducted
actively among top buyers and exhibitors
in a friendly atmosphere.
It is highly appreciated by exhibitors as
a rare opportunity to talk with VIPs of
their customer companies.
2013.6.26 WED-28FRI 2013.6.26 WED-28FRI 2013.6.26 WED-28FRI
We know how to assist your business expansion. —Special Support Services—
Other Support Services to enhance your business
VIP Reception Party for the cosmetics industry
Using VIP Guest Invitation System, you can invite your
important customers with special privileges as below.
Please use this as an incentive for them to visit the exhibition
and your booth.
In order to appeal to visitors, Bilingual Business Signboards
are highly effective. They will help you stand out in the crowded
aisles and lead your potential customers to your booth.
VIP Guest Invitation System Bilingual Business Signboard Order/Download Service
FREE
FREE FREE
For exhibitors, special discount
rates for international standard
hotels, conveniently located
close to the exhibition site, are
available.
Special Discount for Hotels
Preparing local language
speakers at your booth is
highly recommended.
Interpreter/Translator Agent Introduction Service
OPTIONAL
Comments from overseas exhibitors on the support services
We appreciate kind hospitality of Show Management.
Though it was our first time to exhibit in Japan,
preparation and export procedures went smoothly thanks
to courteous support from Show Management staff.
SECRETLEAF INTERNATIONAL (Malaysia)
We are very satisfied with the hospitality of Show
Management, as well as the show results.
Thanks to powerful promotion by Show Management, we
could meet many buyers and had good business
discussions.
MK LIFE (USA)
We are happy to welcome you as an exhibitor and support your business expansion in Japan.
Dates:June 26 [Wed] – 28 [Fri], 2013
Venue:Tokyo Big Sight, Japan
Organised by:Reed Exhibitions Japan Ltd.
Dates:June 26 [Wed] – 28 [Fri], 2013
Venue:Tokyo Big Sight, Japan
Organised by:Reed Exhibitions Japan Ltd.
2nd COSME TOKYO 4th COSME Tech
109
COSME TOKYO Show Management
Contact Show Management NOW for exhibiting
Attn: Megumi Yanai (Ms.)
Reed Exhibitions Japan Ltd.18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, JapanWEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: [email protected] division of Reed Business Registered in England, Number 678540
Exhibit at COSME TOKYO, your best gateway to the Japanese & Asian market!