correlagen competitive assessment 3 23-09
DESCRIPTION
Correlagen competitive assessmentTRANSCRIPT
Correlagen Diagnostics
Competitive Assessment
March 23, 2009
Competitive Assessment• Offerings (Cardiology, Autism, Immunology, Opthalmology)
– Test menu– Test groupings– Proprietary IP
• Commercialization Capabilities– Branding / positioning– Customer relationships– Pricing– Promotional resources– Service effectiveness
• Gene Testing Process– Testing capabilities– Testing quality– Testing Cost
• Resources – Financials– Leadership team
Offerings: CardiologyCDx GeneDx PGx Partners Celera
Test Menu (diseases)
• HCM• DCM
•
Current• Coronary heart disease
Pipeline• KiF-6 – CAD risk assessment• LPA –stroke & MI risk assessment• Stroke• Deep vein thrombosis
Test Panels
Proprietary IP
Offerings: AutismCDx GeneDx Athena Others?
Test Menu (diseases)
• PTEN
Test Panels
Proprietary IP
Offerings: ImmunologyCDx GeneDx Progene XDx
Test Menu (diseases)
•
Test Panels
Proprietary IP
Offerings: OpthalmologyCDx-
OptherionArticDx Retinoblast
omaOther?
Test Menu (diseases)
• • MaculaRisk for AMD
Test Panels
Proprietary IP
Commercialization Capabilities
CDx GeneDx PGx Partners Celera
Branding / Positioning
• “Genetics lab run by geneticists”• Outstanding science; superior educational & clinical support; affordability
Customer Relationships
• Focus on 2,000-2,500 geneticists
• Focus on cardiologists
Pricing
Promotional Resources
• Salesforce began mid-’08, now x reps
• Salesforce of ~20 reps
Service
• TAT of x • TAT of x
Gene Testing ProcessCDx GeneDx PGx Partners Celera
Testing Capabilities
• • DNA sequencing• Gene chip on high resolution constitutional array oligonucleotide platform• Claim to do high-throughput sequencing
Testing “Quality”
Cost
Position
Resources
CDx GeneDx PGx Partners Celera Other?
Financial
• Acquired by BRL for $17m 10/06
• GeneDx Revenues $5.4 (CY’06), $9.9 (FY’07), $17-18(FY’08)• EBITDA >30%
Leadership
• NIH Geneticists