THE INDIAN HIGH SCHOOL,DUBAI

NAME:VRIDDHI.SHARMAGRADE:11COM-DSUBJECT:MARKETINGTEACHER: MRS.RENNET.JAMES

THE INDIAN HIGH SCHOOL,DUBAIBONAFIDE CERTIFICATECertified that this assignment Corporate Wars is the bonafide work of Vriddhi.Sharma who carried out the assignment under my supervision.

SignatureDate: 5th January 2015

THE INDIAN HIGH SCHOOL, DUBAIACKNOWLEDGEMENT CERTIFICATEIn order to accomplish this assignment, I would like to thank my marketing teacher, Mrs.Rennet.James for guiding me throughout the assignment. Im grateful to them for giving this opportunity. It was fun and informative doing this. I would like to thank all of them who helped me in doing this project and who helped me in bringing this assignment a successful one.

Thank you

METHODOLOGY:I searched the information about the corporate war and the two companies from the internet. I took a survey from the general public about the products that they use from both the companies and whether they are satisfied from their products and are they aware about the corporate wars between the two. I conducted the personal interview method with 10 respondents drew an analysis from those answers.

TABLE OF CONTENT:

CORPORATE WAR:Business is war and the competition is the enemy right? Wrong.Though competition is a fundamental aspectof being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging. A better strategy is to build alliances with your competitors and let them help you become better and stronger. Following are the certain things which should be knownabout a competitor: Know who your competitors are. Find out everything you canabout the competition. Develop relationships with your competitors. Be prepared to cooperate and collaborate when necessary. Let your competitors make you better.

MARKETING WARFARE STRATEGIES:Marketing warfare strategiesare a type ofstrategies, used inbusinessandmarketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over. It is argued that, in mature, low-growth markets, and when realGDPgrowth is negative or low, business operates as azero-sumgame. One persons gain is possible only at another persons expense. Success depends on battling competitors for market share.

TYPES OF MARKETING WARFARE STRATEGIES: Offensive marketing warfare strategies - are used to securecompetitive advantages; market leaders, runner-ups or struggling competitors are usually attacked Defensive marketing warfare strategies - are used to defend competitive advantages; lessen risk of being attacked, decrease effects of attacks, strengthen position Flanking marketing warfare strategies - Operate in areas of little importance to the competitor. Guerrilla marketing warfare strategies- Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets. Deterrence Strategies- Deterrence is a battle won in the minds of the enemy. You convince the competitor that it would be prudent to keep out of your markets. Pre-emptive strike- Attack before you are attacked. Frontal Attack- A direct head-on confrontation. Flanking Attack- Attack the competitors flank. Sequential Strategies- A strategy that consists of a series of sub-strategies that must all be successfully carried out in the right order. Alliance Strategies- The use of alliances and partnerships to build strength and stabilize situations. Position Defense- The erection of fortifications. Mobile defense- Constantly changing positions. Encirclement strategy- Envelop the opponents position. Cumulative strategies- A collection of seemingly random operations that, when complete, obtain your objective. Counter-offensive- When you are under attack, launch a counter-offensive at the attackers weak point. Strategic withdrawal- Retreat and regroup so you can live to fight another day. Flank positioning- Strengthen your flank. Leapfrog strategy- Avoid confrontation by bypassing enemy or competitive forces.Companies typically use many strategies concurrently, some defensive, some offensive, and always some deterrents. According to the business literature of the period, offensive strategies were more important that defensive one. Defensive strategies were used when needed, but an offensive strategy was requisite. Only by offensive strategies, were market gains made. Defensive strategies could at best keep you from falling too far behind.The marketing warfare literature also examined leadership and motivation, intelligence gathering, types of marketing weapons, logistics, and communications.MARKETING MIX:The marketing mix and the 4Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing."Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way probably the best-known way of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.The 4Ps are: Product (or Service). Place. Price. Promotion.A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements:Product/Service What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features you've missed out? Are you including costly features that the customer won't actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below).Place Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do you competitors do, and how can you learn from that and/or differentiate?Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors?Promotion Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity?The 4Ps of marketing is just one of many lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix.Amongst the other models that have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4Ps, plus people, processes and physical layout decisions.Another approach is Lauterborn's 4Cs, which presents the elements of the marketing mix from the buyer's, rather than the seller's, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this article, we focus on the 4Ps model as it is the most well-recognized, and contains the core elements of a good marketing mix.

SWOT ANALYSIS:ASWOT analysis(alternativelySWOT matrix) is a structuredplanningmethod used to evaluate thestrengths, weaknesses, opportunities and threatsinvolved in aprojector in abusinessventure. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT toAlbert Humphrey, who led a convention at the Stanford Research Institute (nowSRI International) in the 1960s and 1970s using data fromFortune 500companies. However, Humphrey himself does not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept ofstrategic fit. Strengths: characteristics of the business or project that give it an advantage over others. Weaknesses: characteristics that place the business or project at a disadvantage relative to others Opportunities: elements that the project could exploit to its advantage Threats: elements in the environment that could cause trouble for the business or projectIdentification of SWOTs is important because they can inform later steps in planning to achieve the objective.First, the decision makers should consider whether the objective is attainable, given the SWOTs. If the objective isnotattainable a different objective must be selected and the process repeated.Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage.PROCTER AND GAMBLE (P&G) HISTORY:Procter & Gamble is the largest consumer goods company in the world and sells products under more than 50 brand names. The Procter and Gamble Company is today more familiarly known as P&G in most of the English-speaking world, and has grown from its humble roots as a Cincinnati soap maker to one of the 20 largest multinational corporations in the world (based on sales). P&G racked up over $76 billion in total sales in 2009.P&G was founded in 1837 by William Procter and James Gamble, working-class immigrants from England and Ireland, respectively. William Procter was a candle-maker and businessman by trade, and James Gamble was a soap-maker who also became involved in the candle-making business. Messrs. Procter and Gamble met when they became brother-in-laws as they each married one of the daughters of successful Cincinnati businessman Alexander Norris. Mr Norris noted that both men were competing for the same raw materials (leftover fats from animal packing plants) and suggested that they form a partnership. Taking his advice, the men pooled their resources and the Procter and Gamble Company was formed with total assets of $7192.24.Procter & Gamble was a highly successful business from its inception. Cincinnati was a regional hub for the animal processing and meat packing industries, so the raw materials for soap products were widely available and inexpensive. P&G developed a reputation for quality products and innovation in marketing in just a few short years, coming up with several new products, including the accidentally invented, but phenomenally successful, Ivory soap.P&G's sales had reached $1 million by 1859 and the company already had 80 employees. With the invention and naming of Ivory soap by James Norris Gamble and Harley Procter in 1879, P&G's growth exploded even further and soon Procter & Gamble products were found in homes all across the United States. William Alexander Procter, the youngest son of the founder, became the first president of the company in 1890. He managed some remarkable growth during his 17-year tenure and was well regarded for his progressive labor policies (including employee profit sharing). William Cooper Procter took over from his father in 1907 and continued the tradition of progressive, employee-centered leadership. P&G developed Crisco shortening and the safety razor that would later become the world-famous Gillette razor during his tenure as president.The first non-founding-family leader of the company was Richard R. Deupree, who became president of the company in 1930. P&G became an international company under his watch, purchasing the English company Thomas Hedley & Co., Ltd. P&G also introduced Dreft, the first synthetic detergent for household use, in 1933 under his watch, and soon there were a host of synthetic detergent products like the household cleaner Oxydol or the shampoo Drene available to American consumers. P&G was also among the first companies to sponsor radio shows known as "soap operas" that dramatically increased in popularity just a few years later with the advent of television.Robert A. MacDonald became the CEO of Procter & Gamble in 2009, and P&G has begun a major rebranding and push into the growing markets of the developing world under his watch. He is assisted in this significant endeavor by an experienced Board of Directors including Meg Whitman (former CEO of eBay) and Kenneth Chenault (former CEO of American Express). It is still relatively early in this multi-year rebranding campaign, but international sales have demonstrating steady quarter-to-quarter growth since mid-2011.

MARKETING MIX OF P&G:ProductP&G manufactures products in following categories. Beauty and Grooming Brands Products in this category include Anna Sui, Fekkal , Naomi Campbell, Safeguard, Fusion, Natural instinct, Nice and Easy, Gillette, Olay, Puma, Pert, Zest, cover girl, Dunhill fragrances, Herbal essences etc (Dyer, Frederick & Rowena, 2004). Health and Well Being Brands Products in this brand category include Align, Always, Scope, Oral-B, Crest, Pur, and Vicks etc. Household Care Brands: Brands in this category are Ace, Charmin, Ariel Downy, Gain, Tide, Lenor, Tempo, Fairy and many more. All these products are produced with greater variety in between them. For instance, Safeguard which is soap has soaps of different varieties like safeguard white and safeguard pink. P& G manufactured products are popular for their excellent packaging and design, features and strong brand name.Price In 1990s era, P&G incorporated value pricing strategy. The company adopted this strategy by cutting its coupon, production and logistical cost by effectively increasing efficiency and it increased its advertising by 20 percent. Within the period of six years this strategy resulted in higher brand loyalty and stronger brand image. The strategy of P&G was quite opposite to that of competitors and marketing practices on that time but resulted in greater success. Now days, P&G has the most effective pricing of its brands and customer loyalty is as enough that they are willing to pay extra for companys brands. P&G gives discount offers on its different products time to time but not frequently as it experienced in 1990s that coupon and discount only decrease customers brand loyalty (Whereby, 2006).Place P&G products are available almost all over the world. P&G distributes the products in about 140 countries to approximate five billion consumers. DHL courier is a service provider to the company through which it ensures its logistical efficiency. Company has manufacturing and distribution networks in all major countries where it runs its operations like China, USA, UK and India.

Promotion This era is an era of advertising. Companies have to do huge advertisings to sell their products to the consumers. P&G has an effective promotions strategy with an advertising budget of approximately 8.68 billion dollar in 2009 which makes it worlds number one advertiser (Mikkelson, Barbara and David, 2005). P&G received Advertising Hall of Fame Award in 2010. The company uses television mass advertising in particular, Internet marketing and other marketing mediums to promote its brands.

SWOT ANALYSIS:

SWOT Analysis

Strength1. P&G has over 300 brands globally which are available in over 180 countries2. Over 125,000 people are employed in P&G globally3. It has around 24 brands which have annual sales over a billion dollars4. Its brand have a high recall, high visibility due to excellent marketing and adveritisng5, P&G has operations in over 80 countries6. P&G brand has also contributed as sponsors in major sporting and entertainment events

Weakness1. Fake products sold under the name of their brands2. Its products have stiff competition from big domestic players and international brands

Opportunity1. Tap rural markets and increase penetration in urban areas2.Mergers and acquisitions to strengthen the brand3.Increasing purchasing power of people thereby increasing demand

Threats1. Intense and increasing competition amongst other FMCG companies2.FDI in retail thereby allowing international brands3. Competition from unbranded and local products

UNILEVER: HISTORY:Unilever began with British soap-maker company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Hesketh Lever, founder of Lever Brothers. This idea helped the Lever Brothers become the first company that help popularise cleanliness in Victorian England. Moreover, the product rapidly emulated globally after that it was a success in UK and made Lever Brothers obtained more business worldwide. One of the reasons of this success was the strategy from William that not only prioritize on selling the products but also focus on manufacturing them. On the other side, in 1872 Jurgens and Van den Bergh created a company that produces margarine. Since there were many competitors in the margarine industry in Dutch, in 1920s, Jurgen and Van de Berth decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, there were three companies including Jurgen and Van de Berth company which formed Margarine Unie located in Holland.In 1930, the Lever Bros merged with the Margarine Unie and even though, an international merge was an unusual move at that time, both of the two companies have the same vision that by doing this merge with strong global networks would create new opportunities. Finally, the name of Unilever was created by the merge of the companies. Not too long after Unilever was formed, they got a big problem which was that their raw material companies were reduced from 30% to 40% in the first year. As that problem started to attack, Unilever had to react quickly by building up an efficient system of control. In September of 1930, Unilever established the Special Committee that was designed to stabilize British and Dutch operate and concern as an internal cabinet for the organization.Since William Levers death in 1925, it was Frances DArcy Cooper who replaced him to become the chairmen of Lever Brothers. Cooper made several benefits for Unilever, one of his revolutionary action was that he led the various companies that included Unilever into one Anglo-Dutch companies. According to The Netherlands official UK site, Anglo-Dutch Companies is the British and the Dutch historically joined forces to form some of the strongest companies in the world, and until now their position is still strong. In 1937, when the correlation between the profit-earning capabilities of the British and Dutch companies found itself overturned, it was Cooper that came to solve the problem by convincing the board of the necessity for restructuring.In the 1930s, Unilever continued to grow their business when they promoted their products in America Latin. To keep it growing, Unilever adapted a new strategy in 1940s by widening their business areas and create new areas such as particular food and chemical manufactures. Furthermore, Unilever recognized that there were something more important than widening their areas, it was the relationship between marketing and research that they must focus on. Therefore, Unilever expanded their operation by making association by two important actuations in US, those are Thomas J. Lipton company, manufacture of tea, and the Pepsodent brand of toothpaste in 1944. In 1957 Unilever continued their actions by associating with U.K. frozen food maker birds eye, and in 1961 with U.S. Ice cream novelty maker Good Humor.In the 1980s Unilever made a revolutionary restructuring by selling most of its subsidiary business to concentrate the companys core business. Eventually, foods, toiletries, detergents and special chemicals were the Unilevers core business. This restructuring also helped Unilever to make a collaboration with Chesebrought-Ponds in U.S. in 1986. That collaboration made a big impact to Unilever, their profit margin increased. Furthermore, Unilever bought Chesebrought-Pond in 1987.Nowadays, Unilever become the worlds most consumed product brand in home care, personal care and food. In 2002, Unilever had a worldwide revenue around 48,760 million. Unilever has two main parenting companies, they are Unilever NV in Rotterdam and Netherland and Unilever PLC in London, UK. However, Unilever still has two major competitors named Nestl and Procter & Gamble. Unilever has several worldwide products in foods such as Lipton, Knorr, Blue Band, Ben and Jerry, Walls, and Brooke bond. In home care, they have Surf, Sun, Radiant, Domestos and Skip. In personal care, they have Ponds, Vaseline, Rexona, Lux, Dove, Lifebuoy, Pepsodent, Sunsilk and Axe/Lynx.

MARKETING MIX OF UNILEVER:Price Through critics and huge debate, Dove shampoo has been classified as a very cheap method for good hair maintenance and beauty driven product. Their soap, which is very similar to other regular soap comes in white and pink, with their logo imprinted into the middle. As their packaging is very similar to ordinary soap, it keeps the cost low. To add to their advantage of having better pricing, Dove has a community outreach/affiliate group where customers get free products if they introduced friends and relatives to purchase this product. Before setting out on the market, Dove has always analyzed on competitors pricing strategies and hence, develops new pricing strategies which suits the market most but at the same time, maintain the brands interest and companies profit. Their competitors such as Proctor and Gamble are one of their strongest competitors and produce similar goods such as Pantene. They have to, however, keep at a marginal price for all products so how they procure their prices in the long run determines their competitiveness and profit.ProductDove has a very strong share in the overall market up to date. With countless products that ranges from anti Dandruff, Anti Tangle to Dove For Men, they capitalized on every individual in the market and focused their goals into finding out what most expects in a shower and after shower. In UK where weather is very dry and cold, the users there mostly purchase goods that moisturizes and soften the skin to prevent breakouts and dry skin, and also enough vitamins and smell to add value to its product line. From current statistics, UKs population consist of more female to male and age statistics shows that there is an equal level between the elderly and babies. With these, Unilever can also segment their focus more on the population that demands on their products. Products such as Anti-tangle and Deep Moisturizer can suit better on UKs demographic statistics.PromotionDove has developed strong marketing strategies throughout the internet and also through public relations. Their promotions offers great bargain where sometimes purchasers could buy in bulk and pay for only a quarter of the price, or sometimes be offered free showering products such as body mash, napkins, Dove imprinted containers and etc. Doves promotional strategy is one of the strongest in the market because customers are easily bought by through their smell and price alone. Promotion booths, Advertising columns and copies of past customers testimonials all are marketing tools to attract more buyers. Their strongest promotion strategy also involves heavy TV and magazine advertising. Their advertisements shows how skin can be soft, white and smooth, creating a vivid picture of comfort and smell in the users mind. Celebrities and popular slogans are used as well to promote their products better.PlaceIN the EU, where trade is free around Germany, Poland, England, France and etc, Dove is being used and exported around. With an estimated EU14 billion profit every year, logistics, storage, inventories and etc is very important. Most Dove products will be sold via large supermarkets in rows and also in smaller retail outlets such as 7Eleven, Coles and etc. Some Dove products are sold through direct marketing where agents introduce and demonstrate the benefits and usage of Dove and how they can affect everyday life. These agents earn through commission and their market coverage is much wider compared to permanent stores.

SWOT ANALYSIS:Strengths Company operating in nearly 190 countries Company operates its operations nearly 190 countries in the world. And they also have 270 manufacturing sites worldwide Strong portfolio of brands and diversified product range Company has more than 400 brands all around the world. Most of the brands known as multinational brands but some of them operate in some countries and company calls it local brands. More than 13 international brands have contribution in sales more than 1 billion Euros. And Unilever top 25 brands account for more than 70% of sales

Products of the company Personal wash: soaps, Laundry: Surf, detergants, Skin care: Dove, Ponds, Hair care: Sunsilk, Oral care: CloseUp, Pepsodent, Deodorants: AXE, Lynx, Food and beverages: Lipton, PG Tips,Research and development Company spend huge amount on Research and development worldwide. Price, quality and variety Unilever has 400 brands worldwide. But brands available in market are with different packaging with different quantities. Customer rely and believe in the quality of product because of their trust in unilever brandsCompetitive advantage Wide product variety Promotion, marketing and advertising Effective and attractive packaging Research and development Economy of scaleUnilever operates more than 270 manufacturing sites around the globe. That is how they can achieve economy of scale easily. It gives competitive advantage to company.

WeaknessInternal attributes of the organization that are harmful to achieving the objective. Unilever has the following weaknesses out of which the strong competitors like P&G, Nestle and Strong competitorsUnilever has strong competition worldwide by multinational. E.g. P&G, RackittBenckiser, Nestle, etc these are also the companies that operate worldwide, have big market shares, huge product line and millions of customers. Substitute productsAs Unilever operates in more than 100 countries and there are lots of substitute products available in the local market. Because of product quality and extensive R&D company charge higher prices for its products but the local products are much cheaper.

Opportunity

External conditions those are helpful to achieving the objective. Health conscious products demand Now a day's people like to eat healthy food which contains fewer calories and use those products which will not harm their environment. This gives a good opportunity to Unilever to add more and more products in its product line. Changing life styles Now people are more aware about innovations because of the media. Company can use changing life style and increase the demand of the products. Emerging new markets Now a day's new markets are emerging company can expand their business to cover these markets. Like Russia, Iran, Iraq and Afghanistan. Increase production volumes Unilever can concentrate to increase production volumes and they can try to increase their availability in the market. By increasing production volumes and availability it is possible to achieve high demands of products. Move operations to undeveloped countriesCompany needs to focus to move their production operations in undeveloped countries. Than they can find cheap labor and save money on operations and they can build a supply chain towards expensive markets. Then their profitability will be high.

Threat

External conditions which could do damage to the business's performance. Economic downturnBiggest threat now days are recession. Most of the companies shut their operations or make redundancies people losing their purchasing power. It has affect all over the world in this situation coming times will be very crucial for company. Environmental effectsPeoples are very conscious about the environment. They don't like to buy products which can be harmful for the environment. Company needs to focus on how to become environment friendly. It needs to focus on its environmental friendly products. Global competitionThe chances of Global competition are growing. New companies are coming with innovation. If Unilever wants to stay in market they need to focus on innovation to kill competition around the globe. New local productsNew local products are introducing in the market. As the sizes of local companies are small they have fewer expenses and when they provide cheap product they can grab the market share of Unilever easily. legal effectsIf the government introduces any sort of law for tax or it introduce new limits for production because the product is harmful for human use or natural environment. It will be very hard to sell out the product in the market.

SAMPLE QUESTIONNAIRE:NAME: AGE:1. Do you use FMCG (fast moving consumer goods) products?-Yes- No 2. Which brand of FMCG products do you use?-P&G-Unilever-Others3. Your FMCG brand is much better than in price quality and quantity than other FMCG brands?-Strongly Agree-Agree-Neither Agree Nor Disagree-Disagree-Strongly Disagree4. The way your FMCG brand promotes their product is ..-Excellent ------------------ Poor-Modern ------------------- Valuable5. The offers provided by your FMCG brand is-Excellent-Very Good-Good-Fair-Poor6. How important are your FMCG brands products are in your day to day life?-Extremely Important-Very Important-Somewhat Important-Not Very Important-Not At All Important7. If some other FMCG brand gives better products and services would you buy the product?-Definitely Buy-Probably Buy-Not Sure-Probably Not Buy-Definitely Not Buy8. Are you aware of the term corporate war?-Yes-No9. Do you know about the big hair war between Unilever and P&G? -Yes-No10. From where did you get the information about the war?-Newspapers-News Channels-Youtube-Social Networking Sites-Friends and Family-Others

ANALYSIS:

1. The use of FMCG (fast moving consumer goods) by consumers.

YES10

NO0

2. Brand of FMCG products used by the consumers.

P&G2

UNILEVER7

OTHERS1

3. Their FMCG brand is much better than any other FMCG brand.

STRONGLY AGREE1

AGREE4

NEITHER AGREE NOR DISAGREE5

DISAGREE0

STRONGLY DISAGREE0

4. The way FMCG brand advertises its product.

EXCELLENT10

POOR0

MODERN10

OLD FASHIONED0

5. Offers provided by their FMCG brand is:EXCELLENT1

VERY GOOD4

GOOD5

FAIR0

POOR0

6. The importance of FMCG brand products in customers day to day life.EXTREMELY IMPORTANT2

VERY IMPORTANT4

SOMEWHAT IMPORTANT 4

NOT VERY IMPORTANT0

NOT AT ALL IMPORTANT0

7. Their opinion on buying products with better price and quality from any other FMCG brand.DEFINITELY BUY3

PROBABLY BUY5

NOT SURE 2

PROBABLY NOT BUY0

DEFINITELY NOT BUY0

8. Are they aware of the term Corporate War?YES10

NO0

9. Are they aware about the Big Hair War between Unilever and P&G.YES5

NO5

10. The source of their awareness about the war.NEWSPAPERS1

NEWS CHANNELS0

YOUTUBE0

SOCIAL NETWORKING SITES2

FRIENDS AND FAMILY2

OTHERS0

APPENDIX:

CONCLUSION:After doing this project I come to a conclusion that: Corporate wars are a healthy type of competition which can help you and your company gain knowledge about your competitors and also know about what the customers are expecting from your products. After my survey, I come to know that most of them are aware about the term Corporate War. But half of them are not at all aware about the corporate war also known as the Big Hair War that happened between Unilever and P&G. All of them consume FMCG products. Most of them prefer Unilevers products. They believe that their brand provides much better pricing and quality than other FMCG brands. Offers provided by their FMCG brand are very important for most of the consumers. If some other FMCG brand is providing better products and services, most of them will probably buy those products. According to all of them their FMCG brands way of advertising is excellent and modern rather than poor and old fashioned.I feel corporate wars are very important in order to know your companys financial position and good will and corporate wars always work well when there are many companies in the same type of field.

BIBLOGRAPHY: www.google.com www.googleimages.com www.p&g.org www.unilever.org www.forbes.com www.facebook.com www.twitter.com www.slideshare.net www.wikipedia.com www.wikijob.co.uk www.edutwin.com www.ukessays.com www.seminarprojects.org