SUBMITTED TO

Prof.NIKHIL RAO

Submitted ByASAMS V K

JEFFIN ANI JOHNS

Indian E-Commerce

“India can produce bright Internet entrepreneurs”

Masayoshi Son

CEO, SoftBank

E-Commerce: 2013

E-Retailing: 2013

• 15 mn Products

• 24 Categories

• 5000 Sellers

• 1 Year ago

• 15 mn Products

• 70+ Categories

• 3000 Sellers

• 7 Year ago

• 5mn Products

• 500+ Categories

• 100000 Sellers

• 4Year ago

• 1.1 mn Products

• 2000 Categories

• 4500 Sellers

• 9 Years

Business Model

Business Model

Buy, Move & Sell

Revenue Sources

Discounts

Festival Sales

Saving day campaigns

More Advertisements

Apps

Hotel and catering category

Automotives

Home & Kitchen

Disability & Rehabilitation

Sex & Wellness

Focusing more on rural

markets

Digital Kiosk Data Providers

Ex

isti

ng M

ark

etN

ew M

ark

etExisting Product New Product

Application

Big Billion Day

Tv, Print And Radio Ads

Exclusive tieups with Xiomi

and Micro-Star International

(MSI) for its gaming laptops.

SEXUAL & HEALTH

PRODUCTS

HOME & KITCHEN

PRODUCTS

•FOCUSSING ON

NORTH EAST INDIA•eKart Logistics

Ex

isti

ng M

ark

etN

ew M

ark

etExisting Product New Product

Backward Integration

Working on Logistic team

Eye towards rural markets

Cash on delivery

One day delivery

Mobile Apps

New Distribution centres

Forward Integration

THANK YOU FOR SHOPPING ONLINE

THAT MADE USMAKE THIS PROJECT