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CorporateSponSorShip propoSal

Delivering results… naturally

Since the birth of Australia, midwives have been caring for our next generation. From rural and remote areas of our country to the heart of the urban jungle, these guardians of birth guide women at the most vulnerable and important time of their lives. In excess of 300,000 babies were born throughout Australia in 2009. Midwives supported these women by forging respectful partnerships, guiding through evidence-based care, and educating new families on the healthiest lifestyle choices.

This proposal has been developed to invite Johnson’s Baby to partner with the Australian College of Midwives (ACM) to expose your services and products to this often challenging-to-reach market demographic. A partnership with the ACM will allow you to benefit from an alliance with this trusted and high-profile Australian brand.

The ACM was founded nationally in 1984, when midwifery associations in a number of states and territories came together to form a national peak body for Australian midwives. The ACM now represents over 5000 midwives throughout Australia and utilises a range of marketing channels to connect with each one individually on a weekly basis.

The ACM keeps its members informed of the latest developments in legislation, research development and professional news via our e-bulletin system.

Our annual conference is considered the ‘must attend’ event for this industry with over 450 maternity professionals in attendance this year. With over 70 events each year running across Australia, the ACM is ideally placed to offer an unparalleled opportunity to meet these individuals in a face- to-face environment.

Johnson’s Baby’s involvement with the ACM will incorporate diverse marketing opportunities including exposure in quarterly publications, electronic marketing, direct mailing, face-to-face and our new soon to be launched online store.

Johnson’s Baby has been identified as one of the market leaders actively seeking access to our profession. This unique, exclusive opportunity has a high level of exposure and we anticipate that it will be seized quickly. We encourage you to contact the ACM with your expression of interest at your earliest opportunity to avoid disappointment or competitor advantage.

In order to place your organisation ahead of your competitors, we look forward to speaking with you soon.

abby Clemence Barb VernonBusiness Development Executive Officer Director

KEY FACTS

1 ACM has over 5000 members.

2 Peak professional body for Midwifery in Australia for over 25 years.

3 Over 300,000 births in Australian during 2009. This number is growing each year.

4 Strong relationships with consumer advocacy groups.

Delivering results… naturally www.midwives.org.au 2australian College of Midwives1

Benefits.....NaturallyBenefits… Naturally

reSearChThe Australian College of Midwives provides services and solutions to the midwifery profession. This invaluable route to this market will provide Johnson’s Baby with the opportunity to gain significant market intelligence. The unique partnership will enable Johnson’s Baby to ask midwives key questions, developing an essential platform from which to promote your products, and ultimately, to increase your market penetration.

QueStionSVia strategic market research, the ACM offers you the opportunity to discover answers to relevant questions, such as:

• Which baby skin products do you recommend for new mothers?

• What baby wipes do you recommend new mothers use?

• Are you happy with the current market leader in baby wipes?

• Would you like to receive more information about our products?

outCoMeSACM experts will analyse the outcomes and report back to you, allowing you to:

• Gain a comprehensive understanding of your market opportunity, which will ultimately increase your market share;

• Focus your ongoing marketing budget, and

• Derive a higher return on your investment, whilst saving on your future marketing spend.

KEY FACTS

1 Midwifery is about forming respectful partnerships.

2 Midwife means ‘with woman’.

3 Midwives support women at the most important time of their lives.

3 Delivering results… naturally www.midwives.org.au 4australian College of Midwives

events

The Australian College of Midwives offers a comprehensive and diverse program of events focused on bringing together midwifery leaders from a range of sectors in the profession. Live events provide a platform from which to develop, build and strengthen key business-to-business and business-to-consumer relationships, source new ideas and gather relevant up-to-date business data.

Held at a variety of locations across Australia, the ACM presents over 70 events each year, attracting more than 1800 midwives, nurses and allied health professionals. ACM events will allow you to directly market to a captive and relevant audience.

Guest speakers at ACM events include senior government representatives, professionals from a range of sectors and international speakers. The ACM is the leading corporate event provider for midwifery in Australia. Our ability to consistently attract influential attendees, providing access to high-profile speakers in a relaxed networking environment is key to our success.

Johnson’s Baby will have the opportunity to align with the ACM through key events:

• The profession’s must-attend annual conference;

• National educational workshop series; and

• A series of high profile educational and state-based professional events.

KEY FACTS

1 We run over 70 events per year, all around Australia.

2 Our events attract international experts in primary healthcare.

3 Workshops, conferences, education days and more.


events continued…KEY FACTS

1 Biannual collaborative conference attracting over 450 professionals from diverse maternity care backgrounds.

2 Annual midwifery conferences that attract participation from consumers of maternity services.

3 ACM has twice hosted the Triennial International Congress of Midwives, attracting over 2000 delegates. We are bidding to host it again soon.

Participation at these events will provide Johnson’s Baby with the following benefits:

• The Johnson’s Baby logo will appear on tens of thousands of invitations every year;

• The opportunity to promote your marketing agenda;

• As a sponsor, the Johnson’s Baby logo will appear on regular e-bulletins, which go out to the entire ACM database;

• Johnson’s Baby will have the option to address the audience at a sponsored event;

• ACM will provide judicious seating arrangements for all Johnson’s Baby personnel;

• Direct access to delegates across a wide range of maternity sectors;

• A mechanism to drive sales and reinforce a positive public image;

• Official acknowledgement by the MC as a key facilitator at sponsored events;

• Continued profiling throughout the entire database for the marketing lifespan of these events;

• Your company logo will be displayed through a variety of high-visibility mediums;

• The option to provide a corporate gift for attendees at each event;

• Johnson’s Baby to be profiled via the ACM event website, which receives thousands of visitors every month; and

• The unique ability to position yourself above your direct competitors.


Marketing

puBliCationSThe Australian College of Midwives’ publications cover a range of profession-specific needs, significant professional updates and relevant market data. The ACM quarterly magazine, ‘Australian Midwifery News’ has a circulation of 20,400 copies per year and growing. These are delivered on a quarterly basis. Exposure in ‘Australian Midwifery News’ will provide Johnson’s Baby with the opportunity to convey your message to leaders within the maternity profession. Johnson’s Baby will also have the opportunity to include select advertisements in ‘Women and Birth’ (the peer reviewed and internationally recognised journal of the Australian College of Midwives.)

Associated benefits:

• A Johnson’s Baby-specific message is sent to

relevant market segments;

• Ability to stay ahead of the maternity market trends;

• Association with the profession’s premier

publication;

• A growing, high-volume, loyal readership;

• The opportunity to use market intelligence to

develop specific product offerings;

• An insight into specific market segments and the

current issues faced; and

• Keeping Johnson’s Baby at the forefront of key

influencers’ minds.

KEY FACTS

1 Our publications circulate over 20,000 copies per year.

2 Australia’s premier midwifery magazine, ‘Australian Midwifery News’.

3 Peer reviewed and internationally recognised ‘Women and Birth’ journal.


email communication

The ACM conducts extensive email campaigns throughout the course of the year to keep all midwives up-to-date with the latest news, covering metropolitan and regional issues, events, training and briefings.

Our regular email communication has become a trusted source of information for regional and metropolitan midwives. An alliance with the ACM will enable you to target specific marketing messages that will reach an unprecedented number of qualified recipients, keeping you ahead of your competitors.

Johnson’s Baby will be provided with an exclusive advertisement position, reaching in excess of 5000 individuals per e-bulletin. Associated benefits include:

• Ability to convey a specific message to influential maternity representatives;

• Access to a previously untapped market segment across a range of industries;

• Opportunity to have web traffic directed to your nominated web portal;

• Capability to adapt each message to suit changes within the economic climate and relative business needs;

• Leverage off the trusted ACM brand name to further enhance your message; and

• Johnson’s Baby logo to be kept at the forefront of the maternity leaders minds.

KEY FACTS

1 Email campaigns to thousands of midwives each week.

2 ACM communicates with professionals in rural, remote and metropolitan Australia regularly.

3 Email communication with our growing consumer membership.


Direct mailing

ACM conducts regular mail outs to individuals within the maternity profession of Australia. These mail outs have a high readership and will provide you with the unique ability to market to a targeted group of maternity carers. The utilisation of this channel has proven to be extremely effective and you can be confident that your message is reaching a focused market.

Johnson’s Baby will have the opportunity to provide ACM with printed media twice a year, which will be included in the ACM mailing schedule. Associated benefits include:

• Use of existing media to penetrate a new market segment;

• Direct access to a previously untapped client base;

• Flexibility to amalgamate the marketing program with more conventional channels; and

• Ability to have media sent out in conjunction with specific marketing campaigns.

KEY FACTS

1 We keep in touch with our members on a regular basis.

2 Latest developments in legislation, research development, education and professional news.

3 Our dedicated Media Officer ensures ACM is always on the front foot with the latest media releases.

4 The ACM has received an average of 1.4 national media citations per day in the last 2 years.


return on investment reports

At the end of each strategic phase, the ACM will provide you with a Return on Investment (ROI) report, which will clearly identify each outcome and its level of statistical success within that stream.

This will allow you to indentify the ongoing success of your alliance with the ACM and market benefits, whilst also allowing you to indentify future market trends and focus on marketing spend accordingly.

ROI reports will be delivered via regular communication with Abby Clemence, Business Development Director, who will act as your single point of contact. Abby will become one of your most valuable resources for reaching the midwifery community.

KEY FACTS

1 ACM is growing at over 100 new members each month.

2 National Maternity Reforms are making Medicare Provider numbers for midwives a reality.

3 Midwives will have the ability to access the Pharmaceutical Benefits Scheme (PBS) as part of their new found right to prescribe.


Meet the team our Board Members

aBBy CleMenCeBusiness Development Director [email protected] 6230 7333 | 0407 940 926

There is a relatively small segment of executives in the business world; individuals who seem able to build relationships, trust and rapport with

almost anyone, and then are able to broker these relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to ‘get things done.’

Abby Clemence is one of those people. Driving results through collaboration, partnerships, and relationships is her key aim as a senior executive in the primary healthcare sector. With an enthusiastic and genuinely friendly attitude, Abby is passionate about delivering value and benefits to her customers.

Promoted twice in her three-year tenure with the Australian College of Midwives, culminating in a Business Development Director position, Abby’s contributions have centered on spearheading development and delivery of educational programs and services and quality improvement activities.

Abby has a Bachelor of Arts degree and a Graduate Diploma in Marketing. With nearly 20 years in communications, marketing and event management roles, Abby is also a qualified trainer in adult education.

luke SanDerSSenior Membership Officer [email protected] 6230 7333

Luke Sanders is the Senior Membership Officer at the Australian College of Midwives (ACM). As the peak professional body for Midwifery, the ACM

vision is to be the leading organisation shaping Australian maternity care to ensure the best possible outcomes for all Australian women and their families.

Luke’s responsibility for all aspects of membership services for the ACM is therefore a task that he takes much pride in and has prompted him over the last two years to drive and implement many quality improvement initiatives that have enabled the easy management of the strong growth in membership we are experiencing.

With a strong knowledge in IT systems and administration, Luke’s strength lies in his calm and unflappable nature, and his ability to create a lasting loyalty in colleagues and customers alike.

Prior to joining the ACM, Luke was the Director of an ABC Early Childhood Learning Centre, where he successfully led his team of 18 people through the challenging path of threatened foreclosure and loss of jobs.

Dr BarB VernonExecutive [email protected] 6230 7333

Dr Barb Vernon is currently the Executive Officer for the Australian College of Midwives (ACM), a position she has held since 2003. As the EO, she leads the national office and assists with shaping and implementing the College’s strategic directions and the development and delivery of member services.

On behalf of the ACM, Barb is a key player in frontline advocacy at the national level, representing and advocating for the College and the midwifery profession in a wide range of policy forums including maternity reform, national registration and accreditation, and workforce forums. In 2008-2009 Barb served as a member of the External Reference Group for the development of a National Primary Healthcare Strategy, a Ministerial appointment.

Barb came to the position with a background in teaching politics and public policy at universities in Queensland, where she undertook her PhD in this area. She also spent around 10 years working for a number of policy departments and agencies in the Commonwealth public service. From 1998 to 2003 she was active as a health consumer representative, and is a former President of the Maternity Coalition.

Jo DurDinMidwife

Jo Durdin joined the Board of Directors in November 2008 as the Tasmanian

Director. Passionate midwife and mother of two, Jo works in the Community in a Private Homebirth Group Practice, as well as in a ‘Know-Your-Midwife Scheme’ for a Private Hospital. Jo has an interest in development work and has worked as a nurse and a midwife in regional Papua New Guinea. Jo currently chairs the College’s Rural Advisory Committee and is leading a Working Group for Private Sector Midwifery. Jo is passionate about ensuring women can access continuous care in a relationship with a midwife they know, for all of their pregnancy, birth and early parenting. She has been active in the campaign to save private midwifery homebirth care both locally and nationally. Jo finds the work of midwives, as nurturing and supporting birthing women and their families, to be an immensely rewarding and fundamentally life affirming work. She performs her duties as a Director of the College with the belief that the promotion of midwifery and support for midwifery-led care holds intrinsic societal value for the long term health of families and communities.

roSlyn Donnellan – FernanDezWomen’s & Children’s hospital Foundation Midwifery Fellow

Roz is a Registered Midwife and Lactation Consultant. She is currently the Midwifery Fellow

at Women’s & Children’s Hospital in Adelaide and a PhD Candidate at Flinders University. In the School of Nursing and Midwifery she teaches in the three-year Bachelor of Midwifery degree. Roz believes that the status and health of women and infants is integrally linked to strengthening cultural, educational, professional practice, legislative and industrial frameworks for midwifery that enable choice, safety, and quality in maternity service delivery for all Australian families. She is a current National Director (SA representative) on the Board of the Australian College of Midwives and an accredited reviewer for national Midwifery Practice Review. Roz has maintained a private caseload midwifery practice for the past 16 years and facilitates bimonthly Active Birth Workshops for expectant parents. Roz participates in and engages with a diverse range of local and national professional, voluntary, statutory and government initiatives to enhance midwifery practice frameworks and relationships that improve options and outcomes for women and their babies.

hannah Dahlenassociate professor of Midwifery, university of Western Sydney

Over the last twelve years Hannah has been an active member on the Executive Committee for the ACM NSW Branch and has represented the Branch on numerous State committees including the NSW Maternal and Perinatal Committee, the NSW Maternal and Perinatal Health Taskforce, NSW Nurses Association Midwifery Reference Group, and the NSW Nurses and Midwives Board Midwives Practice Committee. Hannah is currently representing the ACM nationally on the National Health and Medical Research Council (NHMRC) Collaboration Guidance Committee. Hannah has taken on the role as the National Media Spokesperson for the Australian College of Midwives in the past year and is keen to continue the work being done to grow Midwifery in Australia.

Hannah Dahlen has published extensively in the area of perineal care and normal birth, and is sought after as a speaker for conferences around the world.

Delivering results… naturally www.midwives.org.au 20australian College of Midwives19

testimonials

“kimberly-Clark australia (KCA) & New Zealand makes, markets and sells market-leading health and hygiene products. Our HUGGIES® Nappies brand has had a long and profitable association with the Australian College of Midwives (ACM) through our support of the various programs operating within the majority of maternity hospitals throughout Australia. KCA has enjoyed the opportunity to network with new and existing clients through ACM events, and have found that we have gained a deeper market penetration through our association with Australia’s peak professional body for midwives.

HUGGIES® Nappies have supported the wonderful work the ACM carries out on a national and local basis for over 15 years and have sponsored many conferences and educational programs during that time. So trusted is the relationship between the ACM and HUGGIES® Nappies, that for the first time, the ACM has certified an on-pack product endorsement. KCA’s relationship with the ACM has been extremely important. The ACM has helped us to develop and protect the HUGGIES® Nappies brand and to successfully identify new potential buyers.”

Phyllis Picone, Hospital Liaison Representative, Kimberly-Clark Australia

“BabyBjörn has benefited enormously from the relationship with the Australian College of Midwives (ACM) over a 10 year period.

ACM is a well organised, professional organisation with experienced people. ACM is well recognised for their work in improving the outcomes for not only midwives, but also for pregnant women, new mothers and parents in general.

BabyBjörn has similar core values to that of ACM, dedicating almost 50 years to developing safe, high quality and stylish products that make life easier for parents and benefit babies and children’s growth and development.

BabyBjörn’s relationship with ACM has provided BabyBjörn with brand awareness among midwives, and other medical professionals associated with pregnant women, mothers, babies and children. The relationship has also provided even more credibility for the BabyBjörn brand with pregnant women and mothers, assisting BabyBjörn to grow as a trusted brand in Australia. The strong relationship BabyBjörn has with ACM, through joint promotions and exposure at ACM events and conferences has assisted greatly in the development of BabyBjörn in Australia.

BabyBjörn is looking forward to working with ACM in the long term to provide even more synergistic brand strengthening initiatives which will not only assist BabyBjörn and ACM, but also midwives, pregnant women, parents, babies and children in Australia.”

Stephanie Hannan, Director, Scanbrands (Australia’s sole distributor of BabyBjörn)

“JohnSon’S® Baby strives to be the baby care brand most trusted by mothers and fathers and healthcare professionals around the world because our products are clinically proven to be pure, mild and gentle. Our scientifically-proven formulations are best for baby and are endorsed by midwives around the country.

JOHNSON’S® Baby recognises the important role that midwives play in helping parents learn how to nurture and care for their newborn baby. We have a long standing relationship with the Australian College of Midwives, built on respect and mutual core values. The ACM is an independent and strong voice for the midwifery profession and childbearing women that shows leadership on issues that matter. We are proud to be major sponsor of ‘Australian Midwifery News’, Australia’s premier midwifery magazine as well as

a major sponsor at each ACM annual conference and sole promoters of the ‘Midwife of the Year’ Awards.

As the profession’s leading voice on advocacy and primary maternity care, we see that the ACM plays an important role in keeping the JOHNSON’S® Baby brand in the forefront of new families’ minds.

JOHNSON’S® Baby is proud to continue our strong association with the Australian College of Midwives, helping them to support midwives to deliver the possible best start in life for all babies, and their families.”

Haley McDonald, Senior Brand Manager - Johnson’s Baby, Johnson & Johnson


investment

This package as outlined will only be made available to our identified market leaders within the healthcare industry.

The investment to undertake the project as outlined in this proposal is:

$100,000 plus GSt

A quarterly option will allow you to reallocate budgetary spend as required and forecast future years’ expenditure. The payment structure below is flexible with regards to the suggested dates:

15 November 2010 $xxxxxxxx plus GST

15 February 2011 $xxxxxxxx plus GST

15 May 2011 $xxxxxxxx plus GST

15 August 2011 $xxxxxxxx plus GST

A monthly option will allow you to reallocate budgetary spend as required and forecast future year’s expenditure. We understand many corporations run on a ‘just in time’ costing structure and to allow for this we extend the opportunity for twelve equal monthly payments of:

15 November 2010 $xxxxxxxx plus GST

15 December 2010 $xxxxxxxx plus GST

15 January 2011 $xxxxxxxx plus GST

15 February 2011 $xxxxxxxx plus GST

15 March 2011 $xxxxxxxx plus GST

15 April 2011 $xxxxxxxx plus GST

15 May 2011 $xxxxxxxx plus GST

15 June 2011 $xxxxxxxx plus GST

15 July 2011 $xxxxxxxx plus GST

15 August 2011 $xxxxxxxx plus GST

15 September 2011 $xxxxxxxx plus GST

15 October 2011 $xxxxxxxx plus GST

If any of these payment options do not fit within your current budgetary structures, please be assured that the ACM will do everything within its power to accommodate your requirements.

Many thanks for taking the time to read this proposal. Please do not hesitate to contact me if you have any further questions. I look forward to hearing from you.

Kindest regards,

abby ClemenceBusiness Development Director Australian College of Midwives

Phone: 02 6230 7333Mobile: 0407 940 926


Abby ClemenceBusiness Development DirectorAustralian College of MidwivesLevel 1, Unit 750 Geils Court, DEAKIN ACT 2600

PO Box 87DEAKIN WEST ACT 2600

Phone: 02 6230 7333Mobile: 0407 940 926Fax: 02 6230 6033Email: [email protected]

www.midwives.org.au

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