corporate social responsibility & women empowerment

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By:- Aastha Dhingra Director & Co-Founder AD Executive Training & Coaching (P) Ltd [email protected]

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By:-Aastha Dhingra

Director & Co-FounderAD Executive Training & Coaching (P) Ltd

[email protected]

CORPORATE – Means organized business

SOCIAL - Means everything dealing with the people

RESPONSIBILITY - Means accountability between the two

“Corporate social responsibility is operating a business in a manner which meets or excels the ethical, legal, commercial and public expectations that a society has from the business.’’

NEED FOR SOCIAL RESPONSIBILITY

THE IRON LAW RESPONSIBILITY

FULFIL LONG RUN SELF INTEREST

ESTABLISH BETTER PUBLIC IMAGE

AVOID GOVERNMENT CONTROL

TO AVOID CLASS CONFLICTS

CONVERT RESISTANCES INTO RESOURCES

MINIMISE ENVIRONMENTAL DAMAGE

AVOID MISUSE OF NATIONAL RESOURCES AND ECONOMIC POWER

Participation of women as an entrepreneur is a very recent phenomenon.

Women hold mere 10% seats in parliament that shows that women is less represented in the decision- making processes.

Overall literacy rate of women in India is 65% approx which is still lesser to that of men in India.

Female labor participation rate in India is 35% i.e the lowest in the world.

DEALERS PROFESSIONALS

EMPLOYEES

MANAGERS

EMPOWERMENT IN INDIA

Women’s sense of

self worth

Have the power of control

their own lives

Influence the

direction of social change

God has gifted women with:- compassion, tender-heartedness, caring nature, concern for others, adaptability and empathy, influencing without power, open mindedness and integrity.

These are the basic skills set required by an individual to be socially responsible, which a woman already owns. These are very positive signs which imply that women can be leaders. In order to help women to be in limelight, they need to be empowered.

STRENGTHS OF INDIAN WOMEN AS MANAGERS Ability to network with colleagues Ability to perceive and understand situations Strong sense of dedication, loyalty and commitment to their organizations Ability to multitask Collaborative work style—solicit input from others, with respect for ideas Crisis management skills Willingness to share information (interactive leadership style) Sensitivity in relationships (e.g., compassionate, empathetic, understanding)

Civil society participation is an important aspect of CSR.Small iniative for management students-100 hours of compulsory community service programme at a police station.Activities like management of traffic, handling cases involving domestic violence, marital conflicts, property issues, car accidents

Girls at Manav Rachna have become more a responsible citizen and are able to handle situations in a much better way.

They have gained more knowledge of their rights; to share a basic few:-

Sexual harassment includes 4 basic points-1.Physical contact and advances2.Demand or request for sexual favours3.Showing coloured remarks4.Showing any pornography or any other unwelcome physical, verbal or non-verbal conduct of sexual nature.

2nd Asia’s Best CSR Practices Award in the category of Women Empowerment.

Importance of nutritious food were taught

Trained in preparing different methods of preparing low cost food at home.

Tailoring and embroidery

Helping the girls develop focus in life.

Story telling – giving direction to life.

Share their life instances and draw

different inferences from them

No knowledge

No participation from local community

Lack of Role of Media

Issues of Transparency

Narrow perception

No guidelines

Lack of consent in implementing the policies

Lack of Resources

External changes such as cultural diversity &

understanding of local law

Transformed simple village girls into matured, positive, confident and economically independent professionals who hold a respectable place in their homes and are looked upon as examples of transformation in the villages.

Encouraged villages girls to continue their education up to 10th or 12th Standard including the teaching of English and Personality Development.

Sowed the seeds of leadership in these ladies by giving them various job responsibilities.

Equal employment opportunity is given to quite a few physically challenged ladies who have successfully carved their own identity

Negotiation skills have developed

Awareness in terms of health, hygiene and legal rights has increased

Career development programs for womenExposure of women to top managementLeadership development programs for womenJob rotation for womenRecruitment of women at senior-level positionsRegular survey of women to assess job satisfactionMentoring programs for womenChild care facilities at workEncourage Women Participation in job fairs Training them on handling conflict, sexual harassment and making complaintsMore than one woman in a male dominated department can be recruited to avoid isolation

Corporate social responsibility towards women empowerment can become ray of hope in many ways right from changing attitude towards women in the society to making women independent financially, physically and socially and enabling them to be self reliant.

The motive behind joining CSR with women empowerment is to provide solutions to women related issues like gender discrimination, sexual harassment, failure to be promoted , receiving lower pay than men.

Though we have shining examples of women achievers in corporate India like Chanda Kochhar, Indra Krishnamurthy Nooyi, Kalpana Chawla and so on but these are in few thousand and there is a need to have such achievements in lakhs and lakhs.

Thus, women empowerment should be oath taken by the entire world, after all behind every successful man lies sacrifices of a woman.