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• The phrase CSR was coined in 1953, with the publication of Bowen’s “Social ResponsibilityBusinessmen”.

“We need business to give practical meaning and reach to the values and principles thcultures and people everywhere.” - Ban Ki-moon, Secretary-General of the United Nations

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International Standardization Organization

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For employers, CSR is now seen as an important way to increase competitive advantage,protect and raise brand awareness, and build their trust with customers and employees

FOCUS

Working in partnership with local communities

Socially responsible investment( SRI)

Developing relationships with employees and customers

Environmental protection and sustainability

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COMPANY CSR

ASIAN PAINTS LOCAL RESOURCE MANAGEMENCOMMUNITIES

BHEL RURAL HEALTH AND FAMILY WEL

BROOKE BOND VETERINARY SERVICES

COLGATE PALMOLIVE SPORTS

ESCORTS LTD. AGRICULTURAL DEVELOPMENT

SAIL DAIIRY, POULTRY AND FISHERIES TATA STEEL RURAL INDUSTRIALIZATION

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CSR MANAGEMENT:PLAN-DO-CHECK-ACT

Plan

• Consult stakeholders• Establish code of conduct

• Set targets

Do

• Establish managementsystems and personnel

• Promote code complian

Check

• Measure progress

• Audit

• Report

Act

• Corrective action

• Reform of systems

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CSR MANAGEMENT STRUCTURE OF TOYO

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KEY DRIVERS OF CSR

• The shrinking role of government In the past, governments have relied on legislation and regulation to deliver social andenvironmental objectives in the business sector. Shrinking government resources, coupa distrust of regulations, has led to the exploration of voluntary and non-regulatory initinstead.

• Increased customer interest There is evidence that the ethical conduct of companies exerts a growing influence on tpurchasing decisions of customers. In a recent survey by Environics International, mor

one in five consumers reported having either rewarded or punished companies based onperceived social performance.

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• Growing investor pressure Investors are changing the way they assess companies' performance, and are makingdecisions based on criteria that include ethical concerns. The Social Investment Forureports that in the US in 1999, there was more than $2 trillion worth of assets investportfolios that used screens linked to the environment and social responsibility. A sesurvey by Environics International revealed that more than a quarter of share-owninAmericans took into account ethical considerations when buying and selling stocks.on socially responsible investment can be found in the 'Banking and investment' secthe site.)

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• In June 2008, a survey was carried out by TNS India (a research organization) Times Foundation with the aim of providing an understanding of the role of coin CSR. The findings revealed that over 90 per cent of all major Indian organizsurveyed were involved in CSR initiatives. An estimated 100 corporate foundaforeign firms are involved in CSR activities in India, but statistics on input andelusive.

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“KEEP MUMBAI CLEAN”

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“NGO BAZAAR”

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“PRANAY MILAN”

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“CHILDREN FUND”

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“BANKING FOR OUR VILLAGE”

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“SMALL STEPS”

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“DROPS OF WATER”

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“RAAHAT - EK ABHIYAAN”

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ITC• ITC is one of India's foremost private sector companies w

market capitalization of over US $ 30 billion and a turnover 6 billion.

• ITC has a diversified presence in Cigarettes, Hotels, PaperboSpecialty Papers, Packaging, Agri-Business, Packaged Foo

Confectionery, Information Technology, Branded Apparel, PeCare, Stationery, Safety Matches and other FMCG produ

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Initiatives of ITC

E-choupalIntegrated Agriculture Planning

Women’s empowerment. Primary education.

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e-Choupal• The program involves the installation of computers with Inte

access in rural areas of India to offer farmers up-to-date markand agricultural information.

• 4 million farmers empowered,6,500 e - Choupals installed

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Integrated Agriculture Planning• ITC provides facilities to farmers to form agri-business society, pool

knowledge and rescores improve productivity and quality and reach beylocal markets to sell at better rates

• 114,428 hectares greened,generating 51.48 million person’s employment

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WOMEN EMPOWERMEN

• ITC has organized village women into micro-credit groups. Gmembers make monthly contributions to create a savings am

• The amount is used to extend soft loans to group members,thereby eliminating the stranglehold of the moneylender.

•

The system of mandatory contribution further strengthens thesavings habit, leading to capital augmentation

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• ITC provides training to group members to handle bank accoand take their own decisions, including sanction of loans to f

members and collection of repayments.• ITC in the form of seed money for self-employment activitie

• Venture funds provided by ITC have already made hundreds women entrepreneurs. Their earnings, ranging from Rs 70 to

per day, not only supplement household incomes but alsosignificantly enhance their self-esteem

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PRIMARY EDUCATION• ITC is making significant contributions in its operational are

ensure minimization of school drop-outs by providing suppostate-run primary schools.

• A total of 674 supplementary learning centers, up from 71 in05 were provided extra coaching .

• 1,696 children from poor families received school uniforms.• 8,969, text/exercise books.• A network of 52 rural libraries and resource centers enriched

process of learning for these children.

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“THE MOTHER OF CSR”

SOME MILESTONES

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• 1912 - 8 hour workday•

1916 - Social Welfare Scheme launched for employees• 1920 - Leave with pay• 1934 - Profit Sharing bonus• 1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies• 1951 - Planned family norms promoted at community level• 1970 – Included Corporate Social Responsibility in its Articles of Association• 1958 - 225 acre Jubilee park created for the citizens of Jamshedpur• 1979 - Launched concerted rural development initiatives

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• 1995- Tata Business Excellence Model – makes sustainable growth a priority and has inits Key Enterprises Process

• 1999- Tata Code of Conduct - mandates good governance ethical behavior by organizatioas each and every employee

• 1995- Tata Council for Community Initiatives provides the superstructure for CSR effortGroup

• 2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Gr

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• Committed to national and global CSR principles• First signatory to UN – Global Compact• Founder member of the Global Business Coalition on HIV/AIDS• Member of the Global Reporting Initiative Board• First Indian company to publish Corporate Sustainability Report as per G R I guidelin• Member of International Iron & Steel Institute Project Group on Sustainability In

Steel

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• Conserving Nature for Future Generations• All production units certified to ISO 14001• Town Services certified to ISO 14001• Planted - ”thousand trees for thousand days” - as a millennium gift for future generations. The eventu

1.6 million• 20% reduction in consumption of raw materials in the past five years• 100% treatment of waste water, discharged upstream from point of collection• Greening of Supply Chain

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•

Many landmarks in Labour Welfare• 1915 Free Medical Aid to all employees and dependent family members• 1917 Welfare Department set up• 1956 Joint Consultation instituted with Union Management Agreement• 1990 Incentive for Higher Technical Education• 2001 Family Benefit Scheme• 2003 R D Tata Technical Education Centre• 2003 Initiated process for SA 8000 certification• 2004 Completed 75 years of Industrial Harmony• 2004 Inserted clause against Sexual Harassment in the Works Standing Order

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• Continuously augmenting Town infrastructure to promote business growth• Tata Steel and its subsidiaries provide business opportunities to ancillary units• Institutions such as National Institute of Technology, R.D.Tata Technical Education Cent

Savak Nanavati Technical Institute provides technical and job oriented training• Promoting rural economy through natural resource management, micro financing and c

and training for gainful employment• Tate Steel caters to over 600 villages and several company towns, in the provinces of

and Jharkhand• Creating a ripple effect across towns and villages

FOOTSTEPS TO BE FOLLOWED

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FOOTSTEPS TO BE FOLLOWED