CSR In Multi NationalCompanies

Advantages And Disadvantages To Multinational Companies

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Content……Definition For CSR.Multinational Companies.Types Of CSR.Main Concern Of CSR.Advantages Of CSR To Multinational Companies.Disadvantages OF CSR To Multinational Companies.Conclusion.

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What Is Corporate Social Responsibility ?

“The idea that business has a duty to serve society in general as well as the financial interests of

stockholders ”.

-Pearce & Robinson

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WBCSD (World Business Council for Sustainable Development)

“The continuing commitment by business to behave ethically and contribute to sustainable economic development while improving the quality of life of the workforce and their families as well as of the local community and society.”

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What is a multinational Company? An enterprise operating in several countries but

managed from one (home) country. Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation.

CSR In Mutinational Companies

Types Of CSR…..1.Responsibility Towards Society.

2.Responsibility Towards Government.

3.Responsibility Towards Shareholders.

4.Responsibility Towards Employee.

5.Responsibility Towards consumers.

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Main Concerns Of CSR.

Community Involvement.Business Standard Labour Security.Environmental Protection. Labour Security.Educations and Leadership Development.Human Right.

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Advantages Of CSR To Multinational Companies

1.Improved financial performance.

2.Lower operating costs.

3.Enhanced brand image and reputation.

4.Increased sales and customer loyalty.

5.Greater productivity and quality.

6.More ability to attract and retain employees.

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Contd..7. Make a positive image among stakeholders.

8. Access to Capital.

9. Product Safety and Liability.

10. Workforce Diversity.

11. Help to Attract Investors.

12. Improves Business Image And Reputation.

13. Increase in competitiveness.

15. It help to Correct the social problems Caused by the Company.

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Disadvantages To Multinational Companies. According to Milton Friedman (a leading economist) making corporate socially

responsible is useless and even potentially dangerous since it goes against the very basic aim of doing business: making profit.

It breach of the principle of profit maximization.

CSR may contribute to the dispersion of forces and resources of the company and thus reduce its economic efficiency.

Many socially responsible actions are unprofitable because of high costs.

Companies expanding their social responsibility increase the price of goods and services.

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Contd. Fundamental principles of business gets violated.

CSR projects will not be successful.

There are not the special areas of any business.

CSR is to induce them to steal away the shareholders money.

CSR causes to slow down innovations.

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Examples for CSR Activities of MNCs… IBM UK - Reinventing Education Partnership programme

Interactions and sharing of knowledge through a web-based technology - the “Learning Village” software. Culture of openness and sharing of good practice

AVON - a partnership with Breakthrough Breast Cancer, and its Breast Cancer Crusade has raised over 10 million pounds since its launch 12 years ago

TOI’s Lead India campaign, campaign for contribution towards educating the poor

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John Keells - In 2015, Cinnamon Resorts in partnership with CARE international Sri Lanka and John Keells Foundation awarded 100 youth aged 18-26 the opportunity to participate in the Skills for Youth Programme . This programme was designed to develop transferable skills in a practical environment including rigorous training and skill development in three disciplines of hospitality: kitchen, housekeeping and food and beverages.

Unilever Sri Lanka- ‘Gamata Saubhagya’ gives new hope to rural communities Delivering on its commitment to grow its ties with the communities it serves, Unilever Sri Lanka recently reached out to 10 villages through its ‘Gamata Saubaghya’ initiative to renovate wells, provide safe drinking water to schools and rebuild community halls. The ‘Gamata Saubhagya’ initiative was launched as a community development project within Unilever Sri Lanka’s Sunlight Saubhagya micro-entrepreneurship scheme. This scheme is designed to provide a sustainable source of income to participants, thereby enhancing livelihoods and helping improve the quality of life.

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CONCLUSION CSR is a concept where companies voluntarily contribute to a better society.

Nowadays CSR has become an important part of a business organisation, Because business interested parties have given a more concern towards CSR.

This is directly linked to the organizational culture willing to carry out a wider organizational change and it is important to see positive results which CSR brings on ethical, social, organizational and business scale.

There have Several areas to concern ,when companies involve in CSR activities and it’s responsibilities spread to society ,Government ,Employee ,Shareholders and consumers.

Multinational Companies Can gain many advantages from CSR activities but there have some issues when companies engage in CSR.

Advantages help to confirm the sustainability and existence of multinational companies.

Finally CSR remove gap between society requirements and expectations.

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References….www.coursehero.com › Eastern Oregon › BA › BA 487

www.opednews.com/.../Multinational-Corporations-

digitalcommons.tacoma.uw.edu/

https://www.unilever.com.lk/

www.keells.com/

www.answers.com

www.academia.edu/.../

https://images.google.com

www.businessnewsdaily.com/4679-corporate-social-responsibility.

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