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Mobilink’s Corporate Responsibility Report 2014 1
CorporateResponsibilityReport 2014
Mobilink’s Corporate Responsibility Report 20142
Table ofContents
Mobilink’s Corporate Responsibility Report 2014 3
Table of ContentsAbout the report 04
- Introduction
- Scope
- Intended Audience
- Assurance
Message from the President & CEO, Mobilink 06
VimpelCom - At a Glance 09
The Prelude 10
Timeline 11
Vimpelcom’s Make Your Mark 12
Customer Excellence 14
Institutional Memberships 16
Mobilink Foundation 18
20
- Operational Structure 21
22
24
Business Beyond Usual 26
28
28
29
32
36
37
38
Social Investments 40
41
- Health 44
- Education 49
54
- Disaster Relief 57
60
62
Mobilink’s Corporate Responsibility Report 20144
Corporate Responsibility
Mobilink’s Corporate Responsibility Report 2014 5
Scope
Intended Audience
industry players.
Assurance
Mobilink’s Corporate Responsibility Report 20146
Mobilink’s Corporate Responsibility Report 2014 7
critical to us as are our business
institutions. We plan to enhance
and entrepreneurs across urban and
the Ethical Corporation Award 2014
leader in Corporate Responsibility
accountability and ethics in our business practices.
transparency. This report is also an
Mobilink’s Corporate Responsibility Report 20148
Kazakhstan9.8 million
Kyrgyzstan2.7 million
Tajikistan1.3 million
Uzbekistan10.6 million
Laos0.2 million
Bangladesh30.8 million
Pakistan38.5 million
Russia57.2 million
Ukraine26.2 million
Georgia1.3 million
Armenia0.8 million
Italy21.6 million
Algeria18.4 million
Mobilink’s Corporate Responsibility Report 2014 9
Our History2991
VimpelCom founded by a Russian scientist and an American entrepreneur
Company registered asa joint stock company
6991
First Russian company since 1903 to list onthe New YorkStock Exchange(NYSE)
5002
A successful re-branding campaign completed
1102
VimpelCom acquires Wind Telecom
Mobile subscriber base surpassed 200m mark in October
Announcement of the Value Agenda
2102
Sale of joint venture stake in GTEC-Mobile (Vietnam)
Increase to 50.0% of ownership interest in Euroset
3102
Included in theNASDAQ indexunder the tickersymbol ’VIP’
Sale of stakein Sotelco Ltd.(Cambodia)
4102
Sale of stakein Wind Canada(Canada),Telecel CAR(Central AfricanRepublic) andLeo (Burundi)
2008
Merger with Golden Telecom completed – enhancing integrated telecommunications and internet services in Russia and the CIS
49.9% stake in Euroset, the largest mobile retailer in Russia and the CIS, Acquired
2010
VimpelCom and Kyivstar merged into new entity VimpelCom Ltd.
Headquarters moved to Amsterdam
Kazakhstan9.8 million
Kyrgyzstan2.7 million
Tajikistan1.3 million
Uzbekistan10.6 million
Laos0.2 million
Bangladesh30.8 million
Pakistan38.5 million
Russia57.2 million
Ukraine26.2 million
Georgia1.3 million
Armenia0.8 million
Italy21.6 million
Algeria18.4 million
Mobilink’s Corporate Responsibility Report 201410
Mobilink’s Corporate Responsibility Report 2014 11
2011
2013
2014
2006
2007
2008
2010
1994
Pre 1992
1998
1992
2000
2001
2003
2004
2005
Pre
1992
- 19
99
Mobilink launches GSM services in Pakistan and becomes the leading operator in the country
Pakistani customers had access to analog based (AMPS) mobile services only
Jazz – Pakistan’s first pre-paid mobile brand is launched. Mobilink re-brands, with new logo and brand positioning
Mobilink becomes first operator to win a GSM license in Pakistan
2000
, 200
1, 2
002,
200
3, 2
004,
200
5Star – Mobilink’s post-paid brand is launched
Mobilink re-brands, with new logo &brand positioning
Mobilink World – Comprehensive collectionof cutting edge Value Added Services (VAS)
Launched
Mobilink crosses ten (10) million customers
10 million
Mobilink launches first call centre in Lahore, becoming the first to serve customers
in their own regional languages
Mobilink becomes the first operator to launch SMS and free incoming calls Orascom Telecom acquires 89% of
the company’s stakes
5 million Mobilink crosses five (5) millioncustomers
Star re-brands as ‘Indigo’
Jazz re-brands, with new logo &brand positioning
Mobilink crosses thirty (30) million customers7500+ cities, towns, villages & countless destinations covered across Pakistan
30 million
Mobilink launches ‘Jazba’ pre-paid package targeted at the youth market
20 millionMobilink crosses twenty (20) million customers
Mobilink Foundation established as a custodian of Mobilink’s CR initiatives
Jazz Octane – Jazz’s youth package launched
2006
- 20
1020
11, 2
014
Mobilink
Timeline21YEARS
Mobilink re-brands, with new logo and brand positioning
20,000+ cities, towns, villages & countless destinations covered
across Pakistan
‘Jazba’ package upgraded to astand-alone brand
Mobilink launches nationwide 3G network(2x10 MHz spectrum at 2100 MHz band)
Mobilink’s Corporate Responsibility Report 201412
Educate
people who would otherwise not
Support
Total number of Base Transceiver Stations (BTS)
109.69BILLION MINUTES
74.5BILLION
9,566
Total Voice Usage Total SMS Originated
14,292,330GIGABITES
38.5MILLION
14.4MILLION
Total GPRS Usage Total Numbers of SubscribersTotal Mobile PhoneInternet Users
Mobilink’s Corporate Responsibility Report 2014 13
Inspire
because they profoundly affect
fact that the youth of today are our
units to address their issues and
as the local brands. The breadth and
Mobilink’s Corporate Responsibility Report 201414
Mobilink’s Corporate Responsibility Report 2014 15
Mobilink’s Corporate Responsibility Report 201416
countries and 14 different sectors of trade and industry.
affected people.
I
youth entrepreneurship culture.
GSM ASSOCIATION WORLD BUSINESS COUNCIL FOR SUSTAINABLE
DEVELOPMENT
ISLAMABAD CHAMBER OF COMMERCE AND
INDUSTRY
OVERSEAS INVESTORS CHAMBER OF
COMMERCE AND INDUSTRY
Mobilink’s Corporate Responsibility Report 2014 17
Association of Corporate
International
standards.
PAKISTAN CENTRE FOR PHILANTHROPY
ASSOCIATION OF CORPORATE COUNSEL (ACC)
INTERNATIONAL TELECOMMUNICATION
UNION (ITU)
Mobilink’s Corporate Responsibility Report 201418
Operational Structure
I
Mobilink’s Corporate Responsibility Report 2014 19
Mobilink’s Corporate Responsibility Report 201420
corporate citizenship and philanthropy but also with the help of thousands of
as a country with a second-to-none
Monetary contributions can be made to the Mobilink Foundation via:NIB BankSwift Code: NIBPPKKAMobilink Foundation IBAN: PK06 NIBP 0000 0000 0488 0617Branch: Post Mall Branch – IslamabadBranch Code: 10111Foundation
Catalyzing Public Sector Stakeholders
Maximizing Social Return on Investments (SROI)
Aligning CR Objectives with Business Priorities
Leveraging Social and Business Innovation
Mobilink’s Corporate Responsibility Report 2014 21
Operational Structure
President & CEO
Corporate CommunicationsDepartment
Mobilink Foundation
Organogram
Mobilink’s Corporate Responsibility Report 201422
The Torchbearers
Mobilink’s Corporate Responsibility Report 2014 23
Volunteer HierarchyCorporate Responsibility Function
Mobilink Foundation Torchbearers
Regional Sub Mentors Regional Sub Mentors Regional Sub Mentors
Regional Mentor(Central)
Regional Mentor(North)
No. of Torchbearers
3,634 2,962,667
Pay Roll Contribution(Jan-Dec 2014)
No. of Volunteer Hours Logged
(Jan-Dec 2014)
48No. of Activities(Jan-Dec 2014)
833PKR
Regional Mentor(South)
Mobilink’s Corporate Responsibility Report 201424
Ethical Corporation Award 2014
in 2015.
Mobilink’s Corporate Responsibility Report 2014 25
Mobilink’s Corporate Responsibility Report 201426
II
Mobilink’s Corporate Responsibility Report 2014 27
Mobilink’s Corporate Responsibility Report 201428
facilities and disaster relief.
PLANET PROFIT
PEOPLE
Mobilink’s Corporate Responsibility Report 2014 29
Talent Attraction and AcquisitionEmployer of Choice
Better Everyday
Mobilink Rising Star 2014
Mobilink’s Corporate Responsibility Report 201430
2010
18,544
1,024
6,688
13,544
39,800
2011
17,520
184
2,592
9,096
29,392
2012
23,304
512
6,528
11,888
42,232
2013
71,222
45,899
37,985
3,166
158,272
2014
70,496
27,168
10,016
1,296
108,976
Level
Associates
Specialists
Managers
Director
Total Training
Master Your Future
Mobilink Summer Internship Program
Mobilink Careers
Mobilink’s Corporate Responsibility Report 2014 31
Succession Planning Program
Individual Development Plans (IDPs)
LEAP (Leveraging Every Action for Performance) was introduced. The
Better Everyday @ Mobilink.
Analytical Thinking
Decision Making
Effective CommunicationTeamwork and Delivery
Planning and Organizing
Strategic Thinking
MindWave
Mobilink’s Corporate Responsibility Report 201432
Mobilink’s Corporate Responsibility Report 2014 33
Special Education Centre
year 2013-14.
Torchbearers spent a day with the 110 resident children
and character plays. The Torchbearers also distributed
for children.
Mobilink’s Corporate Responsibility Report 201434
Mobilink’s Corporate Responsibility Report 2014 35
Mobilink’s Corporate Responsibility Report 201436
Mobilink’s Corporate Responsibility Report 2014 37
2012
1,133,620
418,566
36.9%
172,217
2013
1,065,916
442,345
41.5%
190,405
2014
1,010,460
386,277
38.2%
641,107
USD ‘000
Revenue (USD)
EBITDA (USD)
EBITDA Margin
Capex (USD)
Mobilink’s Corporate Responsibility Report 201438
Anti-Corruption
Mobilink’s Corporate Responsibility Report 2014 39
Mobilink’s Corporate Responsibility Report 201440
Health Education
Disaster Relief
III Social
Mobilink’s Corporate Responsibility Report 2014 41
Health
Education
Description
mTaleem- SMS Based Literacy Program
Teach to Transform
SOS Village Activity
Children Painting Competition
ICT Lab Setup at Punjab Education Foundation
Greenland School Activity
ICT Lab Setup at Ranra School
Vocational Centre at Jinnah Welfare Society
The Citizens Foundation-Rahbar Program
Pehli Kiran School Infrastructure Upgradation
Region/City
Shaheed Benazirabad, Thatta, Jacobabad
Islamabad
Quetta
Islamabad
Lahore
Lahore
Swabi
Talagang
Lahore, Faisalabad
Islamabad
Sr. No.
1
2
3
4
5
6
7
8
9
10
Region/City
Nationwide (15 offices)
Islamabad, Lahore, Karachi
Islamabad, Lahore, Karachi
Islamabad
Peshawar
Lahore
Lahore
Islamabad
Sr. No.
1
2
3
4
5
6
7
8
Description
Pakistan’ Largest Corporate Blood Donation Drive
Pink Ribbon Campaign
No Tobacco Campaign
Mobilink ICU at Social Security Hospital
Wall Building Activity at Shaukat Khanum
Guriya ki Shadi at Shaukat Khanum
World Cancer Day at Shaukat Khanum
Donation of Mobile Dispensary to Al-Khidmat Foundation
Mobilink’s Corporate Responsibility Report 201442
Other Activities
Description
Activity at Al-Farabi Special Education Centre
Visit to Greenland School
Activity SOS Village, Quetta
Rescue Vehicle Handing Over to PALS
Iftar Dinner at Aafiat Old Age Home
Iftar Dinner at Bint-e-Fatima Old Age Home
Iftar Dinner at Aafiat Old Age Home
Mobilink Guardian - Mobile App
Mobilink and ITP Road Safety Campaign
Dast'khat - Supporting Gifted Artisans
World Water Day - Mobilink partners with OXFAM
Region/City
Islamabad
Lahore
Quetta
Karachi
Islamabad
Karachi
Lahore
Nationwide
Islamabad
Karachi
Nationwide
Sr. No.
1
2
3
4
5
6
7
8
9
10
11
Environment
Description
Walk to Preserve- Margalla Hills (2 activities)
Earth Day Celebrations
Tree Plantation Drive at New Airport Islamabad
Green Office Initiative
Region/City
Islamabad
Karachi
Islamabad
Islamabad
Sr. No.
1
2
3
4
Disaster Relief
Description
Thar Relief Campaign 1st Leg
Thar Relief Campaign 2nd Leg
IDP Relief Campaign 1st Leg
IDP Relief Campaign 2nd Leg
Flood Relief Activity
Region/City
Tharparkar
Tharparkar
Bannu, D.I.Khan, Lakki Marwat
Islamabad, Karachi, Lahore, Peshawar
Jhang
Sr. No.
1
2
3
4
5
Mobilink’s Corporate Responsibility Report 2014 43
Health
Education
Environment
Disaster Relief
Peshawar
Lahore
Shaheed Benazirabad
Thatta
Jacobabad
PUNJAB
KPK
FATA
SINDH
BALUCHISTAN
Karachi
Quetta
Swabi
AJK
Activities inNorth - IHealthEducationEnvironmentDisaster ReliefOther Activities
55415
Activities inNorth - IIHealth EducationDisaster Relief
112
Activities inSouthHealthEducationEnvironmentDisaster ReliefOther Activities
24232
Activities inCentralHealthEducationDisaster ReliefOther Activities
4421
Islamabad
Talagang
Faisalabad
Tharparkar
Bannu
D.I.Khan
Jhang
Lakki Marwat
Mobilink’s Corporate Responsibility Report 201444
Health
Mobilink’s Corporate Responsibility Report 2014 45
supported the cause for the past 5 years.
contributed to its corporate responsibility by
Mobilink’s Corporate Responsibility Report 201446
Social Security Hospital
patients till the year end.
Mobilink’s Corporate Responsibility Report 2014 47
Cancer Hospital
Mobilink’s Corporate Responsibility Report 201448
Cancer Hospital
Cancer Hospital
Mobilink’s Corporate Responsibility Report 2014 49
Education
Mobilink’s Corporate Responsibility Report 201450
4th
2009:
2011:
learners.2012:
2013:
under-resourced educational institutions.
Mobilink’s Corporate Responsibility Report 2014 51
Mobilink’s Corporate Responsibility Report 201452
online lessons within the lab.
th facility set up as part of
in the past two years.
under-resourced educational institutions.
Mobilink’s Corporate Responsibility Report 2014 53
Mobilink’s Corporate Responsibility Report 201454
Mobilink’s Corporate Responsibility Report 2014 55
Earth Day Celebration
Mobilink’s Corporate Responsibility Report 201456
Mobilink’s Corporate Responsibility Report 2014 57
Disaster Relief
Mobilink’s Corporate Responsibility Report 201458
operations in the area.
hardest hit.
Mobilink’s Corporate Responsibility Report 2014 59
Mobilink’s Corporate Responsibility Report 201460
Mobilink’s Corporate Responsibility Report 2014 61
Following the evaluation process, applicants will be ranked as follows:
An applicant attaining a minimum of a ‘GOOD’ ranking will be eligible to partner with Mobilink Foundation.
Percentage Score Obtained
80-100
65-79
50-64
Below 50
TIERS
Tier 1
Tier 2
Tier 3
Tier 4
Ranking
Excellent
Good
Average
Below Average
Categories
Organizational Governance
Financial Systems
Program Implementation
Maximum Possible Score
Total
100
100
200
400
appropriateness of a potential partner or intended recipient
partnerships.
transparency.
Mobilink’s Corporate Responsibility Report 201462
Country: PakistanCurrency: PKRScenario: ActualYear: 2014 2014 2013Period: December
EC EconomicEC-05 Standard entry level wage by gender compared to minimum wage Entry level wage vs minimum wage (%) Male 164.9% 200.0%
Female 164.9% 200.0%EN Environment
EN-03A Direct Energy Consumed (Scope 1) Network Total Network Direct energy consumed kWh 87,092,861 140,156,363EN-03B Direct Energy Consumed (Scope 1) Non-Network Total Non-network (Buildings) Direct energy consumed kWh 5,396,155 7,371,897EN-04A Indirect Energy Consumed (Scope 2) Network Total Network indirect energy consumption kWh 169,512,907 156,184,396EN-04B Indirect Energy Consumed (Scope 2) Non-Network Total Non-network (Buildings) indirect energy consumption kWh 18,624,212 17,619,531EN-05 Energy saving projects (Number of BTS with Carbon emission reducing technologies) Number of BTS with solar and / or wind energy technology BTS - -
Number of BTS with free-cooling technology BTS - -Number of BTS with hybrid-diesel technology BTS 5,700 2,522Number of BTS which are outdoor sites BTS 7,322 5,918Number of BTS which use power-saving technology BTS 8,942 2,873Purchased and certified CO2-quotas or Emission Reductions Tonnes of CO2 Offset - -
EN-28 Monetary value of significant fines for non-compliance with environmental laws and regulations PKR 0 0EN-29 Environmental impact of transporting products and employees of workforce Total energy used by motor vehicles owned and leased kWh 5,951,782 22,660,335
LA Labour Practice and Decent WorkLA-01 Total number of employees split by gender Total Workforce Total Male 2,636 2,556
Total Female 393 376Total Workforce 3,029 2,932
LA-02 Number of new employee hires and rate of employee turnover by gender New employee hires Male 315 258Female 53 26Rate of staff turnover (New hire ratio) 12.15% 9.69%
LA-04 Percentage of employees covered by collective bargaining agreement 0.0% 0.0%LA-07 Rates on fatalities, serious injuries and work relates special security incidents Number of fatalities Work-related / Employee - -
Work-related / Contractor - -Not work-related / Employee 1 3
1 3Work related Special Security Incidents 0 1Injury rate per million hours 7.18971583 0.516238808Injury rate per '000 workforce days 0.057517727 0.004062442
SO SocietySO-04 Confirmed incidents of corruption and actions taken Incidents in which employees were dismissed or disciplined for corruption 2 0
Not renewed business partner contracts due to violations related to corruption 0 0Report any concluded legal cases regarding corrupt practices (employee&company) 0 0
SO-06 Total value of contributions to political institutions PKR 0 0SO-08 Fines and legal sanctions for non-compliance with anti-competitive behavior, anti-trust and monopoly practices Monetary value of significant fines PKR - -
Number of non-monetary sanctions 0 0Cases brought through dispute resolution mechanisms 0 0
PR Product ResponsibilityPR-07 Non-compliance with Marketing communications regulations and voluntary codes Incidents of non-compliance resulting in a fine or penalty 0 0
Incidents of non-compliance resulting in a warning 0 0Incidents of non-compliance with voluntary codes 0 0
PR-08 Number of substantiated complaints regarding breaches of customer privacy and losses of customer data Substantiated complaints received from outside parties and by the organization 0 0Substantiated complaints from regulatory bodies 0 0Number of identified leaks, thefts, or losses of customer data 1 0
PR-09 Fines for non-compliance with laws and regulations concerning the provision and use of products and services Total monetary value of significant fines PKR - -VC VimpelCom specific
VC-01 Social Investment indicators Cash contributions to charitable organisations PKR 34,671,543 31,368,384Employee volunteering during paid working hours Hours 4,320 4,396In-kind giving: product or service donations PKR - -
VC-02 Network Information indicators Mobile Network Traffic GB 44,470,623 33,233,668
Mobile Network Sites Integrated BS 4G (ENodeB) - -Integrated BS 3G (NodeB) 2,519 -Integrated sites 2G 9,566 9,288Mobile Network Sites 12,085 9,288
Corporate Responsibility KPI Summary
Mobilink’s Corporate Responsibility Report 2014 63
Country: PakistanCurrency: PKRScenario: ActualYear: 2014 2014 2013Period: December
EC EconomicEC-05 Standard entry level wage by gender compared to minimum wage Entry level wage vs minimum wage (%) Male 164.9% 200.0%
Female 164.9% 200.0%EN Environment
EN-03A Direct Energy Consumed (Scope 1) Network Total Network Direct energy consumed kWh 87,092,861 140,156,363EN-03B Direct Energy Consumed (Scope 1) Non-Network Total Non-network (Buildings) Direct energy consumed kWh 5,396,155 7,371,897EN-04A Indirect Energy Consumed (Scope 2) Network Total Network indirect energy consumption kWh 169,512,907 156,184,396EN-04B Indirect Energy Consumed (Scope 2) Non-Network Total Non-network (Buildings) indirect energy consumption kWh 18,624,212 17,619,531EN-05 Energy saving projects (Number of BTS with Carbon emission reducing technologies) Number of BTS with solar and / or wind energy technology BTS - -
Number of BTS with free-cooling technology BTS - -Number of BTS with hybrid-diesel technology BTS 5,700 2,522Number of BTS which are outdoor sites BTS 7,322 5,918Number of BTS which use power-saving technology BTS 8,942 2,873Purchased and certified CO2-quotas or Emission Reductions Tonnes of CO2 Offset - -
EN-28 Monetary value of significant fines for non-compliance with environmental laws and regulations PKR 0 0EN-29 Environmental impact of transporting products and employees of workforce Total energy used by motor vehicles owned and leased kWh 5,951,782 22,660,335
LA Labour Practice and Decent WorkLA-01 Total number of employees split by gender Total Workforce Total Male 2,636 2,556
Total Female 393 376Total Workforce 3,029 2,932
LA-02 Number of new employee hires and rate of employee turnover by gender New employee hires Male 315 258Female 53 26Rate of staff turnover (New hire ratio) 12.15% 9.69%
LA-04 Percentage of employees covered by collective bargaining agreement 0.0% 0.0%LA-07 Rates on fatalities, serious injuries and work relates special security incidents Number of fatalities Work-related / Employee - -
Work-related / Contractor - -Not work-related / Employee 1 3
1 3Work related Special Security Incidents 0 1Injury rate per million hours 7.18971583 0.516238808Injury rate per '000 workforce days 0.057517727 0.004062442
SO SocietySO-04 Confirmed incidents of corruption and actions taken Incidents in which employees were dismissed or disciplined for corruption 2 0
Not renewed business partner contracts due to violations related to corruption 0 0Report any concluded legal cases regarding corrupt practices (employee&company) 0 0
SO-06 Total value of contributions to political institutions PKR 0 0SO-08 Fines and legal sanctions for non-compliance with anti-competitive behavior, anti-trust and monopoly practices Monetary value of significant fines PKR - -
Number of non-monetary sanctions 0 0Cases brought through dispute resolution mechanisms 0 0
PR Product ResponsibilityPR-07 Non-compliance with Marketing communications regulations and voluntary codes Incidents of non-compliance resulting in a fine or penalty 0 0
Incidents of non-compliance resulting in a warning 0 0Incidents of non-compliance with voluntary codes 0 0
PR-08 Number of substantiated complaints regarding breaches of customer privacy and losses of customer data Substantiated complaints received from outside parties and by the organization 0 0Substantiated complaints from regulatory bodies 0 0Number of identified leaks, thefts, or losses of customer data 1 0
PR-09 Fines for non-compliance with laws and regulations concerning the provision and use of products and services Total monetary value of significant fines PKR - -VC VimpelCom specific
VC-01 Social Investment indicators Cash contributions to charitable organisations PKR 34,671,543 31,368,384Employee volunteering during paid working hours Hours 4,320 4,396In-kind giving: product or service donations PKR - -
VC-02 Network Information indicators Mobile Network Traffic GB 44,470,623 33,233,668
Mobile Network Sites Integrated BS 4G (ENodeB) - -Integrated BS 3G (NodeB) 2,519 -Integrated sites 2G 9,566 9,288Mobile Network Sites 12,085 9,288
Corporate Responsibility KPI Summary
business.