corporate responsibility 2014 · a four-minute educational module airing on children’s tv on...

Corporate Responsibility 2014

Groupe M6 hosts join

the wave of national

solidarity by shooting

a short film to raise

awareness about Aids

RTL-TVI presenter

Julie Taton (right)

is appointed

Ambassador of the

Belgian Red Cross

RTL Radio (France) CEO

Christopher Baldelli

rallies to the massive

#BringBackOurGirls

solidarity movement

German goalkeeper Oliver Kahn

wants to make townships in

South Africa a safer place for children

Croatian pop singer Severina (right),

godparent of the association

RTL pomaže djeci (RTL Helps Children),

visits children suffering from

malignant diseases at the

Children’s Hospital in Zagreb

Use the junaio

app to scan

this page and

to activate

the RTL Group

channel

2

Corporate responsib il ity 2014

rtl GroUp

contents

cover Olivierpirard.com 2 RTL, Bruno Thomas / Sidaction, DR / RTL, RTL / Micky Wiswedel, RTL Hrvatska 4 RTL / Willi Weber 5 RTL / F., Pierre Olivier / M6 6 RTL Hrvatska, Olivierpirard.com

7 BBC and FremantleMedia Limited MMX 9 RTL / Sascha Radke, RTL Television 10 Atresmedia, Deutsches Kinderhilfswerk e.V./ H. Lüders11 Blitz Agency 2014 14 –15 RTL / Frank Hempel 16 Dominik Gigler 22 Olivierpirard.com

4 our strategic pillars

and cr in action

16interVieW

WitH roMain Mannelli

20Facts and

Figures

23 cr neWsletter and

cr MeMbersHips

Scan thiS page and watch the 2014

cR tRaileR!

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rtl GroUp

c a s e s t u d y

i n V e s t i g at i n g s o c i a l i s s u e s

In Das Jenke-Experiment, RTL Television reporter Jenke von Wilmsdorff takes a close-up look at socially relevant issues by physically experiencing the situation first-hand – from struggling to cope as a single mother to mastering life as a homeless or old person. He has also tackled the themes of physical disability and death. In early 2015, Jenke’s key project was to recruit organ donors in Germany, where every eight hours someone who could have been saved by an organ donation dies.

In France, journalists for the M6 magazine Enquête Exclusive successfully infiltrated jihadist networks to conceal a camera. This led to the arrest of a young couple who were illegally selling jihadist flags on the internet.

1M e d i a c o n t e n t

raising aWareness, raising Funds

rtl group has always been aware of the great responsibility that comes with being an opinion former

and information provider in society. as one of europe’s foremost media organisations, we are in an

excellent position to bring to people’s attention important social and environmental issues through

reports, magazine shows and series, as well as to support a wide range of charities and good causes.

RTL Television reporter Jenke von Wilmsdorff’s latest

experiment was his successful attempt to

gain 100,000 new potential organ donors in Germany

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c a s e s t u d y

s u p p o rt t H r o u g H M a j o r F u n d r a i s i n g e V e n t s

When the final results of RTL-Spendenmarathon 2014 came in, viewers and guests had raised the remarkable total of €7,674,556 to support 11 major relief projects promoting the welfare of children, including six in Germany. 140 celebrity guests joined host Wolfram Kons in the studio to support the fundraising activities. since the first RTL-Spendenmarathon in 1996, the total raised has reached €130 million for the ‘rtl – Wir helfen Kindern’ foundation. RTL Television covers all the costs of the campaign, so all donations go directly to children’s charities.

Télévie was started in 1989 by RTL-TVI in Belgium, and joined in 2002 by RTL Lëtzebuerg, to raise funds for scientific research into cancer and leukaemia. The 26th edition, Télévie 2014, which culminated in the Grande soirée du Télévie broadcast live from RTL House in Brussels, set a new record, with more than €9 million raised. Viewers enjoyed live testimonies from patients and researchers, performances from stars and, of course, the symbolic handing over of a cheque. in total, Télévie has raised more than €142 million since 1989.

In 2014, RTL-Spendenmarathon raised over €7 million

for children’s projects, while Télévie collected over €9 million

for cancer and leukaemia research.

H i g H l i g H t i n g

F o o d W a s t e

The M6 show

Gaspillage alimentaire :

les chefs contre-attaquent

featured five renowned

chefs launching a national

campaign to fight food

waste and change people’s

consumption habits.

They cooked only waste

food for a large public

banquet in Lille.

o t H e r e x a M p l e s

d r a M a s t H at

e n l i g H t e n

In Germany, serial

drama Gute Zeiten,

Schlechte Zeiten is well-

known for incorporating

social issues in its

storylines. With thorough

research on the issues,

the drama has provided

viewers of recent series

with insights into the

impact of strokes, pill

dependency and bulimia.

The format is produced

by UFA Serial Drama for

RTL Television.

RTL Belgium

presenters

and CEO

Philippe

Delusinne

gathered

on stage for

the Grande

soirée

du Télévie

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H e l p F o r s i c K

c H i l d r e n i n c e n t r a l

e u r o p e …

In Hungary, viewers

of Fókusz Plusz on

RTL Klub donated more

than € 20,000 to help

the Bátor Tábor foundation

provide valuable support

to children with

chronic diseases, and

their families. The

TV channel aired several

programmes promoting

the achievements to rally

viewers to the cause.

i n s u p p o r t o F

d i s a d Va n ta g e d

c H i l d r e n …

… at H o M e

… a n d a b r o a d

RTL-TVI in Belgium

celebrated the 25th

anniversary of the

UN Convention on the

Rights of the Child

by broadcasting

Enfants : face à la

détresse. Two of

Belgium’s most popular

presenters travelled

to Burundi and

Moldova to highlight

the work of Unicef,

and to show the

reality of everyday

life for children

in these countries.

RTL Nederland’s celebrities

organised a series of

activities to fulfil the

dreams of underprivileged

children with highlights

broadcast in a two-

hour show supporting

the Het Vergeten Kind

(Forgotten Child)

foundation. The charity

takes care of over

32,000 children who can

no longer live at home

because of violence,

maltreatment or neglect. … a n d c r o at i a

More than 100 celebrities

manned the phone

lines for RTL Televizija’s

annual charity show

Budi mi prijatelj (Be My

Friend), raising

1.7 million HRK (€ 230,000)

in just 2.5 hours.

Despite the country’s

tough economic situation,

many thousands of

viewers donated money to

help provide medical

and classroom equipment

for Croatian children.

a W a r d s

M 6 h o n o u r e d f o r i t s c h i l d r e n ’ s p r o g r a M M e s

M6 was the winner in the Youth category at the 19th Lauriers de la Radio et de la Télévision awards for Kid & Toi – a four-minute educational module airing on children’s TV on Saturday mornings. Kid & Toi, broadcast with French sign language, explores issues arising in children’s everyday lives, for example, smoking or safe internet access. The honour is the latest in a string of awards the show has won since its launch in 2007.

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c a s e s t u d y

r a d i o f o r a l l

Deafness affects around 500,000 people in France who are unable to experience the joys of radio. In 2014, RTL Radio (France) presented a special edition of the show On est fait pour s’entendre (We Are Made For Each Other) live on RTL.fr, broadcasting alongside two guest signers who provided sign language for deaf viewers.

c a s e s t u d y

h e l p i n g M a k e o u r c h i l d r e n s a f e r a n d f i t t e r

RTL Group already follows strict rules to protect children on the internet and helped to make it even safer by joining the CEO Coalition To Make The Internet A Better Place For Kids, in 2011. This action plan – which contains age-appropriate privacy settings, greater use of content classification, and wider availability of parental controls – continued to expand in 2014. Improvements include better visibility of age ratings, faster response times and easier reporting of unsuitable content.

Children’s wellbeing is another area in which we are making a difference. Tree Fu Tom, FremantleMedia’s action adventure animation series co-produced by the BBC, is a programme for pre-schoolers where children are encouraged to copy the movements of the hero to enhance their coordination at a critical time in their development. The popular hit series is now broadcast in over 123 countries worldwide.

Tree Fu Tom helps children’s mobility and growth

in 123 countries.

prograMMes suitable and accessible For all

rtl group is dedicated to producing content that is not only inclusive, but that provides everyone in our audience with high quality

programmes regardless of their age, disability or circumstance. to this end, rtl group produces and broadcasts a wide variety of

entertaining programmes for younger audiences, while supporting many initiatives that help improve media education. besides ensuring suitable

and responsible entertainment for children, rtl group uses the latest technology to make its programmes more accessible for disabled people.

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rtl GroUp

2s o c i e t y a n d e M p l o y e e s

Helping cHarities and local coMMunities

each year, rtl group raises awareness and funds for

a wide range of charities and good causes. With record amounts of both money and in-kind donations, and a whole host

of citizenship activities including sponsorship events, corporate volunteering and other initiatives, we continue to make

a difference and benefit communities all around the world.

Challenging people’s

perceptions of those

with disabilities,

while promoting job

opportunities.

c a s e s t u d y

d i s a b l e d e M p l o y M e n t W e e k

In France, Groupe M6 and RTL Radio continued to help change people’s perception of disability during the 18th Disabled Employment Week. Special programmes helped raise awareness, improve integration, and offer opportunities for career development. Both broadcast short programmes called Différents comme tout le monde, where a Groupe M6 presenter was introduced to a Handisport by a champion athlete. W9 broadcast messages in sign language, while RTL Radio dedicated its 62nd Employment Day to the employment of disabled people.

Groupe M6 teamed up with employment agency Adecco to allow disabled job seekers to spend a day with partner companies, while RTL Radio welcomed 12 students from the National Young Blind People’s Institute for the day. 2014 also saw Groupe M6 and RTL Radio sign the Charter on the Training and Professional Integration of Disabled People in the Audiovisual Sector – a pledge to review HR policies to improve the training and professional integration of the disabled.

8 rtl GroUp


o t H e r e x a M p l e s

s u p p o r t F o r

l i t e r a c y i n g e r M a n y

In support of 7.5 million

illiterate adults in

Germany, RTL Television

and the Stiftung Lesen

foundation for reading

ran joint TV commercials,

where well-known RTL

faces served as reading

role models for viewers

and advocated the power

of words.

F r e M a n t l e M e d i a

u K ’ s pa r t n e r s H i p W i t H

t H e p r i n c e ’ s t r u s t

Established in 1976,

The Prince’s Trust is

a charity that provides

valuable support to

disadvantaged young

people, many of whom have

had a tough upbringing

or are struggling to find

work. FremantleMedia UK

continued to provide

an annual donation of

£25,000 and worked

closely with the charity

throughout 2014 to

identify volunteering and

fundraising opportunities.

c a s e s t u d y

r t l t e l e v i s i o n c o M M i t a W a r d

RTL Television in Germany honoured young journalists and volunteers who make a difference with their work for society, at the annual Commit Awards. Among the winners were Kerstin Wolf, for her wheelchair sports coaching, and FC Schwalbach Sportfreunde 1920 eV football club from Hessen. An impressed Head Anchor of RTL Aktuell, Peter Kloeppel, said: “The numerous entries suggest that a gratifyingly large number of young people in Germany volunteer their time.” BMX and skating club, Sportspiraten Flensburg eV, were voted winners of the Audience’s Choice Award, while young journalist André Berthold scooped the coveted media award, and an exclusive TV workshop at RTL School of Journalism in Cologne, for his film Kämpfer – Judo statt Randale. All winners were presented with €2,000 and an ‘adventure’ prize at the International Consumer Electronic Fair IFA in Berlin.

RTL Television news anchorman Peter Kloeppel, RTL sports presenter

Ulrike von der Groeben (left) and the RTL Commit Awards winners

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rtl GroUp

s at c H e l s F o r

d i s a d Va n ta g e d

g e r M a n

s c H o o l c H i l d r e n

In Germany, radiostation

104.6 RTL worked with

charity Deutsches Kinder-

hilfswerk, to give away

500 satchels to year one

school kids in Berlin –

helping children from

low-income backgrounds and

giving them a chance to

start school on an equal

footing with their peers.

H e l p i n g yo u n g s t e r s

F o r g e a c a r e e r

In 2014, four talented

young journalism students

were once again offered

work contracts at RTL Radio (France) through the

Jean-Baptiste Dumas grant.

Each year, the candidates

take on a story in the

news and present it to a

jury of professionals.

i M p r o V i n g t H e l i V e s

o F W o M e n

Groupe M6’s pay-TV channel

Téva crowned an ordinary

viewer as Femme Téva 2014 (Téva Woman 2014) and ran

the Téva Lab, where women

could share experiences.

The Prix Clarins de

la Femme Dynamisante (The

Clarins Impassioned Woman

Prize) supported women

committed to child-care

organisations, the Trophée

des Femmes en Or (Golden

Women Trophy) rewarded

successful women in media,

arts, business, fashion,

music and sport, while

Octobre Rose (Pink Octo-

ber) was a national breast

cancer awareness campaign

sponsored by the channel.

s u p p o r t F o r

‘ l e s r e s t o s d u c œ u r ’

RTL Radio (France) once

again linked up with the

food charity Restos du

Cœur, with presenter

Yves Calvi visiting Rungis

where they prepare

8.5 million meals each

year for underprivileged

people. Sales of the

annual ‘Enfoirés’ concert

CD, broadcast and

promoted on RTL Radio,

paid for meals.

at r e s M e d i a F i g H t s

F o r e s t F i r e s

In Spain, Atresmedia’s

initiative Hazte Eco (Become Eco), saw 3,000

trees planted at the

Parque Nacional de

Cabañeros, one of Spain’s

National parks ravaged

by forest fires in 2012.

They received 14,000

donation texts and on

‘reforestation day’ the

trees were planted

by a team of volunteers.

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rtl GroUp

eMployees as our Most Valuable asset

rtl group believes in being a ‘first-choice employer’. as an essential part

of our corporate culture, we do everything in our power to give everyone the same recognition, treatment and opportunities.

We do this through everything from attractive salaries, reward systems, company pension and other financial incentives, to providing

training and development opportunities, career advancement, high quality work environments and general wellbeing initiatives.

The 2014 Randstad Awards voted RTL Group the ‘most attractive employer’ in Luxembourg, out of 30 large private companies surveyed by independent research company ICMA. 51 per cent of people would like to work for RTL Group, while, in France, Groupe M6 was voted ‘most attractive employer in the media sector’ based on salaries, job security, career prospects, and social responsibility of more than 200 companies. In Spain, Atresmedia’s flagship channel Antena 3 ranked 17th among the 165 biggest companies, and third in the category ‘Interesting job’.

The RTL Group HR team

with Jean-Pierre Mullenders,

Managing Director of

Randstad Luxembourg

c a s e s t u d y

M o s t a t t r a c t i v e e M p l o y e r

11


rtl GroUp

Take part! Take action! was the motto of RTL Group’s 2013 employee survey and with 86.9 per cent of RTL Group’s employees worldwide completing it, that’s exactly what happened. The survey is taken every three years to give everyone the chance to rate important aspects of the working life, and help contribute to the company’s development. It’s an anonymous multiple-choice questionnaire that covers topics including working conditions, work-life balance, leadership style, continuing education and training, and career development. Managers and employees then discuss the results and create shared action plans for areas needing improvement. Once our employees had spoken, it was time to take action…

1,845 employees told us they feel moving to another company within RTL Group in a different country would be good for their develop ment. In early 2014, HR teams at the corporate centre set about discussing these aspirations with the employees concerned, with the aim of finding ways to address their needs.

groupe M6 employees in France now have the opportunity to try out a colleague’s job for a day or two thanks to the ‘Dans la peau de’ (meaning ‘In the shoes of…’). This encourages open-minded ness and collaboration, and gives staff an insight into a new job in case they are thinking about moving within the company.

c a s e s t u d y

W h a t d i d t h e r t l g r o u p e M p l o y e e s u r v e y 2 0 1 3 c h a n g e ?

t H e u p W a r d p r o g r e s s o F t H e e M p l o y e e s u r V e y ’ s

pa r t i c i pat i o n r at e s i n c e 2 0 0 2 at r t l g r o u p

2 0 0 6

71.3 %

2 0 1 0

78.5 %

2 0 1 3

86.9 %

Employee Survey 2013June 3–17

June 3 marks the start of the worldwide employee survey. Take the time to share your thoughts on important aspects of your professional life and help shape the future of our company.

Take part! Take action!

2 0 0 2

63.4 %

Employee Survey 2013June 3–17

June 3 marks the start of the worldwide employee survey. Take the time to share your thoughts on important aspects of your professional life and help shape the future of our company.

Take part! Take action!

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The European Works Council (EWC) cooperates with RTL Group management to discuss employment matters and to support staff in need of representation. Two major topics have challenged the EWC during 2014. One is a political issue, where the Hungarian parliament imposed taxes of up to 50 per cent on advertising revenues at RTL Klub, something not levied on any other media company in the country. Although RTL Group management insists clearly that exiting the Hungarian market is not an option, the EWC was contacted by employees who were concerned about this possibility. The EWC supported all the ini-tiatives of RTL Group and Bertelsmann to negotiate with the Hungarian government, with the help of the EU and German govern-ments. The EWC has also been working closely with local staff representatives, and encouraging RTL Klub’s journalists to main-tain their objective stance on political matters.

The other matter is the Operational Excellence project which started in 2013 to standardise, among others, accounting processes across Bertelsmann, and ulti-mately move them to a shared service centre. EWC Chairman, Kai Brettmann, says: “For the first time, the eWc has been collaborating with all works councils across bertelsmann group, to protect the jobs and functions within rtl group, where the accounting expertise is already efficient and of a high standard.”

rtl belgium launched a similar initiative named ‘Vis mon job’ (‘Live my job’). They have also introduced the mid-career interview (MCI) to ensure personal and professional development of workers aged 45 and over. Shared worksta-tions at their offices in Charleroi have been intro-duced as a great way for employees to save time, money and reduce their carbon footprint.

rtl nederland has implemented a new Talent Management Analysis tool (TMA) to help employees with their career development, answering career questions and increasing job mobility within the company. They have also introduced a ‘Fit & Healthy Week’, when employees can attend workshops and training related to sports, stress management, work-life balance and nutrition.

rtl radio (France) is improving leadership by continuing its managerial development training courses throughout the year, receiving a high level of satisfaction from the participants. The profit centre has also introduced an in-house nutritional advice programme and introductory relaxation sessions, and contribute €100 per employee per year for sports-related subscriptions. In addition, from April 2015, permanent full-time staff at the radio station will be given an indi vidual global reward. This gives employees a breakdown of all the remuneration and social benefits they received from the company during 2014, so everyone has a clearer understanding of the structure of their overall remuneration, and can compare it with previous years.

e u r o p e a n W o r k s c o u n c i l

13rtl GroUp


Ben Stiller (left) attending the RTL-Spendenmarathon with

RTL Charity Director Wolfram Kons (right).

With the help of donations, the actor plans to build a

primary school for children with disabilities in Dalmas, one

of the poorest neighbourhoods in Port-au-Prince, Haiti


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15

Romain

mannelli

r o M a i n M a n n e l l i , e x e c u t i V e V i c e p r e s i d e n t H u M a n r e s o u r c e s a n d c H a i r M a n c o r p o r at e r e s p o n s i b i l i t y,

ta l K s a b o u t r e c e n t a c c o M p l i s H M e n t s a n d n e x t s t e p s F o r c o r p o r at e r e s p o n s i b i l i t y at rt l g r o u p.

Interview with

rtl GroUp


16

W H at W e r e t H e M a j o r a c c o M p l i s H M e n t s

F o r c r i n 2 0 14 ?

r o M a i n M a n n e l l i As always, we’ve been using our position as a leading media company to campaign and raise funds for good causes – for example RTL Television’s annual Spendenmarathon raised over €7 million to support projects helping children in need. This is just one of the many projects alongside those in support of sick or disadvantaged children and young people in Croatia, Belgium, Hungary, the UK, France, and the Netherlands. And as for raising funds, we mustn’t forget the €9 million raised for cancer and leukaemia research by our annual Télévie in Belgium and Luxembourg.

Many of our profit centres’ initiatives help in the field of employment – for example, for people with disabilities or aspiring young journalists. And, of course, we have a huge responsibility to our own employees, and what better way to fulfil those than by asking our employees what they think we should do? So we see our employee survey as one of the key instruments in our dialogue-oriented corporate culture. In 2013 nearly 87 per cent of staff responded, and I'm pleased to report that this has led to 160 projects being put into action across the Group.

At Group-level, 2014 saw the birth of a new CR organisation, which we will phase in gradually, as well as the first RTL Group CR Network Meeting. Addition-ally, to identify the CR issues of direct relevance and significance to our business and major stakeholders, we have completed a CR ‘materiality analysis’, the out-come of which will form the basis of our future CR strategy.

W H y a r e W e F o r M i n g a n e W c r o r g a n i s at i o n

at r t l g r o u p ? W H at d o e s t H e n e W o r g a n i s at i o n a l

s t r u c t u r e l o o K l i K e ?

r o M a i n M a n n e l l i In 2013, the RTL Group Executive Committee first discussed CR issues at Group level. As companies are increasingly expected to demonstrate that they do business in a responsible way for society, the Executive Committee asked us to explore whether CR should and could be better co-ordinated at a Group-level, while maintaining our decentralised approach and initiatives. Early in 2014, we asked our local CEOs to appoint CR representatives from their respective companies to attend the first Group-wide CR Network Meeting, in March. We created this new network to facilitate the exchange of knowledge and best practice through-out the Group – ultimately it will serve as the main sounding board to define our future CR strategy.

We decided it was appropriate to review our overall CR organisation at the same time. The newly created CR Core team in Luxembourg now meets every two weeks to deal with day-to-day activities and follow-up on projects with a wider scope. The CR Council (CRC) in Luxembourg gathers quarterly to work on CR topics such as diversity, ethics and compliance, and environmental protection – and their implications for human resources, investor relations and communications at the Corporate Centre level.

Romain

mannelli

Interview with


rtl GroUp 17

W H at d i d yo u l e a r n F r o M t H e F i r s t r t l g r o u p

c r n e t W o r K M e e t i n g ?

r o M a i n M a n n e l l i The aim of this first gathering was to explore the status of CR-related activities throughout the Group, share knowledge and best practice, and agree on potential future developments. Co-CEO Guillaume de Posch opened the meeting in the presence of distinguished guests, and the CR representatives from the various business units took it in turn to explain their current progress with CR matters and their expectations of how the CR Network might help.

Overall, we observed that, although the progress of CR efforts across RTL Group has been varied, each business unit shares a significant interest in CR. It was also clear that there is a real motive in developing a common CR framework across RTL Group – while maintaining a decentralised organisation. This framework could serve as guidance for business units to further develop their local activities and estab-lish the CR theme on their own management’s agenda.

W H e r e a r e W e i n d e V e l o p i n g

a c r s t r at e gy ?

r o M a i n M a n n e l l i Corporate responsibility can be anything or nothing. Knowing which CR issues are important for us helps to set the right priorities and take whatever action matters most. Therefore we completed a ‘materiality analysis’ in close co-operation with RTL Group’s business units, to identify the most relevant CR topics for our businesses and key stakeholders, and to maximise the value of our CR initiatives. We presented the final outcome of the analysis to the Executive Committee in October. In the coming years, together with the business units, we will concentrate our efforts on these topics, and ensure they have a prom-inent role in our CR strategy.

W H at i s t H e c r a g e n d a F o r 2 0 15 ?

r o M a i n M a n n e l l i Based on the outcome of the materiality analysis, we have started to define CR key performance indicators (KPIs), which we will gradually introduce into our reporting. We will also examine how a more strategic approach to CR – in other words, an approach linked to our core business objectives and core competences of the Group – could add value to RTL Group’s business chal lenges, as well as potential related CR projects. We will discuss such a frame-work with the Executive Committee and our CR Network. Alongside many other initiatives, RTL Group will conduct its fourth carbon footprint measurement and bring the subject of environmental and climate protection to life for employees Group-wide, with this year’s environMINDday.

These are just a few of our projects. In 2015, highly committed employees at all levels, in all business units – including some well-known faces – will continue working on our CR initiatives. Together, we will keep discovering how – over

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18

and above simple compliance with regulations – we can create additional value through CR, and contribute to the long-term development of our business. At RTL Group, our philosophy is simple: actions speak louder than words. We don’t just talk about making a difference. We take action.

M at e r i a l i t y r e s u lt s 2 0 1 4

Out of 12 CR topics assessed (on a scale of 0 to 3), six issues have been

identified as being of most relevance to RTL Group’s business operations

and to key stakeholders

Fa i r W o r K i n g c o n d i t i o n s

e M p l oy e e pa r t i c i p -

at i o n

W o r K- l i F e b a l a n c e

e c o - l o g i c a l

r e s o u r c e e F F i -

c i e n c y

r e s p o n - s i b i l i t y

i n t H e s u p p ly c H a i n

1 . 0 1 . 5

1 . 5

1 . 2 5

2 . 0

2 . 0 2 . 5

p r e s s F r e e d o M

s u s ta i n -a b l e

b u s i n e s s M o d e l s

Relevance

for the

business

Relevance

for stakeholders

protection of media users and costumers

H e a lt H

1 . 0

p r o t e c t i o n o F M e d i a

u s e r s a n d c u s t o M e r s

1 . 7 5

d o n at i o n s a n d a i d

p r o j e c t s

e d u c at i o n

d i V e r s i t y

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d o n at i o n s

& a i d p r o j e c t s

€ 5,095,555

Estimated net value of free

advertising space given to charities

€ 3,503,096 …of cash donations and

budget allocated to corporate foundations or charity

initiatives supported internally

47,352 The number of hours

of subtitled and signed programmes for disabled people

over

€ 20,700,000of donations

raised by rtl group for charity –

flagship events RTL-Spenden maRaThon

in gerMany and TéLévie in belgiuM and luxeMbourg

being the tWo biggest contributors

€ 4,941,960 – the amount RTL Group

spent on employee training and development

e d u c at i o n

of participants responded

positively to the questions

on continuing education and training in the

rtl group eMployee

survey 2013 (2010: 74%)

The employee survey is completed anonymously every three

years by employees wor ldwide. There were 7,386 respondents

in 2013 (part ic ipat ion rate 86.9%)

d i V e r s i t y

Free!

average eMployee age

41

74%

is the female-to-male top management

ratio across RTL Group

20 80

Facts and Figures 2014*

RTL Group employees are

48 % 52 %


20

e M p l o y e e W e l l b e i n g

a n d W o r K - l i F e b a l a n c e

electric energy

Heat energy

air travel

Waste

Waste recycled

Water public

e n e r g y a n d n at u r a l r e s o u r c e s c o n s u M p t i o n

Unit

kWh

kJ

km

kg

kg

m3

2012

97,858,285

88,752,064,870

40,883,890

2,095,015

1,342,715

148,749

Evolution since 2008

+6.3%

- 4.6%

- 32.1%

+ 22.8%

- 34.9%

- 6.1%

e n V i r o n M e n ta l

F o o t p r i n t

51% The number of people

in Luxembourg who said they would like to work for

RTL Group in the Randstad Awards which

voted RTL Group ‘most attractive employer’

51 %the percentage

of eMployees Who responded positively

to the questions related to fair

Working conditions and Work-life

balance in the rtl group

eMployee survey 2013

(2010: 43 %)

t o ta l g r e e n H o u s e g a s e M i s s i o n s ( g W p )

2012

59,922

55.42

57,666.56

98.10

90.21

Unit

t

t

t

t

t

Evolution since 2008

- 17.7 %

+ 1.8 %

- 16.2 %

- 4.6 %

- 28.8 %

total global warming potential (gWp)

carbon Monoxide (co)

carbon dioxide (co2)

nitrous oxide (nox)

Methane (cH4)

* The Carbon footprint is conducted every two years. Figures not adjusted for the effects of acquisitions and disposal of businesses

18 % the percentage drop in greenhouse

gas eMissions (ghgs) generated by rtl group activities (across eight european countries)

betWeen 2008 and 2012

* Reporting scope includes: Mediengruppe RTL Deutschland, Groupe M6, FremantleMedia, RTL Nederland, RTL Belgium, RTL Radio (France), RTL Hungary, RTL Hrvatska, RTL Radio Deutschland and Luxembourg activities.


21

RTL-TVI presenter Sandrine Corman

met the children of Moldova


rtl GroUp22

In 2014, the RTL Group Corporate Centre was, for the second consecutive year, a member of the Media CSR Forum – a platform for exchange set up to develop CR practices and understanding for the media sector. Since 2010, RTL Group has also been a member of IMS (Inspiring More Sustainability) in Luxembourg. For more information on our cooperation and memberships, please visit RTLGroup.com/CR.

In October 2014, RTL Group launched the first edition

of Giving Back – a new web-optimised e-publication

showcasing the numerous cr initiatives throughout

the group. Each edition of Giving Back features a cover

story that focuses on a major CR initiative from one of

RTL Group’s business units. The newsletter also

features other CR activities from the past weeks or

months, the ‘A passion for’ section, where employees

who dedicate their time to giving back to others share

their experience, a big picture, a CR-related video

or reading tip, and a section where we explain CR

jargon. With this new quarterly e-newsletter, we hope

to better communicate our CR efforts and respond

to the interests of our viewers, employees, shareholders,

business partners and the communities we work in.

r t l g r o u p ’ s F i r s t

c r n e W s l e t t e r

c r M e M b e r s H i p s


rtl GroUp 23

RTL GroupCorporate Communications 45, boulevard Pierre Fr iedenL-1543 Luxembourg T: + 352 2486 5201

For more information, v is i t RTLGroup.com/CR or contact us at g iv ingback@rt lgroup.com

corporate responsibility 2014 · a four-minute educational module airing on children’s tv on...

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