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Corporate Presentation DESSO Group

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Page 1: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Corporate PresentationDESSO Group

Page 2: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

1. History2. Management Team3. Vision4. Strategy5. Desso Group6. Contract Carpets7. Leisure & Travel8. Home Carpets9. Sports Systems10. Desso Facts11. Brand Values12. Cradle to Cradle13. Added Value14. Contact

Content

Page 3: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO has a long and rich history with originsIn both the Netherlands and Belgium.

1930 Started as a Belgian manufacturer producing woven carpets in Oss, the Netherlands, for residential and commercial applications.

1939 Ownership was transferred and the name of the company changed to‘Tapijtfabriek H.Desseaux'.

1950 Desso was introduced as a brand name

1960 Two other companies located in Dendermonde and Waasmunster also became part of DESSO.

1980 DESSO started to set up the artificial grass division

HISTORYHISTORY

Page 4: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

1981 Purchase of Bergoss Brand

1992 DESSO and Esco merged into one company, retaining the name Desso.

Late DESSO was taken over by DLW and 1990's then Armstrong

2007 DESSO is independent once again after the acquisition of a majority share holding in the company by NPM Capital, a Dutch investment firm.

Today DESSO can look back at almost 80 years of proven performance, having built a reputation as a reliable partner producing quality flooring for all types of applications.

HISTORYHISTORY

Page 5: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

MANAGEMENT TEAMMANAGEMENT TEAM

CEOStef Kranendijk

CFOTom Francken

COOPierre van Trimpont

CCOAlexander Collot d’Escury

Page 6: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Stef has many years of experience in investing and running a variety of companies, most recently as CEO of DESSO (since April 2007).

In addition, he is co-owner and partner of Sares Invest BV (since 2004), a strongly growing asset management firm, as well as a Board Member ofSterling Strategic Value Ltd., a reputed investment firm taking positions in public companies (since 2006).

Over the past six years Stef has served in boards of several other companies. Prior to his independent entrepreneurship, Stef was President Europe, Middle East & Africa of Stanley Works, a US based S&P 500 company (1998-2000).

Before that he was 19 years at Procter & Gamble in senior leadership positions, including regional Vice President P&G Central & Eastern Europe (1997-1998), Vice President & General Manager P&G Germany (1994-1997) and General Manager P&G Netherlands (1991-1994).

Stef KranendijkChief Executive Officer

MANAGEMENT TEAMMANAGEMENT TEAM

Page 7: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Tom's job history at DESSO started already six yearsago. Between 2001 and 2007 he was the driving force behind the launch of the Financial Shared Services Centre, the implementation of Sox 404 and all kind of different tax / financial projects within DESSO. During the same period, Tom undertook financial consultancy assignments for different companies as a partner in a financial consultancy firm.

Previous employment includes positions as Finance Director for Mijnmaatschappij Group, a limestone pit and concrete plant based in Curaçao, Financial Manager Remco Ruimtebouw Group, and General Manager Finance & Control at Van Gils Group, a textile production company based in Essen, Belgium. Between 1985 and 1992 Tom held various controllers positions of Akzo Nobel pharmaceutical companies inBelgium, Mexico and Spain.

Tom FranckenChief Financial Officer

MANAGEMENT TEAMMANAGEMENT TEAM

Page 8: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Pierre has many years of experience in the textile business. He joined DESSO from Centexbel, a Belgian textile research and test centre, where he fulfilled the position of General Manager.

Prior to that Pierre worked for Sioen NV, a company that is quoted on the Brussels Stock Exchange, where he was responsible for the apparel side of the group's business. In his position of CEO he oversaw operations and financials for all the production sites and logistic centres, covering six countries.

Pierre also worked for Louis de Poortere in Belgium and Filartois, a French yarn supplier. His textile career began in 1988 when he occupied the role of Production Manager for Belgium based carpet manufacturer Associated Weavers.

Pierre van TrimpontChief Operations Officer

MANAGEMENT TEAMMANAGEMENT TEAM

Page 9: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Alexander joined DESSO from Nestlé S.A. and has many years of commercial and general managementexperience in a variety of countries. He started his career with Sara Lee / DE, and has worked the last 13 years with Nestlé. Alexander was Regional Director Nestlé Purina Petcare Central Europe, Budapest (2006-2007).

He was part of Nestlé's European management responsible for Beverages, Confectionery and a number of markets, Switzerland (2005-2006).

Before that, General Manager Nestlé FoodServices Netherlands (2002-2005). Alexander also held various marketing- and sales leadership roles in the Netherlands, Spain and the Czech Republic. He is a member of the Advisory Board of the HogeHotelschool Maastricht.

Alexander Collot d’EscuryChief Commercial Officer

MANAGEMENT TEAMMANAGEMENT TEAM

Page 10: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Our philosophy is founded on five key fundamentals:

1. A commitment to delivering superior products

2. A dedication to making life easier for our customers

3. A commitment to Cradle to Cradle

4. A belief in manufacturing products that foster pride in the workforce

5. Reinforce DESSO’s reputation as a leading manufacturer in all four segments:

– Contract Carpets– Leisure & Travel– Home Carpets– Sports Systems

VISIONVISION

Page 11: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Operational Excellence

Innovation/RenovationCreativityFunctionalityCradle to Cradle

Geographical and ChannelExpansion

Communications

STRATEGYSTRATEGY

Page 12: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO Group

Home Carpets Sports SystemsLeisure & TravelContract Carpets

(incl. Corporate Office, Education & Healthcare)

DESSO GROUPDESSO GROUP

Page 13: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Business Overview

Carpets 76%Contract Carpet 59%Leisure & Travel 11%Home Carpets 6%

Sports 24%

2008 Figures -% of total business turnover

DESSO GROUPDESSO GROUP

Page 14: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO Contract Carpets is a leading European manufacturer of high quality, durable contract carpets and carpet tiles for commercial applications such as offices, public buildings, banks, schools, universities, retail shops and hospitals.

Product Split:Tiles 80%Broadloom 20%

2008 Figures

CONTRACT CARPETSCONTRACT CARPETS

Page 15: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Delighted CustomersABN AMRO Adecco Bayer AG BNP Paribas Canon Deloitte Deutsche Bank Dexia Dutch Government Erste Bank Essent KPMG KPN Pharma Philips Procter & Gamble PWC Rabobank Randstad Regus Royal Dutch Shell Sanoma Siemens

CONTRACT CARPETSCONTRACT CARPETS

Page 16: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Dedicated to Education & HealthcareDESSO carpet contributes to an atmosphere of learningCleaner and better air quality - caring about allergiesImproved breathing in carpeted environmentCarpets are the most economic flooring solutionProvides a safer environmentCarpet improves acousticsQuality of life on DESSO carpet is proven much better than on hard floor

CONTRACT CARPETSCONTRACT CARPETS

Page 17: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO Leisure & Travel is an integrated design and manufacturing company, specializing in the production of fine commercial carpet products for the hospitality, marine and aviation markets.

Marine 27%Aero 27%Hotels 46%

2008 Figures

LEISURE & TRAVELLEISURE & TRAVEL

Page 18: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Delighted CustomersHilton Holland America Line Hotel de L’Europe Hotel des Indes Intercontinental KLM Maritime Hotel Radisson Royal Carribean Cruises Sheraton Transavia Virgin Atlantic Airlines

LEISURE & TRAVELLEISURE & TRAVEL

Page 19: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO Home carpet has a rich history in consumer carpeting, manufacturing A-brand broadloom products that are sold at the high end of the market.

HOME CARPETSHOME CARPETS

Page 20: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Delighted CustomersBerg & Berg DecoretteNTU RoobolVivante

HOME CARPETSHOME CARPETS

Page 21: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO Sports Systems has over 25 years experience in the sports surface market, supplying artificial grass products that provide the perfect playing conditions for sport at all levels. Today, DESSO Sports Systems is the world's largest manufacturer of artificial surfaces for soccer, hockey, tennis, American football, rugby and multi-purpose use.

SPORTS SYSTEMSSPORTS SYSTEMS

Page 22: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Delighted CustomersArsenal FC Denver Broncos FeyenoordLiverpool Manchester City Real Madrid Tottenham Hotspur

SPORTS SYSTEMSSPORTS SYSTEMS

Page 23: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Employees: 1000Carpet tiles: 7.000.000 m2

– Tufted products 90%– Fibre bonded products 10%

Broadloom: 2.400.000 m2Artificial grass: 2.800.000 m2Woven carpets: 750.000 m2

DESSO FACTSDESSO FACTS

Showroom

Sales office/Representative

Dealer

Page 24: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

We are determined to offer our customers the very best possible products, processes, applications and services and this dedication to excellence embraces our four core brand values:

Creativity

Ambition

Flexibility

Cradle to Cradle

BRAND VALUESBRAND VALUES

Page 25: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO has signed a partnership agreement with the Environmental Protection Encouragement Agency (EPEA)

DESSO has become the first carpet manufacturer in EMEA to adopt the Cradle to Cradle design.

It marks DESSO's radical decision to move beyond "mere" sustainability in producing its carpets and artificial grass.

CRADLE TO CRADLECRADLE TO CRADLE

Page 26: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO is already working on ECO EFFICIENCY

All semi-finished carpet waste is recycled and used as high energy in other industries.

All finished carpet waste is palletized and used for fuel in other industries.

All textile dust is extracted, collected and use as fuel in other industries.

Our production scrap is used as fuel for the cement industry and energy power plants.

At our production facility in The Netherlands alone, we have reduced energy consumption per m² of product produced by 23% since 1998, resulting in a 23% reduction in CO2 emissions.

CRADLE TO CRADLECRADLE TO CRADLE

Page 27: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

DESSO looks for creating a LARGE footprint and a POSITIVE one!

DESSO goes a step further with:

ECO EFFECTIVENESS = CRADLE TO CRADLE

Looking beyond our traditional boundaries of sustainability.

The urgent need to safeguard the fragile health of our planet is widely recognised.

Sustainability is a term increasingly applied to practices and processes emerging from our new, environmentally aware society.

CRADLE TO CRADLECRADLE TO CRADLE

Page 28: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

Cradle to Cradle takes its inspiration from nature's changing seasons.

Continuous cycles of both biological and technical 'nutrients'.

Products which are either biodegradable or are recycled in their entirety to provide the raw materials for new goods.

CRADLE TO CRADLECRADLE TO CRADLE

Page 29: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

ManufacturingDESSO’s manufacturing process is completely vertically integrated, which means that all production steps are being performed in its own facilities, achieving optimal flexibility and quality control. Certifications:

ISO 9001 and ISO 14001EN9100 certifiedGUT memberBRE CertificationGECA (Good Environmental Choice Australia) CRI Green Label PlusHQE label (Haute Qualité Environnementale)GUI CertificationCradle to Cradle Certification

ADDED VALUEADDED VALUE

Page 30: Corporate Presentation DESSO Group - Tadmur Trading corporate... · Desso Group 6. Contract Carpets 7. Leisure & Travel 8. Home Carpets 9. Sports Systems 10. Desso Facts 11. Brand

For more information, please do not hesitate to contact us or visitour website:

www.desso.com

CONTACTCONTACT