corporate image and society
TRANSCRIPT
GROUP NO. 6 :ANKIT K. JAIN
ARPIT AGARWALHUSSAIN BHIMANI
MUKESH K. CHOUDHARY
CORPORATE IMAGE AND SOCIETY
CORPORATE IMAGE
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.
(corp. image\Adidas-Unstoppable.avi)(corp. image\ci.mp4)
Reasons
Enhance company image
Strengthen employee morale
Attract top talent
Reduce Employee turnover
Rebuilding corporate image(corp. image\rebranding.mp4)
THEORY OF CORPORATE IMAGE
In the process of managing corporate image, the fundamental variables are:
corporate identity. corporate communication. corporate image.feedback
Corporate identity
Corporate identity is the reality of the corporation—the unique, individual personality of the company that differentiates it from other companies.
Corporate communication
Corporate communication is the aggregate of sources, messages, and media by which the corporation conveys its uniqueness or brand to its various audiences.
Corporate image
Corporate image is in the eye of the beholder—the impression of the overall corporation held by its several audiences.
Feedback
Continuous feedback can be elicited from salespeople, clients, employees, and other local business owners.
Modifications may be made in the company's communication methods.
Corporate image affects society in two ways:- Positively.
- Negatively.(corp. image\-ve.mp4)
Corporate social responsibility
CSR is nothing more than seriously considering the impact of company’s action on society.
BUILDING AN EFFECTIVE CSR PROGRAMME
CONCEPTUALISATION
RESOURCE ALLOCATION
LAUNCH
RUNNING THE PROGRAM
EVALUATING YOUR CSR PROGRAMME
CONCEPTUALISATION
Identify key areas.
Define the programme.
Involve management.
RESOURCE ALLOCATION
Define your channel.
Define your budget.
Identify key people to monitor.
Define milestone to achieve.
Launch
Launch the program.
Run the program.
Running the Programme
Annual/quarterly results and review.
Monitor and report success.
Take corrective action.
EVALUATING YOUR CSR PROGRAMME
Finally evaluating that plan is working or not?
- Sustainability.- Company image.- Environmental protection.
Three basic conceptual views of social responsibility
Traditional social responsibility.
Stakeholder social responsibility.
Affirmative social responsibility.
Business and its stakeholders in society
Business
Customers
Government
CommunityEmployees
Shareholders
Suppliers
Society
Benefits
Positive public image
Retaining staff, enhancing employee morale
Higher productivity, reduction in costs and increase in profitability
Positive engagement with government
CSR examples:
ITCe-choupal
Canon i-care projectofficial partners in this cause is Venu Eye
Institute and Research Center
Quotes
We are not doing this for propaganda or visibility. We are doing it for the satisfaction of knowing that we have really achieved and given something to the community in which we are working.”
-Ratan Tata
Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business" - Niall Fitzerald, Former CEO, Unilever
“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffet.
Kellogg's enter India:Beginning-breakfast.Later-snack.
THANK YOU