corporate identity - luxembourg stock exchange · what specialists call “corporate identity” or...

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Corporate Identity

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Page 1: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity

Page 2: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

LUXEMBOURG STOCK EXCHANGE

Page 3: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 3

GENERALITY EMBLEM GRAPHIC

Page 4: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 4

GENERALITY HISTORIC

Evolution of the logo of the Luxembourg Stock Exchange from 1997 to today.

1997 2011 2015

Page 5: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 5

TYPOGRAPHY FONT AND WEIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 ﹪ & ( ) ? ! , ; :

10 pt Luxembourg

12 pt Luxembourg

14 pt Luxembourg

18 pt Luxembourg

24 pt Luxembourg

30 pt Luxembourg

36 pt Luxembourg

38 pt Luxembourg

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 ﹪ & ( ) ? ! , ; :

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 ﹪ & ( ) ? ! , ; :

Light Pro Regular

Text Pro Regular

Medium Pro Regular

Etelka

Page 6: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 6

CORPORATE COLORS CMYK/RGB/HEX

21 - 100 - 75 - 23163 - 22 - 45a3162c

12 - 100 - 75 - 5203 - 18 - 52

ca1234

12 - 100 - 75 - 5203 - 18 - 52ca1234

21 - 100 - 75 - 23163 - 22 - 45a3162c

15 - 0 - 0 - 50138 - 149 - 1568a959b

10 - 0 - 0 - 25191 - 201 - 208

bfc9cf

71 - 56 - 51 - 5359 - 66 - 703a4245

15 - 0 - 0 - 50138 - 149 - 1568a959b

30 - 0 - 0 - 6984 - 102 - 11154666f

10 - 0 - 0 - 25191 - 201 - 208bfc9cf

71 - 56 - 51 - 5359 - 66 - 703a4245

30 - 0 - 0 - 6984 - 102 - 111

54666f

0 - 0 - 0 - 60135 - 135 - 135878787

0 - 0 - 0 - 30198 - 198 - 198

c6c6c6

0 - 0 - 0 - 60135 - 135 - 135878787

0 - 0 - 0 - 30198 - 198 - 198c6c6c6

Page 7: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 7

VARIATION OTHER LANGUAGES

ENGLISH FRENCH CHINESE

卢森堡证券交易所

The logo of the Luxembourg Stock Exchange is available in 3 languages: English, French and Chinese. Only these 3 variations should be used.

Page 8: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 8

VARIATION NEGATIVE VERSION

Negative versionWhite logo on black backgroundRVB : 255 - 255 - 255CMYK : 0 - 0 - 0 - 0HEX : ffffff

For non-white backgrounds the logo of the Luxembourg Stock Exchange should only be displayed in the negative version.

Page 9: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 9

VARIATION SQUARED AND HORIZONTAL

卢森堡证券交易所

卢森堡证券交易所

Square Horizontal

The squared and horizontal variations of the Luxembourg Stock Exchange logo can be used equally depending on the situation.

Page 10: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 10

RULES AREA OF ISOLATION

Minimum size

25mm

XX

Square Horizontal

In order to guarantee proper use of the Luxembourg Stock Exchange logo a minimum area of isolation should be respected.

X

X

X

X

X

XX

Page 11: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 11

RULES PROHIBITED USAGES

L U X E M B O U R GSTOCK EXCHANGE

The logo of the Luxembourg Stock Exchange should not be modified (e.g. font, colors) and only be used in the variations presented on page 7 to 10.

Page 12: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

DOUBLE BRANDING

Page 13: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 13

RULES AREA OF ISOLATION

1,5 XX

In combination with the logo of Fundsquare on the same support, the squared variant of the Luxembourg Stock Exchange logo has to be used.

X

X

X

X

XX

Page 14: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

Corporate Identity 14

RULES PROHIBITED USAGES

In general, the logo of the Luxembourg Stock Exchange and Fundsquare should not be modified (e.g. font, colors) and only be used as displayed on page 7 to 13.

Page 15: Corporate Identity - Luxembourg Stock Exchange · what specialists call “Corporate Identity” or Cl. To some extent, the Cl visually reflects the features and values of the Stock

As any other commercial organisation, the Luxembourg Stock Exchange ensures that its image is adequately promoted both in Luxembourg and abroad. Such an image largely relies on what specialists call “Corporate Identity” or Cl.

To some extent, the Cl visually reflects the features and values of the Stock Exchange. A variety of graphic elements contribute to assert this identity: the corporate logo, typography, corporate colours and their joint use in the layout of the documents and publications of the Stock Exchange.

The purpose of this guide is to help the Luxembourg Stock Exchange staff to consistently apply the rules and principles of this “Corporate Identity”, which they contribute to radiate every day through the performance of their tasks. The detailed information contained in this guide will help them to exploit all of its potential and use it as an efficient communication vehicle.

This document may be adapted, supplemented or amended. We will be happy to advise you of any changes or additions. However, please make sure that you have the latest version of the graphic charter.

ENHANCING THE IMAGE OF THE LUXEMBOURG STOCK EXCHANGE

For more information:

35A Boulevard Joseph II L-1840 Luxembourg BP 165 L-2011 Luxembourg T +352 47 79 36-1 RC Luxembourg B 6222www.bourse.lu

Version 1.1May 2017