corporate identity guidelines last update 08.24 · 2020-01-09 · the logo must appear clearly and...
TRANSCRIPT
CORPORATE IDENTITY GUIDELINES_LAST UPDATE 08.24.11
2
Three Sticks is a boutique, family owned winery committed to creatingsmall–lot, artisanal wines from exceptional vineyard sites, such as our famedDurell Estate Vineyardin Sonoma, CA.
Our philosophy in creating wines of beauty and balance is simple and it starts with the vineyards – source from exceptional vineyard sites in Sonoma County, farm with earth friendly practicesand manage for extremelylow yields.
INTRODUCTION
3CONTENTS
IDENTITY GUIDELINES
4 INTRODUCTION
THREE STICKS BRAND IDENTITY
5 LOGOTYPE CONSTRUCTION
6 LOGOTYPE CLEARSPACE / BLEED
7 LOGOTYPE MINIMUM SIZE
8 LOGOTYPE COLOURWAY
9 LOGOTYPE VIOLATIONS
10 INTRODUCTION: ICON CONSTRUCTION
11 ICON CONSTRUCTION
12 ICON CLEARSPACE / BLEED
13 ICON MINIMUM SIZE
14 ICON COLOURWAY
15 ICON VIOLATIONS
16 INTRODUCTION: LOCKUP CONSTRUCTION
17 LOCKUP CONSTRUCTION
18 LOCKUP CLEARSPACE / BLEED
19 LOCKUP MINIMUM SIZE
20 LOCKUP COLOURWAY
21 LOCKUP VIOLATIONS
VISUAL SYSTEM GUIDELINES
22 INTRODUCTION
THREE STICKS VISUAL SYSTEM
23 COLOUR PALETTE
24 TYPOGRAPHY
25 TONE OF VOICE
26 PHOTO STYLE – WINERY PHOTOGRAPHY
27 PHOTO LAYOUT EXAMPLES – WINERY
28 PHOTO STYLE – ESTATE PHOTOGRAPHY
29 PHOTO LAYOUT EXAMPLES – ESTATE
APPLICATIONS
30 INTRODUCTION
THREE STICKS STATIONERY
31 BUSINESS CARD
32 LETTERHEAD
33 LETTERHEAD GRID
34 HANDWRITTEN NOTECARDS
35 GENERAL USE ENVELOPE SYSTEM
36 ANNOUNCEMENT ENVELOPES
37 OVERVIEW OF COMPLETE SYSTEM
4
THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USEOF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FORA SUCCESSFUL IDENTITY.
THE BRAND STYLE GUIDE WILL PROVIDE SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL THE VISUAL ELEMENTS WILL COME TOGETHER TO CREATE A DISTINCT AND CONSISTENT CORPORATE IDENTITY FOR THE THREE STICKS BRAND.
INTRODUCTION
THREE STICKS BRAND
5
LOGOTYPE CONSTRUCTION
THE THREE STICKS CORPORATE IDENTITY IS MADE UP OF TWO COMPONENTS. THE LOGOTYPEAND THE SIGN–OFF.
THESE TWO COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD NEVER BE ALTERED, MODIFIEDOR REPRODUCED IN ANY WAY.
When reproducing the logo, use only the artwork suppliedwith these guidelines.The logo must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks logoappear only in the colorsapproved in these guidelines.
File IdentifierTS_Logotype_Black.ai
THREE STICKS CORPORATE IDENTITY
DURELL VINEYARD SIGN–OFF
THREE STICKS LOGOTYPE
6
LOGOTYPE CLEARSPACE
TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS CORPORATE IDENTITY SHOULDBE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDES BY AN ADEQUATE CLEARSPACE — A SPACE EQUALIN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’, AS SHOWN ON THE DIAGRAM TO THE LEFT.
IN ANY INSTANCE, NEVER CROPOR BLEED THE LOGO.
CLEARSPACE
CLEARSPACE
THREE STICKS CORPORATE IDENTITY
The logo may be paired withphotographic images. A simple overlay may be used in any of the appropriate colourways.
7
LOGOTYPE MINIMUM SIZE
THE THREE STICKS CORPORATE IDENTITY HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.
THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 2.35”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 1.25”.
WHEN MEASURING THE LOGOTYPE, LOCATE THE WIDEST PARTS OFTHE LOGOTYPE FROM THE LETTER ‘T’ TO THE LETTER ‘S’. SEE THE MEASUREMENT AREA EXAMPLEIN DIAGRAMS TO THE LEFT.
MEASUREMENT AREA
2.35”
1.25” When reproducing the logo, use only the artwork suppliedwith these guidelines.The logo must appear clearlyand the The Durell Vineyards sign–off must be legible.
THREE STICKS CORPORATE IDENTITY
8
LOGOTYPE COLOURWAY
THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY.
THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK,DARK GREY AND ANTIQUE GREY.ALL FOUR COLOUR VARIATIONSARE MEANT TO BE USED INTERCHANGEABLY ACROSS VARIOUS MEDIUMS, HOWEVER, ALWAYS USE A SINGLE COLOUR AND NEVER MODIFY THE DURELL VINEYARD SIGN-OFF
CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45
BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32
Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113
Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240
THREE STICKS CORPORATE IDENTITY
COPPER
BLACK
DARK GREY
ANTIQUE GREY
9
VIOLATIONS
THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND.
NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.
NEVER ALTER THE SIZE OF THE DURELL VINEYARD SIGN-OFF.
NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE LOGOTYPE AND THE SIGN-OFF.
THREE STICKS CORPORATE IDENTITY
10INTRODUCTION
ICON CONSTRUCTION
ICON CONSTRUCTION
THE THREE STICKS ICON IS TAKENFROM THE ORIGINAL PHOTOGRAPH THAT IS USED ON THE LABELS.
THE ICON CAN BE USED BY ITSELF OR AS A LOCKUP, EXPLAINED LATER IN THIS DOCUMENT.
When reproducing the icon, use only the artwork suppliedwith these guidelines.The icon must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks logoappear only in the colorsapproved in these guidelines.
File IdentifierTS_Icon_Black.ai
THREE STICKS CORPORATE IDENTITY
THREE STICKS ICON
11
12
ICON CLEARSPACE
TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS ICON SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDESBY AN ADEQUATE CLEARSPACE —A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’,AS SHOWN ON THE DIAGRAMTO THE LEFT.
IN ANY INSTANCE, NEVER CROPOR BLEED THE ICON.
CLEARSPACE
CLEARSPACE
THREE STICKS CORPORATE IDENTITY
The icon may be paired withthe logotype. An explanationof this is explained later inthis document.
13
ICON MINIMUM SIZE
THE THREE STICKS ICON HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.
THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 0.60”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 0.30”.
WHEN MEASURING THE ICON, LOCATE THE TALLEST PARTS OF THE MIDDLE STICK FROM TOP TO BOTTOM. SEE THE MEASUREMENT AREA EXAMPLE IN DIAGRAMS TO THE LEFT.
MEASUREMENT AREA
0.60” HEIGHT
0.30” HEIGHT
When reproducing the logo, use only the artwork suppliedwith these guidelines.
THREE STICKS CORPORATE IDENTITY
14
ICON COLOURWAY
PRIMARY COLOURS FOR THE THREE STICKS ICON ARE COPPER, BLACK, DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED STRICT ACCORDANCE WITH THE LOGOTYPE; THEREFORE, WHEN USING THE LOGOTYPE AND THE ICON TOGETHER, COMMONLY REFERRED TO AS A ‘LOCK-UP’ –ALWAYS USE A SINGLE COLOUR.
CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45
BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32
Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113
Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240
THREE STICKS CORPORATE IDENTITY
COPPER
BLACK
DARK GREY
ANTIQUE GREY
15THREE STICKS CORPORATE IDENTITY
VIOLATIONS
THE CONSISTENT USE OF THE THREE STICKS ICON ENHANCES THE STRENGTH OF THE BRAND.
NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.
NEVER ALTER OR CHANGE THE FIXED ELEMENTS.
NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS FOR THE ICON.
16INTRODUCTION
LOCKUP CONSTRUCTION
17
LOCKUP CONSTRUCTION
THE THREE STICKS IDENTITYLOCKUP IS MADE UP OF THREE COMPONENTS. THE ICON, THE LOGOTYPE AND THE SIGN–OFF.
WHEN USED AS A LOCKUP, THE THREE COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD ALWAYS CONSIST OF A SINGLE COLOURWAY.
THE ICON AND LOGOTYPE MAY BE USED SEPARATELY AS STATED PREVIOUSLY IN THIS DOCUMENT.
When reproducing the lockup, use only the artwork suppliedwith these guidelines.The lockup must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks lockupappear only in the colorsapproved in these guidelines.
File IdentifierTS_Lockup_Black.ai
THREE STICKS CORPORATE IDENTITY
DURELL VINEYARD SIGN-OFF
THREE STICKS ICON
THREE STICKS LOGOTYPE
18
LOCKUP CLEARSPACE
TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS LOCKUP SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDESBY AN ADEQUATE CLEARSPACE —A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’,AS SHOWN ON THE DIAGRAMTO THE LEFT.
IN ANY INSTANCE, NEVER CROPOR BLEED THE LOCKUP.
CLEARSPACE
CLEARSPACE
THREE STICKS CORPORATE IDENTITY
The lockup may be paired withphotographic images. A simple overlay may be used in any of the appropriate colourways.
19
LOCKUP MINIMUM SIZE
THE THREE STICKS LOCKUP HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.
THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 1.15”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 0.60”.
WHEN MEASURING THE LOCKUP, LOCATE THE LOCATE THE TALLEST PART OF ICON TO THE BOTTOMOF THE DURELL SIGN–OFF. SEE MEASUREMENT AREA EXAMPLEIN DIAGRAMS TO THE LEFT.
MEASUREMENT AREA
1.15” HEIGHT
0.60” HEIGHT
When reproducing the lockup, use only the artwork suppliedwith these guidelines.The lockup must appear clearlyand the The Durell Vineyard sign–off must be legible.
THREE STICKS CORPORATE IDENTITY
20
LOCKUP COLOURWAY
THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY.
THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK,DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED INTERCHANGEABLY. USING COLOUR VARIATION WILL REINFORCE THE HERITAGE, CULTURE AND FAMILY TRADITION OF THE IDENTITY.
CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45
BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32
Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113
Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240
COPPER
BLACK
DARK GREY
ANTIQUE GREY
THREE STICKS CORPORATE IDENTITY
21THREE STICKS CORPORATE IDENTITY
VIOLATIONS
THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND.
NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.
NEVER ALTER, MOVE OR CHANGE THE SIZE OF THE FIXED ELEMENTS.
NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE ICON AND LOGOTYPE.
THE THREE STICKS CORPORATE IDENTITY VISUAL SYSTEM IS DESIGNED TO BE EXACT AND LITERAL. THIS SECTION WILL EXPLAIN THE USE OF COLOUR, TYPOGRAPHY, IMAGE STYLEAND GRAPHIC ELEMENTS.
THE STRICT NATURE OF THE SYSTEM REQUIRES CAREFUL TREATMENT AND ATTENTIONTO ALL GRAPHIC ELEMENTS.
THE PROPER USE OF THESE GUIDELINES WILL ASSURE THAT THE VISUAL SYSTEM WILL REINFORCE AND STRENGTHENTHE CORPORATE IDENTITY.
INTRODUCTION
VISUAL SYSTEM 22
COLOUR PALETTE
THE THREE STICKS CORPORATE IDENTITY COLOUR PALETTE CONSISTS OF A PRIMARY AND SUPPORTIVE COLOURWAY. THE PRIMARY PALETTE CONSISTS OF COPPER AND BLACK. THE USEOF DARK GREY AND ANTIQUE GREY ARE TO BE USED IN INSTANCES WHERE THE COMBINATION OF COPPER AND BLACK IS NOT POSSIBLE, SUCH AS FAXING.
THE CONSISTENT USE OF THESECOLOURS WILL CREATE BRAND RECOGNITION AND STRENGTHEN THE IDENTITY. THE THREE STICKSCORPORATE IDENTITY PRINT APPLICATIONS MUST USE THE PRIMARY AND SUPPORTIVE COLOURWAY.
This is a sampling of the rangedeemed acceptable by the designer and should not go beyond this scope.
The colours shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and maynot match the PANTONE Color Standards.PANTONE® is a registeredtrademark of Pantone, Inc.
PRIMARY PRIMARY SUPPORTIVE SUPPORTIVE
PMS 4705 UNCOATED PROCESS BLACK 70% PROCESS BLACK PMS COOL GREY 01 UNCOATED
THREE STICKS VISUAL SYSTEM
23
TYPOGRAPHY
THE THREE STICKS CORPORATE TYPOGRAPHY CONSISTS OF TWO DISTINCT TYPEFACES:
GEORGIA(MICROSOFT TYPE FOUNDRY)
TRADE GOTHIC(LINOTYPE TYPE FOUNDRY)
GEORGIA IS RESERVED FOR MAIN BODY COPY AND TRADE GOTHIC IS RESERVED FOR HEADLINES AND SUPPORTIVE TEXT. COMMITMENT TO THESE TYPEFACES WILL HELP CREATE A CONSISTENT IDENTITY.
These typefaces should beused at all times. Contact thedirector of communications ifthere is a specific request notto use the specified typefaces.
Georgia is the primary font used for main body copy.Trade Gothic is considered a secondary font andshould be reserved for headlines and supportive text, such as quotes.
GEORGIA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
0123456789
0123456789
GEORGIA ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklnopqrstuvwxyz
TRADE GOTHIC LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
THREE STICKS VISUAL SYSTEM
24
TYPOGRAPHY – TONE OF VOICE
THREE STICKS SHOULD BE PRO–ACTIVE IN THE NEW MEDIUM OF CONVERSATIONAL MARKETING THROUGH THE USE OF PHILOSOPHICAL STATEMENTS.BY ACTIVATING A HEADLINE, IT BEGINS TO SOUND LIKE A ‘VOICE’. WE CAN UTILIZE THE CORPORATE BRAND TO FOSTER POSITIVE AND MEANINGFUL STATEMENTS TO EMPHASIZE THE COMPANY ETHOS.
These typefaces should beused at all times. Contact thedirector of communications ifthere is a specific request notto use the specified typefaces.
This is an example of the headline type style to be used on all applications.Trade Gothic Light is the headline font when used on a solid color background. Georgia Italic is theheadline font whenused over images only.
LIGHT BACKGROUND:TRADE GOTHIC LIGHT
DARK BACKGROUND:TRADE GOTHIC LIGHT
IMAGE BACKGROUND:GEORGIA ITALIC
Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.
Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.
Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.
THREE STICKS VISUAL SYSTEM
25
PHOTO STYLE – THE WINERY
THREE STICKS WINERY WILL HAVE AN INTIMATE STYLE OF PHOTOGRAPHY CALLED ‘REPORTAGE’.
REPORTAGE PHOTOGRAPHY IS HAS A TIMELESS QUALITY. IT IS NATURAL, FULL OF DETAIL AND HAS A RICH, LAYERED QUALITY.
THREE STICKS VISUAL SYSTEM
26
THREE STICKS VISUAL SYSTEM
PHOTO STYLE – THE WINERY
THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS.
WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER – REPORTAGE, SENSE OF SPACE, DETAILED, CRAFTSMANSHIP AND INTIMACY.
This photographic style should be used at all times. Contact thedirector of communications ifthere is a specific request notto use the specified imagery.
27
PHOTO STYLE – THE ESTATE
THREE STICKS PROVENANCEPHOTOGRAPHY WILL BE ROOTEDIN NATURE AND SHOULD AIM TO HIGHLIGHT THE GRAPHIC PATTERNS FOUND IN NATURE.
BROKEN DOWN INTO THREE CATEGORIES, WE WILL SHOWCASE PEOPLE, PLACES AND THINGS –AND IT IS IN THEIR NATURAL SETTING WHERE WE WILLACHIEVE HONESTY AND CAPTUREA STORYTELLING QUALITY.
THREE STICKS VISUAL SYSTEM
28
THREE STICKS VISUAL SYSTEM
PHOTO STYLE – THE ESTATE
THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS.
WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER – LAYERED, MOODY, DETAILED, EARTH FRIENDLY AND SENSE OF SPACE.
This photographic style should be used at all times. Contact thedirector of communications ifthere is a specific request notto use the specified imagery.
29
THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USE OF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FOR A SUCCESSFUL IDENTITY.
THIS SECTION PROVIDES SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL OF THEVISUAL ELEMENTS ARE ABLE TO COME TOGETHER TO CREATE A DISTINCT CORPORATE IDENTITY.
APPLICATIONSINTRODUCTION
30
BUSINESS CARD
THE THREE STICKS CORPORATE BUSINESS CARD ARE THE MOST IMPORTANT ELEMENTS OF THE STATIONERY SET. THE LOGOTYPE SHOULD REMAIN ISOLATED ON THE FRONT, THE TEXT ON ISOLATED ON THE BACK. PREMIUM PRINTING TECHNIQUES ARE ENCOURAGED AS THE BUSINESS CARD DENOTES TRUSTWORTHINESS AND ADDS A PERSONAL ELEMENT.
THREE STICKS APPLICATIONS
Printing technique:Copper Foil StampPaper stock:130lb DTC Bonded, Classic Crest Epic Black
31
threestickswines.com
THREE STICKS135 East Sir Francis Drake Blvd.Larkspur, CA 94939
TEL +1 707 996 3328DIRECT +1 415 925 2044 FAX +1 415 925 [email protected]
BILL PRICEPROPRIETOR
LETTERHEAD
THE THREE STICKS CORPORATE LETTERHEAD IS AN INTEGRAL PART OF THE STATIONERY SET.THE BODY COPY SHOULD BE SETIN A SAN SERIF FONT SUCH AS ARIAL OR HELVETICA.
THREE STICKS APPLICATIONS
32
M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037
24th, March 2010
Dear New Subscriber,
Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.
Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.
To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.
You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.
Warm regards,
Bill Price Owner
THREE STICKS APPLICATIONS
THE LETTERHEAD GRID
A TYPOGRAPHIC GRID IS A TWO DIMENSIONAL STRUCTURE MADE UP OF A SERIES OF INTERSECTING VERTICAL AND HORIZONTAL AXES USED TO STRUCTURE CONTENT.
THE GRID IS THE FOUNDATION ON WHICH WE ORGANIZE TEXT AND IMAGES IN A RATIONAL, EASY TO ABSORB MANNER.
Once printed, a standardized template will be provided in Microsoft Word format forease of use.When printing the letterheadin-house, remember to strictly follow the grid.
File IdentifierTS_Letterhead_Master.docx
33
M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037
24th, March 2010
Dear New Subscriber,
Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.
Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.
To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.
You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.
Warm regards,
Bill Price Owner
HANDWRITTEN NOTECARDS
PERSONALIZED NOTECARDS ARE A GREAT WAY TO ADD A HUMAN ELEMENT TO THE SYSTEM.
A SERIES OF THREE CAN BE PRINTED IN A COST EFFECTIVE METHOD, ALLOWING FOR SEASONAL UPDATES.
THREE STICKS APPLICATIONS
Notecards: 5” x 7”Printing technique: 4c DigitalPaper stock:100# Finch ID Cover, White
34
GENERAL USE ENVELOPE SYSTEM
THE THREE STICKS STANDARD ENVELOPE AND RETURN ENVELOPE ARE AN INTEGRAL PART OF THE STATIONERY SYSTEM.
THE RETURN ENVELOPE IS SLIGHTLY SMALLER BY DESIGN.
THREE STICKS APPLICATIONS
#10 Envelope: 4.125” x 9.5”Printing technique: White Foil StampPaper stock:Classic Crest Pewter
Slimline: 3.875” x 8.875”Printing Technique: Standard LithographyPaper Stock:Classic Crest Antique Grey
35#10 Envelope
Slimline
ANNOUNCEMENT ENVELOPES
THE ANNOUNCEMENT ENVELOPES ARE RESERVED EXCLUSIVELY FORTHE MARKETING LOOKBOOK AND HANDWRITTEN NOTECARDS.
THE A10 ENVELOPE WILL HOLD THE MARKETING LOOKBOOK.
THE A7 ENVELOPE WILL HOLD THE HANDWRITTEN NOTECARDS.
THREE STICKS APPLICATIONS
A10 Envelope: 6” x 9.5”Printing technique: Copper Foil StampPaper stock:Classic Crest Epic Black
A7 Envelope: 5.25” x 7.25”Printing technique: White Foil StampPaper stock:Classic Crest Pewter
36A10 Envelope
A7 Envelope
COMPLETE STATIONERY SET
THE THREE STICKS CORPORATE STATIONERY SET IS A SYSTEMOF ORGANIZATION AND CLARITY.
BY USING COPPER EARTHTONES AND HINTS OF BLACK, WE ELEVATETHE THREE STICKS BRAND AND REMAIN TRUE TO THE HERITAGE.
THREE STICKS APPLICATIONS
37
M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037
24th, March 2010
Dear New Subscriber,
Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.
Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.
To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.
You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.
Warm regards,
Bill Price Owner
M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037
24th, March 2010
Dear New Subscriber,
Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.
Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.
To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.
You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.
Warm regards,
Bill Price Owner
threestickswines.com
THREE STICKS135 East Sir Francis Drake Blvd.Larkspur, CA 94939
TEL +1 707 996 3328DIRECT +1 415 925 2044 FAX +1 415 925 [email protected]
BILL PRICEPROPRIETOR
Designed by Aaron Pou.Any amendments should be consulted with the design team before printed.Contact:[email protected]