corporate identity guide - cdn.ymaws.com

Corporate Identity Guide

Contents

Glnl - Global Innovation Institute Email: [email protected] | Web: www.gini.org

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03- Introduction.

- Logo Design.

- Logo Appearance & Size.

- Icon Appearance & Size .

- Logo Variations.

- Icon Variations.

- Primary Colors.

- Incorrect Logo Usage.

- Incorrect Icon Usage.

- GInI Badges.

- Corporate Typefaces.

- Corporate Stationary.

- E-signature.

- Trademark and Copyright Information.

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Introduction

As GInI’s trademarks are an important business asset, GInI remains steadfast in its e�orts to

protect them.

GInI employees, members, volunteers, communities, Authorized Providers, certi�cation holders,

licensees, and other third parties can help in these e�orts by using these marks properly and by

providing appropriate attribution.

The following trademark usage guidelines apply to all parties using GInI marks.

Individuals and organizations operating under special license with GInI should follow the special

trademark guidelines provided to them, pursuant to their respective

agreements, which may contain certain exceptions.


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Logo Design

Gold: durability, reliability, prosperity,

grandeur, sparkle, glamour.

Maroon: credibility, con�dence, power,

ambition, expertise, professionalism,

creativity.

Core Elements:

Color Associations:

Global Innovation Institute: Uses a simple, elegant font, giving a sleek look to the overall logo.

Symbol: The GInI logo is a registered trademark with the United States Patent & Trademark O�ce

(USPTO). The globe symbol represents represents that GInI is the world’s leading professional

certi�cation, accreditation, and membership association in the �eld of innovation.

GInI does this through its globally recognized standards, tools, publications, resources,

professional development courses, certi�cations, applied research, and networking opportunities.

GInI's logo consists of two parts: symbol (graphic element) and text.

Logo Appearance & Size

Clear Space

GInI ‘s full color logo should be placed on white

background only, and should not apper smaller

than 25mm in width to ensure clarity and

visibility.

In cases where the logo needs to appear on a

limited background, the minimum size allowed

is to not be less than 15mm.

The logo should have a minimum clear space

10mmhorizontally, and 15mm vertically around

it to give it room to breathe, and to prevent any

other object from intruding on its visual impact.

** The logo should be sent in vector format (.eps) or (.pdf ) to our partners & events organizers.


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Clear Space

GInI’s full color Icon should be placed on white

background only, and should not apper smaller

than 25mm in width to ensure clarity and visibility.

In cases where the icon needs to appear on a

limited background, the minimum size allowed

is to not be less than 15mm.

The icon should have a minimum clear space

10mm horizontally, and 15mm vertically around it

to give it room to breathe, and to prevent any

other object from intruding on its visual impact.

** The logo should be sent in vector format (.eps) or (.pdf ) to our partners & events organizers.

Icon Appearance & Size


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Logo Variations

Maroon BackgroundBlack Background

For globe, gold opacity is 50%,For (INNOVATION) text must be in maroon.

For globe, white opacity is 50%,For (INNOVATION) text must be in white.

B&W Version

100%.K: 90 %.K:

15 %.K:

Greyscale Version

90 %.K: 15 %.K:

00 %.K:


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Maroon Background

For globe, white opacity is 50%. For globe, gold opacity is 50%.

Black Background

Icon Variations

B&W Version

100%.K: 15 %.K:

00 %.K:

Greyscale Version

90 %.K: 15 %.K:

00 %.K:


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Primary Colors

C: 27M: 100Y: 77K: 24

R: 151G: 27B: 52

# 971B34

C: 27M: 36Y: 66K: 2

R: 186G: 155B: 105

# BA9B69

Maroon Gold


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Incorrect Logo Usage

No Color AlterationNo Rotation No Border

No Vertical DistortionNo Horizontal Distortion

No Colored BackgroundNo Font Adjustments No logo re-ceation

No Shadow

INNOVATION


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Incorrect Icon Usage

No Color AlterationNo Rotation No Border

No Vertical DistortionNo Horizontal Distortion

No Colored BackgroundNo Font Adjustments No logo re-ceation

No Shadow


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GInI Badges

Certi�ed Innovation Professional (CInP)®

Certi�ed Design Thinking Professional (CDTP)®

Certi�ed Innovation Strategist (CInS)®

Certi�ed Chief Innovation O�cer (CCInO)®

Authorized Innovation Assessor (AInA)®

Certi�ed Innovative Organization (CInOrg)®


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Innovation Endorsement

END ORSED

GInI

Global InnovationInstitute

InnovationEndorsement

Tier 1

E ND O RSED

Accredited Innovation Lab (AInL)®

Accredited Business Incubators (ABI)®

Accredited Accelerator Programs (AAP)®

Accredited Innovation Training Program (AInTP)®

Innovation Endorsement (InE)®

Innovation Endorsement Tier 1

GInI Badges

Accredited Innovation Training Programs

Accredited Accelerator Programs

Accredited Business Incubators

Accredited Innovation Lab


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GInI



Tier 2

GInI



Tier 3



Authorized InnovationProvider (AInP)®

Authorized Training Provider(ATP)®

GInI Badges


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Corporate Typefaces

Century Gothic Italic.

Century Gothic Regular.

Century Gothic Bold.Century Gothic Italic.

Century Gothic

Calibri Light italic.Calibri Regular.

Calibri Light.

Calibri Bold.Calibri Bold Italic.

Calibri Italic.

Calibri

Helvetica Neue Light italic.Helvetica Neue Regular.

Helvetica Neue Light.

Helvetica Neue Bold.Helvetica Neue Bold Italic.

Helvetica Neue Italic.

Helvetica Neue

Alternate typefaces:


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Corporate Stationary

logo size53.83mm width15.95mm height

Tel: +1 877 276 7701 | Email: [email protected] | Web: www.gini.org


Cover Letter and Letterhead.


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Large Envelope, Small Envelope, and Business Card.

Employee Title

front logo size10.2mm width3.1mm height

32m

m

15.5mm




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Content

Client

Date

front logo size47.8mm width14.3mm height

back logo size9mm width2.5mm height



CD Cover and Label.


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Certi�cate Template, Event ID Card and Event Pin.


English font: Century Gothic



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Online Verification: www.gini.org/verification

Certificate Number: | Issued on: | Expires on:

This is to certify that the Business Incubator operated by

Accredited Business Incubator (ABI)®

having fully met the high standards of capability and enablement for new business

creation established by Global Innovation Institute (GInI®) is hereby formally

accredited by Global Innovation Institute as an

located in

Level -

Accredited Business Incubators

E-signature

Emloyee NameEmloyee Title

GInI - Global Innovation InstituteGrand Rapids, MI 49503 USAwww.gini.org

Emloyee NameEmloyee Title

GInI - Global Innovation InstituteGrand Rapids, MI 49503 USAwww.gini.org

GInI e-signature should appear as below in all employee e-mail communications.

Helvetica NeueBold12pt Regular

11pt

Regular11pt


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Helvetica Neue

Helvetica Neue

Trademark and Copyright Information

The following are copyrights of Global Innovation Holding, registered in the United States and

other countries:

- Global Innovation Institute (GInI)®.

- GInI Applied Innovation Master Book® (AInMB)®.

- Authorized Innovation Providor (AInP)®.

- Authorized Training Provider (ATP) ®.

- Authorized Innovation Assessor (AInA)®.

- Certi�ed Innovation Professional (CInP)®.

- Certi�ed Design Thinking Professional (CDTP)®.

- Certi�ed Innovation Strategist(CInS)®.

- Certi�ed Chief Innovation O�cer (CCInO)®.

- Certi�ed Innovative Organization (CInOrg)®.

- Accredited Innovation Labs (AInL)®.

- Accredited Business Incubators (ABI)®.

- Accredited Accelerator Programs (AAP)®.

- Accredited Innovation Training Programs (AInTP)®.

- Innovation Endorsement (InE )®.


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- GInI Applied Innovation Master Book® (AInMB)®.

- Certi�ed Innovation Professional (CInP)®.

- Certi�ed Design Thinking Professional (CDTP)®.

- Certi�ed Innovation Strategist (CInS)®.

- Certified Chief Innovation Officer (CCInO)®.

- Authorized Innovation Assessor (AInA)®.

- Certi�ed Innovative Organization (CInOrg)®.

- Accredited Innovation Labs (AInL)®.

- Accredited Business Incubators (ABI)®.

- Accredited Accelerator Programs (AAP)®.

- Accredited Innovation Training Programs (AInTP)®.

- Innovation Endorsement (InE )®.


The following exam content and outlines of each certi�cate are copyrighted by Global Innovation

Holding, registered in the United States and other countries:


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The following are trademarks of Global Innovation Holding:

The trademarks and names of other companies and products mentioned in connection with these

properties are the property of their respective owners.

- GInI Enterprise Innovation Architecture (EInA).

- GInI Innovation Strategy Cycle (InSC).

- GInI Strategic Innovation Roadmap (SInR).

- GInI Strategic Innovation Compass (SInC).

- GInI Innovation Management System (InMS).

- GInI Business Model Innovation Framework (BMInF).

- GInI Business Model Canvas (BMC).

- GInI Human-Centered Design Hierarchy (HCDH).

- GInI Customer Experience Journey Map (CXJM).



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