corporate boutique london
TRANSCRIPT
- Made to Measure Tailoring – Exclusively for Women
Corporate B
outique LondonW
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Contents
1. About Us
2. Website
3. Online Marketing & PR
4. Search Engine Optimization
5. Google Analytics
6. Social Media
7. Mobile Marketing
8. Ecrm & Affiliates
About us
• Corporate Boutique London, offers a bespoke professional work wear tailoring service for women.
• As well as online shopping we have a shop located in the heart of the City of London where our tailoring consultants are able to offer expert advice to guide you through the experience of buying a bespoke suit from choosing the cloth, selecting the lining and use of personalised embroidery as well as advising you on the style and fit of suit that both meets your expectations and suits your particular body shape.
• From £100 our unlimited style options and extensive range of fabrics including silk, linen, organic cotton, cashmere, and Scottish wool together with the expertise of our trained tailors will create a beautiful hand finished suit.
About Us:
Products Include:• Suit Jackets• Skirts• Trousers • Dresses• Shirts
Accessories: • Ladies leather handbags/cases
Website: www.corporateboutique.co.uk
Target Audience: • Women between 20-65. Professional women in the workforce.
Timing to make garments: • 10-15 days to dispatch. Fast tailoring service available.
Promotions:• Free shipping on 1st order plus 10% discount.• Invite a friend and get 5% discount on your next purchase.
Call to Action:• Register with valid email address, name, address and date of
birth.
Social Media:• Facebook, Twitter,Pinterest, Instagram (Best style competition at
the end of each month).• Survey questionnaire to complete on service and how we can
improve.• Monthly Newsletter containing advices from a Personal Stylist.
Price:• From £100
Keywords:• Corporate, Outfit, Work, Office, Suits, Womenswear, Business,
Tailoring, Unique, Made to measure…
Meeting the customer: • Online e-boutique (free shipping in the UK) • Retail (Boutique in the City, London)
Digital Marketing Plan.SOSTAC™ structure developed by PR Smith, Dave Chaffey’s co-author of Emarketing Excellence. This is a great framework for business, marketing or digital marketing plans since it's simple and logical, so it's easy to remember and to explain to colleagues or agencies.
Website
Online Marketing Strategy
Online Marketing Strategies
• Website: used relevant meta title & key phrases to make our SEO
• Social Media’s profile pages
• Monthly competitions on Instagram: Best Corporate Boutique style – best pictures wins £20 voucher for shopping with us!
• Fashion Tips Newsletter: Each month our customers will receive trends & fashion advices from a Personal Stylist.
• Survey questionnaires on our services (how we could improve them): By filling it out: win a trip to Paris.
• Building Database: By having people registering on the website and voting for the best style both on the Webite & Istagram competion.
• Listing ADV on Stylist Magazine
Off Line Marketing Strategies
Visit our store in the heart of the City!
• Get 30% discount of the second item
• Purchasing more than £70 in the store: Complementary leather business card holder – with Corporate London’s logo
• After each purchase: Complementary Tote Bag with the company’s logo
• Workshops & talks organized in the store: Tips on style
• Events instore during fashion weeks
• Each customers offered to fill up our custumer form - keep in contact with
Corporate Boutique London & be informed on Events and offers in our store.
PROMOTIONS
• Get 20% discount on the second Online purchase.
• Spend £120 & get £20 voucher with MAC – Make Up
• Great deals during Sale period
• External promotions:
• Buy a British Airways ticket worthing more than £300 – get £20 voucher with Corporate Boutique London
• Spend £400 & get a free subscription to a fashion magazine for 6 months.
Search Engine Optimization
<html><head>
<title> Bespoke Tailoring for Business Women–Corporate Boutique London </title>
<meta name="description" content=“bespoke tailoring for women from women's business suits and custom women's suits to custom-tailored women’s dress and shirts. Dress suits, pant suits, skirt suits, shirts, etc.">
<meta name="keywords" content=“women tailored business suits , custom tailor shirts, tailored jackets for women, unique suits for women, women professional clothing, made to measure tailoring for women">
</head>
<body>
KEYWORDS, TITLE AND META DATA
KEYWORDS, TITLE AND META DATA
INTERNAL&EXTERNAL LINKS
External Links
Social Media, Fashion Blogs, Online Fashion and Business Magazines, Partnerships
Internal Links
Email Marketing, Newsletters, RSS Feeds, Home Page
Google Analytics
users visits page viewsJAN 520.000 2.080.000 18.200.000
FEB 250.000 1.000.000 8.750.000
MAR 300.000 1.200.000 10.500.000
APR 325.000 1.300.000 11.375.000
MAY 300.000 1.200.000 10.500.000
JUN 450.000 1.800.000 15.750.000
JUL 220.000 880.000 7.700.000
AUG 170.000 680.000 5.950.000
SEP 380.000 1.520.000 13.300.000
OCT 350.000 1.400.000 12.250.000
NOV 340.000 1.360.000 11.900.000
DEC 600.000 2.400.000 21.000.000
Website Objectives
Social Networking Sites
Social Media Marketing has developed over the years, where it is one of the most important forms of media.Facebook and Twitter were the first forms of social media, and most trafficked sites in the world.Corporate Boutique London will the following social media sites set up to interact with the customers and provide insight on promotions, new season clothing, and competitions.
1. Facebook2. Twitter3. Instagram4. Pinterest
Social networking Sites
Facebook provides an analytics service Facebook Insights to see the Pages progress. Site will be used to keep the audience engaged with competition updates, new materials and new offers, as well as understand the thought of the consumers and how we can improve our service.
Clear description of what we offer.Including URL link to website.
Mobile Marketing
Mobile MarketingWeb access is not only through PC’s but highly through mobile applications.There are many ways to have constant interaction with customers through their very busy schedules.
Text messaging is a great way to get closer to customers. It will be used to provide customers with the following:
• Promotions• New Offers• Reminder appointments• Feedback
Text messaging
QR CodesQR codes will be located in magazines, newspapers, leaflets, business cards, in store (i.e. till point e.t.c., TV, receiptsIt will link to customer feedback forms, new offers, discounts, promotions.
Corporate Boutique London App
CorporateBoutiqueLondon
• Create a free App to download on all smartphones and tablets
• Able to send orders and view all new products, provide customer feedback, and send orders and make appointments.
E-CRM
E-CRM - Website
• Rembers client's data such as : – Name – Birthday – Size– Favorite colors– Favorite fabrics
• With those datas, we can create a relationship and also suggest products matching their tastes
ECRM - Register
• When a client registers or orders, he receives an immediate email confirmation
• 1 week after the order we will send a customer satisfaction survey
• Twice a month, on Sunday, we will send a newsletter with exclusive 24h sales + free shipping