corinne sherman: paypal innovation
TRANSCRIPT
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Summer 2010
Corinne ShermanProduct Strategy Intern
Labs Team, Platform
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Confidential and Proprietary
KEY ACCOMPLISHMENTS OF INTERNSHIP
• Operation Portable Storefront
• New initiative to embrace developers for PayPal Platform
• Project anticipated to generate $6 million TPV year 1, $25 million TPV year 3
• Successfully presented executive proposal to Osama, Naveed, & Damon & gained approval
• Successfully hosted a company brown bag
• Successfully planned & launched project
• Successfully recruited & communicated with developers
• Successfully launched “Preview” of 4 applications
• Labs Team External Portal
• Oversaw design of new PayPal Labs Team site in partnership with TopCoder
• Successfully managed 2 Contests- Submission & Assembly
• New website expected to be completed by August 23, 2010
• New website is anticipated to compete with Google’s & Yahoo’s labs’ site
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Confidential and Proprietary
BUILD UP TO THE LAUNCH OF OPERATION PORTABLE STOREFRONT
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Strategized and created
website/project content for Operation Portable
Storefront
Presentations & meetings with
Marketing, Labs Team & DevNet
team for feedback &
brainstorming
2 Presentations to Naveed
Anwar, Senior Director of
PayPal Platform
Presentation to Osama Bedier, VP of Mobile,
Platform & New Ventures (& 2
Senior Directors)
“Brown Bag” Lunch
Presentation to internally
communicate launch of project
to company
Launch of Operation Portable
Storefront on X.com
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Confidential and Proprietary
PRESENTATION TO PLATFORM SENIOR DIRECTOR, NAVEED ANWAR
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Confidential and Proprietary
EXECUTIVE PRESENTATION TO PAYPALVICE PRESIDENT OSAMA BEDIER
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Confidential and Proprietary
BROWN BAG: JULY 13, 2010
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X.COM MAIN PAGE: LAUNCH JULY 14, 2010
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Confidential and Proprietary
MY BLOG ON X.COM: LAUNCH JULY 14, 2010: HTTPS://BIT.LY/OPSTOREFRONT
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Confidential and Proprietary
OPERATION PORTABLE STOREFRONT ON X.COM
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Confidential and Proprietary
FEATURE POST: CONTINUED
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Confidential and Proprietary
FEATURE POST: CONTINUED
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Confidential and Proprietary
FEATURE POST: CONTINUED
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Confidential and Proprietary
SUCCESS OF OPS WEBPAGE
• 2,200 page views for OPS
• 1,365 unique weekly visitors
• 4.5% of visitors register on x.com (99 registrants)
• 1,389 blog views (not unique)
• Blog drove 7.6% of OPS viewers to page (167)
• Bit.ly drove 281 click-throughs
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SUCCESS OF BLOG
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Confidential and Proprietary
X.COM MEASUREABLE ACHIEVEMENTS
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As of August 12, 2010
As of August 11, 2010
Most amount of time on pages
(>100 visits):
•HTML Variables for Website
Payments Standard: 6.05
minutes – 112 visits
•New Bling Blog: 4.95
minutes – 136 visits
•Operation Portable
Storefront: 4.43 minutes –312
visits
Top 3 “Stickiest Pages”
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Confidential and Proprietary
OSCON : SUCCESS OF OPS
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Confidential and Proprietary
COLLATERAL FOR OSCON
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Confidential and Proprietary
LAUNCH OF THE OPS PREVIEW: AUGUST 6TH
4 NEW STOREFRONT APPLICATIONS
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Confidential and Proprietary
NEW LOOK: ADAPTABILITY
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Confidential and Proprietary
SOCIAL MEDIA SUCCESS
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Bit.ly/opstorefront: BlogBit.ly/opsPreview: Preview
•Links were clicked 329 times •57 tweets using the 2 links•33 were retweets
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Confidential and Proprietary
SOCIAL MEDIA SUCCESS
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Confidential and Proprietary
MANAGED DEVELOPMENT OF NEW PAYPAL LABS EXTERNAL PORTAL
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Confidential and Proprietary
JUNE 2010 FEATURE IN PAYPAL NEWSLETTER
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Confidential and Proprietary
APPENDIX
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Confidential and Proprietary
JULY 21-22 @ OSCON IN PORTLAND, OR
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Confidential and Proprietary
X.COM MAIN PAGE: JULY 26, 2010
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Confidential and Proprietary
X.COM MAIN PAGE: AUG 4, 2010
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Confidential and Proprietary
*UPDATE: POST-INTERNSHIP NEW PAYPAL LABS WEBSITE IMPLEMENTATION
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Confidential and Proprietary
*UPDATE: POST-INTERNSHIPNEW PORTABLE STOREFRONT DIRECTORY
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