Experience.Trust.

Knowledge.

Everything you need to sell your home.

At the Center of Real Estate Sales& Marketing

e’re here to help.W

You’re ready to sell. Now what?You’re ready to sell your property. And, while you’re

looking forward to seeing the word “SOLD” posted

from the curb, you know there’s a lot to consider along

the way. One of your first decisions is to select a real

estate agent who’ll join you in the process.

You deserve much more than a sign in the yard, fliers

in a box and an occasional open house. You deserve

a team who will be at your side, from listing to closing,

ensuring that your property sells smoothly.

Our local real estate market expertise means we’re

able to interpret all data that dictates the optimum

pricing strategy, so your property will be priced to sell.

We dig deep to learn the unique selling points of your

property and neighborhood. So our marketing plans

and staging strategies will effectively target and attract

your potential buyers.

It’s a formula for success.

Cutting-edge technology.

Aggressive pricing strategies.

Knowledge of the current market.

All the resources you need.

The virtual real estate world.In a world that is increasingly turning digital, real estate is no exception. Success in

marketing your property starts with an online presence. Rather than flipping through

newspapers or taking a drive around a neighborhood, more and more buyers are turning

to web to start their home search. In fact, over 90% of buyers use the internet to research

their next home.

From National Association of Realtors, Profile of Home Buyers and Sellers, 2009

Marketing 24/7 Our proprietary listing database, the Keller Williams Listing System, or KWLS, markets

your listings online – 24/7. Through our partnership with ListHub, KW Listings are

automatically sent to the TOP real estate marketing web sites.

Here’s a quick list off additional marketing for your property.

on’t worry. We’ve got traditional marketing covered too.D

• Multiple List Service (MLS) • Local real estate paper (as needed)

• Yard For Sale Sign • Direct email notices

• Direct mail and e-mail campaigns • Open Houses

• Community and school reports to all potential buyers • Broker’s opens (REALTOR Tours)

• Notify all potential buyers in my database • Notify the area’s top 50 REALTORS

• Highlight sheet sent to all agents in our company • Magazine/Newspaper (as needed)

Some agents like to sell you on “fool-proof” or “10-step” marketing

program. We don’t believe that every house is the same. Therefore, the

marketing shouldn’t be the same for every property. We combine all the

traditional and virtual marketing at our disposal to create a customized

marketing plan that highlights the best features of your property.We want to create a plan that will reach your potential target buyers. This could mean an

advertisement in your local paper, such as the Towson Times, or in Maryland publications

such as the Baltimore Magazine. It could mean holding open houses or broker’s open in

high traffic areas. Here is just a sample of the type of marketing we offer.

Aggressive pricing attracts buyers.The right price is important. • A property generates the most interest when it first hits the market.• The number of showings is greatest during this time if it is priced at a realisticmarket value.• Starting too high and dropping the price later misses the excitement and failsto generate strong activity.• Many homes that start high end up selling below market value.

PricingMisconceptions.

It is very important to price

your property at competitive

market value when we list

your house.

Buyers and sellers determine

market value. Your sales price

is not dependent on:

• What you paid

• What you need

• What you want

• What your neighbor says

• What another agent says

• Cost to rebuild today

The value of your property is

determined by what a buyer

is willing to pay and a seller

is willing to accept in today’s

market.

Buyers make their pricing

decision based on comparing

your property to other

properties SOLD in your area.

Historically, your first offer is

usually your best.

Time is of the essence.It’s important to get the price right the first time. Most offers

are received between 4 and 6 weeks on the market.

Don’t chase the market.If sellers fall behind a market with falling home values,

they can end up chasing the market down, because home

values are always falling faster than their price reductions.

Sell your home in 120 days,guaranteed *

We guarantee the sale of your home in 120 days*.

With the use of cutting edge technology, market

analysis and aggressive pricing and marketing

strategies, we can walk you through step by step on

how we can guarantee the sale of your house in less

than 120 days*.

CORE Sales Group Guaranteed Sale Program.

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Over 60 years of combined experience.

General brokerage, new homes, investment properties, rehabs,

property management and land development.

Sales and marketing.

Core Sales Group.

At the center of real estate sales & marketing.CORE Sales Group, and affiliate of Keller Williams Excellence, has over 60 years combined experience. In fact, our business is still growing in this economy. Our expertise in new

home construction, residential resale, and marketing make us experts in your neighborhood.

Lou Chirgott President | Core Sales GroupLou Chirgott has more than 16 years of real estate experience. He served as a senior executive for a local sales and marketing company that represented over 90 builders/developers in 13 states from 1996 to 2008. In 1996, he was recognized as Sales and Marketing Council’s (SMC) and Home Build-ers Association of Maryland’s (HBAM) Sales person of the year. He was also recognized by the National Association of Homebuilders in 2004 for the “Platinum Award” for over 20 million in new home sales volume and in 2005 for the “Platinum Award” for over 70 million in sales volume. Lou holds a CSP and CMP designation the Sales and Marketing Council of the National

Chris ScandiffioPresident | Core Sales GroupLou Chirgott has more than 16 years of real estate experience. He served as a senior executive for a local sales and marketing company that represented over 90 builders/developers in 13 states from 1996 to 2008. In 1996, he was recognized as Sales and Marketing Council’s (SMC) and Home Build-ers Association of Maryland’s (HBAM) Sales person of the year. He was also recognized by the National Association of Homebuilders in 2004 for the “Platinum Award” for over 20 million in new home sales volume and in 2005 for the “Platinum Award” for over 70 million in sales volume. Lou holds a CSP and CMP designation the Sales and Marketing Council of the National

Jocelyn BatlasPresident | Core Sales GroupLou Chirgott has more than 16 years of real estate experience. He served as a senior executive for a local sales and marketing company that represented over 90 builders/developers in 13 states from 1996 to 2008. In 1996, he was recognized as Sales and Marketing Council’s (SMC) and Home Build-ers Association of Maryland’s (HBAM) Sales person of the year. He was also recognized by the National Association of Homebuilders in 2004 for the “Platinum Award” for over 20 million in new home sales volume and in 2005 for the “Platinum Award” for over 70 million in sales volume. Lou holds a CSP and CMP designation the Sales and Marketing Council of the National

Third largest and fastest growing brokerage in the North America.

J.D Power and Associates Award Winner.

Exceptional tools for exceptional agents.

Core Sales Group atKeller Williams Realty.

Why did we choose Keller Williams? You. Our affiliation with the fasted growing real estate company in North America is no accident.

“Highest Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Three Years in a Row” - J.D. Power and AssociatesKeller Williams Realty received the highest numerical score among full service real estate firms for home buyers in the proprietary J.D. Power and Associates 2008-2010 Home Buyer/Seller StudySM. 2010 study based on 3,096 total evaluations measuring 7 firms and measures opinions of individuals who bought a home between March 2009 and April 2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com

Outpacing the industry.• Entrepreneur Magazine- Ranked #1 real estate franchise in the Franchise 500 survey

• Swanepoel Trends Report - Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009

• Inc. Magazine - One of the Top 5000 Fastest Growing Private Companies in America, 2009

• American Business Awards- Sales Training/Coaching Program of the Year

•Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009

As agents with Keller Williams Realty, we have access to resources that help us serve

our clients better. Leading-edge tech tools and training give us the edge in effectively

marketing your property. Keller Williams Realty helps us stay ahead of trends in the

real estate industry through its comprehensive, industry-leading training curriculum and

research resources.

It’s what prepares us to provide you with unparalleled service.

Thank you.

At the Center of Real Estate Sales& Marketing

Core Sales GroupKeller Williams Excellence410.560.58581850 York Rd., Suite K | Timonium, MD 21093www.coresalesgroup.com