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COURSE SPECIFICATION:Core Award Data

Bachelor of Arts with Honours [BA (Hons)] Media

AWARDING INSTITUTION

Robert Gordon University

INSTITUTION OF DELIVERY

Robert Gordon University

COURSE ACCREDITED BY

None.

COURSE ACCREDITATION / RECOGNITION

None.

AWARDS

Stage 1

Students are awarded a Certificate of Higher Education Media on successful completion of StageOne of the course (120 credits).

Stage 2

Students are awarded a Diploma of Higher Education Media on successful completion of Stage Twoof the course (240 credits).

Stage 3

Students are awarded a BA Media on successful completion of Stage Three of the course (360credits).

Stage 4

Students are awarded a BA (Hons) Media (with appropriate Honours classification) on successfulcompletion of Stage Four of the course (480 credits).

AWARD TYPE

Undergraduate

MODES OF STUDY

Bachelor of Arts with Honours [BA (Hons)] Media 1

COURSE SPECIFICATION: Core Award Data



Full-time

DURATION OF COURSE

Full-time: 4 years

LANGUAGE OF STUDY

English

LANGUAGE OF ASSESSMENT

English

UCAS CODE

P4P5

JACS CODE

P300

RELEVANT QAA SUBJECT GROUP

Communication, Media, Film and Cultural Studies

DATE OF PRODUCTION / REVISION

17 September 2012

INTRODUCTION TO THE COURSEWhilst studying BA(Hons) Media, the student will develop a broad understanding of both thetheoretical and practical aspects of the media, in print, broadcast and online formats, as well as anappreciation of the structure and context of the industry and its various facets. The content for theMedia course has been created with the real world of contemporary media in mind. The student willgain an understanding of the manner in which the global media operates and the factors whichimpact on its strategic management. As the industry becomes increasingly global and digitaltechnology becomes more sophisticated, the opportunities for the industry are both exciting andchallenging. A degree in Media from Robert Gordon University will give the student the skillsneeded to make the most of those opportunities.

The student will gain a thorough grounding in essential skills in media production (print, broadcastand online), research, communication, reporting, digital media and media handling. Additionally,

there is a focus on imparting a wide range of key transferable skills in research, oral presentationtechniques, time management and IT skills; all of which are imperative for the media profession.The six week industrial placement in Stage 3 provides the opportunity to gain practical experiencein an area of the student's choice within the media industries. This is an invaluable opportunity togain practical experience and establish links with potential employers. Links exist with a range of placement companies including newspaper and magazine publishers such as Scotsman





EXTERNAL AND INTERNAL INDICATORS OF QUALITY AND STANDARDS

The Department of Communication, Marketing and Media aims ‘to foster and sustain excellence inthe academic fields of communication, media and publishing in relation to teaching, learning andassessment, and invigorate enthusiasm for and achieve quality in research in these areas'. Assuch, staff in the Department are committed to research and scholarship that underpins coursedevelopment and delivery. The main research areas within the Department relate to three maincognitive areas, namely communication, publishing and media, with some areas of researchcovering more than one cognitive area (e.g. women in media, intercultural communication).Research themes and existing research activity and interests relate to a range of areas including:

journalism and mass communication; film and visual communication; corporatecommunication/public relations; intercultural communication; women in media and communication;political communication; media history; and electronic publishing.

The QAA benchmarking statement of 2002 in the field of Communication, Media, Film and CulturalStudies represents the nature, characteristics and expected standards of an Honours degree inthese related subject areas; and articulates the attributes and capabilities that those possessingsuch qualifications should demonstrate. Such QAA benchmarks underpin programme design anddelivery - and provide general guidance for articulating learning outcomes of the courses as awhole; thereby ensuring programme, course and module evaluation against appropriate standards.SCQF statements are used during the design of modules, courses and programmes and the

relevant SCQF level is included within each Module Descriptor.

The Department makes use of External Examiners to monitor quality in assessment – in terms of both specification and students' work, and they are in attendance at Assessment Boards. ExternalExaminers are appointed from both academic and practitioner backgrounds, as well as from bothtraditional and new universities of high reputation; and cover the key subject areas.

Curriculum development and delivery within the undergraduate programme in the field of media,communication, publishing and journalism takes professional / practitioner requirements intoconsideration. The Department has strong links with related industry and involves practitioners interms of guest lectures, the provision of live client projects and industry visits. Additionally, theDepartmental Employer Industrial Liaison Group meets regularly to enhance partnership working,build links with local employers and ensure the delivery of appropriate and relevant programmesand course materials. The Group comprises a range of companies and organisations, the majorityfrom industry, and a significant proportion are international in scope. Industry group sessions aredesigned to maximise critical input from external members in order to ensure their creativity andproductivity.

A number of experienced academic staff act as External Examiners and are invited to participate inreview and validation events at other universities and academic institutions. Such activity is clearlya mark of esteem and serves as a useful benchmarking tool for the Department and subject areaas a whole. Experience gained in this capacity is used to enhance the Department's provision.

ACADEMIC REGULATIONS

This course is governed by the provisions of the University's Academic Regulations, which areavailable at www.rgu.ac.uk/academicaffairs/quality/page.cfm?pge=1826. In particular:Regulation A1: CoursesRegulation A2: AdmissionRegulation A3: Student Conduct, Appeals and ComplaintsRegulation A4: Assessment and Recommendations of Assessment Boards

Entry Requirements

Applicants must satisfy the University's general admission requirements for undergraduate andpostgraduate courses as contained in Academic Regulation A2: Admission, including proficiency toa minimum standard in the English language. Specific entry requirements for this course aredetailed below.

SQA Higher: BBCC including English at BGCE A level: CCC including English or CommunicationILC Higher BBC1C1 including English at B (Irish not considered)





Equivalent overseas qualifications, SQA, BTEC and some access programmes will be considered.

Candidates are not normally interviewed. However if deemed appropriate, the School mayexceptionally request an interview.

Course-Specific Assessment Regulations

The thesis is a core module. If a Stage 4 student does not obtain a pass in this module, thestudent will not qualify for an Honours degree and will (assuming all other necessary modules havebeen passed) be entitled to an unclassified BA only.

Normally students with a profile of less than 60 credits at C and 60 credits at D at second attemptat the end of Stage 3 will be counseled not to progress to Honours.

SOURCES OF FURTHER INFORMATION

None.

EQUALITY AND DIVERSITY

The University has a strong commitment to the active promotion of equality across itsfunctions. This commitment is reflected in the University's values, details of which may be foundat: www.rgu.ac.uk/diversity/info/page.cfm.

The University's Disability and Dyslexia Service provides support for students, details of which maybe found at: www.rgu.ac.uk/diversity/students/page.cfm?pge=85449. All Schools also have a nominated member of staff who can advise on the requirements of thecourse and reasonable adjustments that may be made. The current School Disability Contacts areavailable from www.rgu.ac.uk/studentservices/disability/page.cfm?pge=7853.

NOTE

This document constitutes one of two course documents that should be read together:Course Specification: Core Award DataCourse Specification: Student Learning Experience

CONTACT DETAILS

Robert Gordon UniversitySchoolhillAberdeenAB10 1FRScotland, UKA Scottish Charity, Registration No. SC013781

Telephone: +44 (0)1224 262000Web: http://www.rgu.ac.uk

In compiling this information the University has taken every care to be as accurate as possible,though it must be read as subject to change at any time and without notice. The Universityreserves the right to make variations to the contents or methods of delivery of courses, todiscontinue, merge or combine courses, and to introduce new courses.

Printed: 15 Apr 2013Record Number: 0224Version Number: 6



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DETAILED COURSE STRUCTURE

Full-time

Stage 1 Semester 1 CREDITS LEVEL

BS1262 Professional Writing 15 SCQF 7

BS1289 The Media Business 15 SCQF 7

BS1290 Visual Culture and Design 30 SCQF 7Total for Semester: 60

Full-time


BS1225 Marketing 15 SCQF 7

BS1253 Digital Animation 15 SCQF 7

BS1288 Digital Media Platforms And Practices 15 SCQF 7

BS1292 Communication Principles And Theory 15 SCQF 7

Total for Semester: 60

Total for Stage: 120

Full-time


BS1258 Introduction To Media Law 15 SCQF 7

BS2247 Advertising Communication 15 SCQF 8

BS2290 Documentary Discourse and Practice 30 SCQF 8


Full-time


BS2257 Web Design 15 SCQF 8

BS2278 Media Production Project 30 SCQF 8

BS2291 Media Semiotics And Discourse 15 SCQF 8



Full-time


BS3138 Interactive Media Project 15 SCQF 9 A

BS3344 Foreign University Study 8 15 SCQF 9 B




BS3350 Media History 15 SCQF 9 A

BS3922 Communication Project Management 30 SCQF 9 A






Route A - Taught route in Aberdeen

Route B - For students undertaking study abroad at a partner institution

Full-time


BS3923 Communication Project Practice 30 SCQF 9

Choose 1 option module from the following group:

BS3233 Fieldwork 30 SCQF 9

BS3926 Media Theory And Practice 30 SCQF 9



Full-time


BS4302 Research Methods (Creative Industries) 15 SCQF 10

Choose 3 option modules from the following group:

BS4133 Investigative Journalism 15 SCQF 10

BS4146 Intercultural Communication 15 SCQF 10

BS4160 Postmodern Culture 15 SCQF 10

BS4163 Business Creativity 15 SCQF 10

BS4276 Women And The Media 15 SCQF 10


Full-time


BS4292 Dissertation (Communication And Media) 30 SCQF 10

Choose 2 option modules from the following group:

BS4164 Media Strategy 15 SCQF 10

BS4173 Celebrity Culture 15 SCQF 10

BS4209 Corporate Ethics 15 SCQF 10

BS4220 Leadership 15 SCQF 10 BS4257 Political Communication 15 SCQF 10

BS4305 Cinema and Society 15 SCQF 10







COURSE STRUCTURE DIAGRAM

SCQF Framework The course structure is based on the Scottish Credit and Qualifications Framework (SCQF). TheFramework comprises 12 Levels of which Levels 7-10 are directly relevant to the course, as shownbelow. Students generally enter university education from secondary school at Level 7. Honoursdegree awards are at Level 10. The table also shows:

Structure of BA(Hons)CorporateCommunication

Award /Exit Award

Scottish Credit+QualificationsFramework

Minimumlevel + CreditRequirements

Number of

academicstudyyears tocompletethe coursein theSchool

Stage 1

Certificateof HigherEducation(Exit Award)

SHE 1 (SCQFlevel 7)

120 credits(Minimum of 90credits at SCQF7)

1

Stage 2

Diploma of HigherEducation(Exit Award)

SHE 2 (SCQFlevel 8)


2

Stage 3BA (ExitAward)

SHE3 (SCQFlevel 9)


3

Stage 4

BA (Hons)

SHEH (SCQF

level 10)

480 credits(Minimum of 180 credits at

SCQF 9 and 10a minimum of 90 credits atSCQF 10)

4



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