copywriting and web ministry
DESCRIPTION
This presentation provides you with tips on how to and how not to copywrite effectively for your parish website.TRANSCRIPT
Page 1
CARIBBEAN SCHOOL FOR CATHOLIC COMMUNICATIONS
NEW MEDIA WORKSHOP 2012
Page 2
What is copywriting?
Copywriting is in the first instance the
creative process of conceptualising
advertisements and marketing devices
such as events and other platforms
promoting brands or services.
http://www.copywriters.co.za/what-is-copywriting.html
Page 3
St. Anthony’s R.C. Parish,
Erin
In order to illustrate the “do not's” of
copywriting, this presentation opted to
use the parish website of St. Anthony’s
in Erin. Their website demonstrates
what can go wrong when copywriting is
not effectively done.
Page 4
Background draws attention to one area on
page; colours (text & background) are too
similar
Font is hard on the eyes: too
small and wrong style
Page 5
Colour Scheme is too bright and
clashes with the background image
Page 6
Plugin
not attractive
and
captivating
Page 7
Homepage is
too wordy
and the
layout is
busy
Page 8
There is a need for better graphics
and graphic transitions
Page 9
Needs interaction; better placement
of social media links
Page 10
White space should be better managed
Page 11
Other Problems
• Social Media Links need to be located
at a different point on the website;
• The language used does not capture
the audience and headlines are not
catchy;
• Information under tabs need to reflect
topic .
Page 12
Page 13
St. Peter’s R.C. Parish,
Pointe-A-Pierre
To illustrate how to effectively
copywrite on your website, this
presentation used St. Peter’s parish to
show how copywriting is important in
the presentation of your website.
Page 14
Make your text links look the same
Page title - first thing that any visitor will
see , so it should be innovative
Page 15
Head tags – must relate to specific
subjects within your site
Page 16
Use bulleting, numbering, emboldened
text to break up large chunks of
information
Page 17
Use plenty of subheads to lead your visitor
through the key points
Page 18
FACEBOOK Plugin is
Attractive, neat and captivating
Page 19
Now that you know how to
effectively copywrite, visit CSCC’s
fan page on FACEBOOK
(https://www.facebook.com/cscctt) and
leave a comment.