copyrights & us tech giants · services with artists and content creators, in each country 16...
TRANSCRIPT
Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France
Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France
Copyrights & US tech giantsWhat are the expectations in Europe?
September 2018
for
Summary
Survey methodology P.3
Perception of relations between the EU
and the US tech giants
P.4
Focus on the protection and remuneration
of creators
P.17
Adherence to Article 11 P.21
3
Survey conducted online from the 24th to the 30th of August 2018.
European sample of 6 600 people representative of the population aged 18
and over in Czech Republic, France, Germany, Greece, Italy, Poland,
Romania and Spain
France : sample of 1 000 people representative of the population aged 18
and over
Spain, Italy, Germany, Poland, Czech Republic, Romania and Greece :
samples of 800 people representative of the population aged 18 and over in
each contry
Quota method and adjustments applied to:
sex, age, socio-professional category / incomes, living area.
Survey methodology
Perception of relations between
the EU and the US tech giants
59
52
50
50
48
43
40
41
48
50
50
52
57
60
Citizens’ access to diverse artistic creation in European
countries
Individual freedoms ofcitizens of European countries
Reliable information inEuropean countries
Independent information inEuropean countries
The sovereignty andindependence of European
countries
The fair remuneration ofartists in European countries
Data privacy and protectionfor citizens of European
countries
Preserve Do not preserve
Views are quite mixed among the different countries on the role of US tech
giants in Europe
5
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % -
Views on the role of US tech giants in Europe, detailed by country
6
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
67
58
49
53
53
48
50
Citizens’ access to diverse artistic
creation in European countries
Individual freedoms of citizens of
European countries
Reliable information in European
countries
Independent information in
European countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
50
39
39
37
37
34
29
64
55
53
53
53
49
39
62
47
45
46
39
41
34
Views on the role of US tech giants in Europe, detailed by country
7
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
50
51
48
47
46
38
37
75
66
64
62
63
57
54
80
62
62
69
58
54
57
51
47
47
46
43
36
40
Citizens’ access to diverse artistic
creation in European countries
Individual freedoms of citizens of
European countries
Reliable information in European
countries
Independent information in
European countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
Perception of the power balance between EU and US tech giants by the
population
8
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
67%US tech giants
33%European Union
- To all, in % -
Perception of the power of US tech giants by country
9
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
- To all, in % « US tech giants » -
626465666767
7778
67%US tech giants
66
34
Perception of the power balance between EU and US tech giants in each country
10
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
US tech giantsEuropean Union
- To all, in % -
65
35
62
38
77
23
78
22
64
36
67
33
67
33
US tech Giants are generally perceived as being a potential risk for the
functioning of European democracies
11
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
61%Compromise
39%Does not
compromise
- To all, in % -
Feeling that US tech giants compromise or not the functioning of democracy in
Europe by country
12
47495151
626466
76
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
- To all, in % of « Compromise » -
61%Compromise
76
24
66
34
64
36
62
38
47
53
51
49
51
49
49
51
Perception of the risk US tech giants can possibly pose to the functioning of
European democracies in each country
13
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
▪ Compromises
▪ Does not compromise
- To all, in % -
A feeling of unfairness dominates concerning the way internet platforms share the
revenue generated by their services with artists and content creators whose content
appears on their platforms
14
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
66%Not fair
34%Fair
- To all, in % -
15
4647
6366666672
76
Perception of unfairness regarding the way internet platforms share the revenue
generated by their services with artists and content creators, by countryDo you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
- To all, in % of « Not fair » -
66%Not fair
66
34
Perception on the way internet platforms share the revenue generated by their
services with artists and content creators, in each country
16
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
▪ Fair
▪ Not fair
- To all, in % -
76
24
72
28
63
37
66
34
46
54
47
53
66
34
Focus on the protection and the
remuneration of creators
37
50
10
3
Completely in favour Somewhat in favour
Somewhat opposed Completely opposed
There is a major approval among the different countries about the introduction
of rules to guarantee creators’ protection and remuneration
18
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
87%In favour
13%Opposed
- To all, in % -
19
17
2547
3442
314136
Approval of the protection and remuneration of creators, by country
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
- To all, in % of « In favour » -
87% In favour
37% Completely in favour
92 91 89 88 88 86 8169
In favour :
Completely
in favour :
47
39
11
3
41
50
63
17 52
24
7
31
588
3
25
56
14
5
34
548
4
42
46
8
4
36
56
62
Attitude on the European Union implementing rules concerning the protection and
remuneration of creators, in each country
20
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
▪ Completely in favour
▪ Somewhat in favour
- To all, in % -
▪ Somewhat opposed
▪ Completely opposed
Adherence to Article 11
32
49
15
4
Yes, definitely Yes, somewhat
No, not really No, not at all
People mostly think as well that internet platforms should remunerate media
organisations when they reuse their content, which is precisely the purpose of Article 11
22
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
81%Yes
19%
No
- To all, in % -
23
184331
232941
2639
81% Yes32% Yes, definitely
86 86 84 83 81 80 7966
Yes :
Yes,
definitely :
Adherence to Article 11 by country
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
- To all, in % of « Yes » -
26
6010
4
18 48
25
9
31
49
15
5
23
58
15
4
41
4312
4
43
3617
4
39
4712
2
29
5415
2
Attitude regarding Article 11, in each country
24
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
▪ Yes, definitely
▪ Yes, somewhat
- To all, in % -
▪ No, not really
▪ No, not at all
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Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and
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Jean-Daniel Lévy
Head of the Opinion department of Harris Interactive France
01 44 87 60 30 - [email protected]