copyright frost & sullivan mobile digital rights management: managing rights, managing revenues...

Copyright Frost & Sullivan

Mobile Digital Rights Management:

Managing Rights, Managing Revenues

Interactive Analyst BriefingAllison Webb

12 March 2003


Agenda

• Digital Rights Management Overview: The Copy Protection Environment

• Mobile Digital Rights Management: Monetising Content Services

• Conclusions and Recommendations

• Question and Answer


DRM - The Copy Protection Environment

• Copyright established to protect offline intellectual property• Free distribution controlled by limitations of traditional distribution channels and concept of fair use

Copyright

Rights

Enforcement

of Rights

Management of Rights


The Copy Protection Environment• Traditional copyright being blown apart by disruptive technologies - fixed and wireless networks

Information

• Fixed and wireless networks enable content to be

distributed and shared almost instantaneously

• Little / no loss of quality at little / no cost

• Potential losses to content revenues and copyright infringement created

immediacy in need for DRM solutions


DRM Defined

Digital RightsDigital Rights Set of rules governing how content can be

consumed

Convergence of networks and devices requires content

protection at the source

Digital Rights ManagementDigital Rights Management

Technology solution that controls usage & secure

content distribution

Enables content to be shared between end users, with incremental revenue generation


Mobile DRM

Mobile DRM enables content to be passed

virally to and between users in a protected

format

• Mobile DRM is one part of the wider copy protection and DRM issue

• Mobile DRM solutions need to be in place for content owners to make premium content available

MONETISES CONTENT


Mobile DRM

• Mobile DRM is at the core of large content owners being forced to revolutionise their business models to meet changing consumer demands and expectations

• New revenue opportunities and distribution channels are there to be exploited

Key challenge of mobile DRM is balancing the interests of subscribers & end-users with content owners need to protect

the value of their property

Fair Use

Freedom of access to information in the

public domain

Absolute Protection

Full DRM and contentprotection at the source


Mobile DRM Methods

Open Mobile Alliance is the central body Open Mobile Alliance is the central body working across the mobile value chain to working across the mobile value chain to

release open DRM standardsrelease open DRM standards

3 DRM Methods

Forward-LockSuperdistributionCombined Delivery


1. Forward - Lock• Handset solution widely deployed today

• Effective DRM solution for mobile terminated messages


2. Combined Delivery

• Increased flexibility for the end-user• Content is rendered according to the rights object delivered with the content


3. Superdistribution

• Consumer as content distributor - unleashes the power of viral distribution• Benefits the entire value chain by delivering revenues


Conclusions and Recommendations

Mobile DRM solutions are a key driver and enabler of the wireless content market & demand for services.

Key players across the value chain play a central role in implementing mobile DRM solutions & are centrally positioned to monetise content.

Release of open, industry-wide standards for mobile DRM methods is widely supported across industry players.


Conclusions and Recommendations

Superdistribution is the ultimate goal for mobile DRM because it will drive unprecedented viral distribution and m-commerce.

Mobile DRM solutions need to be transparent to the end-user, balancing content security with a seamless experience.


Thank you!

Questions & Answers

For More InformationCall: +44 (0)20 7343

8383Email:

[email protected]

copyright frost & sullivan mobile digital rights management: managing rights, managing revenues...

Documents