copyright (c) 2012 david k. levine this document is an...

46
1 Copyright (C) 2012 David K. Levine This document is an open textbook; you can redistribute it and/or modify it under the terms of version 1 of the open text license amendment to version 2 of the GNU General Public License. The open text license amendment is published by Michele Boldrin et al at http://levine.sscnet.ucla.edu/general/gpl.htm; the GPL is published by the Free Software Foundation at http://www.gnu.org/copyleft/gpl.html. If you prefer you may use the Creative Commons attribution license http://creativecommons.org/licenses/by/2.0/

Upload: vodieu

Post on 16-Apr-2018

216 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

1

Copyright (C) 2012 David K. Levine

This document is an open textbook; you can redistribute it and/ormodify it under the terms of version 1 of the open text licenseamendment to version 2 of the GNU General Public License. The opentext license amendment is published by Michele Boldrin et al athttp://levine.sscnet.ucla.edu/general/gpl.htm; the GPL is published bythe Free Software Foundation at http://www.gnu.org/copyleft/gpl.html.

If you prefer you may use the Creative Commons attribution licensehttp://creativecommons.org/licenses/by/2.0/

Page 2: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

2

Decision Theory• Rational individual choice is the central underpining of economic

theory

• Do people choose rationally? What do we mean by rationally?

Page 3: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

3

Expected Utility

Luce, D. and H. Raiffa [1957]: Games and Decisions, John Wiley chapter 2.5

there are r prizes 1, ,r…

a lottery L consists of a finite vector 1( , , )rp p… where ip is the“probability” of winning prize i

properties of “probabilities” 1

0, 1r

i iip p

=≥ =∑

Definition: the lottery iL has 1

ip =

Page 4: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

4

Preferences ≥ are defined over the set of lotteries

order the lotteries so that 1i iL L +≥ , that is higher numbered prizes are

worse

Usual preference assumptions:

1) transitivity

2) continuity: for each iL there exists a lottery

iLɶ such that 0

jp = for

2, , 1j r= −… and i iL Lɶ∼

(in words: we can find probabilities of the best and worst prize that areindifferent to any lottery)

Definition: iu is such that ( , 0, , 0,(1 ))

i i iL u u= −ɶ …

Page 5: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

5

Assumptions relating to probability:

a compound lottery is a lottery in which the prizes are lotteries

we can write a compound lottery 1 1 2 2( , , , , , , )k kq L q L q L… where

iq is the probability of lottery iL (not to be confused with iL )

Page 6: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

6

1) reduction of compound lotteries

preferences are extended from simple lotteries to lotteries over lotteriesby the usual laws of probability

example: 1 1 1 11 2( , , , )rL p p p= … , 2 2 2 2

1 2( , , , )rL p p p= …

1 2 1 1 2 2 1 1 2 2 1 1 2 21 2 1 1 2 2( , , , ) ( , , , )r rq L q L q p q p q p q p q p q p+ + +∼ …

2) substitutability (independence of irrelevant alternatives)

for any lottery L the compound lottery that replaces iL with

iLɶ is

indifferent to L

1 2 1 1 2 2( , , , ) ( , , , , , , , , , )r i i r rp p p p L p L p L p Lɶ… ∼ … …

3) monotonicity

( , 0, , 0,(1 )) ( ', 0, , 0,(1 '))p p p p− ≥ −… … if and only if 'p p≥

Page 7: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

7

Expected utility theory:

Start with a lottery 1( , , )rL p p= …

Using transitivity and continuity L is indifferent to the compound lottery

1 1( , , )r rp L p Lɶ ɶ…

Notice that the lotteries iLɶ involve only the highest and lowest prizes

Now apply reduction of compound lotteries: this is equivalent to thelottery

( ,0, ,0,(1 ))L u u−∼ … where 1

r

i iiu p u

==∑

This says that we may compare lotteries by comparing their “expectedutility” and by monotonicity, higher utility is better

Page 8: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

8

Allais ParadoxTake Q = 1 billion dollars US

Decision problem 1:

Q for sure

(or)

.1 x 5Q, .89 x 1Q, .01 x 0Q

Decision problem 2:

.1 x 5Q, .9 x 0Q

(or)

.11 x 1Q, .89 x 0Q

Page 9: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

9

Decision problem 1:

1 x 1Q for sure [most common choice]

(or)

.1 x 5Q, .89 x 1Q, .01 x 0Q

Decision problem 2:

.1 x 5Q, .9 x 0Q [most common choice]

(or)

.11 x 1Q, .89 x 0Q

So (1) .1 (5) .89 (1) .01 (0)u u u u> + + or (5) 1.1 (1) .1 (0)u u u< −

And .1 (5) .9 (0) .11 (1) .89 (0)u u u u+ > + or (5) 1.1 (1) .1 (0)u u u> −

Page 10: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

10

Notice that the original problem had Q equal to 1 million US. Thisdoesn’t work well anymore because most people make the secondchoice in the first problem and the first choice in the second problem,which is consistent with expected utility

Page 11: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

11

Risk Preferences: Prospect Theory to the Rescue?

Prospect theory: two differences with expected utility theory

• probability distortion: people tend to exaggerate low probabilities

• reference point: people are not concerned with overall well-being butgains and losses relative to a reference point

the reference point is vague: treated as an unknown value changingfrom setting to setting in an unexplained manner

a bug that renders the theory unusable for economists

Page 12: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

12

Probability Weighting

Bruhin, Fehr-Duda, and Epper [2007] (economists) estimate probabilityweighting functino in the laboratory

ip is the chance of winning one of two prizes 0ix ≥ where 1,2i =

they conclude that the single largest group of people use a utilityfunction

.4141.056

.414 .414

.846

.846 (1 )i

iii i

pU x

p p=

+ −∑

Note non-linearity in probabilities

Page 13: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

13

What Else Does This Theory Predict?

A. $5,000 for sure (or)

B. a 50-50 coin-flip between $9,700 dollars and nothing

• People in the large group using the utility function above should pickB

• Predicts no Allais paradox

Page 14: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

14

Loss Domain

one of the main hypotheses in prospect theory: risk averse for gains,but risk loving for losses

• hard to present people with the possibility of losses in the laboratory

• initial stake: can change their “reference point”

• consequence: experiments with gains typically for larger stakes thanlosses

• most of the losses hypothetical rather than real

• maybe people are risk loving for small (real) stakes and risk aversefor (real) large stakes?

Page 15: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

15

Bosch-Domenech and Silvestre 2006Clever design:

• endowed subjects with money in one experiment

• conducted the gambles in a second experiment several months later

• what they found: risk aversion and risk loving are driven by stakesand not by losses and gains.

Page 16: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

16

Risk Loving for Losses in the Field

in the recent crisis (and historically) bankers willing to gamble a smallprobability of a large loss for a modest increase in the average return

Godlewski 2007 argues that this is predicted by prospect theory

• However: standard expected utility theory predicts bankers shouldgamble on losses.

• the “hail Mary pass” in football: if you are behind gamble, onlywinning counts, not how much you lose by

• bankers face similar situation: if they win they keep the money; if theylose the government bails them out

Page 17: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

17

Subjective Uncertainty and the Ellsburg Paradox

Ellsberg [1961]

Two urns: each contains red balls and black balls

Urn 1: 100 balls, how many red or black is unknown

Urn 2: 50 red and 50 black

Choice 1: bet on urn 1 red or urn 2 red

Choice 2: bet on urn 1 black or urn 2 black

Page 18: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

18

Urn 1: 100 balls, how many red or black is unknown

Urn 2: 50 red and 50 black

Choice 1: bet on urn 1 red or urn 2 red [urn 2]

Choice 2: bet on urn 1 black or urn 2 black [urn 2]

1 says that urn 2 red more likely than urn 1 red

2 says that urn 2 black more likely than urn 2 black

but this is inconsistent with probabilities that add up to 1

Page 19: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

19

Can introduce theory of “ambiguity aversion” as in Schmeidler [1989],

Ghirardato and Marinacci [2000]

• Basically probabilities do not add up to one; remaining probability isassigned to “nature” moving after you make a choice and choosingthe worst possibility for you. [The stock market always tumbles rightafter I buy stocks.]

• Note: non-economists talk about risk versus uncertainty – no modelfrom psychology, only mainstream economists have models aboutthis

• Distinction between risk and uncertainty is due to the economistFrank Knight – in 1921

Page 20: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

20

Ellsburg Paradox Paradox

we should be able to break the indifference

Urn 1: 1000 balls, how many red or black is unknown

Urn 2: 501 red and 499 black

Choice 1: bet on urn 1 red or urn 2 black [urn 2]

Choice 2: bet on urn 1 black or urn 2 black [urn 2]

Combine this into a single choice:

Bet on urn 1 red, urn 1 black or urn 2 black

Ambiguity aversion says go with urn 2 black…

Page 21: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

21

But this is a bad idea: flip a coin to decide between urn 1 red and urn 1black

Page 22: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

22

Risk Aversion

Jensen’s inequalityu is a concave function if and only if ( ) ( )u Ex Eu x≥

that is: you prefer the certainty equivalent

so concavity = risk aversion

x

u

Page 23: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

23

Risk premium

y a random income with 20, 1Ey Ey= =

( ) ( )u x p Eu x yσ− = +

Taylor series expansion:

[ ]2 2

2

( ) '( ) ( ) '( ) (1/2) "( )

( ) (1/2) "( )

u x pu x E u x u x y u x y

u x u x

σ σ

σ

− = + +

= +

so 2"( )

'( ) 2

u xp

u x

σ= −

we can also consider the relative risk premium

( ) ( )u x x Eu x yxρ σ− = +

2"( )

'( ) 2

u x x

u x

σρ = −

Page 24: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

24

Measures of Risk Aversion

Absolute risk aversion

The coefficient of absolute risk aversion is "( )

'( )

u x

u x−

Relative risk aversion

The coefficient of relative risk aversion is "( )

'( )

u x x

u x−

Changes in Risk Aversion with Wealth

We ordinarily think of absolute risk aversion as declining with wealth

(this is a condition on the third derivative of u ).

Page 25: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

25

Constant relative risk aversion

1

( )1

xu x

ρ

ρ

=−

also known as “constant elasticity of substitution” or CES

0ρ ≥

1"( )

'( )

u x x x x

u x x

ρ

ρ

ρρ

− −

−− = =

0ρ = linear, risk neutral

1ρ = ( ) log( )u x x=

useful for empirical work and growth theory

note that constant relative risk aversion implies declining absolute riskaversion

Page 26: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

26

How risk averse are people?

Equity premium

Mehra and Prescott [1985]; Shiller [1989] data annual 1871-1984

Mean real return on bonds br =1.9%; Mean real return on S&P 7.5%

Equity premium .056=Ż

Standard error of real stock return 18.1%, 0.181σ = .

normalized real per capita consumption standard error .035s =

let x denote initial wealth

Page 27: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

27

Let α be fraction of portfolio in S&P

calculate consumption

((1 ) (1 ) (1 ))

( )

sb

b

u x r x r y

u x xr x yx

α α σ

α ασ

− + + + + =

+ + +Ż

2 2

( )

' '

' ''()[ ] '( 0) "()[ ]

' " 0

b

b

dEu x xr x yx

d

xEu xEyu

u x xEu yx xEyu x xr x xEyu yx

u x u x

α ασα

σ

ασ σ α σ ασ

α σ

+ + +

= +

= + + + + + +

= + =

Ż

Ż

Ż Ż Ż

Ż

2 1/( ) 1.81ρ ασ α−= ≈Ż

( )[ ]2 2 2var (1 ) (1 ) /s x x yx xα α ασ α σ= − + + + =Ż

or 1 / 5.17sα σ− ≈ = giving 8.84ρ =

Page 28: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

28

Risk Aversion in the Laboratory

In laboratory experiments we often observe what appears to be riskaverse behavior over small amount of money (typical payment ratesare less than $50/hour, and play rarely lasts two hours)

How can people be risk averse over gambles involving such aninsignificant fraction of wealth?

Rabin [2000]: Risk aversion in the small leads to impossible results inthe large

“Suppose we knew a risk-averse person turns down 50-50 lose$100/gain $105 bets for any lifetime wealth level less than $350,000,but knew nothing about the degree of her risk aversion for wealth levelsabove $350,000. Then we know that from an initial wealth level of$340,000 the person will turn down a 50-50 bet of losing $4,000 andgaining $635,670.”

Here we need a reference point

Page 29: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

29

Intertemporal Preference: Additive Separability andImpatience

discounted utility

11

T tttuδ −

=∑

infinite discounted utility

11t

ttuδ

∞ −=∑

average discounted utility

11

(1 ) tttuδ δ

∞ −=

− ∑

note that average present value of 1 unit of utility per period is 1

Page 30: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

30

The real equity premium puzzle

Utility 1

( )1

xu x

ρ

ρ

=−

, 1

1t

ttuδ

∞ −=∑

Consumption grows at a constant rate ttx γ=

'( )u x x ρ−=

marginal rate of substitution ( 1)

1'( )1

1 '( )

tt

tt

u x

r u x

ρρ

ρ

δ δγδγ

γ

− ++ −

−= = =+

1889-1984 from Shiller [1989]

average real US per capita consumption growth rate 1.8%

8.84ρ = 17%r =

Mean real return on bonds 1.9%; Mean real return on S&P 7.5%

http://www.dklevine.com/econ201/interest.xls

Page 31: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

31

How does the market react to good news?

Value of claims to future consumption relative to current consumption

1 1x =

12

'( )

'(1)

tt tt

u x x

u

δ∞ −=∑

[ ]1

1 ( 1) 1 112 1 1

tt t t

t t

ρρ ρ

ρ

δγδ γ γ δγ

δγ

−∞ ∞− − − − −

−= == =

−∑ ∑

to be finite we need 1ρδγ− <

[ ]( )

1

1 2

(1 )

1 1

ρ ρ

ρ ρ

δγ δ ρ γ

γ δγ δγ

− −

− −

∂ −=

∂ − −

1ρ > this is negative

Page 32: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

32

Present Bias

Fraction of People Making Choice

Scenario Choices Fraction Making Choice

$175 now 0.821

$192 in 4 weeks 0.18

$175 in 26 weeks 0.372

$192 in 30 weeks 0.63

Keren and Roelsofsma [1995] (60 observations)

Page 33: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

33

Quasi-hyperbolic Discounting

11 2( ) ( )t

ttu c u cθ δ

∞ −=

+ ∑

studied by economist Richard Strotz in the mainstream Review ofEconomic Studies in 1955

Laibson [1997] examines consequences for consumption: in themainstream Quarterly Journal of Economics – cited 1543 times, so notoverlooked by economists

Page 34: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

34

Uncertain RewardHyperbolic/quasi-hyperbolic discounting predicts that present biasshould not depend on whether or not the reward is uncertain

fraction Making Choice With Uncertain Reward

Scenario Choices Probability of reward

Scenario 1.0 (60) 0.5 (100)

$175 now 0.82 0.391

$192 in 4 weeks 0.18 0.61

$175 in 26 weeks 0.37 0.332

$192 in 30 weeks 0.63 0.67

Page 35: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

35

Preference Uncertainty(based on Villaverde and Mukherji [2003])

Uncertainty about preferences 100 days from now.

• marginal utility of consumption can take on two values 1 or 2 withequal probability

• daily subjective discount factor to a good approximation 1.

• value of todays and tomorrow’s marginal utility is know with certainty

• offered 10 today versus 15 tomorrow, you take 10 today withprobability .25.

• preferences 100 days from now are unknown

• ratio of expected utilities is 1: if you are offered 10 in 100 days versus14 in 101 days you always take 14

Page 36: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

36

Commitment?

1) $175 in twenty six weeks

2) $192 in thirty weeks

3) wait and make the decision twenty six weeks from

single rational decision maker would always prefer flexibility of waiting

self-commitment – intentionally limiting our future options – notconsistent with standard economic models

• Schelling example

Page 37: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

37

Della Vigna and Malemendier 2006 health club memberships

• long-term memberships paid on average $17 per visit as against a$10 per visit fee

• ignore hassle factor of availability of lockers and the need to payeach visit: some evidence that people are trying to make acommitment to attending the health club

Page 38: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

38

Self-Control Models2001: Faruk Gul and Wolfgang Pesendorfer; Dekel, Lipman andRustichini

preferences over menus – lists of which options will be available – withpreference for commitment

major topic of ongoing research

• behavioral: postulate rather than a single decision maker each of ushas several conflicting selves and that the resolution of internalconflict leads to our final decisions

• pioneered by behaviorists: Shefrin and Thaler in 1981 and Ainslie in2001

• obvious role in explaining things such as impulsive behavior and drugaddiction

Page 39: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

39

A Note of CautionSupposed spur of the moment, giving in to temptation and takingimmediate gratification at the expense of the future often not

Gambling and sexual behavior

• Eliot Spitzer lost his job as governor of New York because of his“impulsive” behavior in visiting prostitutes

• In fact he paid months in advance (committing himself to seeingprostitutes rather than committing himself to avoiding them)

• once flew a prostitute from Washington D.C. to New York – violatingFederal as well as State law

• Rush Limbaugh carrying large quantities of viagra from theDominican Republic: suspected that he had gone there on a “sexvacation”

• Not done impulsively at the last minute

the Las Vegas vacation? planned well in advance

Page 40: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

40

Procrastination

prominent on Akerlof’s list of “behavioral” phenomenon

I quizzed a behavioral economist for examples

� Paying taxes the day before the deadline

� Christmas shopping on Christmas eve

� Buying party supplies for something like a New Years Eve party or a4th of July party at the last minute

� Buying Halloween costumes at the last minute

� Delaying the purchase of concert tickets

� Waiting to buy plane tickets for Thanksgiving

Page 41: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

41

Irrationality?

an unpleasant task is delayed until the deadline

if task is unpleasant and we are impatient: the best thing to do is to waituntil the deadline

Page 42: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

42

The Horse and the KingThe king had a favorite horse that he loved very much. It was abeautiful and very smart stallion, and the king had taught it all kindsof tricks. The king would ride the horse almost every day, andfrequently parade it and show off its tricks to his guards.

A prisoner who was scheduled to be executed soon saw the kingwith his horse through his cell window and decided to send the kinga message. The message said, “Your Royal Highness, if you willspare my life, and let me spend an hour each day with your favoritehorse for a year, I will teach your horse to sing.”

The king was amused by the offer and granted the request. So,each day the prisoner would be taken from his cell to the horse'spaddock, and he would sing to the horse “La-la-la-la” and wouldfeed the horse sugar and carrots and oats, and the horse wouldneigh. And, all the guards would laugh at him for being so foolish.

One day, one of the guards, who had become somewhat friendlywith the prisoner, asked him, “Why do you do such a foolish thingevery day singing to the horse, and letting everyone laugh at you?

Page 43: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

43

You know you can't teach a horse to sing. The year will pass, thehorse will not sing, and the king will execute you.”

The prisoner replied, “A year is a long time. Anything can happen.In a year the king may die. Or I may die. Or the horse may die. Or...The horse may learn to sing.”

Page 44: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

44

The Health Club Again

evidence that people pay extra to self-commit to exercising

procrastination: delay canceling memberships after stoppingattendance

average of 2.3 months before canceling

average amount lost is nearly $70

no issue of delaying an unpleasant task until a deadline

irrational procrastination?

Page 45: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

45

Analysis

may take a while after last attending to make the final decision to quit

still: why cancel now when we could cancel next month instead?

Are people naïve: do not understand that they are procrastinators?

they put off until tomorrow, believing they will act tomorrow, and do notunderstand that tomorrow they will face the same problem and put offagain

maybe some people that behave this way

several kinds of untrue beliefs that might lead to procrastination

in the face of a lifetime of evidence people may falsely believe that theyare not procrastinators

Page 46: Copyright (C) 2012 David K. Levine This document is an …levine.sscnet.ucla.edu/econ404/behavioral-decision.pdf• Rational individual choice is the central underpining of economic

46

An Alternative from Learning Theory

Della Vigna and Malemendier assert that a canceling a membership isa simple inexpensive procedure: suppose true

• people might falsely believe that it will be a time consuming hassle

• they foolishly they think canceling will involve endless telephonemenus, employees who vanish in back rooms for long periods oftimes and so forth

• are people more likely to be misinformed about something they haveobserved every day for their entire lives (whether or not they areprocrastinators) or something that they have observed infrequentlyand for which the data indicates costs may be high (canceling)?

• learning theory suggests the latter