copyright 2009 zoran corporation all rights reserved world electronics forum, nov 16 th, 2009 1...

Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 1

Cover Page

World Electronics Forum

November 16, 2009

Shenzhen China

World Electronics Forum

November 16, 2009

Shenzhen China


Zoran Global

HQ-Si Valley; 10 Countries, ~1250 Employees Solutions on a Chip:

DTV, STB, DVD / BluRay / Media Players Digital Cameras, Video Cameras, Camera Phones, Printers

In over 500 Millions Homes and Products


Global Digital Media ExplosionCAGR

Sources: IFPI, iSuppli, YouTube, Euromonitor, IDC, Zoran

Video ~500 billion hours of video content in the “cloud” by 2015

40%

Connected Devices ~12 billion devices by 2015 used to access internet

20%

Photos ~450 billion digital photos captured worldwide in 2009

15%

Music > 40 billion downloaded digital tracks in 2008

25%


$/MIP

Performance Enabling New CE Products

1 MIPS performance level, includes embedded cores and MIPS-equivalent of HW accelerators 2 TV 3.0 features include 3D, Connected TV, Advanced User Interaction, 4 Mpix/480 Hz etc.

DVD Players(1997)

First Digital Cameras (1989)

First HDTV (2001)

DVD Blu-Laser (2006)

Nintendo NES Game Platform(1985)

First PMPs (2002)

Camera Phones(2004)

First P&S DVC(2005)

First CD Player (1982)

Digital Audio (1994)

First Satellite TV(1992)

MIPS

0

1

10

100

1,000

10,000

100,000= 1 GIP

MIPS

HD VideoP&S Cameras(2008)

0

1

10

100

1,000

10,000

MIPS1$/GIPS

1,000,000

100,000

10,000

1,000

10

1 100,000

100

1980 1985 2000 2005 20101990 1995 2015

TV 3.02

(2010 ) Medical/DNADevice


Evolution of TV

A few channels

RF Signal

Early Days of TVEarly Days of TV

Limited Regional Content(Controlled by Networks) Single TV

NetworkTV


Content controlled by the Operators

~100s channels

Cable, Satellite

Age of Cable & SatelliteAge of Cable & Satellite

NetworkTV

Satellite & Cable

Much More Content Multiple TVs / STBs


Satellite & Cable

Content now out of Control …?

NetworkTV

unlimited “channels” + other content

Unlimited Content Connected Home

Age of Internet and ConnectivityAge of Internet and Connectivity


Content and Information On the MoveAge of Internet and ConnectivityAge of Internet and Connectivity

Satellite & Cable

NetworkTV

Anywhere to Anywhere

Photos

Anywhere to Anywhere

Photos

Drive Content

Anywhere

Drive Content

Anywhere


Cloud Content

Many Sources of HD Content …

Blu-ray, HQ-DVD

Terrestrial TV

STBs (Satellite, Cable, IPTV)

1080p DVC,Digital Camera

Media Players

HD Camera Phone


3D and More Coming to the TV

3D Digital Cameras and TVs Content Navigation / Personalization Gesture Control UI Social Viewing That 3D Picture is so cool …!


Consumer Medical is The Next Big Thing

Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 12 12

Zoran Now in over 300 Million Homes WW

Now in more than ½ Billion Homes & Products Worldwide Now in more than ½ Billion Homes & Products Worldwide

Thank You


Backup

Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 14Zoran Proprietary and Confidential

Wireless transmission of personal medical data / diagnostics

http://www.cambridgeconsultants.com/DELIVERY—Cambridge Consultants has announced the first demo of the emerging industry standards for medical device interoperability. The Vena platform is a breakthrough software solution on a single chip that allows medical devices such as blood pressure monitors to transmit data wirelessly.

The development gives consumers, especially those with chronic conditions, the ability to monitor their own health accurately, systematically and independently. This platform uses low-cost wireless technology and will allow devices to deliver medical readings to a central monitor located in the home, or even to an online health record, such as Google Health or Microsoft Health Vault. The Vena software solution can be added to a medical device using hardware with a potential cost of less than US $10 at the appropriate volumes and could even be available in medical devices by the end of 2008. For the first time, the Vena platform embeds both the emerging IEEE 11073 standard, which ensures compatibility of data exchanged between different types of devices, and the emerging Bluetooth Medical Device Profile, optimised for the secure transport of medical data, onto the single chip. Successfully concept tested with a pulse oximeter and weighing scales, the platform will be expanded to include other types of devices including blood pressure monitors—Cambridge, United Kingdom + Boston, Massachusetts

Just some food for thought


The Connected TV Battlefield

Who will win the “Eye-balls”?

Lean-forward Interactive

Lean-backEnjoy more Content

Content Delivery NetworksOEMs

Operators, MSOs(Multiple Services Operators)


Lean-Forward Interactive TV Expands Consumer

Viewing Experience Sports statistics / Extra

data Alternate views Home shopping (context

promotions) Collaborative viewing Information services

Challenges: Less relaxing for user More challenging User

Interface Monetization unclear


Lean-Back and Enjoy More Content Networks gave us a few

channels Cable/Satellite gave us a

few hundred Internet promises us

millions of channels Challenges:

Finding Content with simple UI

Search, Browsing, Recommendations

Monetization unclear


Operators and MSOs Cable Operators/MSOs

Broadband (Potential) Strong TV brands in key

markets

Telcos can also offer mobile Satellite Operators respond

by integrating with Broadband

Challenges: Broadband levels playing field

vs. CDNs, OEMs “Open” Internet Content Adapting business model Adapting advertising to DVRs

and Internet

MSO = Multiple Services Operator

Operator/MSO Share of TV HouseholdsCountry Analog

CableDig.Cable + Telco TV

Total

US 19% 44% 63%

S.Korea 56% 26% 81%

China 29% 18% 46%

Japan 22% 23% 45%

W.Europe 16% 16% 32%

Worldwide 14% 8% 23%Note: Excludes Satellite + Terrestrial Source: IMS, Nov 2009


Content Delivery Networks and OEMs Many opportunities to provide

differentiated content and services Premium Content Premium Global Content Long-tail content User-Generated Content (incl.

Photo / Videos) Music Community sites Targeted advertizing

Challenges: Building critical size Widget approaches vs. Walled

Gardens Search, Browsing, recommendations

MSO = Multiple Services Operator


Cloud Content

Many Sources of HD Content …

Blu-ray, HQ-DVD

Terrestrial TV

STBs (Satellite, Cable, IPTV)

1080p DVC,Digital Camera

Media Players

HD Camera Phone

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