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Copyright © 2004 Navica. All rights reserved. Helping Clients Navigate Open Source Challenges www.navicasoft.com Why Your Future Depends on Open Source IT Economics Will Drive Open Source Adoption Bernard Golden IT Visions Webcast Series presents

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Copyright © 2004 Navica. All rights reserved.

Helping Clients Navigate Open Source Challenges

www.navicasoft.com

Why Your Future Depends on Open Source

IT Economics Will Drive Open Source Adoption

Bernard Golden

IT Visions Webcast Series presents

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 2

Today’s Topics

30k Foot View of Open Source

Trend #1: IT Budgets Drive Open Source Adoption

Trend #2: Commercial Software Companies Look Like Open Source

Trend #3: Competitors Drive You to Open Source

Open Source Recommendations

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 3

30K Foot of Open Source

Commercial Software– Closely held intellectual

property

– Bundled offering: explicit or implicit

– Active Vendor, Passive Customer

– Key Challenge: Selecting right vendor

– Key Issue: Signing right contract

Open Source Software– Widely shared

intellectual property

– Unbundled offering due to OS economics

– Active Customer, Passive Vendor

– Key Challenge: Selecting right product

– Key Issue: Assessing product maturity

Copyright © 2004 Navica. All rights reserved.

Helping Clients Navigate Open Source Challenges

www.navicasoft.com

Trend #1:IT Budgets Drive Open Source

Adoption

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 5

IT Budget Trend Over Past 30 Years Information Technology as Percentage of Equipment and Software Capital Investment

1970 - 2003

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02

Source: Bureau of Economic Analysis

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 6

Future IT Budget Predictions

IT budgets will grow at no more than GDP expansion: 2 – 4% per year

Demand for IT will continue to grow: SarbOx, WLAN, RFID …

Corporate Management wants business functionality from IT

IT budgets are a zero-sum game, so …

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 7

Future IT Budget Predictions

IT MUST find a way to shift costs within software infrastructure

Commodity infrastructure shifts to open source

Investment focuses on business ROI

Innovation moves to the edge

Ask your question by entering it in the box to the right and clicking “Submit.”

Copyright © 2004 Navica. All rights reserved.

Helping Clients Navigate Open Source Challenges

www.navicasoft.com

Trend #2:Commercial Software Companies

Look Like Open Source

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 9

The Future of the Commercial Software Industry

Some recent events in commercial software

June, 2003: Oracle announces hostile bid for PeopleSoft

“We’re going into a phase of consolidation …. You have to figure out who gets bought and who just evaporates.” – Larry Ellison

Source: Fortune.com

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 10

The Future of the Commercial Software Industry

Some recent events in commercial software

May, 2004: Cost reductions come to the software industry

“Microsoft is reducing health benefits, vacation time, and employee stock purchase discount, as well as travel and entertainment spending.”

Source: CFO.com

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 11

The Future of the Commercial Software Industry

Some recent events in commercial software

June, 2004: Oracle/PeopleSoft Antitrust Trial

“Oracle offered discounts of up to 90% as a way to compete with rivals.”

Source: San Francisco Chronicle

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 12

The Future of the Commercial Software Industry

The Question of the Hour

July, 2004: Steve Balmer speaks to financial analysts

“Will software be a business that generates a lot of profit in the future? Is open source essentially a disruption that will cause the software business to be less profitable?”

Source: Information Week

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 13

The Future of the Commercial Software Industry

Much lower margins Obvious gains: cheaper software Some not-so-obvious losses: free services,

advertising, white papers, sales engineer visits, analyst coverage

Commercial software increasingly will be an unbundled offering like open source

Implication: You will take on more integration responsibility

Copyright © 2004 Navica. All rights reserved.

Helping Clients Navigate Open Source Challenges

www.navicasoft.com

Trend #3: Competitors Drive You to Open

Source

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 15

Examples From History: Automobiles 1900 – 1920

Helping Clients Navigate Open Source Challenges

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1913: Ford Invents the Assembly Line

Helping Clients Navigate Open Source Challenges

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The PC Industry

Manufacturer

Distributor

End user

1980s 1990s

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 18

Open Source Case Study #1

Merrill Lynch SOA– Goal: Make data from legacy systems available to new

customer-facing applications

– Original Solution: proprietary EAI product, budget $800K

– New Solution: Open Source Web Services

– Final Budget: $30K, 4% of original budget

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 19

Open Source Case Study #2

QuinStreet– QuinStreet: Online Direct Marketer

– J2EE-based application infrastructure

– Original Solution: upgrade to latest WebLogic: $500K license, $75K mtc/year

– New Solution: Migrate to JBoss

– Final Budget: $0 license, $50K mtc/year

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 20

Open Source Case Study #3

Sabre Holdings– Goal: Better understand online booking patterns by creating

1.2 Tb Data Warehouse

– Original Solution: proprietary DW software, budget $500K

– New Solution: Create DW with MySQL

– Final Budget: $50K HW/$0 license

Ask your question by entering it in the box to the right and clicking “Submit.”

Copyright © 2004 Navica. All rights reserved.

Helping Clients Navigate Open Source Challenges

www.navicasoft.com

Recommendations

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 22

Running IT in an Open Source World

Plan for a steady-state, zero-sum world– Shift investment from infrastructure to business functions

Examine vendor portfolio– Trim vendor list

– Stick with leaders, avoid second-tier and startup vendors

– Share info with peers to gain negotiating leverage

Ask your question by entering it in the box to the right and clicking “Submit.”

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 23

Running IT in an Open Source World

Recognize that open source will transform competition

– Plan for unbundled world

– Seek open source pilot projects

– Jump before you’re jumped

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 24

More Resources

SearchEnterpriseLinux.com Succeeding with Open Source, Bernard Golden,

published by Addison-Wesley View “Open Source Beyond Linux” Webcast on

SeachEnterpriseLinux Questions: Post to follow-up forum (by using the

Ask a Question box on your screen) or direct to [email protected]

Helping Clients Navigate Open Source Challenges

www.navicasoft.com Copyright © 2004 Navica. All Rights Reserved. 25

Questions

Ask your questions now by using the Ask a Question box on your presentation screen.

Bernard Golden

Visit Bernard on TechTarget’s Expert Answer Center

(ExpertAnswerCenter.com), where he will be answering more questions on open source

alternatives and writing a daily blog from Nov. 8-21, 2004.