copyright © 2003 pearson education, inc. chapter 8 – slide 1 by michael kay the web wizard’s...

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Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

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Page 1: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1

by Michael Kay

The Web Wizard’s Guide to Flash

Page 2: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 2

CHAPTER 8The Flash Experience

Page 3: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 3

Chapter Objectives

Understand when and when not to use Flash

Get orientated to the usability process Discuss the design flow for a project Provide a checklist of design practices to

follow Point the way to improving skills

Page 4: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 4

The Scope of a Project

Not every web site is right for Flash Look at where Flash could enrich the site

and where it may detract Consider other strategies such as traditional

HTML and JavaScript There is no single rule for what is

appropriate: look at the goals of the web site

Page 5: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 5

Advantages of Flash

Easy to use Precise control over type and composition When used effectively, Flash loads fast Vector-based: saves file size and scalable A medium for rich interactivity A well-know standard Not dependent on specific browser type

Page 6: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 6

Disadvantages of Flash

Requires a plug-in Text isn’t searchable like HTML text Limited accessibility for disabled people

(but this is improving) Layout is not flexible like HTML Does not integrate well with other elements

on an HTML page Does not work well with web browser’s

back button and bookmark features

Page 7: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 7

Design for Your Audience

Does a tree fall in the woods if no one hears it? Does a web page need to exist if not one can use it?

Usability is the process of developing something that your audience (users) can use

Listen to your users User-centered design can include scientific

testing or informal observations A usable site does not have to be a dull site – it

can even be more fun to use

Page 8: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 8

User-Centric Strategies

Heuristics are general guidelines to consider Get feedback from colleagues Understand the intent of the web site and the

makeup of the audience Create user profiles and scenarios Conduct user tests to learn about what works

and doesn’t work; and why Your client is a resource Smaller projects can use simpler processes

Page 9: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 9

Working in Iterations

Start loose with sketches and storyboards Build a rough prototype first Get feedback from colleagues, users, and

the client at each stage of the process Refine the movie, get more feedback, and

refine it again Publish the movie on the web and test it

again “live”

Page 10: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 10

Good Flash Practices (1)

Separate key parts of the movie into separate SWF files and HTML pages

Provide clear navigation back home and to key areas

Design an interface that your audience understands

If printing is important, use the print() function Look at the context of the Flash movie amongst

the rest of a web page and the site

Page 11: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 11

Good Flash Practices (2)

Test how the movie downloads and plays over a slower Internet connection

Use plug-in detection to provide content for everyone

Avoid gratuitous animations or “splash” pages Provide HTML alternative for informational

web sites Give the user control over background music,

unessential information, and pop-up windows

Page 12: Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 1 by Michael Kay The Web Wizard’s Guide to Flash

Copyright © 2003 Pearson Education, Inc. Chapter 8 – Slide 12

The Road to Flash Mastery

Practice makes perfect Collaborate with others Join online communities Consult resources Practice good practices Never be afraid to try something new Do some planning, but not too much