copyright 2002 © techiebid.com techiebid.com a project proposal by andrew anaruk rajeev gill abdul...

Copyright 2002 © TechieBid.com

TechieTechieBid.comBid.comA Project Proposal

by

Andrew Anaruk

Rajeev Gill

Abdul Najaar

Copyright 2002 © TechieBid.comCopyright 2002 © TechieBid.com

“TechieBid.com’s Goal is to provide educated computer users with a convenient, efficient, and inexpensive means of purchasing computer related hardware through peer - to - peer auctions and our own sponsored auctions.”

Mission StatementMission Statement


How How TechieTechieBid.comBid.com Works Works

• Auction site that allows users to buy or sell new and used computer hardware.

•Similar to eBay and U-Bid but specific to computer hardware.

•TechieBid.com also sponsors auctions for our users.


Our Products in GeneralOur Products in General•Users can buy/sell new OR used products.

•Products offered range from HIGH-END to COST EFFICIENT.

•All products relate to computer hardware and includes most peripherals.

•Products are “won” when the highest bid OVER the SELLER’S minimum selling price is reached AND the allotted BIDDING TIME has elapsed.

•The majority of auctions will be strictly peer - to - peer auctions with a small amount being auctions that TechieBids.com sponsors(i.e. We become the seller).


What One Might Find On Our SiteWhat One Might Find On Our Site

•Sound Cards

•Video Cards

•Monitors

•Speakers

•Network Cards

•Motherboards

•Modems

•CD-ROM, Zip, Floppy, and DVD drives

•Networking Cable

•Printers

•Faxes

•Digital Cameras

•Scanners

•Removable Storage (i.e. Floppy Disks, DVD-R/RW, CD-R/RW, etc…)


Objectives of Objectives of TechieTechieBid.comBid.com•Remove the inconvenience of having to shop at stores.

•Match potentially hundreds of buyers and sellers over an electronic medium.

•Offer brand new products at lower than retail prices through strategic partnerships.

•Offer an easily browseable database of computer hardware related items.


Business Rules For MembersBusiness Rules For Members•Winning bidder immediately charged for product.

•Minimum age of membership is 18.

•Bank account information of both buyer and seller are required.

•Buyer and Seller are required to exchange authenticated contact information.

•Product description is required (possibly mandatory photo for some items).•Shipping details required.

•Valid credit card information required.


The Industry at a GlanceThe Industry at a Glance•Very competitive industry. Currently it is estimated that there are over 1,000 online auction sites on the internet(www.latimes.com).

•Largest companies in this industry are eBay and U-Bid(Business Week).

•Total online auction revenue in 2001 was $540 million(www.latimes.com).

•Online spending in the U.S. is expected to reach $7 trillion by 2007. 25% of this is expected to be online auction related(forresterresearch.com).


The Industry at a GlanceThe Industry at a Glance

15%

4%

2%

2%

12%

65%

eBay

uBid

Egghead

Yahoo Auctions

Amazon Auctions

All Others


Industry LeadersIndustry Leaders

eBay.com

•eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services that aim to provide users with the necessary tools for efficient online trading in the auction-style and fixed price formats.

•In 2000, the eBay community transacted more than $5 billion in annualized gross merchandise sales (value of goods traded on the eBay site).

•On any given day, there are millions of items listed on eBay across thousands of categories.

•Major services and features available on eBay include: Billpoint, Half.com, eBay International, eBay Motors, eBay Stores, Buy It Now, eBay Billpoint, Half.com, eBay International, eBay Motors, eBay Stores, Buy It Now, eBay Professional Services, eBay Local Trading, Sothebys.com presented by eBay, and eBay Professional Services, eBay Local Trading, Sothebys.com presented by eBay, and eBay Live AuctionsLive Auctions

•Largest single auction site on the internet.


Industry LeadersIndustry LeadersHaggle.com •Bid Fast option - The auctions close as soon as their asking prices are reached.

•Cross-selling opportunities give advertisers the option to target a focused audience.

•Attracts frequent, loyal and repeat visitors.

•Does not collect any fees for auctions.



UBid.com

•2nd largest online auction site (www.mediametrix.com).

•No. 1 business-to-consumer auction site. • •Feature brand name products, most with warranties.

•Strong merchandising relationships with Compaq, Hewlett Packard, Toshiba, and Sony.

•Rapidly growing Consumer Exchange marketplace where no listing fees are charged.



Auctions.cnet.com

•Value Watch - Compares the product you are interested in with other products that have similar features and prices. Generates a numerical rating that tells you whether a product offers the best bang for your buck in today's marketplace. Updates to ratings are automatically refreshed daily as prices change.

•Product Reviews - Completely revamped reviews offer more in-depth editorial analysis on features, design, and performance of products. Related reviews for every product let you quickly determine your options. Top products charts let you compare products side by side so that you can instantly see the merits of one over another (cnet.com).


Industry LeadersIndustry LeadersDigibid.com

•Protects both sellers and buyers - At the close of auction, the seller is notified to ship the item only after having secured payment.

•The payment to the seller is released only after the item is accepted by the buyer.

•100% money back guarantee.

•No hidden reserves - Seller sets an unpublished minimum amount.


And What About Us?And What About Us?

TechieTechieBid.comBid.com

•Acts not only as a third party connecting users across the internet but also sponsor auctions of retail items at non-retail prices.

•Focus on computer hardware eliminates the need to navigate through endless web pages looking for specific items. We feel this separates us from larger competitors such as eBay and U-Bid.

•We have a specific target market so we feel we can offer more customized services and support.

•Lower transaction fees than our competitors.

•We want to be the first auction site that offers new products, straight from the manufacturer, for auction.

•Alleviate the fear of online auctions through the enforcement of harsh penalties in the case of defaults


So Where Do We Fit In?So Where Do We Fit In?

•It seems apparent that the online auction market is a rapidly growing environment that can has room for more competitors.

•We feel that competitors entering the market now have the advantage of being able to adapt the strategies currently used by the industry leaders and make them our own.

•This market is ready for more innovative, consumer specific competitors.

•We believe we are that competitor.


FeasibilityFeasibility•Easy to use. If you can surf the web, you can participate in our auctions.

•No legal issues other than those that apply to business enterprises.

•Can be implemented in less than a year.

•Not extremely capital intensive other than one time fixed costs such as servers, DBM software, supplies, etc . . . .

•The database is simple and can be implemented using Microsoft Access if necessary.

•Our presence in the marketplace will be almost exclusively online.


How Will We Generate Revenue?How Will We Generate Revenue?

•Charging buyers/sellers an 8% service charge on all items that are successfully bought/sold on our site.

•Auctioning new products where TechieBid.com becomes the seller.

•Charging other retail sites to advertise on our site.


How Will We Promote Ourselves?How Will We Promote Ourselves?

•Hopefully through word of mouth advertising based on superior customer care and service.

•Advertisements in magazines where the majority of readers/subscribers fit into our target demographic group.

•Banner ads on other, tech and/or auction related websites.


The Intangibles We Want To Offer Our CustomersThe Intangibles We Want To Offer Our Customers

•Security

•Reliability

•Ease of use

•24 hour / 7 day a week availability

•The highest possible customer care and service.

•Speed


The PrototypeThe Prototype

Andrew will now

demonstrate our initial prototype.


AssumptionsAssumptionsOnce the user logs in, he or she has a secured connection for making transactions.

Once the user closes his or her external window, a logout has been completed.

All of the products in the database have not expired, and they are available to be auctioned.

If a user submits a bid that exceeds the minimum bid amount, he or she automatically wins the auction for that product.

A user can bid as many times as he or she wants until the product has been won.

Once a product has been won, the shipping information will be determined between the buyer and seller.

Once a product has been won, the user’s credit card will be charged automatically.

Once a product has been won, the item is deleted from the database.

All credit card numbers are valid.

Users will have the ability to upload pictures of items they want to auction.

Users will have a way to rate each other.


Entity Relationship DiagramEntity Relationship Diagram


The PrototypeThe Prototype

Let’s Go See This Prototype!!!

copyright 2002 © techiebid.com techiebid.com a project proposal by andrew anaruk rajeev gill abdul...

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