copy that converts - unbounceunbounce.com/roadtrip/nyc/michael_aagaarrd_roadtrip2015.pdf · copy...
TRANSCRIPT
![Page 1: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/1.jpg)
How to Write Copy That Converts Actionable Insight From 6 Years of Testing
![Page 2: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/2.jpg)
WYSIATI
![Page 3: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/3.jpg)
@ContentVerve
![Page 4: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/4.jpg)
I’m a split test junkie!
@ContentVerve
![Page 5: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/5.jpg)
Hey Ho, Let’s Go
@ContentVerve
![Page 6: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/6.jpg)
@ContentVerve
What You See Is All There Is
(WYSIATI)
![Page 7: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/7.jpg)
Choose Channels
14 day cancellation policy
![Page 8: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/8.jpg)
A: Cancellation policy
B: No cancellation policyChoose Channels
14 day cancellation policy
![Page 9: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/9.jpg)
A: Cancellation policy
B: No cancellation policyChoose Channels
![Page 10: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/10.jpg)
A: Cancellation policy
B: No cancellation policy
✓ 2 full business cycles ✓ 2153 conversions ✓ 99% confidence level
Choose Channels
![Page 11: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/11.jpg)
A: Cancellation policy
B: No cancellation policy
9 % increase in CTR
✓ 2 full business cycles ✓ 2153 conversions ✓ 99% confidence level
Choose Channels
![Page 12: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/12.jpg)
Choose Channels Choose Channels
14 day cancellation policy
![Page 13: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/13.jpg)
A: I guarantee 100% privacy
B: 100% privacy - I will never spam you!
![Page 14: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/14.jpg)
A: I guarantee 100% privacy
B: 100% privacy - I will never spam you!
![Page 15: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/15.jpg)
A: I guarantee 100% privacy
B: 100% privacy - I will never spam you!
✓ 4 full weeks of data ✓ 349 conversions ✓ 99% confidence level
![Page 16: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/16.jpg)
A: I guarantee 100% privacy
B: 100% privacy - I will never spam you!
23% drop i downloads
✓ 4 full weeks of data ✓ 349 conversions ✓ 99% confidence level
![Page 17: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/17.jpg)
We hate SPAM and promise to keep your email address safe.
![Page 18: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/18.jpg)
We hate spam and promise to keep your email address SAFE.
![Page 19: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/19.jpg)
No need to PAY for the product. It is totally free.
![Page 20: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/20.jpg)
No need to pay for the product. It is TOTALLY FREE.
![Page 21: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/21.jpg)
WYSIATI@ContentVerve
![Page 22: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/22.jpg)
@ContentVerve
System 1 System 2(Intuitive thinking) (Analytical thinking)
![Page 23: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/23.jpg)
@ContentVerve
System 1 System 2
Fast Slow
(Intuitive thinking) (Analytical thinking)
![Page 24: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/24.jpg)
@ContentVerve
System 1 System 2
FastAutomatic
Slow Effortful
(Intuitive thinking) (Analytical thinking)
![Page 25: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/25.jpg)
@ContentVerve
System 1 System 2
FastAutomaticEmotional
Slow EffortfulLogical
(Intuitive thinking) (Analytical thinking)
![Page 26: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/26.jpg)
System 1 System 2
FastAutomaticEmotionalSubconscious
Slow EffortfulLogical Conscious
(Intuitive thinking) (Analytical thinking)
![Page 27: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/27.jpg)
@ContentVerve
System 1 System 2
A machine for jumping to conclusions
The lazy controller
![Page 28: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/28.jpg)
I’m a split test junkie!
@ContentVerve
![Page 29: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/29.jpg)
@ContentVerve
2
![Page 30: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/30.jpg)
@ContentVerve
0
![Page 31: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/31.jpg)
I’m a split test junkie!
@ContentVerve
![Page 32: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/32.jpg)
The Law of Least Effort
![Page 33: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/33.jpg)
“In the economy of action, effort is a cost… Laziness is built deep into our nature.”
The Law of Least Effort
- Daniel Kahneman
![Page 34: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/34.jpg)
@ContentVerve
Cognitive Ease
![Page 35: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/35.jpg)
@ContentVerve
System 1 System 2“Easy” “Strained”
Cognitive Ease
![Page 36: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/36.jpg)
System 1 System 2“Ahhhh” “ARGHH”
Cognitive Ease
![Page 37: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/37.jpg)
Your password needs to be at least 8 characters long. It must contain at least one letter and at least one number or special character
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4.1 upper case letter 5.1 lower case letter 6.Symbol
![Page 38: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/38.jpg)
Your password needs to be at least 8 characters long. It must contain at least one letter and at least one number or special character
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4.1 upper case letter 5.1 lower case letter 6.Symbol
![Page 39: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/39.jpg)
Your password needs to be at least 8 characters long. It must contain at least one letter and at least one number or special character
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4.1 upper case letter 5.1 lower case letter 6.Symbol
![Page 40: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/40.jpg)
Your password must contain at least one upper case and one lower case letter and one number or symbol.
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4. One upper case letter5. One lower case letter 6. Symbol
![Page 41: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/41.jpg)
Your password must contain at least one upper case and one lower case letter and one number or symbol.
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4. One upper case letter5. One lower case letter 6. Symbol
![Page 42: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/42.jpg)
Your password must contain at least one upper case and one lower case letter and one number or symbol.
Must contain at least:
1. Eight characters2. One letter3. One number or special character
+
4. One upper case letter5. One lower case letter 6. Symbol
Aagaard1$
![Page 43: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/43.jpg)
Personal info / Tell us a bit about you
![Page 44: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/44.jpg)
Why are you asking me for this info?
![Page 45: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/45.jpg)
These details are important; they enable us to identify you whenever you need to ask one of our agents a question.
Why are you asking me for this info?
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![Page 47: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/47.jpg)
Note: You can easily change or cancel this option, just simply unselect the recur option in your account dashboard.
![Page 48: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/48.jpg)
EasilyChangeCancel OptionJust Simply UnselectRecur option Account Dashboard
![Page 49: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/49.jpg)
Change this setting any time.
![Page 50: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/50.jpg)
Create a Conversion Experience that Facilitates Cognitive Ease…
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What you see is NOT
all there is!!!
![Page 52: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/52.jpg)
@ContentVerve
![Page 53: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/53.jpg)
@ContentVerve
![Page 54: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/54.jpg)
@ContentVerve
x
![Page 55: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/55.jpg)
@ContentVerve
![Page 56: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/56.jpg)
![Page 57: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/57.jpg)
@ContentVerve
![Page 58: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/58.jpg)
@ContentVerve
![Page 59: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/59.jpg)
![Page 60: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/60.jpg)
Control Treatment
![Page 61: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/61.jpg)
Control Treatment
5 figure increase in revenue
![Page 62: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/62.jpg)
@ContentVerve
1. Data-driven analysis GA
2. Funnel analysis
3. Interviews w/ sales & support
4. Session playback
5. Feedback polls
6. Form analytics
7. User testing
8. Surveys
![Page 63: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/63.jpg)
CreativeProcess
AnalyticalProcess X
Sweet Spot
![Page 64: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/64.jpg)
CreativeProcess
AnalyticalProcess X
Sweeter Spot
![Page 65: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/65.jpg)
CreativeProcess
AnalyticalProcess X
Not So Sweet Spot
![Page 66: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/66.jpg)
1. Be aware of WYSIATI & System 1 & 2
![Page 67: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/67.jpg)
1. Be aware of WYSIATI & System 1 & 2
2. Realize “what you see is NOT all there is”
![Page 68: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/68.jpg)
1. Be aware of WYSIATI & System 1 & 2
2. Realize “what you see is NOT all there is”
3. Do your homework (Conversion Research)
![Page 69: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/69.jpg)
1. Be aware of WYSIATI & System 1 & 2
2. Realize “what you see is NOT all there is”
3. Do your homework (Conversion Research)
4. Create a conversion experience that facilitates cognitive ease
![Page 70: Copy That Converts - Unbounceunbounce.com/roadtrip/nyc/Michael_Aagaarrd_Roadtrip2015.pdf · Copy That Converts ... 23% drop i downloads 4 full weeks of data ... Fast Slow (Intuitive](https://reader031.vdocuments.site/reader031/viewer/2022013015/5b83cd937f8b9a934f8e011a/html5/thumbnails/70.jpg)
Thanks for listening!
@ContentVerve