copy shares report april 2015social sharing report - dark social & whatsapp on the rise
DESCRIPTION
Social sharing has changed and so have the methods people use. Twitter falls short of channels such as Dark Sharing & WhatsAppTRANSCRIPT
Shares Report - April 2015
100,157,273Numberofvisitstoourcustomers'websitesinthelast30days
1,672,993Numberofsharesonourcustomers'websitesinthelast30days
3,113,046Numberofvisitsthroughsharestoourcustomers'websitesinthelast30days
5,369,626Numberofconversionstrackedonourcustomers'websitesinthelast30days
Social Users' Behavior
How do social users (those who share) compare to non-socialusers in their on-site behavior. Are they more engaged?
Visitsperuser Pageviewsperuser
6
5
4
3
2
1
0
Non-Social Social
1,16
1,68
2,35
6,32
103%Socialusersperformtwicethevisitsofnon-socialusers.
275%Socialusersdo3.75morepageviewsthananon-socialusers.
Where are people sharing to?
It would be easy to think that the major social networks dominatesharing. Facebook is first of course, but if you guessed twitter, orLinkedIn as 2nd. You'd be wrong!
FacebookShare CopyPasteShare WhatsApp TweetGoogle+Share Other
31,26%
24,63%
14,24%
11,98%
5,26%
12,64%
And a little bit more data-intensive. Number of shares per social network.
NumberofShares
FacebookShare 530,710
CopyPasteShare 418,120
WhatsApp 241,700
Tweet 203,440
Google+ 89,290
Pinterest 52,290
Reddit 34,360
FacebookMessage 33,970
MustHave(Custom) 15,830
Email 13,290
Linkedin 12,640
FacebookLike 12,520
Wish(Custom) 12,070
other 2,763
Key findings
Facebookshare#1Facebookshareisstillthepreferredsharingmethod
DarkSocialisHUGECopyPastesharesarebiggerthanTweeter&Linkedincombined
WhatsApp&FacebookMessengerChatbasedsharesarethenewthing.WhatsAppsharesaregrowingeveryday.
CustomSharesgrowingCustomFacebookSharessuchas'MustHave'or'Wish'arebecomingrelevant
Thisreportisbasedonnon-identifiabledatagatheredonGetSocial.iocustomersandusers'websitesoverthelast30days.