PRODUCT & SERVICES OF

SHAREKHAN LTD

PRESENTED BY :-

SAVITA SHARMA

BBA(B&I) VII TRI.

JAYOTI VIDYAPEETH WOMEN’SUNIVERSITY JAIPUR

ABOUT SHAREKHAN

Sharekhan is one of the leading retail brokerage firms in the country.

It is the retail broking arm of the Mumbai-based SSKI [SHRIPAL

SHEWANTILAL KANTILAL ISWARNATH LIMITED].

The Company's online trading and investment site - www.Sharekhan.com - was

launched on Feb 8, 2000.

It has one of the largest networks in the country with 1200+ share shops in 400

cities.

MY WORK PROFILE

I worked as a management trainee under an Asst. Sales Manager. Where they

had assigned me sales profile.

They provided me leads of those people who visits share khan’s website. My

work is to call those people and convince them for opening Demat account in

Share khan and convert their call in sales.

In which first I have to introduce myself then about product and services

provided by sharekhan.

Then we have to take appointment of the clients who all is interested to open

their account in share khan and then we have to follow their deadlines till they

open Demat account. We have to convince them for opening Dmat account.

Then we have to update their status in LMS.

BROKERAGE RATES FOR DEMAT ACCOUNTS IN CASH MARKET

Brokerage rate

Scheme

A/c charges

Margin

Prepaid

Validity

Intraday

Delivery A/ctype

A 750 15000 0.03 0.30 Classic

B 1000 15000 0.03 0.30 Trade tiger

C Nil 8000 2000 1year 0.025 0.25 Trade tiger

D Nil Nil 6000 1 year 0.025 0.25 Trade tiger

E 375 25000 0.03 0.30 Trade tiger

OBJECTIVES OF THE STUDY

To have an adequate knowledge of the trading and investment in the

stock market in terms of shares, commodities, PMS, mutual funds and

IPOs.

To adequate knowledge of services provided by sharekhan to the

customers.

To aware people about product and services of sharekhan ltd and sale its

products.

To know how many people are interested to invest through sharekhan.

To know the reason why people are not interested in doing trading

through sharekhan.

RESEARCH METHODOLOGY

SOURCE OF DATA COLLECTION

Telephonic and face to face conversation with those who log in

on sharekhan’s website.

Knowledge about product and services of sharekhan from our trainer.

SAMPLE SIZE

In this research 100 respondents are there included.

TYPES OF RESEARCH

Exploratory research.

 

FINDINGS

There are 59% people who invests in stock market and 21% who invests

in Mutual funds, 7% people in commodity.

There are 36% people who are doing trading from sharekhan.

The current brokerage rate of 65% people, are lower than sharekhan.

There are 46% people who prefer online trading.

There are 70% people who already know about sharekhan brokering firm.

In which 40% people having knowledge of product and services of

sharekhan.

CONT… When I told them about new schemes offering by sharekhan, then 47%

people shows there interest in sharekhan.

From above 47% , 42% people were ready for taking appointment but

58% people neglected.

When I asked about reason for of not having interest in sharekhan then

38% people told that it has high brokerage, 36% said that high account

opening charges 22% said that we have log in in sharekhan website just

for taking tips regarding market. And rest of 4% people said that we have

log in before a year and you have given late response to us.

LEARNINGS

I have learned how to maintain good relation with the employees.

I have learned many terms that’s mostly use in share market.

I have learned how to use online trading terminal (trade tiger).

I have enhanced convincing skills and also learned how

to interact with people in real market retain customers

in the company.

I have improved my negotiable skills.

The main and important thing is that I had a

practical experience of working in a reputed company.

RECOMMENDATIONOn the basis of my study I observed and would like to recommend:-

I would like to suggest, the brokerage rate should be decrease by

sharekhan. Most of the people neglecting sharekhan because it has high

brokerage charges.

Special emphasis should be given to the customer care cell, it not only

improves the customer satisfaction level but also generate good will for

the organization.

CONCLUSION In the field of stock broking importance of stock market is immense.

Buying and selling of shares, commodities through internet is so easy.

One can invest money in mutual fund and IPO with the help of internet.

One can transfer funds, shares from account to other account within a

second.

As soon as prices of shares goes up and comes down then customer can

sell and purchase the shares instantly within seconds.

Products and services of sharekhan are better than others; especially the

software of sharekhan “trade tiger” is unique from others.

CONT… PMS is good option for HNI clients and by that they can achieve good

profit.

In sharekhan current scheme is :- opening the Demat account is free of

charge and one will also get sharekhan’s unique software “trade tiger”

free of cost

After listening the current scheme 47% people are ready for opening

account.

Because of time limitation and also internet available problems, mostly

people are doing off-line trading. But now in days numbers of

customers are increasing for online trading.

QUESTIONS?