coolhunting community - ie communication club
DESCRIPTION
Conferencia de Manuel Serrano Ortega, Chief Executive Officer de Coolhunting Community, en El Instituto de Empresa.TRANSCRIPT
MANUEL SERRANO ORTEGA Chief Executive Officer
IE COMMUNICATION CLUB June 17, 2014
1. DEVELOPMENT OF AN
ENTREPRENEUR
The true entrepreneur always keeps trying: try, try again
SELLING ON STREET"(Ages 10-13)
RABBITS - PARTRIDGES (14 - 16) (16-18)
GO TO THE UNIVERSITY!! COACHING - REAL STATE DEVELOPMENT
(Ages 18 - 24)
– My Experience –!
Never Give Up
Keep Moving Forward
It´s not failure if you learn to…
…Try, Try Again
History, Leadership and Courage
2. COOLHUNTING
COMMUNITY
!
What is Cool Hunting?
¿CÓMO SURGEN Y SE D IFUNDEN LAS
TENDENCIAS?
!
!
How did I build a network of coolhunters?
!
!
What system would you use to detect global innovations?
!
!
What system of communication would you use to gather these innovations?
!
!
!
!
What do I do to incentivise these coolhunters to submit information to
us?
!
!
How do we earn revenue?
!
1. Communicating Innovations
!
!
!
!
!
!
2. Communicating Beta Testing Results
!
!
3. Communicating New Products
!
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I shared with you 3 ways we earn revenues:
1. Communicate Innovations
2. Communicate Test Results
3. Communicate New Products
Can you tell me a 4th?
!
4. Connecting Clients to Innovators
!
EXAMPLES OF INNOVATIONS
3. INNOVATIONS
!
TOOLS YOU CAN USE IN YOUR BUSINESS
4. DIGITAL COOLHUNTING
http://www.netvibes.com/en
http://www.google.com/trends/
http://www.trendhunter.com/
Surf the web for new ideas, and get paid for it!
Find - Test - Share
manuelserranoortega
@manoloserrano
Manuel Serrano Ortega
manuelserranoortega
CoolhuntingCommunity
JOIN COOLHUNTING
COMMUNITY
www.coolhuntingcommunity.com