coolhunter

Featuring:

Killah, 2008

Mpdclick, Hong Kong and Florence, 2009/2010

Ice Iceberg, 2010

It all started in London...

Killah research trip, 2008

200+ photos in London

of all that’s street & cool

of all that’s street & cool

of all that’s street & cool

Photo research and shopping in:Oxford Street, Portobello Market, Camden Town, Brick lane market...of all that’s s

treet & cool

photos of garments in details & graphic resea

rch

Results:

- Over 200 inspirational photos around London;

- Retail and market shopping respecting the budget given;

- Brought innovative ideas matching the girly, street and cool attitude of the brand Killah.

june 2010, london again

different brand, different research

this time for ice iceberg

different brand, different research

this time for ice icebergResults:

- Over 300 inspirational photos around London;

- Specific research of jersey/fleece for Ice Iceberg’s Turkish manufacturers;

- Specific research of graphics & graffiti

Hong Kong, January - june 2009

coolhunter for woman/man/girl/boy/baby

5.000 + photos both retail and street

... but why Hong kong?Different culture

asianew challenge

internationalexperience

one is original... two are cool...

... but three set a trend!

... but three set a trend!

Results:

- Over 5.000 photos for man/woman/girl/boy/baby;

- Directional pictures of visual merchandising, garments in details, denim features, graphics, embellishments, accessories;

- Extensive street reports to detect the latest trends.

Hong Kong, 2009, category: woman/girl

Hong Kong, 2009, category: man/boy

Hong Kong, 2009, category: baby

Hong Kong, 2009, street shots

Hong Kong, 2009, street shots details

since december 2008

editor in chief for the international online mag

is made by a young team of design/fashion professionals based in milan, new york, london. the website is growing in popularity and visibility worldwide, thanks to its personal style and daily posts showing cutting-edge news.

main achievements:Interview on Marie Claire ItaliaMention by Acrobat of GodsMention by Casa Dragones

Chosen as official affiliate of Luisaviaroma.comMention by Makin Jan Ma

Interview on PrivaliaParticipation to Forbes.com design special report

Over 1.300 fan on our facebook fan pageReview on Vogue Turkey, section “blogs”

... and vogue turkey used my photos on its launch issue

Umit benanspecial event

Florence, January - june 2010

coolhunter | photo journalist

photo reports of Pitti Uomo/bimbo/filati

photo reports of Pitti Uomo/bimbo/filati

full photo coverage of the Pi

tti fairs

stands, garments in details, accessories, street ph

otos

participation to special events: giles deacon woman precollection, Haider Ackermann, Altana, il gufo, Miss grant, Roberto cavalli angels and devils, simonetta, monnalisa, ice iceberg junior, blumarine, jil sander ...

Susie bubbles

imran amed

brian boy

diane pernet... met some blog-stars ...

... this street shot won the second prize

... in LUISAVIAROMA “follow the buyer” con

test

Pitti Bimbo, 2009/2010: events

Pitti Uomo, 2009/2010: details shots

Pitti Filati, 2009/2010: yarns

Pitti Uomo, 2009/2010: events

All photos: © Arianna Mereu