E-business group activity

By Caitlin, Tiffany, Nick, Adrian

consumer media habits

brand development

•Awareness

•Familiarity

•Positive imagery

•Completed transaction

Direct response

• Immediate action

• Personalised

• Getting customers to do something

Branding concepts

Brand Image

• Favorability

• Strength

• Uniqueness

Brand Awareness

• Brand Recognition

• Brand Recall

Online tools used to reinforce and build brand

• Personalization

• Co-Creation of Content

• Purchase-Process Streamlining

• Customization

• Dynamic-Pricing

• Brand Community

major customer acquisition techniques

major online advertising formats

ad serving

• Ad serving is the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached.

• Ad serving is normally performed either by a Web publisher, or by a third-party ad server.

• Ads can be embedded in the page or served separately.

http://www.iab.net/resources/glossary_a.asp

two techniques used to improve the targeting of online ads

• Contextual Advertising

a form of targeted advertising for advertisements appearing on websites or other

media, such as content displayed in mobile browsers. The advertisements

themselves are selected and served by automated systems based on the content

displayed to the user.

•Behavioral Advertising

•used by online publishers or internet marketers to increase the

effectiveness of campains.

•collecting data on an internet user's behaviors. Such as browsing habits,

search queries, and web site history.

•information is used to serve more targeted advertisements to the user