1

COOL Activity 1.2Economic Impact Research

The Economic Impact of the Essex Visitor Economy 2013

Essex and Epping district

Produced on behalf of the COOL programme partnersbyThe South West Research Company Ltd.

December 2014

2

Contents

Page

Introduction 3

Essex County data 4

Epping District data 19

3

Introduction

This report examines the volume and value of tourism and the impact of visitor expenditure on the local economy in Epping district and the county of Essex in 2013.

The figures were derived using the Cambridge Economic Impact Model undertaken by Tourism South East (TSE) and the report compiled by The South West Research Company (TSWRC). The model utilises information from national tourism surveys and regionally/locally based data. It distributes regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy which influence the distribution of tourism activity at local level.

For further information on the Cambridge Model and the terms used in this report please see Appendix 1 which accompanies this report.

The report provides comparative data for Cool Project Partners and comparative data for participating districts and unitary authorities within the county of Essex.

For an overview of 2013, including key facts about the economy, weather and key events please see Appendix 2 of this report.

4

Essex - Key facts at a glance

Total visitor spend

UK £241,500,000

Overseas £164,212,000

Total visitor nightsUK

5,502,000Overseas 3,073,000

Total staying tripsUK

2,050,000Overseas 467,000

Total day trip spend£1,667,913,000

Total day trips41,013,700

Total staying and day trips

43,530,700

Friends and relatives spend

(non-visitor)£146,453,000

Second home/holiday

accommodation spend

£45,229,150

Total visitor related spend

£2,265,307,967

Total estimated actual employment55,152 (40,924 FTEs)

8% of all employment Induced employment4,242

Indirect employment 10,274

Direct employment40,636

*Adjusted visitor related spend

£2,148,752,150

Total value of tourism

£2,912,750,150

* It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.

Supplier and income induced spend£763,998,000

Essex – 2013 v 2012 comparisonsVisitors 2013 2012 % Change

Staying visitorsUK Trips 2,050,000 2,002,000 2%

UK Nights 5,502,000 5,821,000 -5%

UK Spend £241,500,000 £263,334,000 -8%

Overseas Trips 467,000 532,000 -12%

Overseas Nights 3,073,000 3,375,000 -9%

Overseas Spend £164,212,000 £179,209,000 -8%

Day visitorsDay Visits 41,013,734 39,413,935 4%

Day Visit Spend £1,667,913,817 £1,642,066,536 2%

5

Visit characteristics 2013 2012 % Change

UK Average length of stay 2.68 2.91 -8%

UK Spend per trip £117.80 £131.54 -10%

UK Spend per night £43.89 £45.24 -3%

Overseas Average length of stay 6.58 6.34 4%

Overseas Spend per trip £351.63 £336.86 4%

Overseas Spend per night £53.44 £53.10 1%

Day visit spend per visit £40.67 £41.66 -2%

Essex - Staying visits in the COOL Project context

COOL Project Area Domestic trips (000’s)

Overseas trips (000’s)

Domestic nights(000’s)

Overseas nights(000’s)

Domestic spend(millions)

Overseas spend(millions)

Essex 2,050 467 5,502 3,073 £242 £164

Kent 3,619 977 10,563 5,601 £532 £300

Norfolk 2,848 186 12,038 1,602 £567 £75

Somerset 2,389 212 8,072 1,505 £386 £75

Essex Kent Norfolk Somerset0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2,517

4,596

3,0342,601

All staying trips (000’s)

Essex Kent Norfolk Somerset0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

8,575

16,164

13,640

9,577

All staying nights (000’s)

Essex Kent Norfolk Somerset£0

£100

£200

£300

£400

£500

£600

£700

£800

£900

£406

£831

£642

£461

All staying spend (millions)

6

Essex - Staying visits by accommodation typeDomestic tourists Trips Nights Spend

Serviced 758,000 1,425,000 £133,235,000

Self catering 21,000 74,000 £2,990,000

Touring caravans /tents 59,000 269,000 £6,487,000

Static vans/holiday centres 130,000 545,000 £19,954,000

Group/campus 11,000 21,000 £998,000

Paying guest in private homes 0 0 £0

Second homes 18,000 52,000 £750,000

Boat moorings 7,000 21,000 £500,000

Other 38,000 145,000 £2,242,000

Staying with friends and relatives 1,008,000 2,949,000 £74,344,000

Total 2,050,000 5,502,000 £241,500,000

Overseas tourists Trips Nights Spend

Serviced 136,000 532,000 £26,581,000

Self catering 4,000 93,000 £7,010,000

Touring caravans /tents 5,000 14,000 £501,000

Static vans/holiday centres 1,000 5,000 £2,000

Group/campus 11,000 134,000 £5,344,000

Paying guest in private homes 2,000 27,000 £783,000

Second homes 5,000 155,000 £6,200,000

Boat moorings 0 0 £0

Other 96,000 154,000 £9,984,000

Staying with friends and relatives 207,000 1,960,000 £107,808,000

Total 467,000 3,073,000 £164,212,0007

Essex - Staying visits by purpose

6

Domestic tourists Trips Nights Spend

Holiday 1,179,000 3,480,000 £120,160,000

Business 313,000 652,000 £66,760,000

Visits to friends and relatives 501,000 1,255,000 £46,990,000

Other 56,000 114,000 £7,590,000

Study 0 0 £0

Total 2,050,000 5,502,000 £241,500,000

Overseas tourists Trips Nights Spend

Holiday 114,000 632,000 £33,670,000

Business 95,000 328,000 £28,505,000

Visits to friends and relatives 196,000 1,641,000 £74,406,000

Other 58,000 358,000 £15,870,000

Study 4,000 113,000 £11,761,000

Total 467,000 3,073,000 £164,212,000

Holiday Business VFR Other Study0%

10%20%30%40%50%60%70%80%90%

100%

91%77% 72%

49%

9%23% 28%

51%

100%

Trips

UK Overseas

Holiday Business VFR Other Study0%

10%20%30%40%50%60%70%80%90%

100%

85%67%

43%24%

15%33%

57%76%

100%

Nights

UK Overseas

Holiday Business VFR Other Study0%

10%20%30%40%50%60%70%80%90%

100%

78% 70%

39% 32%

22% 30%

61% 68%

100%

Spend

UK Overseas 8

9

Essex districts - Staying visits

Area Domestic trips (000’s)

Overseas trips (000’s)

Domestic nights(000’s)

Overseas nights(000’s)

Domestic spend(millions)

Overseas spend(millions)

Brentwood 82 20 207 117 £10 £6

Castle Point 61 16 184 114 £5 £6

Chelmsford 153 39 398 249 £16 £14

Colchester 208 54 545 394 £24 £20

Epping 128 31 339 198 £15 £11

Maldon 128 23 454 123 £17 £5

Southend 204 47 500 281 £28 £15

Tendring 352 51 1,247 398 £51 £21

Thurrock 190 45 462 267 £24 £14

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0

50

100

150

200

250

300

350

400

450

10277

192

262

159 151

251

403

235

All staying trips (000’s)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

324 298

647

939

537 577781

1,645

729

All staying nights (000’s)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck£0

£10

£20

£30

£40

£50

£60

£70

£80

£16£11

£30

£44

£25 £22

£43

£72

£38

All staying spend (£mn)

10

Essex - Day visits in the COOL Project context

Essex27%

Kent35%

Norfolk23%

Somerset15%

Day visits

Essex30%

Kent34%

Norfolk23%

Somerset14%

Day visit spend

Area Day visits (millions) Day visit spend (millions)

Essex 41.0 £1,667.9

Kent 53.7 £1,870.6

Norfolk 36.1 £1,264.8

Somerset 23.0 £766.9

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Essex - Day visits by location

Urban visits; 25,026,000

Countryside visits;

8,820,000

Coastal visits; 7,167,734

Day visits

Urban visits; £1,087,716,00

0

Countryside visits;

£317,114,000

Coastal visits; £263,083,817

Day visit spend

Total day visits Total day visit spend

41,013,734 £1,667,913,817

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Essex districts - Day visits

Area Day visits (mn) Day visit spend (£mn)

Brentwood 2.8 £111.4

Castle Point 1.2 £52.1

Chelmsford 4.5 £182.9

Colchester 5.2 £196.8

Epping 3.1 £130.6

Maldon 3.1 £122.0

Southend 5.7 £236.4

Tendring 4.5 £171.8

Thurrock 1.9 £79.7

All day visits

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0.0

1.0

2.0

3.0

4.0

5.0

6.0

2.8

1.2

4.55.2

3.1 3.1

5.7

4.5

1.9

Day visits (mn)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck£0

£50

£100

£150

£200

£250

£111

£52

£183£197

£131 £122

£236

£172

£80

Day visit spend (£mn)

13

Essex – Direct visitor expenditure by category in the COOL project context

Essex

Kent

Norfolk

Somerset

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

16%

38%

26%

21%

26%

40%

22%

11%

29%

30%

25%

16%

27%

31%

26%

16%

27%

29%

25%

19%

All Direct Visitor Expenditure in the COOL Project area

Accommodation Shopping Food and drink Attractions/entertainment Travel

Essex County Accommodation Shopping Food & drink Attractions/entertainment Travel TOTAL

Spend £118,492,000 £642,735,000 £786,345,000 £234,669,000 £291,387,000 £2,073,628,000

% 6% 31% 38% 11% 14%

Essex – Direct visitor expenditure by category

6

Accommodation• UK staying visitors £74,250,000• Overseas staying visitors £44,242,000

Shopping• UK staying visitors £30,123,000• Overseas staying visitors £47,459,000• Day visitors £565,153,000

Food & drink• UK staying visitors £62,236,000• Overseas staying visitors £36,277,000• Day visitors £687,832,000

Attractions/entertainment• UK staying visitors £25,001,000• Overseas staying visitors £20,002,000• Day visitors £189,666,000

Travel• UK staying visitors £49,891,000• Overseas staying visitors £16,233,000• Day visitors £225,263,000

14

15

Essex – Other visitor related expenditure by category

6

Second Homes£7,011,000

Boats£11,541,500

Static vans£26,676,650

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.

• Static van spend arises in the case of vans purchased by the owner and used as a second home. Expenditure is incurred in site fees, utility charges and other spending.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

Visiting friends and relatives (non-visitor spend)£146,453,000

16

Essex – Business turnover

6

Turnover derived from trip expenditure Staying visitor related Day visitor related Total

Accommodation £120,462,000 £13,757,000 £134,219,000

Retailing £76,806,000 £559,501,000 £636,307,000

Catering £95,557,000 £667,197,000 £762,754,000

Attractions/entertainment £46,763,000 £202,195,000 £248,958,000

Transport £39,674,000 £135,158,000 £174,832,000

Arising from non trip spend £191,682,150 £0 £191,682,150

Total Direct £570,944,150 £1,577,808,000 £2,148,752,150

Total business turnover supported by tourism activity Staying visitor related Day visitor related Total

Direct £570,944,150 £1,577,808,000 £2,148,752,150

Supplier and income induced £290,700,000 £473,298,000 £763,998,000

Total £861,644,150 £2,051,106,000 £2,912,750,150

Essex – Tourism related employment in the COOL Project context

6

Essex; 26%

Kent; 31%

Norfolk; 26%

Somerset; 17%

Distribution of tourism related employment in the COOL Project area (FTE’s)

Area Number of FTE’s

Essex 40,924

Kent 48,832

Norfolk 41,069

Somerset 26,156

Essex Kent Norfolk Somerset0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

8% 8%

16%

10%

% of all county employment

17

Essex – Tourism related employment

6

Direct 28,191

Indirect 9,013

Induced 3,721

Total 40,924

Estimated actual employment

Full time equivalent employment (FTE’s)

Direct employment in businesses in receipt of visitor expenditure (FTE’s) Staying visitor related Day visitor related Total

Accommodation 1,917 219 2,136

Retailing 712 5,184 5,896

Catering 1,488 10,391 11,879

Attractions/entertainment 735 3,178 3,913

Transport 266 907 1,173

Arising from non trip spend 3,195 0 3,195

Total Direct 8,313 19,878 28,191

Direct 40,636

Indirect 10,274

Induced 4,242

Total 55,152

18

19

Value of Tourism 2013

EppingKey Facts

158,700 Staying visitor trips

537,400 Staying visitor nights

£25,465,000 Staying visitor spend

3,086,000 Day visits

£130,649,000 Day visitor spend

£156,114,000 Direct visitor spend

£11,799,100 Other related spend

£167,913,100 TOTAL VISITOR RELATED SPEND

£160,890,100 *ADJUSTED VISITOR RELATED SPEND

£32,350,000 Supplier and income induced spend

£193,240,100 TOTAL VALUE OF TOURISM

3,406 Estimated actual employment

2,489 FTE employment

7% Proportion of all employment

* It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.

Epping – 2013 v 2012 comparisonsVisitors 2013 2012 % Change

Staying visitorsUK Trips 128,000 123,000 4%

UK Nights 339,000 353,000 -4%

UK Spend £14,616,000 £14,801,000 -1%

Overseas Trips 30,700 34,400 -11%

Overseas Nights 198,400 215,200 -8%

Overseas Spend £10,849,000 £12,183,000 -11%

Day visitorsDay Visits 3,086,000 2,970,000 4%

Day Visit Spend £130,649,000 £128,818,000 1%

20

Visit characteristics 2013 2012 % Change

UK Average length of stay 2.65 2.87 -8%

UK Spend per trip £114.19 £120.33 -5%

UK Spend per night £43.12 £41.93 3%

Overseas Average length of stay 6.46 6.26 3%

Overseas Spend per trip £353.39 £354.16 0%

Overseas Spend per night £54.68 £56.61 -3%

Day visit spend per visit £42.34 £43.37 -2%

21

Epping - Staying visits in the county context

Area Domestic trips (000’s)

Overseas trips (000’s)

Domestic nights(000’s)

Overseas nights(000’s)

Domestic spend(millions)

Overseas spend(millions)

Brentwood 82 20 207 117 £10 £6

Castle Point 61 16 184 114 £5 £6

Chelmsford 153 39 398 249 £16 £14

Colchester 208 54 545 394 £24 £20

Epping 128 31 339 198 £15 £11

Maldon 128 23 454 123 £17 £5

Southend 204 47 500 281 £28 £15

Tendring 352 51 1,247 398 £51 £21

Thurrock 190 45 462 267 £24 £14

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0

50

100

150

200

250

300

350

400

450

10277

192

262

159 151

251

403

235

All staying trips (000’s)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

324 298

647

939

537 577781

1,645

729

All staying nights (000’s)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck£0

£10

£20

£30

£40

£50

£60

£70

£80

£16£11

£30

£44

£25 £22

£43

£72

£38

All staying spend (£mn)

Epping - Staying visits by accommodation type

Domestic tourists Trips Nights Spend

Serviced 45,000 85,000 £7,943,000

Self catering 1,000 5,000 £203,000

Touring caravans /tents 0 0 £0

Static vans/holiday centres 6,000 25,000 £923,000

Group/campus 0 1,000 £34,000

Paying guest in private homes 0 0 £0

Second homes 0 1,000 £18,000

Boat moorings 0 0 £0

Other 3,000 10,000 £161,000

Staying with friends and relatives 72,000 212,000 £5,334,000

Total 128,000 339,000 £14,616,000

Overseas tourists Trips Nights Spend

Serviced 8,100 31,700 £1,585,000

Self catering 300 6,400 £477,000

Touring caravans /tents 0 0 £0

Static vans/holiday centres 0 500 £44,000

Group/campus 400 4,600 £182,000

Paying guest in private homes 0 0 £0

Second homes 100 3,700 £110,000

Boat moorings 0 0 £0

Other 6,900 11,000 £716,000

Staying with friends and relatives 14,800 140,600 £7,735,000

Total 30,700 198,400 £10,849,00022

23

Epping - Staying visits by purpose

6

Domestic tourists Trips Nights Spend

Holiday 70,000 204,000 £6,629,000

Business 19,000 38,000 £2,773,000

Visits to friends and relatives 37,000 89,000 £4,488,000

Other 3,000 8,000 £725,000

Study 0 0 £0

Total 128,000 339,000 £14,616,000

Overseas tourists Trips Nights Spend

Holiday 6,800 37,100 £2,128,000

Business 5,700 19,400 £1,812,000

Visits to friends and relatives 14,100 116,500 £5,694,000

Other 4,100 25,400 £1,214,000

Study 0 0 £0

Total 30,700 198,400 £10,849,000

Holiday Business VFR Other 0%

10%20%30%40%50%60%70%80%90%

100%

91%77% 72%

42%

9%23% 28%

58%

Trips

UK Overseas

Holiday Business VFR Other 0%

10%20%30%40%50%60%70%80%90%

100%

85%66%

43%24%

15%34%

57%76%

Nights

UK Overseas

Holiday Business VFR Other 0%

10%20%30%40%50%60%70%80%90%

100%

76%60%

44% 37%

24%40%

56% 63%

Spend

UK Overseas

24

Epping - Day visits in the county context

Area Day visits (mn) Day visit spend (£mn)

Brentwood 2.8 £111.4

Castle Point 1.2 £52.1

Chelmsford 4.5 £182.9

Colchester 5.2 £196.8

Epping 3.1 £130.6

Maldon 3.1 £122.0

Southend 5.7 £236.4

Tendring 4.5 £171.8

Thurrock 1.9 £79.7

All day visits

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck0.0

1.0

2.0

3.0

4.0

5.0

6.0

2.8

1.2

4.55.2

3.1 3.1

5.7

4.5

1.9

Day visits (mn)

Brentw

ood

Castle

Point

Chelmsfo

rd

Colchest

er

Epping

Maldon

South

end

Tendrin

g

Thurro

ck£0

£50

£100

£150

£200

£250

£111

£52

£183£197

£131 £122

£236

£172

£80

Day visit spend (£mn)

25

Epping - Day visits by location

Urban vis-its;

2,622,000

Country-side visits; 464,000

Day visits

Urban vis-its;

£113,959,000

Country-side visits; £16,690,0

00

Day visit spend

Total day visits Total day visit spend

3,086,000 £130,649,000

Epping – Direct visitor expenditure by category

6

Accommodation• UK staying visitors £4,072,000• Overseas staying visitors £2,826,000

Shopping• UK staying visitors £1,926,000• Overseas staying visitors £3,154,000• Day visitors £53,298,000

Food & drink• UK staying visitors £3,867,000• Overseas staying visitors £2,479,000• Day visitors £50,055,000

Attractions/entertainment• UK staying visitors £1,633,000• Overseas staying visitors £1,277,000• Day visitors £13,969,000

Travel• UK staying visitors £3,117,000• Overseas staying visitors £1,112,000• Day visitors £13,327,000

26

27

Epping – Other visitor related expenditure by category

6

Second Homes£134,000

Boats£0

Static Vans£905,100

Visiting friends and relatives (non-visitor spend)£10,760,000

• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.

• Spend on boats estimates cover berthing charges, servicing and maintenance and upgrading of equipment.

• Static van spend arises in the case of vans purchased by the owner and used as a second home. Expenditure is incurred in site fees, utility charges and other spending.

• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.

28

Epping – Tourism related employment

6

Direct 2,723

Indirect 619

Induced 64

Total 3,406

Direct 1,890

Indirect 543

Induced 56

Total 2,489

Estimated actual employment

Full time equivalent employment (FTE’s)

Direct employment in businesses in receipt of visitor expenditure (FTE’s)

Staying visitor related Day visitor related Total

Accommodation 107 15 122

Retailing 37 390 427

Catering 88 694 782

Attractions/entertainment 48 236 283

Transport 14 43 56

Arising from non trip spend 219 0 219

Total Direct 512 1,378 1,890