cooking oil shopping behavior of vietnamese en
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Cooking oil shopping behavior of Vietnamese
- 81% know and use Neptune cooking oil brand
Survey information
• Cooking oil shopping behavior of Vietnamese
• 500 Vietnamese female above 20 years old
• Conducted on Dec 23th, 2014 – Dec 26th, 2014
Executive Summary
• 81% know and use Neptune. Sailing boat, Coroli and
Knife are 3 brands having least recognition.
• 89% has a room to change a brand.
• 1L is the most popular size for all age groups
• 39% do stir-fried cooking style everyday
• 47% use the oil only once. 53% re-uses it
Which brand do you recognize and use?
81%
80%
72%
72%
57%
37%
31%
28%
6%
5%
5%
16%
19%
21%
24%
34%
34%
43%
47%
25%
32%
24%
3%
1%
7%
4%
9%
29%
26%
24%
69%
63%
71%
Neptune
Tường An
Simply
Meizan
Cái Lân
Marvela
Kiddy
Đệ Nhất
Coroli
Knife
Sailing boat
I know and use it I know but don't use it I do not know
81% know and use Neptune. Sailing boat, Coroli and Knife
are 3 brands having least recognition.
Do you stick with same brand or flexible?
89% has a room to change a brand.
Same brand but sometime
flexible71%
Always flexible17%
Always same brand12%
Cooking oils are bought at supermarket and grocery store
31%
62%
19%
61%
4%
2%
20%
63%
14%
54%
7%
1%
Local market
Supermarket
Convenient store
Grocery
Cooking oil specializing store
Online shopping
20-29 30-39
Where do you usually buy cooking oil?
Which size do you usually buy?
1L is the most popular size for all age groups
6%4%
14%
58%
8%
29%27%
1% 1%3%
51%
9%
44%46%
250 ml 400 ml 500 ml 1L 1,8L 2L 5L
20-29 30-39
20’s care most about price while 30’s care most about brand
and nutrition value when purchases.
60%
54%
52%
47%
44%
33%
17%
1%
48%
65%
63%
54%
52%
32%
25%
2%
Price
Brand
Nutrition value
Type
Origin
Ingredient
Functional
Other
20-29 30-39
What factors do you consider when you choose
cooking oil?
How often do you do the following cooking style?
39%
16%
4%
36%
27%
8%
21%
43%
14%
3%
10%
24%
5%
50%
Deep-fried
Stir-fried
Grill
Everyday 4-5 times a week 2-3 times a week Once per week Less than that
39% do stir-fried cooking style everyday
How many times do you re-use the same cooking oil
of the last cooking?
I do not reuse47%
1-2 times46%
3-4 times4%
More than 5 times3%
47% use the oil only once
How do you keep the oil for reuse?
People mainly do not store up oil, they reuse it immediately fornext cooking
51%
17%
2%
30%
47%
14%
3%
36%
Do not store up, re-use itimmediately
Use a filter Store up in the bottle Other
20-29 30-39
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