cookies market in the us 2015-2019
TRANSCRIPT
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Cookies Market in the US 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “Though there are various drivers in the market, it is not devoid of challenges. The biggest challenge faced is from the private label. Retaining customer loyalty toward a brand becomes very difficult, especially after the invention of premium private labels. Moreover, rising cost of raw materials such as sugar leads to increase in the overall cost of cookies, thus creating fluctuations in demand for the product.”
• This report on the cookies market in the US is structured keeping in mind the market for chocolate-based cookies, butter-based cookies, wafer biscuits, cream-filled cookies, plain cookies, American cookies, assortment cookies, artisanal cookies, in-store bakery cookies and egg-based cookies.
• The cookies market in the US is expected grow at diminishing rate with a CAGR of 0.74% and 0.47% in revenue and volume, respectively.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Cookies Market in the US 2015-2019
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Vendors
To understand the vendor landscape and
for a full list of vendors view our report:
Cookies Market in the US 2015-2019
Kellogg's
Mondelez International
Campbell Soup
Kellogg's was founded in 1906 and is headquartered in Michigan, US. It is the world’s leading producer of cereals, second largest producer of cookies and crackers and a leading producer of savory snacks and frozen foods.
Mondelez International was incorporated in 2000 and is headquartered in Deerfield, Illinois, US. It manufactures and markets F&B products. It sells its products in more than 165 countries worldwide.
Campbell Soup was established in 1869 and is headquartered in Camden, US. It is a leading global manufacturer of convenience food products, which include simple meals, baked snacks, and beverages. Its products are sold in more than 100 countries.
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Market Landscape
• A major portion of the American population is shifting toward healthier consumption habits because of increasing obesity and cholesterol problems.
• Hence, companies are constantly inventing new nutrient-based cookies which includes the elements grains, whole wheat and fiber, thus sustaining demand for the product.
• This has also result in the increase of the cookies consumption not only among health conscious people but also elderly people with various health issues to consume the products.
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Brand Image
The brand should be credible and have a good visibility to the consumer so that there is TOMR for it.
VariationThe brand should have variations in different product categories, thus giving consumers option to choose within their brand.
QualityThe brand should provide cookies of good quality which has the inclusion of many nutritive elements such as whole wheat and grain
Price The prices should be reasonable for the consumer.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Cookies Market in the US 2015-2019
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