8/6/2019 COO or VP Sales or VP Marketing or VP Operations

1/3

Confidential Resume ofJ. Ted Mooney

806 N. Rio Vista BoulevardFort Lauderdale, Florida 33301954.591-9577

Email: tmb0191a@westpost.net

SENIOR EXECUTIVE PROFESSIONALExpertise in Travel Sales & Management

Senior executive with over 20 years experience in the travel industry. Extensive experience in Sales, Marketing, Product Development, Operations, Negotiationsand Brand Management. Strategic thinker with the ability to bring new businessconcepts to life and reinvent existing products. Innovative, resourceful teambuilder and thought leader who identifies opportunities and consistently achieves goals and objectives. Formulated marketing plans from $50,000 to $6,000,000.

Strong interpersonal skills, executive presence and relates well with all levels of employees and management. Broad relationships with executives in the travel industry including, Consortia, Conglomerates, Agency Chains and Fortune 500companies. Excellent presentation skills including face to face, telephone either written or oral. Extensive experience in Sales, Marketing, Product Development, Operations, Negotiations and Brand Management. Strategic thinker with the a

bility to bring new business concepts to life and reinvent existing products.Innovative, resourceful team builder and thought leader who identifies opportunities and consistently achieves goals and objectives. Formulated marketing plans from $50,000 to $6,000,000. Strong interpersonal skills, executive presenceand relates well with all levels of employees and management. Broad relationships with executives in the travel industry including, Consortia, Conglomerates, Agency Chains and Fortune 500 companies. Excellent presentation skills includingface to face, telephone either written or oral.

CAREER TRACKDANCING BEAR INVESTMENTS Fort Lauderdale, Florida 2003 - Present

PRESIDENT, 2GO MEDIA

Startup company designed to develop new and innovative online marketing technologies for local businesses'. Responsible for the day to day management and product development initiatives. Directed team of 5 developers that created 10,000 travel specific destination websites for consumers. Developed content for websites from consumers and integration of multiple API feeds. Negotiated all contracts with vendors related to site development and content providers. Additional development initiative created a marketing solutions platform for businesses. Drove overall concept of the platform and oversaw development efforts. All projects built in PHP, Pearl and HTML.

BUSINESS DEVELOPMENT, .TRAVEL TOP LEVEL DOMAINStartup Company awarded management of the .travel registry from ICANN. Part of6 member launch team that introduced the top level domain to the travel industry

in 2005. Formulated and implemented business plans that resulted in significant name sales growth year over year. Initial year sales of 10,000 while year todate there are over 42,000 names with annual renewal rate of over 85%. Manageda team of 5 developers and launched a search engine specific for travel. All applications were built using PHP, Pearl and HTML.

THE INSIDERS TRAVEL NETWORKFort Lauderdale, Florida 2002-2003

8/6/2019 COO or VP Sales or VP Marketing or VP Operations

2/3

PRESIDENTStartup Company that focused on the development of tour packages to sporting events. Designed specialized sports travel programs providing full-service travelarrangements to professional and college sports fans. Negotiated rates with airlines, hoteliers, attractions and ground transportation companies to fulfill travel request. Directed overall sales and marketing of the company which includede-commerce telemarketing and direct sales. Negotiated appearances of professional sports athletes to attend functions during event period. Moved over 1,000 passengers to New Orleans which generated over $700,000 in gross sales.

CERTIFIED VACATIONS / DELTA VACATIONSFort Lauderdale, Florida 1989-2002PRESIDENT, DELTA VACATIONS

Major US based tour operator with over $500,000,000 per year in sales with 5 brands under management. Overall management responsibility of $425,000,000 in annual sales revenues. Achieved $75,000,000 in incremental revenue during leadership period. Surveyed and analyzed market conditions to conceptualize revenue-generating products and services. Reduced operational expenses, provided high levelmarketing and sales direction while increasing industry visibility and market share within the industry.

*Built and managed a team of 35 sales professionals, including Director of Sale

s, Sales Administration Manager and National Account Managers.*Worked continuously with Delta Air Lines to develop profitable programs, including corporate travel leisure program achieving $2,000,000 within 1st year.*Launched several Fly Free programs successful at consistently doubling business over same time period year over year.*Achieved $6,000,000 annual marketing budget by restructuring newspaper ad layout enabling partners to pay for space.*Saved $3,000,000 while concurrently increasing sales through establishment ofoutside agency commission and incentive programs.*Developed and implemented marketing budgets from $3,000,000 to over $6,000,000per year*Revitalized relationships and negotiated contacts with all major consortia groups.

*Directed programs that would incent and motivate the agency group while at thesame time reduced overall commission expense.*Negotiated extension of operating agreement with Delta Air Lines.*Developed professional and personal relationships with key members of Delta Air Lines executive team.

SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT & OPERATIONS

Worked with hotel, air and resort partners on daily basis to conceptualize and develop travel programs. Products were effective at increasing revenues while reducing costs and improving customer satisfaction. Focused and leveraged sales in specialized product areas, including golf, honeymoon, luxury, family and spa niches. Implemented competitive pricing structures and product launch market cam

paigns. Led staff of 45.

*Streamlined advertising brochure production time by 2 months and saved $500,000 through elimination of non value-added processes, destinations and hotels.*Achieved $700,000 revenue stream through effective incentive override agreementnegotiations with key vendors.*Increased Universal Studios business to $20,000,000 in tour sales while maintaining business and relationship with Walt Disney World.*Drove the development of the "White Glove" program for American Express. Tours focused on 5 star resorts and additional high end services.

8/6/2019 COO or VP Sales or VP Marketing or VP Operations

3/3

*Streamlined development processes that saved company over $650,000 in annual savings with improvements in staffing, product implementation and revisions.*Designed and implemented negotiations training program for product buyers.

SENIOR DIRECTORMANAGER, PRODUCT DEVELOPMENTDIRECT SALES REPRESENTATIVESUPERVISOR, RESERVATIONS

________________________________________LEARNING CREDENTIALSBACHELOR OF ARTS - St. Thomas University Miami, FloridaSports Administration & Marketing

________________________________________AWARDSNoted as one of "100 Rising Stars" in leading industry magazines in 4 consecutive years

________________________________________