converting inventions into innovations using the nexus...
TRANSCRIPT
Converting inventions into innovations using the nexus between Universities and Science
and Technology Parks.
Arcot Desai Narasimhalu
Invention commercialization stages
Stages in
commercialization of
inventions
Purpose Source of funding
Proof of Principle Invention, show technology
works
University
Proof of Concept Innovation, develop
commercial solution
???
Proof of Value Validate the solution in the
market
???
Product Development Robust and high performance
solution
Venture Capitalists,
companies
Reasons for Universities engaging in Technology Transfer
• Recognition for discoveries made at the institution
• Compliance with federal regulations
• Attraction and retention of talented faculty
• Local economic development
• Attraction of corporate research support
• Licensing revenue to support further research and education
University Tech Transfer Office
• Role – Assessing new technologies
– Protecting technologies through patents and copyrights
– Forming strategies for sale / licensing to private sector companies or creating new startup companies based on the technology
• Challenges – Generally staffed with those who have little experience in
commercialization
– Often hope that companies will line up to buy / license intellectual property
– Little understanding of how companies view University IP
• Key on-looker in the valley of death
Key considerations
• Innovation is the gainful application of an invention.
• Most universities are not equipped to make this translation.
• Do STPs have a role here?
• Should and can STPs be Valley of Death Managers?
Evolution of STPs
Version Main role
1.0 Real estate manager
2.0 Value added service provider
3.0 Inclusive ecosystem
4.0 Valley of Death Manager
Invention commercialization stages
Stages in
commercialization of
inventions
Purpose Source of funding
Proof of Principle Invention, show technology
works
University
Proof of Concept Innovation, develop
commercial solution
Government through STP
Proof of Value Validate the solution in the
market
Angel investors / STP
residents
Product Development Robust and high performance
solution
Venture Capitalists
Contribution to academic programs
• Undergraduate programs related to innovation and entrepreneurship
• Masters program in innovation and entrepreneurship
• Doctoral program in innovation and entrepreneurship
Role of STP innovation Labs
• Interaction with academic programs
• Support to student start-ups
• Commercialization of promising inventions
Typical entrepreneurship track
Course of Study Objective Outcome
IT and Business Innovation Identify innovation opportunity Business Innovation
opportunity identified
Technopreneurship study
mission
1. Understand
entrepreneurship landscape
2. Explore internship
possibilities
Internship host identified
Technopreneurship Learn how to build a company Initial blueprint for a start-up
designed; Technology sourced /
developed.
Entrepreneurial
Internship
Apprenticeship for building a
business
Steps and challenges in
building a start up learnt from
practice. Start- up blueprint
refined
Final Year Project Build a proof of concept
prototype
Core functions of the
prototype developed
Typical Master of Innovation Course
TERM 1
Strategic Idea and Concept
Development
Module 1:
Innovation-focused
Strategic Leadership
Module 2:
Innovation Strategy
Development
Module 3:
Ideation Management, Creative
Design, Prototyping and testing
of concepts
TERM 2
Development of Innovative
Products, Services,
Processes and Business
Cases
Module 4:
Achieving Innovation
success through People
and Organization
Module 5:
Innovation Development:
Turning Concepts into
Business Cases
Module 6:
Financial Management and New
Venture Financing
International Residency @ Babson College, USA
TERM 3
Market, Launch and
Successful
commercialization
Module 7:
Market Development and
BrandingLeadership
including Launch
Management
Module 8:
Commercializing
Innovations
Module 9:
Supplier and Partnership
(Network) Management
TERM 4
Managing Risk, Sustainable
Growth and Value
Extraction
Module 10:
Business Acceleration and
Growth Strategy
Module 11:
Risk Management in an
unstable World (VUCA)
Module 12:
Business Sustainability and Value
Extraction
Typical Doctor of Innovation Program
Year Term 1 (4 CUs) Term 2 (4 CUs) Term 3
1 Foundation courses Foundation courses Take Qualifying Exam
2 Empirical project Form Dissertation Committee.
Prepare Dissertation Proposal.
Submit written Dissertation Proposal
Oral defense of Dissertation Proposal
4 Credit Units (CUs)
Begin Dissertation project.
Conduct Dissertation project
3 Conduct Dissertation
project
Conduct Dissertation project 4 CUs
Conduct Dissertation project
4 Conduct Dissertation
project
Conduct Dissertation project
Submit written report of completed
Dissertation
Oral defense of Dissertation
Revise and re-submit Dissertation report
Submit approved Dissertation report
STP Role in New Venture Creation University
Programme STP’s role Remarks
Entrepreneurship Track
• Mentors • Study Missions • Entrepreneur speakers • Internships with young companies • Project supervision
House student start ups in STP’s Innovation Labs
Masters in innovation
• Innovation projects offered by STP resident companies
• Recruit as interim CEOs for start-ups
Doctoral programmes
Hire as Innovation managers for STP residents. May be as a Chief Innovation Officer for SME companies
STP Innovation Labs steering committee
• Steering committee
– Company executives
– Angels and Venture capitalists
– Senior HR executive
– STP management
Role of the Steering committee
• Review student start-ups for admission into the STP innovation labs
• Review IP for commercialization
• Recommend commercialization strategy for commercializable IP
• Build up commercialization partners
Role of investment analysts
• Active sourcing of commercialization deals
– Liaise with university technology transfer office
– Liaise with Professor
– Shortlist commercializable IP
– Prepare market research reports
– Present to the Steering Committee
• Filtering student start-ups admitted to innovation labs
Role of HR representative
• Assess the quality of founding team of student start-ups
• Keep a pipeline of entrepreneurs and other key employees for forming / augmenting start-ups
• Offer CEO coaching to start-up founders
Role of Executives in residence
• Interim CEO for two to four companies
• Help develop a business plan
• Help assemble a team in collaboration with the HR representative in the steering committee
• Generate design, development and manufacturing plans
• Generate test plans
• Keep the team motivated
Role of angel investors
• Business model validation
• Sponsor MVP design and development
• Go to market strategy
• Validating financials
• Early customer acquisition strategy
Invention commercialization reviews Stage Process Validation parameters Successful teams
Idea / Invention Intake panel Viable idea, coachable team that
understands execution
challenges and is willing to stay
the course
Team admitted to incubation
process. Team is offered a
selection of Business Model
Mentors
Business Model
Development
Business Model
Validation Panel
Target customer base, Market
Size, Revenue and cost models
and Supply Chain
Team progresses to Innovation
Development Stage. Team is
offered a technology and
business architect as a mentor
Innovation Design and
Planning
Innovation
Development Panel
Validating the technical and
business architecture
Team progresses to Go to
Market strategy. Team is
offered a mentor for go to
market strategy
Marketing Plans Go to Market Panel Market research, pricing plans,
early customer identification,
marketing plans
Team progresses to Financial
planning. Team is offered a
finance mentor
Financial Planning Finance panel Revenue and cost projections,
cash flow planning, start-up
team definition, hiring plans
Team progresses to investor
prepare investor pitch. Team
is assigned a
Funding Innovation Labs in STP
• Funding the labs
– Local, regional and federal funds
– Angels and Venture Capitalists
– Selected large companies