converting engagement into revenue
TRANSCRIPT
Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com
Newark, NJ June 16, 2015 #engagelocal
Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25 news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested in the future of news
• Part of CJR Books series
• More details (and these slides):
j.mp/engagedj
ENGAGED JOURNALISM (Columbia University Press)
JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15
What is engaged journalism?
My definition:
The degree to which a news
organization actively considers and interacts with its audience in furtherance of its journalistic
and financial mission.
JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue:
1. Audiences and corporate sponsors are willing to pay for worthwhile face-to-face experiences.
JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue:
2. As scale diminishes, engaging niche audiences becomes more important for commercial survival.
JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue:
3. The goalposts keep shifting.
Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com
Newark, NJ June 16, 2015 #engagelocal
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15
Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com
Newark, NJ June 16, 2015 #engagelocal