conversion rate optimization by paul ryazanov at pubcon las vegas 2013
DESCRIPTION
Practical tips and a checklist to test your forms and landing pages againstTRANSCRIPT
Conversion Rate
OptimizationPaul RyazanovDirector of business development
Oct 22th, 2013
Promodo at a Glance
Why it is Important
One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more.
Play with your headers – showcase how easy, fast and secure signup process
is
Headers and CTA buttons needs to be relevant and showcase service
value
Simplify signup process as much as possible
You may ignore Password confirmation field these days
Integrate other relevant services for the sign up. Don’t challenge visitors with
username.
If you have a big form with many fields – let them fill it step by step with option
to skip if possible
Showcase in advance any required fields – suggestions how to fill will be useful
Highlight the field upon selection
Do a real time error check. Highlight fields and use clear error
message.
Show case differences in packages only.Play with the positions of the plans.
Show case benefits with a long term offers
Showcase value that customer would get on payment page
Showcase other users
that’s already part of the service
Use feedbacks with photos, industry leaders
and corporate logos to convince visitors
Make the payment instruction clear and transparent. Will my credit
card get charged immediately or its really — I mean REALLY free trial.
Play with buttons, colors, sizes. Typically – CTA colors needs to be
opposite to background.
CTA message — is the final
step to the Conversion
Account activation by email – it’s a
great barrier for your project
At least add an option to changeemail address and resend the
verification code. Alternative verification steps are very much needed
What Next?
In God we trust. Everything else we test.
Thank you!
Oct 22th, 2013