Conversion Optimization Case Study

Background

•  ITransact is a national provider of merchant services to SMBs • WSI was in engaged in 2013 to provide

conversion optimization services • A series of 5 A/B spilt tests were conducted

over approximately 5 months

Conversion Optimization Tests and Results

No Flash Panel Original Home Page No Flash Panel

No Flash Was the Winner Original Home Page No Flash Panel

Next Test: Bigger Call to Action Previous Winner Bigger Call to Action

Bigger Call to Action Won Previous Winner Bigger Call to Action

Next Test –Form on Home Page

Previous Winner Form on Home Page

Form on Home Page Won

Previous Winner Form on Home Page

Next Test – Offer of $100

Previous Winner Get $100 if we can’t beat current rate

Winner – Previous Offer

Previous Winner Get $100 if we can’t beat current rate

Next Test – Graphics Change & Phone Number

Previous Winner Lighter Cleaner Graphics + 800 Number

Winner – Graphics Change & Phone Number

Previous Winner Lighter Cleaner Graphics + 800 Number

Overall Conversion Results

+86% Improvement in Conversions

+79% Improvement vs. Prior Year*

*Conversion tracking was not implemented until August in 2012