conversion explosion report · 2019-08-14 · converting leads into customers ` 5 m don't let...

MichaelThandi

ConvertingLeadsIntoCustomers

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www.michaelthandi.com.au

Copyright©2017ConversionExplosion

LegalNotice:ThisdigitaleBookisforinformationalpurposesonly.Whileeveryattempthasbeenmadetoverifytheinformationprovidedinthisreport,neithertheauthor,publishernorthemarketerassumeanyresponsibilityforerrorsoromissions.AnyslightsofpeopleororganisationsareunintentionalandthedevelopmentofthiseBookisbonafide.Theproducerandmarketerhavenointentionwhatsoevertoconveyanyideaaffectingthereputationofanypersonorbusinessenterprise.Thetrademarks,screen-shots,websitelinks,productsandservicesmentionedinthiseBookarecopyrightedbytheirrespectiveowners.ThiseBookhasbeendistributedwiththeunderstandingthatwearenotengagedinrenderingtechnical,legal,medical,accountingorotherprofessionaladvice.Wedonotgiveanykindofguaranteeabouttheaccuracyofinformationprovided.Innoeventwilltheauthorand/ormarketerbeliableforanydirect,indirect,incidental,consequentialorotherlossordamagearisingoutoftheuseoftheinformationinthisdocumentbyanyperson,regardlessofwhetherornotinformedofthepossibilityofdamagesinadvance.Thankyouforyourattentiontothismessage.


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Contents

ConversionExplosion.....................................................................................................................4

Don'tLetYourMindsetHoldYouBackFromSuccess....................................................................5

TrafficforTraffic'sSakeisaWasteofTime...andMoney!............................................................6

TrafficisNottheProblem;ItisYourConversionRate...................................................................7

ConversionisNotaLastMinuteIssue...........................................................................................7

Don'tFocusonConversionastheLastStageofWebDevelopment.............................................8

EngineerConversionintoYourContentandSalesFunnel.............................................................9

UnderstandtheKnow-Like-TrustProcess....................................................................................10

YouHavetobeSystematicandMethodicalRegardingConversion.............................................10

TheSECRETINGREDIENT?Stories!..............................................................................................12

TheProblemwithMarketingStory-telling...................................................................................12

SimplyThrowingRandomStoriesintoYourMarketingandContentMaterialsisNotEnough...13

ExplodeYourMarketingStory-tellingPowerwiththeRightStrategy.........................................14


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ConversionExplosionAre you making the kind of money with online marketing that you thought you would bemaking?

Areyouputtingintimeandeffort,butnothingseemstowork?

Are you following your online marketing success blue-print faithfully; however you're notgettingtheresultsyouwant?

Areyoustrugglingtoearnanincomeonline?Haveyoutriedall sortsofgimmicksandsoftware in thepastandyoustill can'tmakemoneyonline?

Ifanyof theaboveapplies toyou,youarehardlyalone.Mostmarketers facethese issuesatonetimeorother.Thesadrealityofonlinemarketing isthevastmajorityofmarketersmakevery little money. In fact, 20% of marketersmake up 80% of the total income of all onlinemarketers.Thatmeans ifyou're inthe80%youhavetosettlefor leftoversandfightforyourtinysliceoftheonlineincomepie.

The bad news is you can tweak almost all of your operations and still end up broke. This isexactlywhatmanymarketersdo.Theybuyallsortsofproductsandevenhireconsultantsand“coaches”.Someevenspendthousandsofdollarsongurus(LOL).Whatdotheygetforallthosehard-earneddollars?Well;mostonlymanagetoimprovetheiroperationsmarginally.

Thegoodnewsisyoudon'thavetoresignyourselftobarelyscrapingby.Youonlyneedtoapplyonetechniquethatwilltakeyouronlinebusinessoperationsandresultstoawholenewotherlevel.


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Don'tLetYourMindsetHoldYouBackFromSuccess

Keepyourmindopentothediscussionoutlinedbelow.Ifyouletyourimaginationandcreativitytakeover,youcanletthistechniqueworkwondersforyou.However,ifyouareclosed-minded,oryouthinkyoualreadyhavethingsfiguredout;well,nothingisgoingtoworkforyou.

Youhavetochangeyourmindset.Ifyouthinkthatyouhaveeverythingfiguredout,that'sgoingtoholdyouback.Seriously.Why?Obviously,youdon'thaveitallfiguredoutbecauseifyoudid,youwouldn'tbereadingthisbookandneedinghelpwithmakingmoremoneyonline.


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TrafficforTraffic'sSakeisaWasteofTime...andMoney!

Anothermindsetyouneed toditch is the 'magic traffic'mindset.Toomanymarketers sufferfromthis.

Theythinktheyonlyneedtouseatooloruseaspecialtrafficgenerationtechniquetopumpahugeamountoftraffictoalandingpageoranaffiliatelinkandthejobisdone.

I'msorrytobreakthistoyou,butifthisishowyouviewonlinemarketing;youarewastingyourtime.Thatisnothingbutbruteforceconversion.

Thebestthatbruteforcetechniqueswillgiveyouisafewcentsonthedollar.Infact,youareleaving a lot of money on the table or simply wasting time and money by attacking yourconversionproblemsexclusivelythroughtraffic.

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TrafficisNottheProblem;ItisYourConversionRate

Youcanleadahorsetowater,butyoucan'tgetittodrink.Youcandumpallthetrafficintheworldtoalandingpageoraseriesofcontentpages,butifyoudon'tknowwhatyou'redoingyou'renotgoingtoconvertthosepeople.

Simply attracting traffic is not enough. This is a crucial insight you should wrap your mindaround to finallymakeheadway in your conversion goals.Otherwise, youwouldbeput in aridiculous situation of pumping huge amount of time andmoney into traffic generation andhavingverylittletoshowforit.

ConversionisNotaLastMinuteIssue

Now that I'veopened yourmind to the concept of conversion; youhave tounderstand thatconversion is not this last minute concept you scramble to adopt after you've put up yourwebsite,generatedyourtraffic,andotherwisedideverythingelse.

Ifyouareseriousaboutmakingmoneyonline,conversionshouldbeyourtoppriority.Itisnotalastminutedetail.Infact,youshouldbuildyourwholeonlinepresencearoundtheconceptofconversion.Thismayseemlikeyou'reputtingthecartbeforethehorse,butifyoudon'tdothis,you'renotgoingtomakeasmuchmoneyasyoudeservetobemaking.

Conversion is all about turning traffic into: sales, email leads, zip code entries, or softwaredownloads.Inshort,conversionisallaboutturningwebsitetrafficintoactivitiesthatputdollarsinyourpocket.Conversionisnotgoingtohappenifyouviewitasthelaststageinyouronlinepromotionprocess.Instead,itshouldbetheguidingforceofyouronlineactivities.

ThisistheOneTechniqueyoushouldfocusOn:EngineeringConversionintoEverythingYouDoOnline.

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Don'tFocusonConversionastheLastStageofWebDevelopment

Iftheneedforconversiononlydawnsonyouafteryouhavefinishedyoursite,you’reheadedinthe wrong direction. This is precisely how most marketers do it. They pick a niche, createcontent, drive traffic, and thenwhen they realize they're notmakingmoney; they focus onconversion. At that stage, it's too little, too late. You have to focus first on engineeringconversionintoyourcontentandtrafficfunnel.

Toomanymarketerssimplyassumethataslongastheygettheircontentrightandtheirtrafficflowing properly, conversion will automatically happen. In many cases, they think thatconversion will happen at the last minute. Not surprising, most of these marketers end upcompletely blindsidedwhen they're unable to turn their dreams of financial freedom into areality.

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EngineerConversionintoYourContentandSalesFunnel

The first truly fundamental lessonyouneed to learnasyou try tomakemoneyonline is theimportance of conversion. You have to build your online business from the ground upwithconversionasyourfirstpriority.

Thebestwaytodothisistoimplementthediscussionoutlinedbelow.

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UnderstandtheKnow-Like-TrustProcess

This is the heart and soul of online conversion. If you don't know how the know-like-trustprocessworks,youaresimplytakingshotsinthedark.Yourstrategyformakingmoneyonlineissimply throwing thediceandhoping toget lucky. Somemonthsyoumaymakea fewbucks.Most of the time, youmay be struggling to pay your bills. That is not a recipe for success.Unfortunately, this is precisely the kind of conversion “strategy” toomany onlinemarketersuse.

You Have to be Systematic and Methodical RegardingConversion

Knowingtheknow-like-trustprocesscodeisyoursecrettoskyrocketingyourconversionrates.Howdoestheknow-like-trustprocesswork?Forsomebodytobuysomethingfromyouonline,theymustfirsttrustyou.Prettystraightforward,right?Imean,thisishowitworksintheofflineworld.Whowouldyouratherbuyfrom?Afriendwhorecommendsaproducttoyouorsomerandomstrangerthathitsyouupoffthestreet?It'sano-brainer.

The same process applies online. People buy and take recommendations from people theytrust.However,gettingpeopletotrustyouonlinefollowsaspecificprocess.

Forpeopletotrustyou,theymustfirstlikeyou.Inturn,forpeopletolikeyou,theymustfirstfeeltheyknowyou.Inotherwords,youcan'tjustgostraightfromknowallthewaytotrust.Itdoesn'tworkthatway.Youhavetogothroughastep-by-stepprocess:know-like-trust.

Thegoodnewsisthatconversionspeeddependsontheparticularprospect.Somepeopleonlyneedtolookataparticularlyengagingandinformativepieceofcontentforthemtofeeltheyknow you enough to like your brand. They consume the content somemore, and then theydevelopenoughtrustforthemtopullthetriggerandbuythingsfromyouorclickonanadorentertheiremailaddress.Forotherpeople,theprocesstakeslonger.Insomecases,theyhavetogobacktoyourwebsiteorreadmoreofyouremailsforthemtofinallycommit.

Regardless of the speed of conversion, it can only happen on a predictable, systematic, andmethodicallevelifyouengineertheknow-like-trustprocessintoyourcontentandsalesfunnel.

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This is extremely important to understand. Many marketers think that they only need toproduce tons of content and people will eventually 'warm up' to their brand or valueproposition.

Wrong!

Greatcontentandgreatmarketingmaterialsarelikesharks:eithertheyarepushingyourbrandforwardoryourbrandisdying.Thereisnomiddleground.Yourcontentmustalwaysworktobuildupyourbrand'soverallcredibilityandtrustworthiness.

Themoreyourcontentdoesthis,themorepotentyourconversionprocesswillbe.Eachpieceofcontentshouldn'tjustbedriftingoutthereindependentofeachother.Theyshouldsupporteachother.

At the very least, your content should filter the visitor into the proper stage. Great contentfiltersvisitors intoknow, like,or trust stage.Effectivecontentwould then link to thespecificstagethepersonisinsothatthevisitorgetsaguidancetogotothepropercontentthatwouldconvertthatperson.

You have to remember that when people enter a keyword into a search engine, they havedifferentintents.Somepeoplearejustlookingforinformation.They'renotouttobuy.They'rejust trying to understand a particular piece of information. Other people already have apreference, but they're looking to find a brand they can trust. Other people already trust abrandandjustneedthatpushforthemtopullthetriggerandmakeapurchaseorentertheiremailorzipcode.

AspowerfulastheKnow-Like-TrustProcessSeems,itisnotenough.

Makenomistakeaboutit,adoptingthistechniquewillhelpyoumakemoremoney.However,to turbo charge your ability to generate dollars online on a predictable basis, you have toincludeonesecretingredient.Thissecretingredientiswhatseparatesprofessionalmarketers'materialsfromamateurs.Thesecretingredientalsoseparatestrulysuccessfulonlinemarketersfromthosewhosometimesgetluckywithconversionsandespeciallythosewhoarecompletelybroke.Whatisthissecretingredient?Keepreading.

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TheSECRETINGREDIENT? Stories!

Effectiveconversionprocessestellstories.Storiesarewhatmakeushumans.Wemakesenseoftheworldbasedonstories.Weapproachnewideasbasedonwhethertheyfitthestorythatwealreadyhaveinourminds.

Knowingthis,youcanincludestoryelementsinyourcontentandmarketingstrategythatwillmake your brand less suspicious andmore likeable. You have to understand that there's somuch content being produced every single day. People are trained to constantly filter outinformation.Eitherthatinformationfitsthestorytheyhaveintheirheadorphrasedinsuchawaythattheycanincorporateitasastory,ortheysimplyresistitorignoreit.Thisistherealitythat your content andmarketingmessages have to workwith. By incorporating stories intoyourcontent,theyarelessthreateningandeasiertolike.

Once you get enough of your stories into the minds of your prospects, you become moretrustworthybycomparison.Why?Yourcompetitorsaren'tmakingitthatfar.Sincepeopletrustbasedprimarilyoncomparison,yourcontentandbrandstandout.Byincorporatingstoriesintoyourcontentandmarketingstrategies,storiescanhelpyoubecomemoretrustworthy.

TheProblemwithMarketingStory-Telling

At this point, you're probably excited about using stories with your marketing and contentstrategies. Congratulations! You have made serious progress. Seriously. You are aware of asecret that eludesover 90%of othermarketers. They simplydon't understand thepowerofstory-tellingwhenitcomestoonlinemarketing.

Withthatsaid,youstillhaveabigproblem.Simplyunderstandingthatstory-tellingisimportantisnotenoughtosolveallofyourproblems.Whileyourconversionisgoingtoimprove,it'snotgoingtotakeyouwhereyouneedtogo.Youneedtoachieveapredictablelevelofconversionandatrulyefficientconversionrate.

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SimplyThrowingRandomStoriesIntoYourMarketingandContentMaterialsIsNotEnough!

Howdoyouknowyou'reusingtherightstories?Howdoyouknowyou'resendingofftherightsignals?Howdoyouknowthatyourstoriesareactuallydirectingpeoplewhereyouneedthemtogo?Youmightactuallybedoingmoreharmtoyourconversionprocessbytellingtherightstoryatthewrongtime.Similarly,youmightbedroppingtheballandbecompletelycluelessaboutitbecauseyou'retellingthewrongstoryattherighttime.

Simplyadoptingastory-tellingapproachisnotgoingtocutit.Arandomandchaoticapproachrarelyworks.Thisisliketakingshotsinthedark.Youknowyou'reintherightareabutsimplymakingrandomshotsisnotgoingtogetyouwhereyouneedtogo.You'retoodependentonluckatthispoint.

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ExplodeYourMarketingStory-TellingPowerwiththeRightStrategy

The good news is that I have been researching and implementing marketing story-tellingtechniques for quite some time now. I've seen what works and I've seen what fails. Iunderstand the proper context and propermessaging signals that successfulmarketers sendand unsuccessfulmarketers completely ignore. If youwant to achieve high conversion ratesandincreasethepredictabilityofyouronlineincome,youneedtotellstoriestherightwayattherighttime.

Ihavewrittenapowerfulguide thatwillblowyourmind regarding thedifferent story-tellingoptionsoutthereaswellasthedifferentimplementationstrategiesyoushouldadopt.

Onethingisforsure,simplytakingshotsinthedark,isnotgoingtocutit.Youneedtohaveasystematic and methodical way of weaving story-telling into your content and marketinginitiatives-tomaximizeyoursuccess.

conversion explosion report · 2019-08-14 · converting leads into customers ` 5 m don't let...

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