conversion 2015 - theo van der zee - conversionreview
TRANSCRIPT
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Pricing and the Mind: Checkout
Optimization
Theo van der Zee - ConversionReview @ Emerce Conversion 2015
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Zoek de verschillen
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Heb ik alle informatie?
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32%
68%
Online
shopping cart
abandonment
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56%
37%
36%
32%
25%
0 15 30 45 60
Unexpected costs
I was just browsing
Better price elsewhere
Price too expensive
Decided against buying
Why do online shoppers leave without paying?
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Adviezen altijd A/B testen
![Page 10: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/10.jpg)
Call To Action
knoppen
Prijs en
up-sells
![Page 11: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/11.jpg)
Click here
Tekst
DesignPlaatsing
Kleur
![Page 12: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/12.jpg)
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 13: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/13.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 14: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/14.jpg)
Click here
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 15: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/15.jpg)
Click here
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
Click here
![Page 16: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/16.jpg)
Click here
Tekst
DesignPlaatsing
Kleur
![Page 17: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/17.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 18: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/18.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 19: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/19.jpg)
![Page 20: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/20.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 21: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/21.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 22: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/22.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 23: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/23.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 24: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/24.jpg)
![Page 25: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/25.jpg)
Click here
Tekst
DesignPlaatsing
Kleur
![Page 26: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/26.jpg)
Nu betalenWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 27: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/27.jpg)
Naar volgende stapWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 28: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/28.jpg)
Click here
Tekst
DesignPlaatsing
Kleur
![Page 29: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/29.jpg)
Click hereWinkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 30: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/30.jpg)
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Click here
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 31: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/31.jpg)
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Click here
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€ 100,00
![Page 32: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/32.jpg)
Er is geen ‘beste’ kleur
![Page 33: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/33.jpg)
Samengevat
Heldere
tekst
Ziet er als
knop uitZichtbaar
in scherm
Contrast
kleur
![Page 34: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/34.jpg)
Call To Action
knoppen
Prijs en
up-sells
![Page 35: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/35.jpg)
€Analysis
paralysis
Price
anchoringLeft-digit
effect
Money
omission
$
![Page 36: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/36.jpg)
Left-digit effect
![Page 37: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/37.jpg)
€Analysis
paralysis
Left-digit
effect
Money
omission
$
Price
anchoring
![Page 38: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/38.jpg)
Price anchoring
![Page 39: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/39.jpg)
$4.99 $3.99
![Page 40: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/40.jpg)
Winkelwagen
Omschrijvin
gKleur Maat PrijsLevertijd
Kimono
Thee set
Wit
Zwart
M
-
1-3 dagen
1-5 dagen
€ 50,00
€40,00
€ 100,00
![Page 41: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/41.jpg)
60 x 60
![Page 42: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/42.jpg)
€Analysis
paralysis
Left-digit
effect
Money
omission
$
Price
anchoring
![Page 43: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/43.jpg)
Te veel keuzes
![Page 44: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/44.jpg)
€Analysis
paralysis
Left-digit
effect
Money
omission
$
Price
anchoring
![Page 45: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/45.jpg)
€4.99 vs. 4.99
![Page 46: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/46.jpg)
€4.99 vs. €4.99
![Page 47: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/47.jpg)
zurb.com/triggers
![Page 48: Conversion 2015 - Theo van der Zee - ConversionReview](https://reader030.vdocuments.site/reader030/viewer/2022032420/55a566961a28ab6f248b4672/html5/thumbnails/48.jpg)
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