convergÊncia entre web e tv digital: uma proposta de integraÇÃo com o siga
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VCK]FYWKJHJF JF PFYCHBIVGO
MHGVLJHJF JF GKCGKH F ZFGCOLONKH JF GHYVHYV
IHGDHYFLHJO FB WKWZFBHW JF KCMOYBHO
GOC]FYNCGKH FCZYF ^FI F Z] JKNKZHL1 VBH PYOPOWZH JF
KCZFNYHO GOB O WKNH
BH][ JKFNO PFYFKYH JF BOYHKW
OYKFCZHJOY1 ]KCKGKVW GHYJOWO NHYGKH
GO"OYKFCZHJOY1 DVBIFYZO YOGDH JF HLBFKJH CFZO
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BH][ JKFNO PFYFKYH JF BOYHKW
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phygkhl phyh oizfco jo jkplobh jf
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Mhgvljhjf jf Gkcgkh f Zfgcolonkh jf
Ghyvhyv Vck}fywkjhjf jf Pfychbivgo#
Ghyvhyv, 80 jf jfqfbiyo 900;#
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Boconyhmkh jf Nyhjvho hpyfwfczhjh poy Bh}{ Jkfno Pfyfkyh jf Boyhkw jo Gvywo
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jf Ghyvhyv " Vck}fywkjhjf jf Pfychbivgo, woi o zzvlo Goc}fyncgkh fczyf
^fi f Z] Jknkzhl1 vbh pyopowzh jf kczfnyho gob o WKNH, oykfczhjh pflo Pyom#
]kckgkvw Ghyjowo Nhygkh f hpyo}hjh pflh Ihcgh Fthbkchjoyh moybhjh pflow
pyomfwwoyfw1
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Pyom# Mfychcjo Ghy}hldo
Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF
_____________________________________________
Pyom# ]kckgkvw Ghyjowo Nhygkh
Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF
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Pyom# Dvbifyzo Yogdh Jf Hlbfkjh Cfzo
Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF
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Ghyvhyv, 80 jf jfqfbiyo jf 900;#
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Yfwvbo
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Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh " WKNH# Vbh }fq xvf vzklkqhjo chw
vck}fywkjhjfw pilkghw jf Pfychbivgo ihwfhjo co wkwzfbh ~fi, o oiafzk}o
mhqfy gob xvf o bfwbo zhbib powwh wfy fbpyfnhjo gob ow co}ow yfgvywow jh
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fc}ol}f ow hwpfgzow jo wkwzfbh jf Z] Jknkzhl kczfyhzk}h, hyxvkzfzvyh, gobpocfczfw
zgckgow f hgfwwkiklkjhjf, hlb jhw lkcnvhnfcw jf pyonyhbho phyh h }khiklkjhjf
jo pyoafzo, goczvjo wf mfq vwo jf vb pyozzkpo oiafzk}hcjo fwzhiflfgfy hgobvckgho fczyf vb wfy}kjoy ~fi f vb hplkghzk}o jf Z] Jknkzhl#
Phlh}yhw"gdh}f1 Vck}fywkjhjfw, Wkwzfbh kczfnyhjo jf Nfwzo Hghjbkgh, Z] Jknkzhl,
hiyhcncgkh f ^fi#
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Hiwzyhgz
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vck}fywkzkfw om Pfychbivgo hcj kw h ~fi"ihwfj w{wzfb, zdf nohl kw zo bhef zdhz zdf
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Mknvyh 8=# Gjkno Lvh jf gobvckgho#####################################################################69
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DZZP D{pfy Zftz Zyhcwmfy Pyozogol
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8:
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8#7 Pyopowzh jo zyhihldo
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Ghpzvlo = " Gocglvwfw " hpyfwfczh ow oiafzk}ow hzkcnkjow f pytkbhw fzhphw h
wfyfb gvbpykjhw#
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8;
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jf yozkchw xvf moyhb hvzobhzkqhjhw, f xvf goczykivfb phyh o hzfcjkbfczo jhw
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90
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ch Zhiflh 8#
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kcjk}jvo ch ghpzho jh bfcwhnfb xvf zyhcwbkzkjh# Jf bojo h yfhlkqhykczfyhfw " mwkgh, pfygfpzk}h f gonckzk}h co jfwfc}ol}kbfczo jhw zhyfmhw#
Goyyoioyh"wf o jkzo gob hw phlh}yhw jf Pyhzfw f Ihyiowh1
H jkbfcwo mwkgh kcglvk ow flfbfczow jf kczfymhgf xvf o vwvyko pojfbhckpvlhy, fcxvhczo h jkbfcwo pfygfpzk}h fcnloih hxvflfw xvf o vwvykopojf pfygfify# H jkbfcwo gocgfkzvhl yfwvlzh jf pyogfwwow jf kczfypyfzhof yhgkogcko jo vwvyko jfwfcghjfhjo pflh wvh kczfyho gob o wkwzfbh,gob ihwf fb wvhw ghyhgzfywzkghw mwkghw f gonckzk}hw, wfvw oiafzk}ow f wfvhbikfczf jf zyhihldo $Pyhzfw f Ihyiowh, 9007+#
Fwwf hwwvczo wfy hchlkwhjo gob bhkw jfzhldf ch wfo 7#: ocjf
zyhzhyfbow fwpfgkmkghbfczf jo bojflo phyh o WIZ]J# Co xvhl wf mhq cfgfwwyko
gocwkjfyhy h hgfwwkiklkjhjf# Vbh }fq xvf ftkwzfb hlnvbhw fwpfgkmkghfw fb
goczyh phyzkjh bhcfkyh vwvhl jf kczfyhnky gob wkwzfbhw ihwfhjow fb ~fi#
9#: Mlftkiklkjhjf
Xvhcjo vb hchlkwzh plhcfah f gocwzyk vb wkwzfbh pyfgkwo xvf flf
oiwfy}f kcbfyow mhzoyfw phyh xvf o pyonyhbh wfah hgfkzo f mhgklbfczf ftfgvzhjo#
Hlb jf }fykmkghy wf o hbikfczf nymkgo hnyhj}fl f jf mgkl hgfwwo, jf}f
gocwkjfyhy poww}fkw fyyow, jf bojo xvf wfahb goyyknkjow f xvf o vwvyko zfcdh
vbh hmkckjhjf fb opfyhy o xvf fwz wfcjo gocwzyvjo#
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Lf}hcjo fb gocwkjfyho h hjhpzhiklkjhjf xvf o wkwzfbh zfy ho
hbikfczf ocjf wfy ftfgvzhjo, f gobo wfy wfv gobpoyzhbfczo, gob hw }hykhfw
jf mhzoyfw, gobo jkwplh{, jkwpockiklkjhjf jf dhyj~hyf, zkpow jf vwvykow f kcpvz f
ovzpvz fb xvf flf fwzhy wfcjo vwhjo, jf ftzyfbh kbpoyzcgkh gocwkjfyhy xvf
phyh jk}fywhw pfwwohw hlghchyfb vb oiafzk}o, ftkwzfb jk}fywhw moybhw jkwzkczhw jf
wf gdfnhy ho bfwbo yfwvlzhjo#
Phyh hlghchy zhl oiafzk}o pyfgkwo xvf o wkwzfbh wvpfyf kczfyhfw
pykbkzk}hw gobo, vwo jo bovwf ov zfglh jf hzhldo phyh hgkochy mvcfw jo wkwzfbh,
ov hz bfwbo wolvfw jf pyoilfbhw jkwzkczow, jfbocwzyhcjo h mlftkiklkjhjf phyh wf
hjhpzhy h fwwh kjkowwkcgyhwkh hchlkwh Pyhzfw f Ihyiowh $9007+#
9#6 Opfyhgkochlkjhjf
Gob h zfgcolonkh hzkcnkcjo fwznkow jf jfwfc}ol}kbfczo ghjh }fq bhkw
h}hchjow, ow vwvykow co xvfyfb bhkw womz~hyfw xvf nhyhczhb hpfchw
mvcgkochlkjhjf# Ivwghb"wf pyojvzow xvf pyopoygkocf pyhqfy f whzkwmho ch
opfyho jow bfwbow# O glkfczf/vwvyko xvfy zfy o pojfy jf bhcvwfhy o pyonyhbh
jf hgoyjo gob hw wvhw cfgfwwkjhjfw f nowzo#
Fb wczfwf, opfyhgkochlkjhjf chjh bhkw xvf h ghphgkjhjf jo pyojvzo
jf womz~hyf powwkiklkzhy ho vwvyko hlzfy"lo, opfy"lo f goczyol"lo jf hgoyjo gob h
wvh cfgfwwkjhjf# Wfcjo fwwf o flfbfczo gdh}f jh wvh whzkwmho# H}hlkhcjo hwwkb,
pojf"wf hmkybhy xvf h mhgklkjhjf jf gobvckgho gob o vwvyko o flfbfczo gyvgkhl
phyh wf hlghchy h btkbh xvhlkjhjf jo pyojvzo jfwfc}ol}kjo#
9#= Xvhlkjhjf
Cvb vck}fywo jf jfwfc}ol}kbfczo jf womz~hyf h xvhlkjhjf gobpyffcjf h
cfgfwwkjhjf jow jfwfaow kbplgkzow f ftplgkzow jo glkfczf# Jf}fb wfy
gobpyffcjkjhw xvfwzfw gobo wfnvyhch f ovzyow mhzoyfw wviafzk}ow# O phjyo f hw
jkyfzykqfw xvf vb womz~hyf jf}f wfnvky phyh nhyhczky h wvh xvhlkjhjf fwzo
flfcghjow chw coybhw KWO 8660: $9007+, xvf jfmkcf vb pyogfwwo jf h}hlkho jh
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Zhiflh 9# Gobphyhzk}o Z] Jknkzhl T Z] hchlnkgh $Boczfq f Ifgefy, 9006+
O bojflo jf hplkgho jh Z] Jknkzhl iyhwklfkyh jf}f wfy fcghyhjo gobo
hlno wknckmkghzk}o phyh h bfldoykh jh zyhcwbkwwo jf pyonyhbhw zflf}kwk}ow# F
zhbib phyh hnyfnhy vbh jfbhcjh jf jhjow xvf pojfb wfy vwhjow gobo
hplkghzk}ow kczfyhzk}ow, kcmoybhfw hjkgkochkw jh pyonyhbho f ovzyow wfy}kow#
Fwwh co}h zfgcolonkh pojf wfy fbpyfnhjh avczo pyonyhbho a ftkwzfczf ov fbvb ghchl jkmfyfczf zozhlbfczf jknkzhlkqhjo# Jf}fbow gocwkjfyhy zhkw wfy}kow gobo1
Wfy}kow fjvghgkochkw $Z"lfhyckcn+5
Wfy}kow No}fychbfczhkw $Z"no}fycbfcz+5
Wfy}kow jf whjf $Z"dfhlzd+5
Wfy}kow jf ihcgykow $Z"ihcekcn+5
Wfy}kow jf gobygko $Z"gobbfygf+5
Nvkhw jf pyonyhbho#
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9=
Co pyogfwwo phyh o jfwfc}ol}kbfczo jf goczfjo zflf}kwk}o gocwkjfyhcjo
o fc}ko jf kbhnfb, vjko f jhjow, jf}f ftkwzky h ghphgkjhjf jf pyogfwwhbfczo co
yfgfpzoy# Pojfcjo ow jhjow zyhihldhy jf jk}fywhw moybhw fb yflho ho vjko f o
}jfo, Ihgebhc yfwphljh f jfmkcf fwwh powwkiklkjhjf gobo wfcjo h ghphgkjhjf jf
jkmvcjky jhjow jknkzhkw xvf co wfahb mlvtow jf vjko f }jfo, cfwwf wkchl
gocdfgkjo gobo jhzhghwzkcn, f o pklhy jh kczfyhzk}kjhjf ch zflf}kwo jknkzhl
$Ihgebhcc, 900;+, pojfcjo wfy jfmkckjow jf hgoyjo gob wfv hgoplhbfczo jow
jhjow fb yflho ho vjko f }jfo1
Moyzfbfczf hgoplhjo zfbpoyhykhbfczf hgoplhjo pojfcjo wf hnyfnhjo jf
hgoyjo o jfwfao jo vwvyko5
Myhghbfczf hgoplhjo fwzo yflhgkochjow, bhw co wkcgyockqhjow5 Jfwhgoplhjo kcmoybhfw mlvfb gobo co wkwzfbh ~fi mlvkcjo fczyf
zflfwpfgzhjoy f o pyo}fjoy#
H moybh jf vzklkqhy ow bfkow jf zyhcwbkwwo fwz jkwpoc}fl jf zyw
bhcfkyhw jkwzkczhw1 h ghio, }kh whzlkzf f poy jkmvwo, pojfcjo wfy kbplfbfczhjow jf
hgoyjo gob h powwkiklkjhjf jo phjyo jf yfmfycgkh# Xvhcjo wf zyhzh jf yfgfpo o
wkwzfbh gocwkjfyh o zfybkchl jf hgfwwo, gocmoybf hpyfwfczhjo ch Mknvyh 9#
Mknvyh 91 Yfgfpzoy jf Z] Jknkzhl $Wohyfw f Ihyiowh, 900;+
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9>
O yfgfpzoy ghpzvyh o wkchl f jfgojkmkgh hw kcmoybhfw fb wfvw jf}kjow
bjvlow# Wfcjo wfvw pykcgkphkw flfbfczow o jfbvlhjoy xvf wfphyh ow ghchkw jf
myfxvcgkhw, ov wfah o wkczockqhjoy, o jfbvlzkplfthjoyxvf zfb o phpfl jf wfphyhy f
fc}khy ow jhjow how wfvw jf}kjow jfgojkmkghjoyfw f h Gfczyhl Pyogfwwkcn Vckz
$GPV+ jf pyogfwwhbfczo jf jhjow#
7#9 Wkchl f zyhcwbkwwo
O yvjo hlfhzyko fwz pyfwfczf fb zojo zkpo jf myfxvcgkh f co pojf wfy
f}kzhjo, ogoyyfcjo h xvfjh jo wkchl xvf pojf ghvwhy h kczfymfycgkh# Hwwkb, h
yflho fczyf h pozcgkh jo wkchl f o c}fl jf yvjo fwwfcgkhl, pokw xvhcjo fwwh
yflho jkbkcvk h xvhlkjhjf jo wkchl yfgfikjo yfjvqkjh# Wfnvcjo Wohyfw f
Ihyiowh $900;+ hw poww}fkw ghvwhw jfwwh jfwfwzyvzvyho jo wkchl wo1
Kczfymfycgkhw flzykghw gobo moyh goczyh" flfzyobozykq $M#G#F#B+5
Blzkplow pfygvywow jfwjf wvh oyknfb $yfmlftfw+5
Kczfymfycgkh fczyf wbiolow $KWK Kczfy"W{biol kczfymfyfcgf+5
Jkwzcgkh fczyf o fbkwwoy f yfgfpzoy#
Co ghwo jo wkchl jf Z] ogoyyfb zyhcwbkwwfw co"nvkhjhw $ghwo jh Z]
zfyyfwzyf hchlnkgh f jknkzhl+ o ghchl jf zyhcwbkwwo kczyojvq jk}fywhw kczfymfycgkhw
f yvjow $cokwf+ co wkchl oyknkchl $Wohyfw f Ihyiowh, 900;+# Pojfcjo fwwf wfy
zyhzhjo poy gjkno goyyfzoyfw jf fyyow hz gfyzo lkbkzf, wfcjo fwwf hlnoykzbo
kbplhczhjo poy zojow ow phjyfw jf wkwzfbh jknkzhl zfyyfwzyf# Kwwo co ogoyyf co
wkwzfbh jf zyhcwbkwwo hchlnkgo ocjf vbh kbhnfb f o vjko wo yfphwwhjow ch
ocjh ch moybh jf gdv}kwgow f yvjow wfcjo gvbvlhzk}ow, gobo ch Mknvyh 7#
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94
Mknvyh 7# Fmfkzow jo yvjo co wkchl hchlnkgo f jknkzhl $Boczfq f Ifgefy, 9006+
H Z] Jknkzhl zyhcwbkzf wvhw kbhnfcw f wocw wfb powwvky cfcdvbh mhldhco wkchl jf zyhcwbkwwo# Pokw, wf dov}fy xvhlxvfy pyoilfbh co ftkwzky yfgfpo
hlnvbh, ov wfah, o wkwzfbh jf Z] Jknkzhl wf gobpoyzh jh wfnvkczf moybh, ov zyhihldh
gob pfymfko zozhl, ov phyh zojo o wkwzfbh#
Gob vbh bfldoy yfwolvo, h zfgcolonkh jo bojflo iyhwklfkyo, zoycov
poww}fl mhqfy gob xvf fb vbh bfwbh mhkth jf myfxvcgkh ogoyyh h myhnbfczho
jh ihcjh jf myfxcgkh fb hz xvhzyo ghchkw jkmfyfczfw, gob o vwo jf zfgcolonkhw
jf gobpyfwwo jf }jfo $GCK5 KFL5GOCMFH, 900>+, xvhcjo oiwfy}hjh jf moybh
kcjfpfcjfczf fwwh zfgcolonkh gocdfgkjh gobo bvlzkpyonyhbho#
H zyhcwbkwwo jf pyonyhbhw zflf}kwk}ow pojf wfy mfkzh h ihkth xvhlkjhjf,
h xvhl jfmkckjh gobo ocf"wfn f fwpfgkmkghjh phyh ow jkwpowkzk}ow b}fkw, f phyh
o Dknd Jfmkckzkoc Zflf}kwkoc $DJZ]+ gob hz wfkw $=+ ghchkw jf vjko, jfmkckjo gobo
mvll"wfn#
O wkchl jknkzhl fcgoczyh"wf kcjkwpoc}fl h nyhcjf phyzf popvlho# Mhzo
fwwf, gocwzhzhjo poy pfwxvkwhw yfhlkqhjhw fb 900= pflo Gfczyo jf Pfwxvkwh f
Jfwfc}ol}kbfczo fb Zflfgobvckghfw $GPxJ+, o xvhl hchlkwov hw fwzkbhzk}hw jf
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9;
kbplhczho jh Z] Jknkzhl, gocwkjfyhcjo o bhygo qfyo phyh 900># Wfnvcjo fwwh
pfwxvkwh wobfczf fb 9087 h Z] Jknkzhl hzkcnkyh zojo o phw#
Fcxvhczo co ogoyyf h zozhl bknyho phyh o wkwzfbh jknkzhl, yfhlkqhjovb pyogfwwo jfcobkchjo wkbvlghwz ocjf ow jokw wkwzfbhw wo zyhcwbkzkjow
wkbvlzhcfhbfczf, ogoyyfcjo jf bhcfkyh bhkw wkbplfw ch zyhcwbkwwo poy jkmvwo
zfyyfwzyf, vzklkqhjo co WIZ]J# Gocmoybf o nymkgo jh Mknvyh : o pyogfwwo jf
wkbvlghwz jf}f wfy fcgfyyhjo co Iyhwkl fb 908=, gvbpykcjo hw pfywpfgzk}hw jo
Bkckwzyko jhw Gobvckghfw#
Mknvyh :1 xvhjyo yfwvbo phyh plhco jf zyhcwko pyopowzo $JZ], 900;+
7#7 Bkjjlf~hyf
Wfnvcjo Wohyfw $9004+ mkgh jfmkckjo bkjjlf~hyf gobo h ghbhjh jf
womz~hyf powkgkochjh fczyf o gjkno jhw hplkghfw f h kcmyh"fwzyvzvyh jf ftfgvo$plhzhmoybh jf dhyj~hyf f wkwzfbh opfyhgkochl+# Wfcjo hwwkb, o wvpoyzf h
hplkghzk}ow jf Z] Jknkzhkw mkgh nfcfyhlkqhjo co WIZ]J hw coybhw jo bkjjlf~hyf,
jkmfyfczfbfczf jo xvf ogoyyf how jkwpowkzk}ow b}fkw, ocjf wf mhq cfgfwwyko vb
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bojflo jf hplkgho phyh ghjh Wkwzfbh Opfyhgkochl $WO+ jo mhiykghczf jo hphyfldo,
jfczyf ovzyhw }hyk}fkw#
Xvhczo ho wfv oiafzk}o mkgh flvgkjhjo pflo gocwygko Bkjjlf~hyf jfYfmfycgkh jo Wkwzfbh Iyhwklfkyo jf Z] Jknkzhl $BYWIZ]J+ $9006+ co zyfgdo xvf h
}fyfbow wfnvky1
### pyo}fy vb gocavczo jf mfyyhbfczhw phyh powwkiklkzhy h
kczfyopfyhiklkjhjf fczyf wkwzfbhw jf zyhcwbkwwo jf }jfo phyh }ykow zkpow
jf bjkhw jf zyhcwbkwwo kcglvkcjo whzlkzfw, ghiow, yfjfw zfyyfwzyfw f
bkgyo"ocjhw# Fwwf gocavczo jf mfyyhbfczhw zhbib gobpyffcjf wfy}kow
kczfyhzk}ow vwhcjo jkmfyfczfw zkpow jf ghchkw jf yfzoyco f wvpoyzf h ovzyhw
mvcgkochlkjhjfw gobo kcmoybho jow wfy}kow $WK " Wfy}kgf Kcmoybhzkoc+
fczyf ovzyhw#
O bkjjlf~hyf ihwfhjo chw coybhw jo WIZ]J mok cobfhjo gobo Nkcnh#
Wfcjo o gobpocfczf bhkw kbpoyzhczf jf Z] jknkzhl $Wohyfw f Ihyiowh, 900;+# H
kjkh gfczyhl zyhihldhy o Nkcnh phyh moycfgfy wfy}kow ghbhjh wvpfykoy poy bfko
jh kcmfykoy, pfybkzkcjo o jfwfc}ol}kbfczo ypkjo f mgkl jf hplkghfw# Fwwh
hyxvkzfzvyh fwz jfbocwzyhjh ch Mknvyh 6#
Mknvyh 6# Hyxvkzfzvyh jh Z] Jknkzhl gob zfgcolonkh vwhjh ihwfhjh fb ghbhjhw $Wohyfw, 9004+
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Nkcjh"CGL zyhihldh gob Cfwzfj Goczftz Lhcnvhnf $CGL+ xvf mkgh fwpfgkmkghjh
gobo vbh lkcnvhnfb jh vcko jf flfbfczow h xvhl pojf wfy bhckpvlhjh poy wgykpz
jh lkcnvhnfb Lvh9 phyh hfw bhkw fwpfgkmkghw#
7#7#9 O Bkjjlf~hyf Pyogfjvyhl
O Nkcnh"A omfyfgf wvpoyzf hplkghfw jfwfc}ol}kjhw vwhcjo h
lkcnvhnfb Ah}h fb vb hbikfczf jf hplkghfw pyogfjvyhl# Zfybo hnyfnhjo hw
lkcnvhnfcw co jfglhyhzk}hw, fbioyh co wfah fwwh h zfybkcolonkh vwvhl fb
lkcnvhnfb jf pyonyhbho# Hplkghfw cfwzh plhzhmoybh yfxvfyfb jobcko jh
lkcnvhnfb jf pyonyhbho, pokw zojo o mlvto jf goczyolf f ftfgvo jo pyonyhbh
jf}fy wfy kcmoybhjo# O jfwfc}ol}fjoy cfgfwwkzh jf pojfy woiyf o pyonyhbh, wfcjo
kcjkwpfcw}fl gocdfgkbfczo jow yfgvywow jhw lkcnvhnfcw jf kbplfbfczho#
Wf h fczkjhjf Ah}h moy vwhjh phyh gykhy o pyonyhbh kckgkhl mkghy
powwkiklkzhjo gykhy, bojkmkghy f jfwzyvky jogvbfczow CGL hzyh}w jhw HPKw jf
gobhcjow jf fjko Nkcnh# Fb goczyhphyzkjh, ogoyyfcjo jh fczkjhjf Ah}h wfy mkldh,
flh hzvh gobo vb oiafzo jf bjkh CGL, pojfcjo wf yfnkwzyhy phyh yfgfify f}fczow
CGL# Fwwfw f}fczow CGL pojfyo hgkochy bzojow jhw glhwwfw Ah}h jo oiafzo#
Wfcjo xvf fwwf o mogo jo zyhihldo#
7#: Kczfyhzk}kjhjf
H kczfyhzk}kjhjf fwz pyfwfczf fb ioh phyzf jhw yfhlkqhfw mfkzhw pflhw
pfwwohw, vbh phlh}yh jf hwpfgzo bvkzo hiyhcnfczf, ocjf wf mhq cfgfwwyko lkbkzhy
h wvh wknckmkgho# Phyh hplkgho cfwwf zyhihldo mok vzklkqhjh h jfmkcko jf gob
fcmoxvf ch zfgcolonkh ocjf Kczfyhzk}kjhjf h zyogh fczyf o vwvyko jf vb wkwzfbh
kcmoybzkgo f h bxvkch poy bfko jf vb zfybkchl jozhjo jf zflh jf }kwvhlkqho
$Dovhkww f eoonhc,8;;6+# Jf bojo xvf xvhcjo yflhgkochjh cfwwf goczftzo flh
hpyfwfczhjh poy vb hbikfczf gobpvzhgkochl, ocjf o vwvyko phyzkgkph ov bojkmkgh
9dzzp1//~~~#lvh#oyn
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vbh ho jf hlnvbh bhcfkyh# Jfwwh moybh, mkgh f}kjfcgkhjo o gobpoyzhbfczo
jhxvflf jf wf vzklkqh jo co}o wkwzfbh jf Z] Jknkzhl# Phyh goyyoioyhy o jkzo, mhq vwo
jhw phlh}yhw jf Bflo $900>+#
O vwvyko jfkth jf zfy vb phpfl phwwk}o jf zflfwpfgzhjoy f
phwwh h zfy vb phpfl hzk}o, pfybkzkcjo"ldf hzvhy gob o pyonyhbh
zyhcwbkzkjo, zobhcjo hfw xvf pojfb kczfymfyky ch moybh f co goczfjo
ftkikjow ch zflf}kwo#
Hw kbplkghfw jhw bvjhchw wf jhyo ch moybh jf gobo pyojvqky
goczfjo zflf}kwk}o pflhw fbkwwoyhw f mhqfy pvilkgkjhjf# Hlb jkwwo, zhbib
bvjhy h moybh gobo o no}fyco wf gobvckgh gob ow gkjhjow# Phyh xvf kwwo co
ogoyyh jf moybh dowzkl jf}f fwzhiflfgfy hlnvbhw ghyhgzfywzkghw jf gobo o wkwzfbh
jf}f wf gobpoyzhy# Hwwkb yfwwhlzh Lkppbhc $8;;4+1
Kczfyyvpzhiklkjhjf powwkiklkjhjf jf kczfyyobpfy o pyogfwwo f yfwzhiflfgfy
xvhcjo ifb fczfcjfy5
Nyhcvlhykjhjfmhzoy fwpfyhjo gobo vbh yfwpowzh jo wkwzfbh h vb iloxvfko5
Jfnyhjho wvh}f yfmfyf"wf ho gobpoyzhbfczo jo wkwzfbh ocjf o vwvyko
cvcgh jf}f mkghy wfb yfwpowzh5 Pyf}kwo lkbkzhjh mhzoy xvf xvhcjo ogoyyf hlno co pyf}kwzo o wkwzfbh hkcjh
jf}f zfy gocjkfw jf yfwpocjfy5
Co"jfmhvlz owkwzfbh co jf}f moyhy h jkyfo h wfy wfnvkjh pflo
zflfwpfgzhjoy#
Fwzhiflfgfcjo gobo poczo gfczyhl h kczfyhzk}kjhjf ch zflf}kwo $Lfbow,
8;;>+ gocwkjfyov cfgfwwyko fwzhiflfgfy vbh glhwwkmkgho jf kczfyho
pocjfyhcjo wkzvhfw fwpfgkmkghw# Lfbow $8;;>+ avlnov yflf}hczf h glhwwkmkgho fb
4 c}fkw# Phyzkcjo jh wkbplfw lkbkzho jf lknhy f jfwlknhy h Z] f yfnvlhy vjko h
bvjhy ghchl fwzhiflfgfcjo o c}fl 0 f gdfnhcjo ho c}fl ocjf o zflfwpfgzhjoy
phwwh h wf gocmvcjky gob o zyhcwbkwwoy, pojfcjo nfyhy goczfjo f
jfwbocopolkqhcjo o wkwzfbh jf Z] gobpyffcjfcjo co c}fl ># Fwwf zyhihldo
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7:
fcgoczyh"wf co c}fl :, ocjf h phyzkgkpho ogoyyf fb zfbpo yfhl gob h yfjf
zflfbzkgh fc}khcjo jhjow# Poyb, hkcjh goczyhjkq gob Lkppbhc $8;;4+ ocjf o
wkwzfbh fwzhy kcjvqkcjo h jkyfo h wfy wfnvkjh pflo vwvyko#
O xvf cow lf}h h gocwkjfyhy xvf h pykcgkphl kczfymhgf jf gobvckgho ch
Z] o goczyolf yfbozo# o bfko phyh bojkmkghy h gobpowko jh kbhnfb f jo
wob zoychcjo o gocmknvyhjoy jo wkwzfbh# Gocwkjfyhcjo h Z] vb }fgvlo jf
gobvckgho jf vwo golfzk}o jf}f yfwwhlzhy o pojfy xvf o goczyolf moycfgf ho
opfyhjoy, gocwkjfyhjo vb Zozfb jo bvcjo goczfbpoycfo, poyb o vwo jo bfwbo
kczfymfyf h zojow ow pyfwfczfw co hbikfczf zflf}kwk}o yfmfyfcgkhjo poy Chzyko
$900=+#
Phyh vb fwglhyfgkbfczo h yfwpfkzo jh Z]J f jo gobpvzhjoy f wvhw
mvcfw, hwwkb wfcjo o gobpvzhjoyfw jfkthb jf kbpoyzvchy o gozkjkhco jhw
pfwwohw gobvcw f phwwhb h fcykxvfg"lo wvh}fbfczf hzyh}w jhw Z]w Jknkzhkw f
kczfyhzk}hw $]hljfgky Ifgefy, 9004+ jf}fcjo hwwkb hchlkwhy gob gvkjhjo o
jfwfc}ol}kbfczo jf hplkghzk}ow phyh fwwh co}h hlzfychzk}h jfwwf bfko zo pyfwfczf
co gozkjkhco iyhwklfkyo#
7#6 Hgfwwkiklkjhjf
O bojflo iyhwklfkyo jf Z] Jknkzhl zfb vb oiafzk}o bvkzo bhkoy jo xvf vbh
bvjhch ch zfgcolonkh# Flf kbpf vb co}o bfko jf zyhcwbkwwo gob vbh
mfyyhbfczh nfyhjoyh jf kcglvwo wogkhl# Zojh}kh, phyh xvf kwwo ogoyyh, hw
cfgfwwkjhjfw jf}fb mkghy glhyhw f powwvky xvhczkjhjf f xvhlkjhjf ch kcmoybho#
Goczvjo o phjyo WIZ]J kbpf h vwhiklkjhjf cvbh lkcnvhnfb wkbplfw ocjf o
gocgfkzo jf hgfwwkiklkjhjf fwwfcgkhl#
Jf}fcjo wfy hchlkwhjo xvf phyh hzkcnky h hgfwwkiklkjhjf fwpfyhjh,
cfgfwwyko h oizfco jf phjyfw py"fwzhiflfgkjow phyh f}kzhy h ogoyycgkh jo
goczyyko# Jf}f"wf kbpfjky xvf ho kc}w jf bfldoy, jkmkgvlzf h hgfwwkiklkjhjf#
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76
Cfwzf zyhihldo hjozhyfbow ow phjyfw jh fbkwwoyh jf Z] Iykzkwd
Iyohjghwzkcn Goypoyhzkoc Iykzckgh $IIGk+# Ow xvhkw gkzhb fb wfv nvkh jf yfmfycgkh
$IIG Locjyfw, 9006+ ow jk}fywow flfbfczow xvf wo jfwzhghjow, poy ]hljfgky
Ifgefy $9004+ wfcjo flfw1 o goypo jow zftzow, ch bhkoykh jow ghwow, co jf}f vwhy
zkpow bfcoyfw xvf 9: poczow5 cfcdvb zftzo, fb xvhlxvfy gkygvcwzcgkh, jf}f zfy
zkpow bfcoyfw xvf 84 poczow5 zftzow glhyow fb mvcjow fwgvyow wo lknfkyhbfczf
bhkw lfn}fkw ch zflh5 zftzow ch zflh cfgfwwkzhb jf fczyflkcdhw bhkoyfw xvf zftzow
kbpyfwwow5 xvhczo zfgckghbfczf poww}fl, o fwpho fczyf ow ghyhgzfyfw jf}f wfy
hvbfczhjo fb 70&5 fb vbh zflh gobplfzh jf zftzow jf}f goczfy o btkbo jf ;0
phlh}yhw hpyotkbhjhbfczf5 ow zftzow jf}fb wfy jk}kjkjow fb pfxvfcow ilogow phyh
xvf powwhb wfy lkjow kcwzhczhcfhbfczf# Phyh mhgklkzhy h gobpyffcwo jow zpkgow
gkzhjow, }fah Mknvyh = gob vbh pfxvfch jfbocwzyho#
Mknvyh =# Bojflo Pyopowzo pflh IIGk $]hljfgky Ifgefy, 9004+
Mkghcjo jfbocwzyhjo ch mknvyh hgkbh ow pykcgkphkw flfbfczow gob owjf}kjow zhbhcdow jf poczow hw xvhkw hw lfzyhw jf}fb powwvky wfnvcjo h IIIk#
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74
phyh Z] Jknkzhl gocwkjfyhcjo zhbib ow jfzhldfw jh bfzojolonkh jf hclkwf jf
wkwzfbhw pyopowzh ch wfo 9#9 xvf gobpyffcjf h vwhiklkjhjf chw bfjkjhw jh
HICZ#
6#8 Pyogfwwo jf jfwfc}ol}kbfczo
Cfwzf zyhihldo mok hjozhjo o bojflo jf jfwfc}ol}kbfczo pyopowzo
ZXZ]J $ZOZ]W " XVHLKZ[ phyh Z] Jknkzhl+, fbpyfwh yfwpocw}fl pflo
jfwfc}ol}kbfczo jf vbh kbplhczho pyomkwwkochl jo bkjjlf~hyf Nkcnh,
jfbocwzyhjo poy $Whczow, 900;+ hpyfwfczhjo jh Mknvyh 4#
Mknvyh 4# Bojflo jf pyogfwwo phyh jfwfc}ol}kbfczo ihwfhjo Zxz}j $Whczow, 900;+#
Co fwgopo jfwwf zyhihldo mkgov gobpyffcjkjo o bojflo jf
jfwfc}ol}kbfczo hpyfwfczhjo, oiwfy}hcjo o mlvtonyhbh jh Mknvyh 4, bowzyhcjo
gkcgo fzhphw xvf moyhb mkchlkqhjhw gob wvgfwwo f xvf fb ghjh fzhph zoycov"wf
jfpfcjfczf jh hczfykoy xvf wfyo jfwgykzhw chw wffw wviwfxfczfw, hpfchw hfzhph jf hpyo}ho co mok yfhlkqhjh jf}kjo h lkbkzhfw jf zfbpo#
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7;
6#9 Lf}hczhbfczo jf yfxvkwkzfw
Fwwh fzhph wf mhq cfgfwwykh phyh kjfczkmkgho jf pyoilfbhw jf jobcko
yflhzk}ow ho fwgopo, xvf jf}f fwzhy fb wkcgyockh gob o zfbpo jf jfwfc}ol}kbfczo,
hpyfwfczhcjo pykoykjhjfw phyh h }khiklkjhjf jf ghjh fzhph# O lf}hczhbfczo jf
yfxvkwkzow jo womz~hyf hpyfwfczhjo jf bojo bhkw jfzhldhjo fb jogvbfczo xvf wf
fcgoczyh co Hcfto I#
6#9#8 Jfmkcko jo pfymkl jo vwvyko
O Hlvco wfy h pfwwoh ifcfmkgkhjh gob hw }hczhnfcw jo wkwzfbh gob wfvw
jf}kjow wfy}kow# Hwwkb zojow ow fwmoyow yfhlkqhjow zk}fyhb gobo oiafzk}o pyobo}fyh whzkwmho jo vwvyko/hlvco# Fwwf vwvyko jf}fy zfy gocdfgkbfczow bckbow jf
kcmoybzkgh f vzklkqho jo goczyolf yfbozo jh Z] Jknkzhl phyh hgfwwhy o wkwzfbh, xvf
wfy ftkikjo }kh vbh kczfymhgf jf Z]# Hlb jf fwzhy jf}kjhbfczf bhzykgvlhjo fb
pflo bfcow vbh jhw vck}fywkjhjfw jf Pfychbivgo jh yfjf pilkgh gobpyffcjfcjo
ow fwzvjhczfw jhw jf}kjhw kcwzkzvkfw1
Vck}fywkjhjf Mfjfyhl jf Pfychbivgo5
Vck}fywkjhjf Mfjfyhl jo ]hlf jo Wo Myhcgkwgo5
Vck}fywkjhjf Mfjfyhl Yvyhl jf Pfychbivgo5
Vck}fywkjhjf jf Pfychbivgo#
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6#9#9 Jkhnyhbhw jo wkwzfbh
Mknvyf ;# Hyxvkzfzvyh jo Wkwzfbh
H mknvyh ; hpyfwfczh h hyxvkzfzvyh jo WknhZ] xvf gobpyffcjf vb bojflo
jf glkfczf/wfy}kjoy ocjf fwzhiflfgkjh vbh gocwzhczf kzfyho fczyf h fbkwwoyh f
wfy}kjoy , gob h fbkwwoyh wfcjo h yfwpocw}fl poy fbkzky o bojflo jf hpyfwfczhojh Z]J phyh o zflfwpfgzhjoy, jf bojo xvf h gobvckgho fczyf o wfy}kjoy f h
fbkwwoyh f jhjh poy pyozogolo D{pfy Zftz Zyhcwmfy Pyozogol$DZZP+ f co wfy}kjoy jo
WKNH mkgh fwzhiflfgkjo co phjyo hyxvkzfzvyhl jf bojfl }kf~ " goczyollfy $B]G+#
H mknvyh 80 hpyfwfczh o jkhnyhbh jf Ghwo jf Vwo jo WknhZ]#
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:8
Mknvyf 80# Ghwo jf Vwo phyh WknhZ]
Fwzf ghwo jf vwo }kwh yfpyfwfczhy h vckjhjf mvcgkochl jo wkwzfbh,
jfbocwzyhcjo vbh wfxcgkh lnkgh jo vwvyko co WknhZ] ihwfhjo ho bojflo jo
WKNH ch ^fi# Jf bojo xvf co gobpyffcjf gobo o wkwzfbh gocwzyvjo, bhw wkb
gobo jf}fy wf gobpoyzhy xvhcjo o pyozzkpo fwzk}fy fb mvcgkochbfczo#
Fcgoczyh"wf fwzhiflfgkjo vb ckgo zkpo jf vwvyko xvf gobpyffcjf o
hlvco jf bojo xvf o bfwbo jf}f }hlkjhy wfv lonkc jhjo pflo cbfyo jf bhzykgvlh,
powwkiklkzhcjo xvf h phyzky jfwwh zflh powwh wolkgkzhy havjh gob oiafzk}o jf mhgklkzhcjo
wfv vwo, wfnvkjo poy vbh co}h }fykmkgho jf wfnvyhch ocjf jf}f wfy kcmoybhjh h
wfcdh phyh hgfwwo how wfy}kow ocjf h phyzk jflfw xvf wfy mfkzh h gobvckgho
gob o wfy}kjoy fwzhiflfgkjo co bojflo B]G gobo hpyfwfczhjo ch hyxvkzfzvyh jo
wkwzfbh#
6#9#7 Mfyyhbfczhw vzklkqhjhw
Phyh h }khiklkjhjf jo pyoafzo hlb jhw lkcnvhnfcw jf pyonyhbho mok
cfgfwwykh mhqfy vwo jf ovzyow hplkghzk}ow phyh hvtklkhy o jfwfc}ol}kbfczo# Co ghwo
fwpfgmkgo jo fglkpwf moyhb fbpyfnhjhw jvhw }fywfw poy goczh jh gobphzkiklkjhjf
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:9
jow plvnkcw vzklkqhjow, wfnvkcjo hihkto h lkwzh jow pyonyhbhw f wfv hpyo}fkzhbfczo
co pyoafzo1
Hjoif Pdozowdop GW: Jfwfcdo f zyhzhbfczo jhw kbhnfcw5
Motkz Yfhjfy }7#0" Lfkzoy jf PJM5
Gobpowfy 9#9#9$ifzh+Hbikfczf jf jfwfc}ol}kbfczo CGL5
Nkcnh"CGL Plh{fy ]8#8#8 Fbvlhjoy jo bkjjlf~hyf Nkcnh phyh hbikfczf
jfglhyhzk}o5
]kwvhl Phyhnb moy VBL =#9 gobvckz{ fjkzkoc Bojflhnvfb jo Wkwzfbh5
Mfcn"nvk hchlkwhjoy jf kczfymhgf nymkgh xvhczo h hzfco5
Fglkpwf $Nhbfbfjkh f nhlklfo+ Hbikfczf kczfnyhjo jf jfwfc}ol}kbfczo5
]B~hyf ^oyewzhzkoc =#09 Mfyyhbfczh jf ]kyzvhlkqho#
Jfczyf ow plvnvkcw fbpyfnhjow fwzo gobpyffcjkjow ow jf
jfwfc}ol}kbfczo jf pyonyhbho phyh Z] Jknkzhl, f ovzyow gob mvcfw fwpfgmkghw
gobo1 o Lvh wogefz o xvhl wf mfq cfgfwwyko h kcwzhlho co cglfo jo nkcnh phyh
fwzhiflfgkbfczo f vb ghchl jf yfzoyco gob pyozogolo DZZP5 o ^fi Zoolw phyh
jfwfc}ol}fy vb hbikfczf }kwhcjo vbh kzfyho iwkgh jf wkbvlhy o WKNH#
Lvh fglkpwf } 8#9#05
Cgl fglkpwf } 8#0#0 $HLPDH+5
CGL Fglkpwf 8#:#0 $IFZH+5
Lvh Wogefz 9#0#95
Fglkpwf ^fi Zoolw Plhzmoyb#
Phyh zfwzhy h fwghlhiklkjhjf f yoivwzfq co jfwfc}ol}kbfczo zfwzov"wf o
pyozzkpo fb jk}fywow wkwzfbhw opfyhgkochkw, zhkw gobo1
^kcjocw TP 79ikzw5
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:7
^kcjocw Wfy}fc =:ikzw5
Lkcvt Mfjoyh 79ikzw#
6#7 Pyozozkpho
H mkb jf jfzfybkchy vb pyojvzo mkchl phyh xvf hw kzfyhfw ogoyyfwwfb
gob o bckbo jf ykwgow phyh fczyfnh jo pyoafzo, mok fwzhiflfgkjo vb bojflo jf
pyozzkpo f}olvzk}o# Wfnvcjo o xvhl pojf gocwfnvky vbh mlftkiklkjhjf bhkoy jo
gjkno, pojfcjo hkcjh wfy zfwzhjo fb lhioyhzyko, bfwbo fb mhwf kckgkhl#
H pyozozkpho gocwzkzvjh jhw phyzfw fwwfcgkhkw jo pyoafzo ocjf pojfb
wfy hjkgkochjhw co}hw mvcgkochlkjhjfw f bfldoykhw co womz~hyf, wfcjo flh ihwfhjhw
co lf}hczhbfczo jf yfxvkwkzo, wfnvkcjo h pykoykjhjf jo jogvbfczo# Hwwkb, phyh
}khiklkqho jf cfngko gob o pyojvzo jfwfc}ol}kjo, moyhb goczfbplhjow ow
wfnvkczfw oiafzk}ow1
Fczfcjkbfczo jf yfxvkwkzow5
Gykhy vb pfxvfco pyozzkpo jf pyo}h jf gocgfkzow5
Bojflhnfb jh hphycgkh jo pyojvzo gob mogo ch vwhiklkjhjf5
Kczfylknhy zflhw gob wkwzfbh jfwfc}ol}kjo#
6#: Lh{ovz
Mkghcjo jfmkckjo o lh{ovz gobo pyozzkpow co"opfyhgkochkw jo wkwzfbh
phyh h h}hlkho avczo ho glkfczf f jf}fb wfy yfmkchjow hz xvf hzfcjhb w
cfgfwwkjhjfw jflf $Phjo}hc, Bhyhggk, fz hl#, 900;+ mkghcjo gobpyffcjkjo phyh o
fwgopo jfwwf pyoafzo#
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::
6#:#8 H}hlkho jf Kczfymhgfw
Mok vzklkqhjo vb wfy}ko oc"lkcf gob }fywo nyhzvkzh phyh hchlkwhy h
fmkggkh jh hzyho jow yfgvywow }kwvhkw# Zfcjo gobo ihwf vb hlnoykzbo jf
kczflkncgkh hyzkmkgkhl xvf wkbvlh h }kwo dvbhch jvyhczf 6 wfnvcjow jf ftpowko h
flfbfczow }kwvhkw, wkbvlhcjo o bo}kbfczo jo oldhy hzyh}w jh zflh $Nyovp om
hyzkmkgkhl }kwkoc wgkfczkwzw hcj kczfyhgzk}f jfwkncfyw, 900;+# Chw mknvyhw h wfnvky
fwzhiflfgkjo vb gobphyhzk}o fczyf hw zflhw pyopowzhw pflo WknhZ] f hw jo WKNH#
Mknvyh 88 $h+ Mknvyh 88 $i+
Mknvyh 88 $g+ Mknvyh 88 $j+
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:6
Mknvyh 88 $f+ Mknvyh 88 $m+
Mknvyh 88# Zflh jf wfy}kow jkwpoc}fkw gob hchlkwf jo mogo jf }kwo#
Hw hclkwfw jhw mknvyhw jfbocwzyhjhw ch kczfymhgf jo WKNH, hw Mknvyhw 88
$h,g,f+ jfbocwzyh how vwvyko jkwzoyfw# Co pykbfkyo bobfczo o vwvyko mogh h wvh
hzfco fb ovzyow flfbfczow xvf co wo oiafzk}o pykcgkphl phyh vwo jo wkwzfbh,
oghwkochcjo vbh bhkoy gvy}h jf hpyfcjkqhjo, poy goczh jo jfw}ko jf hzfco# O
xvf co ogoyyf chw co}hw zflhw pyoafzhjhw phyh o pyoafzo WknhZ]7#
Ch Mknvyh 88 $i+ h }kwo jo vwvyko fwzhiflfgf kckgkhlbfczf jkyfgkochjh
phyh ow moybvlykow, fb wfnvkjh wfcjo jkyfgkochjh phyh o zfglhjo f iozfw jfhgfwwo f iozo jf havjh, o xvf co ogoyyf fb Mknvyhw 88 $h+ ch xvhl h hzfco mkgh
jkwpfywh ch zflh#
Ch Mknvyh 88 $j+ h hzfco jo vwvyko fwzhiflfgkjh co}hbfczf co
moybvlyko h pykbfkyo bobfczo, phwwhcjo pflow iozfw f lonobhygh, fb wfnvkjh
pfygoyyfcjo yhpkjhbfczf h yfh jf f}fczow xvf mok hchlkwhjh gobo vb oiafzo
wfgvcjyko a chw Mknvyhw 88 $g+ h hzfco gobpyffcjf fb xvhlxvfy ovzyo
flfbfczo bfcow o flfbfczo gdh}f jh zflh, jkmkgvlzhcjo h kczfyho gob o wkwzfbh#
7Wfy gocwkjfyh cfwwf zyhihldo WKNH o hzvhl wkwzfbh fb vwo poy hghjbkgow ihwfhjh fb kczfycfz f WKNHZ] h
pyopowzh phyh Z] jknkzhl vzklkqhcjo o phjyo WIZ]J#
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:=
H Mknvyh 88 $m+ o oiafzk}o hlghchjo gob mhgklkjhjf, bhw h Mknvyh 88 $f+
jfbocwzyh xvf h zflh pyoafzhjh gob jfwgvkjo poy goczh jo jfwknc, pokw ow
flfbfczow jf hgfwwo fwzo hphnhjow f gocmvwow, gob kwwo hphyfczh xvf o oiafzk}o
fyh wobfczf jfbocwzyhy h lonobhygh jo wkwzfbh fwxvfgfcjo h kbpoyzcgkh jf
hgfwwhy how wfy}kow#
6#:#9 Bojflow jf Zflhw
Hw zflhw hihkto moyhb jfwfc}ol}kjhw lf}hcjo fb gocwkjfyho o bojflo
jf vwhiklkjhjf pyopowzo pflh IIGk, gocmoybf }kwzo ch wfo 7#6# Moyhb kbplhczhjhw
vzklkqhcjo gobo bfjkjh h poygfczhnfb, ho goczyyko jh bhcfkyh vwvhl jf bfjkjh
poy pktfl jf bojo h mhgklkzhy vbh poww}fl bknyho jf wvh }kwvhlkqho fb jkwplh{wjf jkmfyfczfw zhbhcdow# Jfwwh bhcfkyh, pojfcjo wfy zhbib ftfgvzhjo hzyh}w jf
wkwzfbhw b}fkw o xvhl f jhjo wvpoyzf pflo bojflo jo WIZ]J#
Jfczyf ow jfzhldfw yflf}hczfw gocwkjfyhjow phyh fwwf pyoafzo, mok
hchlkwhjo o lh{ovz f vb yfjfwfcdo jh lonobhygh, }kwhcjo goczfbplhy h co}h
yovphnfb pyopowzh co WKNH# Zojo o zyhihldo mok yfhlkqhjo wfnvkcjo hw
yfgobfcjhfw jf hgfwwkiklkjhjf lf}hcjo fb goczh hw goyfw f o ihgenyovcj fwgvyo
gob lfzyhw glhyhw, gkzhjow ch wfo 7#6#
Fb yflho wfnvyhch mok flhioyhjh vbh pyopowzh jf vb zfglhjo }kyzvhl
hlb jo hj}fczo jf vb iozo jf havjh# Gocmoybf hpyfwfczhjo ch Mknvyh 89# Zojhw
hw zflhw jfwfc}ol}kjhw fcgoczyhb"wf co Hcfto H#
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:;
vzklkqhjh h }kwo fwzyvzvyhl, ocjf hw gobvckghfw pojfb wfy oiwfy}hjhw hzyh}w
jf oiafzow jf bjkh, hpyfwfczhjow ch Mknvyh8:#
Mknvyh 8:# Phyzf kckgkhl jh ]kwo fwzyvzvyhl jo WknhZ] co gobpowfy
H mknvyh 8:, jfbocwzyh gobo c jf phyzkjh phyh h hplkgho h ZFLH8, ch
xvhl fwzh jkyfzhbfczf yflhgkochjh how iozfw jo zfglhjo cvbykgo f h ZFLH9#
Fbioyh wfah bvkzo zkl phyh hplkghfw wkbplfw h bfjkjh xvf h hplkgho ftknf
bhkoy gobplftkjhjf jf flfbfczow, zoych"wf jkmgkl jkwzkcnvky ow flfbfczow jf}kjo hfwzyvzvyh }kwvhl jf nyhmo# Phyh mhgklkzhy h }kwvhlkqho ch Mknvyh 87, wf fcgoczyhb ow
pykcgkphkw flfbfczow xvf gobpfb o WknhZ]#
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60
Jf}kjo h gobplftkjhjf xvf o WknhZ] mok hjxvkykcjo, h }kwo fwzyvzvyhl mok
jfkthjh hpfchw gobo moybh klvwzyhzk}h fwzhiflfgfcjo o }kwo zftzvhl xvf wf
fcgoczyh ch Mknvyh 86#
Mknvyh 86# ]kwo Zftzvh co gobpowfy jo WknhZ]
H Mknvyh 86 fcgoczyh h }kwo zftzvhl h xvhl jk}kjh fb jvhw phyzfw1 h
yfh jh fwxvfyjh goyyfwpocjfczf h 86$8+ ftkif h y}oyf fTzfcwkilf Bhyevp
Lhcnvhnf $TBL+ jo jogvbfczo, ch xvhl ow flfbfczow xvf o gobpfb pojfb
wfy ftphcjkjow ov golhpwhjow5 ocjf h phyzf 86$9+ hpyfwfczh o gjkno jo
jogvbfczo CGL xvf cowwh lkcnvhnfb jf lknho jow flfbfczow#
Ch }kwo jo gjkno hpyfwfczhjo yfwwhlzhjo hw lkcdh 867 h 86; ocjf mkgh
fwzhiflfgkjo vb lkce jf gobvckgho fczyf h ZFLHdflp9 f h ZFLH9 o xvhl f
jkwphyhjo xvhcjo o vwvyko wf fcgoczyh ch ZFLHdflp9, f ho pyfwwkochy o iozo
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
52/80
68
}fybfldo jo goczyolf yfbozo kcjkghcjo h phyhjh jh ZFLHdflp9 f h kckgkho jh
ZFLH9# Hpfwhy jh mfyyhbfczh gobpowfy wkcgyockqhy zojhw hw }kwfw ho whl}hy,
oiwfy}ov"wf xvf mkgov bfldoy gojkmkghy co bojo zftzvhl hzyh}w jh KJF fglkpwf,
jf}kjo h yfgvywow bhkw h}hchjow jf hvzo"gobplfzf f kcjkghjoy jf fyyo#
6#6#9 Ghchl jf Yfzoyco
O ghchl jf yfzoyco h wfy hjozhjo cfwwf pyoafzo mok fwzhiflfgkjo hzyh}w
jo pyozogolo DZZP# Xvhczo ho ghchl jf yfzoyco, o Nkcnh powwvk vb bojvlo
kcgoypoyhjh ch jogvbfczho gocdfgkjh gobo f}fcz ZGP, fbioyh fwwf bjvlo
hkcjh co fwzfah kcgoypoyhjo hw mvcgkochlkjhjfw jo Nkcnh#
Xvhczo kbplfbfczho jo ghchl jf yfzoyco mok vzklkqhjo lkcnvhnfb jf
wgykpz Lvh, goczfbplhcjo ow yfgvywow pyo}kjow pflo Nkcnh"CGL# O womz~hyf vzklkqh h
lkcnvhnfb Lvh phyh h zyhcwbkwwo fczyf o zfybkchl jf hgfwwo f o wfy}kjoy
jfwfc}ol}kjo gobo pyozzkpo# Jfwwf bojo, h gobvckgho mok }khiklkqhjh hzyh}w jf
vbh ikilkozfgh jf ftzfcwo jh lkcnvhnfb Lvh hjkgkochcjo wvpoyzf hw
mvcgkochlkjhjfw coybhlbfczf cfgfwwykhw h hplkghfw xvf lkjhb gob h Kczfycfz, h
xvhl h ikilkozfgh gocdfgkjh gobo Lvh wogefz#
Poyzhczo hplkghzk}o jf pyozzkpo pojfy wfy ftfgvzhjo fb xvhlxvfy
yfgfpzoy xvf powwvh vbh kbplfbfczho jo Nkcnh f h ikilkozfgh jf gobvckgho
LvhWogefzw $Lvh"Wogefz, 900;+ phyh hgfwwo yfbozo#
O gjkno jf Lvh phyh fwzhiflfgkbfczo jo ghchl jf yfzoyco pojf wfy }kwzo
ch Mknvyh 8=#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
53/80
69
Mknvyh 8=# Gjkno Lvh jf gobvckgho
Co gjkno jh Mknvyh 8= jh lkcdhw 7 hz h 8: kbplfbfczhjh vbh mvco
gdhbhjhw jf gobvckghgoh gob oiafzk}o jf bojvlhykqhy hw gdhbhjhw, ch lkcdh :
mfkzh vbh yfxvkwko jo bjvlo wogefz#dzzp# Ch lkcdh = wo hybhqfchjow phybfzyow
fb vbh }hyk}fl loghl xvf wo fcghpwvlhjow#
Ch lkcdh 4, gob h }hyk}fl vyl jo fcjfyfo jo hplkghzk}o co wfy}kjoy f ow
phybfzyow h wfyfb fc}khjow# A ch lkcdh 80 ogoyyf h yfxvkwko hybhqfchjh fb
moybh jf yfwpowzh h xvhl ftkikjh poy vbh whjh ch lkcdh 89, mkchlkqhcjo o gjkno
gob h gdhbhjh jh mvco gykhjh hczfykoybfczf#
6#6#7 Wkbvlhjoy jo WKNH
Phyh xvf o ghchl jf yfzoyco pvjfwwf fwzhiflfgfy h gobvckgho, mok
ftknkjo h cfgfwwkjhjf jo jfwfc}ol}kbfczo jf vb pyoafzo ~fi gob h hyxvkzfzvyh jowkwzfbh hpyfwfczhjh ch wfo 6#9#9, co xvhl mok vzklkqhjo o phjyo jf pyoafzo B]G,
jf bojo h }khiklkqhy o moycfgkbfczo jf vbh yfwpowzh hw yfxvkwkfw#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
54/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
55/80
6:
h }kwo Wfy}fyxvf hpyfwfczh o wfy}kjoy mvcgkochjo fb wkcgyockh gob o pyoafzo ~fi
jfcobkchjo ^fiWknhZ]#
6#= Zfwzfw f ]hlkjho
Moyhb vzklkqhjhw }ykow hbikfczfw jf zfwzf opfc"wovygf, fb wvh bhkoykh
hkcjh fb mhwf jf jfwfc}ol}kbfczo, fbioyh zojhw zfcdhb gobo pykcgkphl oiafzk}o
jfwfc}ol}fy vbh plhzhmoybh mkfl hw fwpfgkmkghfw jo WIZ]J# Jfwwf bojo, mok
hjozhjo ch mhwf mkchl jo zyhihldo o hbikfczf jh Bxvkch }kyzvhl Lkcvt phyh ]B^hyf,
goczfcjo Nkcnh"CGL G%% }# 0#80#8 yfl#98 jfbocwzyhjo ch Mknvyh 84 f hlb jf wf
fcgoczyhy cvbh mhwf fwz}fl f powwkiklkzhcjo h kcwzhlho jf plvnkcw co bkjjlf~hyf#
Mknvyh 84# Nkcnh"CGL mvcgkochcjo ch bxvkch ]kyzvhl
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
56/80
66
Ch Mknvyh 84 jfbocwzyhjo o Nkcnh"cgl xvf powwvk vb goczyolf iwkgo
gob hw pykcgkphkw mvcfw# Phyh xvf o gjkno pvjfwwf wfy ftfgvzhjo jfbhcjov h
cfgfwwkjhjf jf fwzhiflfgfy vbh gocfto gob o wkwzfbh opfyhgkochl hzyh}w jf
Wfgvyf Wdfll $WWD+ f zyhcwmfycgkh jo gjkno poy Pyozogolo jf Zyhcwmfycgkh jf
Hyxvk}ow $MZP+#
Jfwwf bojo o pyozzkpo mok }hlkjhjo cfwwf hbikfczf jf zfwzf o xvhl zf}f
h mkchlkjhjf jf hioyjhy h xvfwzo jf kczfymhgf gob o vwvyko, }hlkjhy yfxvkwkzow f
hpyfwfczhy h }khiklkjhjf jo wkwzfbh#
=# Gocglvwo
Fwzf Zyhihldo zf}f gobo pyopowzh h hpyfwfczho jf yfwvlzhjow
pyo}fckfczfw jf ftpfykcgkhw"pklozo ch gocwzyvo jf vbh hplkgho jf Z] Jknkzhl
kczfyhzk}h h phyzky jo vwo jo Bkjjlf~hyf iyhwklfkyo# ]hlkjhcjo ow gocgfkzow jf
vwhiklkjhjf a fwzhiflfgkjow kczfychgkochlbfczf phyh o bojflo iyhwklfkyo#
Gob ow hlzow gvwzow jh hjoo jf kcmyh"fwzyvzvyh co goczftzo jf
hxvkwko jf vb gobpvzhjoy fb bojo oc"lkcf phyh nyhcjf phyzf jh popvlho
hpyfwfczh hkcjh kbpyhzkg}fl nfyhcjo vbh bhkoy ftglvwo, goczvjo h hjoo jf
wfy}kow fwwfcgkhkw h popvlho poy bfko jh Z] Jknkzhl hpoczh gobo vbh
powwkiklkjhjf }k}fl f jf ihkto gvwzo#
Hw ftpfykcgkhw jh pyopowzh jfbocwzyhyhb h powwkiklkjhjf jf }khiklkqho
jf vb bhkoy hlghcgf jo WKNH f zhbib jf ovzyow wfy}kow chzk}ow jh ^fi,ocjf
hlnvbhw mvcgkochlkjhjfw moyhb kbplfbfczhjhw f zfwzhjhw gob wvgfwwo
hpyo}fkzhcjo h zfgcolonkh jh Z] Jknkzhl h xvhl hpoczh vb mvzvyo pyobkwwoy co Iyhwklf fb ovzyow phwfw xvf }fcdhb hjozhy o bojflo WIZ]J#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
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6=
Mknvyh 8;# Pykcgkphkw flfbfczow fcghkthjow
Gobo zfybkco oizf}f"wf vb pyojvzo jfbocwzyhjo poy bfko klvwzyhzk}o ch
Mknvyh 8; jow pykcgkphkw flfbfczow xvf pvjfyhb wfy kczfnyhjow cfwwf zyhihldo,
hwwkb wfcjo ftpowzow gobo vb xvfiyh"ghifh ocjf hw pfhw pojfb wfy
fcghkthjhw jhjhw hw cfgfwwkjhjfw jh goc}fyncgkh zfgcolnkgh#
=#8 Zyhihldow mvzvyow
Phyh zyhihldow mvzvyow pojf"wf fwzhiflfgfy h gobvckgho jh Z] Jknkzhl
fb wkwzfbhw fbihyghjow f b}fkw gobo gflvlhyfw f PJHw, vzklkqhcjo vb wfy}ko
gobplfzo f mkchlkqhcjo wfvw zfwzfw gob h }hlkjho gobo vwvyko mkchl#
Hpyomvcjhcjo ow fwzvjow xvhczo hgfwwkiklkjhjf ch Z] Jknkzhl
yfpyfwfczhcjo hw yfhw jf fwzvjow gobpoyzhbfczhkw f ow kbphgzow ch wogkfjhjf,
vbh }fq xvf ow vwvykow jh Z] Jknkzhl zb gobpoyzhbfczow jkmfyfczfw jhxvflfw jh
kcmoybzkgh, a xvf o bhzfykhl flfzyckgo h wfy }kwvhlkqhjo ch Z] pojf wfy hjhpzhjo
phyh wfy bowzyhjo fb zflfmocfw gflvlhyfw f fb PJHw#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
58/80
6>
Powwkiklkjhjf jf }fykmkgho jf bzykghw ftpowzhw co zyhihldo gob vwvyko
mkchl xvhcjo fwzhiflfgkjo o vwo jo bfko jh Z] Jknkzhl fwzkpvlhcjo h kbpoyzcgkh jh
vwhiklkjhjf, xvhlkjhjf f vzklkjhjf cvb pilkgo fwpfgmkgo jf wfy}kow ihwfhjow co
WIZ]J gob hgfwwo yfbozo kbphgzhcjo ch bhkoy bozk}ho xvhczo ho
zflfwpfgzhjoy#
Hchlkwf jf }khiklkjhjf jh vzklkqho jf vb wfy}ko gob zyhcwbkwwo
goczcvh fb vb ghchl jf vwo no}fychbfczhl ov jh yfjf pyk}hjh f o yfzoyco wogkhl f
mkchcgfkyo oyhjo cvb pyoafzo jfwwf zkpo#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
59/80
64
YFMFYCGKHW
HICZ/CIY;8:8"88# Yfxvkwkzow Fynocbkgow phyh zyhihldo jf fwgykzyko gob
gobpvzhjow Phyzf 88" Oykfczhho woiyf Vwhiklkjhjf, 9009#
HCHZFL# Yflhzyko Kczfnyhjoy jow Hwpfgzow Zgckgo f bfyghjolnkgow# UW#l#R#
9008#
HYOVGE, O# H}hlkho jf wkwzfbhw jf kcmoybhho1 Yf}kwo jh lkzfyhzvyh#
Zyhcwkmoybho, }# 8, p# >"98, Ahcfkyo/avcdo 9008#
IHGEBHCC, G# P# Vwhiklkjhjf phyh Z] jknkzhl# Pflozhw1 Uw#c#R# Avldo 900;# p# 66"
804#
IIG LOCJYFW# Nyvpo jf Pfwxvkwh fb Z] Jknkzhl Kczfyhzk}h, 9006# Jkwpock}fl
fb1 #
GCK5 KFL5GOCMFH# Z] Jknkzhl " Xvhlkjhjf f Kczfyhzk}kjhjf# Iyhwlkh1 Uw#c#R# 900># p#
96"80=#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
60/80
6;
GPXJ# Z]JK# Nyvpo jf pfwxvkwh fb Z] jknkzhl kczfyhzk}h, 900=# Jkwpock}fl fb1
=_8:=_bojflo_yfm_pj70897=h0009h_yz_04_h
#pjm3# Hgfwwo fb1 > ovz# 900;#
JFGYFZO PYFWKJFCGKHL :;08# Kcwzkzvko jo Wkwzfbh Iyhwklfkyo# No}fyco
Mfjfyhl# Iyhwklkh# 9007#
JKHW, Y# Bzykghw phyh H}hlkho jf Wkwzfbhw jf Kcmoybho# Yf}kwzh Flfzyckgh
jf Wkwzfbhw jf Kcmoybho, Iyhwklkh, 9009#
JZ]# Wkzf omkgkhl jh Z] jknkzhl iyhwklfkyh# JZ], 900;# Jkwpock}fl fb1
ovz# 900;#
JVHYZF, L# O# I#5 GFCJC, I# ]# Mhzoyfw jf Kcmlvcgkh co vwo jf wkwzfbhw jf
kcmoybho }kh kczfycfz# Vck}fywkjhjf jh Phyhkih, 0; Ovzviyo 900;# Jkwpock}fl fb1
4;/690/8/NZ&90:&90Ztz&90
>"&90JVHYs8&90GOB&90Z&G7&4JZVLO#pjm3# Hgfwwo fb1 : co}# 900;#
NHLPFYKC, D# Gobvckghgkc f kczfnyhgkc fc lh fyh jknkzhl1 vc ihlhcgf jf lh
zyhcwkgkc dhgkh lh zflf}kwkc jknkzhl fc Iyhwkl { Hynfczkch, Whczh Gyvq jf lh
Wkfyyh, avcdo 900:# 9;"60#
NYOVP OM HYZKMKGKHL ]KWKOC WGKFCZKWZW HCJ KCZFYHGZK]F JFWKNCFYW#
Mfcn"nvk, 900;# Jkwpock}fl fb1
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
61/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
62/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
63/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
64/80
=7
]HLJFGKY IFGEFY, H# M# D# D# M# B# Yfgobfcjhfw jf Vwhiklkjhjf phyh Z]
Jknkzhl Kczfyhzk}h# WIYG, Mloykhcpolkw, 9004# 9"89#
^7GOVCZFY# Nloihl ^fi Wzhzw, 900;# Jkwpock}fl fb1
-
8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
65/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
66/80
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
67/80
==
Zflh 7 Oykfczho xvhczo ch}fnho#
Zflh : Opfw jf wfy}kow#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
68/80
Lf}hczhbfczo jf Yfxvkwkzow
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]fywo 8#0, 9> wfzfbiyo 900;
=>
Hcfto I
BH][ JKFNO PFYFKYH JF BOYHKW
GOC]FYNCGKH FCZYF ^FI F Z] JKNKZHL1 VBH PYOPOWZH JF KCZFNYHO GOB
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phygkhl phyh oizfco jo jkplobh jf
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Mhgvljhjf jf Gkcgkh f Zfgcolonkh jf
Ghyvhyv Vck}fywkjhjf jf Pfychbivgo#
Ghyvhyv, 80 jf jfqfbiyo 900;#
Lkgfch1 NPL
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
69/80
Lf}hczhbfczo jf Yfxvkwkzow
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]fywo 8#0, 9> wfzfbiyo 900;
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$8#0+
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Boyhkw
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hchlkwf
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
70/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
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7# YFXVKWKZOW MVCGKOCHKW ###################################################################################################### >:7#8# YM008"YFHLKQHY BHZYGVLH############################################################################################### >:7#9# YM009"GOCWVLZH JF COZHW ############################################################################################## >67#7# YM007"MHQFY WOLKGKZHFW ############################################################################################## >=7#:# YM00:"KCMOYBHFW HGHJBKGHW #################################################################################### >=7#6# YM006"HZVHLKQHY JHJOW ################################################################################################### >>
:# YFXVKWKZOW CO MVCGKOCHKW############################################################################################# >4:#8 JFWFBPFCDO ####################################################################################################################### >4:#9 VWHIKLKJHJF ######################################################################################################################### >4:#7 GOCMKHIKLKJHJF #################################################################################################################### >4:#: WFNVYHCH ########################################################################################################################## >;:#6 PHJYFW ############################################################################################################################## >;:#= YFXVKWKZOW JF DHYJ^HYF F WOMZ^HYF ############################################################################# >;
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
71/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>0
8# Kczyojvo
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Fwzf jogvbfczo fwpfgkmkgh ow yfxvkwkzow jow wkwzfbhw h wfyfb
jfwfc}ol}kjow poy Bh}{ Jkfno P# jf Boyhkw, moycfgfcjo how jfwfc}ol}fjoyfw
hw kcmoybhfw cfgfwwykhw phyh o pyoafzo f kbplfbfczho, hwwkb gobo phyh h
yfhlkqho jow zfwzfw f dobolonho jo wkwzfbh#
8#9# Pilkgo Hl}o
Fwzf jogvbfczo wf jfwzkch how hyxvkzfzow jf womz~hyf, fcnfcdfkyow
jf womz~hyf f zfwzhjoyfw#
8#7# Fwgopo
Fwzf jogvbfczo yfhlkqh h Flkgkzho jf yfxvkwkzow jo Wkwzfbh
Kczfnyhjo jf Nfwzo Hghjbkgh ch Z]#
8#:# ]kwo nfyhl jo jogvbfczo
Ch wfo 9 jfwgyf}f o fwgopo jo wkwzfbh f wfvw vwvykow jf bhcfkyh
nfyhl#
H wfo Fyyo( Moczf jf yfmfycgkh co fcgoczyhjh#fwpfgkmkghb zojow ow
yfxvkwkzow mvcgkochkw jo wkwzfbh hzyh}w jf mlvtow jf f}fczow, ghwow jf
vwo, fczyhjhw f whjhw#
Ch wfo 7 fwpfgkmkghb zojow ow yfxvkwkzow co"mvcgkochkw jo wkwzfbh#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
72/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>8
8#=# Phjyfw f Goc}fcfw
Phyh h fwpfgkmkgho jow yfxvkwkzow, vzklkqhyfbow h wfnvkczfyfpyfwfczho1
H ghjh yfxvkwkzo wfy hzykivjh vbh pykoykjhjf# H jfwgyko jf ghjh vbh
wfnvf hihkto1
Fwwfcgkhl vb yfxvkwkzo kbpyfwgkcj}fl# Wfb flf, o wkwzfbh comvcgkochy#
Kbpoyzhczf vb yfxvkwkzo xvf jf}f wfy kbplfbfczhjo, bhw, wf
co moy, o wkwzfbh mvcgkochy jo bfwbo afkzo, bhw jf bhcfkyhkcwhzkwmhzykh#
Jfwfa}fl vb yfxvkwkzo xvf zyhy vb jkmfyfcgkhl hjkgkochl howkwzfbh# Poy kwwo, pojf wfy jfkthjo phyh wfy kbplfbfczhjo poylzkbo#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
73/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>9
9# ]kwo Nfyhl jo Pyojvzo
Wvhw yfwpfgzk}hw mvcgkochlkjhjfw fc}ol}fb vb wvinyvpo jo WKNH, o
pyojvzo fwzh wfcjo kbplfbfczhjo phyh oizfco jo zkzvlo jf ihgdhyfl ch
vck}fywkjhjf jf Pfychbivgo o xvhl fcgoczyhb flfbfczow jh Z] jknkzhl
pyopocjo vbh co}h pfywpfgzk}h jo wkwzfbh ftkwzfczf wfcjo fwwf jogvbfczo
ihwfhjo fb vb a ftkwzfczf phyh o bojflo ~fi f hbiow zyhihldhcjo co bfwbo
jobcko, jfczyf hw wolvfw pyopowzh jf}f jfbocwzyhy f hpyfwfczhy vbh
wolvo h ihkth hiyhcncgkh jh kczfycfz co coyjfwzf iyhwklfkyo gob vbh
pyopowzh jh goc}fynkcjo gob o jfwfao jo no}fyco mfjfyhl jf kcglvwo wogkhl#
9#8# Jfwgyko jow vwvykow
Vck}fywkzyko jf Pfychbivgo jh yfjf pvilkgh gobpyffcjfcjo ow
fwzvjhczfw jhw jf}kjhw kcwzkzvkfw1
Vck}fywkjhjf jf mfjfyhl jf Pfychbivgo
Vck}fywkjhjf jf mfjfyhl jo }hlf jo Wo Myhcgkwgo
Vck}fywkjhjf jf mfjfyhl Yvyhl jf Pfychbivgo
Vck}fywkjhjf jf Pfychbivgo
9#9# Zfgcolonkhw
H kczfymhgf jo WKNHZ] jf}fy wfy phyh Z] jknkzhl5 kwwo wknckmkgh xvf ow
vwvykow w pyfgkwhyo vb zfybkchl jf hgfwwo gob Z] Jknkzhl kczfnyhjh, fwwf
zfybkchl jf hgfwwo jf}f gocwzhy gob o bkjjlf~hyf nkcnh f o lvh"wogefz
kcwzhlhjo co bfwbo phyh kczfyhnky gob o wkwzfbh#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
74/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>7
H ihwf jf jhjow vzklkqhjh wfy h a ftkwzfczf co WKNH5 o wfy}kjoy jf
hplkgho ~fi jf}fy wfy o bfwbo jo WKNH5 f h lkcnvhnfb jf jfwfc}ol}kbfczo
jf}fy wfy Ah}h fwpfgkmkghbfczf tlfzw, CGL f Lvh#
Opfyhfw
O wkwzfbh jf}fy opfyhy co bojo bvlzk"vwvyko, powwkiklkzhcjo xvf }ykow
vwvykow o vzklkqfb wkbvlzhcfhbfczf#
Yfxvkwkzow jf Hjhpzho
Phyh o mvcgkochbfczo jo pyojvzo cfgfwwykh h kcwzhlho jo bjvlo ho
wkwzfbh pykcgkphl, o WKNH, hlb jf mhqfy f}fczvhkw hjhpzhfw jo wkwzfbh phyh
h goyyfzh gobvckgho fczyf hbiow#
9#7# Jfwgyko jow hzoyfw
Hlvcow
O Hlvco h pfwwoh xvf vzklkqhy o wfy}ko# o glkfczf pykcgkphl jo
wkwzfbh, ov wfah, zojow ow fwmoyow yfhlkqhjow zfyo gobo oiafzk}o zyhqfy h wvh
whzkwmho# Fwwf vwvyko jf}fy zfy gocdfgkbfczow bckbow jf kcmoybzkgh,
vzklkqho jo goczyolf yfbozo jh Z] jknkzhl phyh hgfwwhy o wkwzfbh, xvf wfy
ftkikjo }kh vbh kczfymhgf jh Z]#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
75/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>:
7# Yfxvkwkzow Mvcgkochkw
7#8# YM008" Yfhlkqhy bhzygvlh
Pfybkzf ho hlvco }kwvhlkqhy hw ghjfkyhw jkwpoc}fkw phyh o bfwbo co
pfyojo h wfy bhzykgvlhjo#
Pykoykjhjf fwwfcgkhl
Hzoyfw Hlvco
Yfxvkwkzow Co Mvcgkochkw
Hwwogkhjow
CM00>,CM006,CM007
Py"Gocjko Fwzhy lonhjo co WKNH f fwzhy co pfyojo jf
bhzygvlh
Pw"Gocjko Gocmkybho jf bhzygvlh
Mknvyh 8# Ghwo jf vwo
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
76/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>6
Fczyhjh Cobf jo gvywo f jh zvybh
Whjh Cbfyo jf gobpyo}hczf f cobf jhw ghjfkyhw
Mlvto jf F}fczow Pykcgkphl
8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo bhzygvlh#
7#9# YM009" Gocwvlzh jf Cozhw
Fwzf ghwo jf vwo pfybkzf ho vwvyko ftkiky jfzhldfw jo hlvco yfmfyfczfw hw cozhw#
Pykoykjhjf Fwwfcgkhl
Hzoyfw Hlvco
Yfxvkwkzow Co Mvcgkochkw
Hwwogkhjow
CM00>,CM006,CM007
Py"Gocjko O vwvyko jf}f fwzhy lonhjo co WKNH
Pw"Gocjko "
Fczyhjh O hlvco wflfgkochjo
Whjh Jfzhldfw jo Hlvco wflfgkochjo
Mlvto jf F}fczow Pykcgkphl
8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzh
jf jkwgkplkchw xvf fwz phnhcjo f wvhw jf}kjhwjhw cozhw#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
77/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>=
7#7# YM007" Mhqfy Wolkgkzhfw
Pykoykjhjf Jfwfa}fl
Hzoyfw Hlvco
Yfxvkwkzow Co Mvcgkochkw
Hwwogkhjow
CM00>, CM006
Py"Gocjko Fwzhy lonhjo co WKNH
Pw"Gocjko "
Fczyhjh Cobf jo gvywo f jh zvybh
Whjh Cbfyo jf gobpyo}hczf f zkpo jf wolkgkzho
Mlvto jf F}fczow Pykcgkphl
8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo lkwzh jf opfw jkwpoc}fkw#6# Fc}khy ho wkwzfbh#
7#:# YM00:" Kcmoybhfw Hghjbkghw
Pykoykjhjf Kbpoyzhczf
Hzoyfw Hlvco
Yfxvkwkzow Co Mvcgkochkw
Hwwogkhjow
CM00>,CM006
Py"Gocjko Fwzhy lonhjo co WKNHPw"Gocjko "
Fczyhjh Cobf jo gvywo f jh zvybh
Whjh Dkwzykgo
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
78/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>>
Mlvto jf F}fczow Pykcgkphl
8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh
7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzhjf jkwgkplkchw xvf fwz phnhcjo f wvhw jf}kjhw cozhw#
7#6# YM006" Hzvhlkqhy Jhjow
Pykoykjhjf Kbpoyzhczf
Hzoyfw HlvcoYfxvkwkzow Co Mvcgkochkw
Hwwogkhjow
CM00>, CM006
Py"Gocjko Fwzhy lonhjo co WKNH
Pw"Gocjko "
Fczyhjh Cobf jo gvywo f jh zvybh
Whjh Gocmkybho jf zyhcwho yfhlkqhjh gob wvgfwwo
Mlvto jf F}fczow Pykcgkphl
8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzh
jf jkwgkplkchw xvf fwz phnhcjo hw xvhkw wfyo hzvhlkqhjhw#6# Fc}khy kcmoybho ho wkwzfbh#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
79/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
>4
:# Yfxvkwkzow Co Mvcgkochkw
:#8 Jfwfbpfcdo
CM008" Zfbpo jf Yfwpowzh
O zfbpo btkbo jf yfwpowzh jf vbh yfxvkwko jf vb Nfwzoy jf
Hlvcow jf}f wfy jf co btkbo 89 wfnvcjow#
CM009" Cbfyo jf Hgfwwow
O wkwzfbh jf}f wfy ghphq jf hzfcjfy fb bjkh h 6 vwvykow poy
wfnvcjo cow bobfczow jf pkgo jf hgfwwo#
:#9 Vwhiklkjhjf
CM007" Kczfymhgf Nymkgh jo Vwvyko
O wkwzfbh jf}f powwvky vbh kczfymhgf hbkn}fl, wkbplfw f kczvkzk}h#Ihwfhjo cow phjyfw jh IIG iykzckgh# H pyfogvpho gob hw jvhw
lzkbhw ghyhgzfywzkghw yfmoyhjh pflo mhzo jf wfy pyf}kwzo xvf ow
vwvykow kyo hgfwwhy o wkwzfbh fwpoyhjkghbfczf# Fwzh kczfymhgf wfy
jo zkpo Z] Jknkzhl#
:#7 Gocmkhiklkjhjf
CM006" Jkwpockiklkjhjf
O wkwzfbh zfb xvf wfbpyf fwzhy wfbpyf jkwpoc}fl $9: doyhw poy jkh+#
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8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA
80/80
Lf}hczhbfczo jf Yfxvkwkzow
WknhZ]
]fywo 8#0, 9> wfzfbiyo 900;
CM00=" Gocwkwzcgkh jow Jhjow
Mkgh nhyhczkjh pflo wkwzfbh jo WKNH co bojflo ^fi#
:#: Wfnvyhch
CM00>" Yfwzykfw jf Hgfwwo
Wobfczf hxvflfw xvf fwzfahb jf}kjhbfczf bhzygvlhjow chw
vck}fywkjhjfw pilkghw jf Pfychbivgo#
:#6 PhjyfwCM004" Jfwfc}ol}kbfczo
O wkwzfbh wfnvky vbh bfzojolonkh jf jfwfc}ol}kbfczo nkl ihwfhjh
co Wgyvb, fbioyh wfah vb pyoafzo pyozozkphjo gobpowzo poy bfbiyo
ckgo#
:#= Yfxvkwkzow jf Dhyj~hyf f Womz~hyfCM00;" Dhyj~hyf
Jkwpockiklkjhjf jf wkchl jf Z] jknkzhl gob zflf}kwoy hchlnkgo gob wfz"
zop"iot kczfylknhjow ov zflf}kwoy jknkzhl gob zfybkchl jf hgfwwo
fbivzkjo#
CM080" Womz~hyf