CONVENTION OF MUSIC VIDEO

CONVENTIONS

• Usually, pop music videos are between 3-5 minutes long with a set structure and a consistent beat.

• Music genre is normally conveyed through the video dressing and setting.• The lyrics are normally based around love, money, girls or relationships.• Pop magazines are often themed with bright and bold colours which are

normally associated with positive vibe.• Artists are portrayed as happy, enjoying and content with life.• The pop music video often targets the teenagers and young adults.• Artists are clothed in fashionable, stylish and mainstream outfits.

CONTINUES…

• The form of songs normally follows a verse-chorus-verse structure and uses hook lines which are catchy therefore stays in the audiences’ mind.

• Another convention of music video is that within the music industry, it tends to follow current trends rather than being independent and making something new, unique and different to hear.

• Music video promotion is via radio stations and magazines. In the UK music songs, there are guaranteed to be heard everyday on well-known radio stations.

10 YEARS AGO…• Music artists were not seen in extremely revelling outfits girls tend to be

wearing nothing like nowadays, instead they wore clothing with a bit of bare skin.

THEN NOW

ARTIST REPRESENTED IN POP• Artists are expressed in a very sexual and seductive way, trying to lure the

audience in, very slow/staged like. However, current artists choose to dress in provocative ways portraying a sexual atmosphere in order to attract a wider audience for their music videos.