controlling 2014 program guide final

8/11/2019 Controlling 2014 Program Guide Final

http://slidepdf.com/reader/full/controlling-2014-program-guide-final 1/19

INSIDE:

• Conference Logistics• Tracks & Sessions

• Detailed Schedule• Speaker Info• Networking Opportunities• Sponsors & Exhibitors



Welcome from John Jordan . . . . . . . . . . . . . . 1

Conference Information . . . . . . . . . . . . . . . . . 2

Badges. . . . . . . . . . . . . . . . . . . . . . . . . 2

Registration Hours . . . . . . . . . . . . . . . . . . 2

Evaluations . . . . . . . . . . . . . . . . . . . . . . 2Breakfast, Lunches, Breaks . . . . . . . . . . . . 2

Cell Phone and Pager Policy. . . . . . . . . . . 2

Wireless Internet. . . . . . . . . . . . . . . . . . . 2

Smoking Policy. . . . . . . . . . . . . . . . . . . . 2

Business Center Information . . . . . . . . . . . 2

Earn CPE Credits . . . . . . . . . . . . . . . . . . 2

Schedule Overview . . . . . . . . . . . . . . . . . . . 3

Hotel Map . . . . . . . . . . . . . . . . . . . . . . . . . 4

Keynote . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Plenary Session . . . . . . . . . . . . . . . . . . . . . . 7

Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Networking Opportunities and Events . . . . . . 10

Green Conference Initiatives . . . . . . . . . . . . 11

Controlling 2014 Speakers . . . . . . . . . . . . . 12

Detailed Conference Schedule by Day. . . . . . 18

Conference Tracks and Session Descriptions . . 22

Core Team Information . . . . . . . . . . . . . . . . 31

Welcome to San Diego, California and the 2014 Controlling Conference.

2014 has been another great year for our SAP Controlling community, as well of marked changes in SAP’s strategic direction. The introduction of SAP Accounpowered by SAP HANA changes how we view Financial Accounting and Manment Accounting. We believe what you learn here at the conference will be beto the future of your organization as SAP integrates entities that have traditionallseparate. You’ll have the unique opportunity to get ahead of the learning curve

take a closer look at this new technology and how the requirements for internal external reporting are converging and how this impacts SAP Controlling.

In addition to looking at cutting edge SAP technologies, you’ll have the opportulearn how to get the most out of your existing SAP Controlling applications. Nowill you be able to share knowledge, best practices, insights, perspectives, andtunities, we know you’ll leave with a few tips that will add value to your job andtively impact your company’s SAP processes.

Most importantly – Controlling 2014 is about building community. We encourato take advantage of the many networking opportunities available here to makenections with others in our SAP Controlling community. Every conference attendeSAP Controlling professional, just like you!

We welcome your feedback. Please feel free to talk to any of our staff with red ribbons and let us know what we did well, and what we can do better for you Controlling 2015.

Most of all enjoy the conference!

Sincerely John Jordan

TABLE OF CONTENTS

This conference is run independently of SAP®

© 2014 ERP Corp - All Rights Reserved.Cover Photo Credit: ©Meinazahn | Dreamstime.com - Facade Of Historic Hotel St. Jame

ERP Corp • 1501 India Street, Suite 103-7 • San Diego, CA 92101 • (619) 254-500



Badges:

Please pick up your conference badge on arrival.You'll need to present a photo ID at registration toreceive your badge. You should wear your badgeat all times so that we can identify you with Control-ling 2014. If you lose your badge, please visit reg-istration for a new badge.

Registration Hours:

Registration is located in the Crystal Foyer, and is open:

Sunday, September 21 9:00 AM to 6:00 PM

Monday, September 22 7:00 AM to 6:00 PM

Tuesday, September 23 7:00 AM to 6:00 PM

Wednesday, September 24 8:00 AM to 3:00 PM

Evaluations:

Your feedback is important to us. Each Controlling2014 participant will receive a notebook when youregister onsite, which includes individual sessionevaluations and notebook paper. At the end ofeach session, we ask that you complete an evalua-tion for the session you attended and hand it to theroom monitor. Your feedback helps us improve fu-ture Controlling conferences.

Additionally, you will receive an overall conferenceevaluation at the end of the conference. Drop youroverall evaluation off at the registration desk and

you’ll have the opportunity to win a variety ofprizes.

Breakfasts, Lunches, and Breaks:

Complimentary continental breakfast and lunch onboth Monday and Tuesday are included with yourconference registration. We will also have a num-ber of refreshment breaks throughout the day, and awelcome reception with light food and drinks on

Monday evening. Please check the conferenceschedule for exact times and locations.

Cell Phone and Pager Policy:

As a courtesy to speakers and other attendees,please turn off all cell phones and pagers duringconference sessions. If you need to take a call,please quietly step out of the session room into thefoyer.

Wireless Internet:

OANDA is our Gold Conference Wifi sponsor.Please stop by the registration desk for instructionson how to connect to the conference wifi. Wirelessinternet is free in the lobby for Westin overnightguests. You can sign in using your last name androom number. Controlling 2014 has also secured aspecial guest room internet rate of $5.00 per day.

Smoking Policy:

The Westin San Diego has a non-smoking policy.Please exit the hotel to designated smoking areas.

Business Center Information:

The Westin San Diego’s business center is locatedin the lobby on the 1st floor between the escalatorsand meeting rooms. The business center is open24/7. Print, internet and fax machines are avail-able. Free boarding pass printing is available.

Earn CPE Credits:

ERP Corp is registeredwith the National Associ-ation of State Boards ofAccountancy (NASBA)as a sponsor of continu-ing professional educa-tion on the NationalRegistry of CPE Spon-sors. Participants canearn a maximum of 15 Computer Science group-live credits. Credits will be awarded to you based

on your number of hours of actual, documentedclassroom time (based on one credit per 50-minutehour). State boards of accountancy have final au-thority on the acceptance of individual courses forCPE credit. To learn more about earning CPE cred-its please enquire at the registration desk.

CONFERENCE INFORMATION CONTROLLING 2014 CONFERENCE OVERVIEW SCHEDULE

Sunday, September 21

9:00 AM - 6:00 PM Regis trat ion Open

9:30 AM - 11:45 AM Pre-Conference Session

11:45 AM - 1:00 PM Lunch on Your Own

1:00 PM - 2:00 PM Pre-Conference Session

2:00 PM - 2:15 PM Refreshment Break




Monday, September 22


7:00 AM - 9:00 AM Continental Breakfast

9 :0 0 AM - 1 0:00 AM K eyno te

10:00 AM - 10:30 AM Refreshment Break 10:30 AM - 11:45 AM Plenary Session

11 :45 A M - 1 :30 P M L un ch

1:30 PM - 2:45 PM Breakout Sessions




6:00 PM - 7:30 PM Welcome Reception

Tuesday, September 23


7:00 AM - 8:00 AM Continental Breakfast

8 :0 0 AM - 8 :4 5 AM D ay 2 K ic ko ff

9:00 AM - 10:15 AM Breakout Sessions

10:15 AM - 10:30 AM Refreshment Break

10:30 AM - 11:45 AM Breakout Sessions

11 :45 A M - 1 :00 P M L un ch





5:30 PM - 5:45 PM Conference Debrief5:45 PM - 6:00 PM Pos t-Conference Meeting

Wednesday, September 24


8:30 AM - 10:30 AM Post-Conference Sessions

10:30 AM - 10:45 AM Refreshment Break

10:45 AM - 1:00 PM Pos t-Conference Sessions

1 :0 0 P M - 2 :3 0 P M L unch on Your Own

2:30 PM - 3:00 PM Pos t-Conference Sessions

2



HOTEL MAP

DIAMOND II

•

X X

X

Legend for floor plan map:

Crystal Foyer: RegistrationCrystal & Opal Foyer: Breaks / Breakfasts / ExhibitorsPool Terrace (Third Floor): Welcome ReceptionLunch — Day 1 & 2: Coast Restaurant - Ground Floor

Pre-Conference Breakout Room: Crystal IIKeynote: Crystal IDay 1 Breakout Rooms: Crystal I & II, Opal, Diamond IDay 2 Breakout Rooms: Crystal I & II, Opal, Diamond IPost-Conference Breakout Room: Diamond I

4



KEYNOTE PRESENTATION PLENARY SESSION

Michael DeLeo is Director of Cost Accounting forCareFusion, a medical device company focused onimproved patient safety and lowering the cost ofhealthcare. Michael has been a Finance andChange Management Lead on multiple systems im-plementations including BPC 7.5NW, Hyperion En-

terprise 4.6, and various other SAP tools with spe-cialization in planning-based applications and busi-ness process. Prior to these projects, Michael heldpositions in a variety of Finance functional roles in-cluding FP&A, Audit, and Financial Systems.

John is the founder and principal consultant at ERPCorp, which provides expert SAP consulting andtraining services. John regularly speaks at confer-ences, publishes articles, and is the author of SAPPRESS bestsellers:

• Product Cost Controlling with SAP (2nd Edition) (2012)

• Production Variance Analysis in SAP Controlling(2nd Edition) (2011)

• 100 Things You Should Know About Controllingwith SAP (2011)

He is considered one of the leading experts inSAP Controlling by clients and peers.

Jon Reed is an independent analyst, SAP Mentorand Enterprise Irregular who blogs and videocastson enterprise trends. He is a co-founder of diginom-ica.com. Launched in the spring of 2013 by Jonand four other long-time enterprise bloggers, digi-nomica is focused on providing original commen-tary focused solely on the enterprise. In 2011, Jonand video partner Dennis Howlett launched JD-OD.com - a video commentary web site for the on-

demand enterprise. Jon is also the driving force be-hind JonERP.com an interactive web site for SAP pro-fessionals that features Jon's long-running podcast andvideo series. In his client work, Jon advises companieson enterprise go-to-market and use of multi-mediaand inbound marketing to break away from ineffec-tive broadcasting tactics. Jon is the author of threenon-fiction books, including the "how-not-to" Resumesfrom Hell and the SAP Consultant Handbook.

Keynote Presentation

BPC 10 on SAP HANA:How speed unlocks innovation at CareFusion• BPC on SAP HANA – what’s faster, what’s not• What HANA has enabled for planning users that was not possible before• The future of BPC on SAP HANA at CareFusion

Michael DeLeo

Jon Reed

John Jordan

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GOLD WIFI SPONSOR

SILVER LANYARD SPONSOR

EXHIBITS PASSPORT SPONSOR SPONSOR

www.oanda.com/rates

www.kern.ag

www.erpcorp.comwww.espresso-tutorials.com

SAP Accounting powered by SAP HANA– Moving controlling and finance closertogether

Janet Salmon

New users have traditionally struggled to under-stand the way SAP separates Financial Accountingand Management Accounting where most legacysystems see the two as one. While it’s easy enoughto understand how a payroll account flows from theprofit and loss statement into cost center accountingbecause the account information stays the same, thesituation becomes more challenging as a revenueaccount flows into profitability analysis and is trans-formed into a value field, or a cost of goods soldaccount becomes multiple value fields depending

on the cost components involved. In its latest prod-uct release, SAP is bringing the two worlds closertogether.

In this session we’ll look at how SAP is addressingthese issues with its new product SAP Accountingpowered by SAP HANA, part of SAP Simple Fi-nance. This presentation will delve into how the re-quirements for internal and external reporting areconverging and how this convergence impactsSAP Controlling.

This session will cover:

• Changes to report revenue and cost of goodssold by profitability analysis (CO-PA) dimensions,and how to break out the cost of goods sold intomultiple accounts

• How overhead is captured and allocatedeither from:

- Cost centers to CO-PA dimensions (assessment)

- High-level to lower-level CO-PA dimensions(top-down distribution)

• The underlying architecture and how FI and COline items are linked

• New reports that visualize the transformation ofexpense into cost of goods sold, work in process,

and assets under construction• How the period-close process has been acceler-

ated in SAP Controlling

Get a sneak peak at the first planning applicationsthat allow you to plan costs according to the newparadigm of SAP Simple Finance, where the ac-count is the leading dimension for all accountingactivities.

THANK YOU TO OUR CONTROLLING 2014 SPONSORS!



you love about building spreadsheet models (flexi-bility, end-user driven) with the features and function-ality of a robust financial system (integration,scalability, security, sharing) so you can rapidly im-plement a costing and profitability system that fits

your organization’s exact needs. With over 600 in-stallations worldwide, ImpactECS delivers the bestof both worlds – a packaged software solution thatis completely configurable to meet your specificbusiness needs.

Alta Via Consulting

Alta Via Consulting's prac-tice focuses on managementprocesses that include blue-printing, planning, analysis,control and decision supporttools to meet our customerscosting needs. We thrive onaddressing specific challenges related to advancedcost management, highlighting solutions and bestpractices to help managers achieve their optimiza-tion objectives. Our consultants are passionateabout adding value to each project, bringing to theclient greater understanding and transparency oftheir business processes. This allows the client to be-come more responsive to business changes andthus, more profitable. Whether the path to successrequires an integrated ERP solution, a stand-alonemodeling tool, or enhancements to existing function-ality – Alta Via’s forte is to serve as solution archi-tects to prove there is ‘a better use of information’.

Bettisworth & Associates

Bettisworth & Associatesprovides technology solu-tions and services for sim-pler, better data integration with SAP. Our years ofconsulting expertise include Project Systems andFixed Asset business processes.

HPC America

HPC America is an SAP Fi-nancials expert and certi-fied SAP partner with morethan 20 years of experi-ence consulting and deliver-ing ROI-boosting solutions to companies on SAP.Our latest offering is the HPC Journal Entry TransferSolution (JETS), a NetWeaver-based applicationthat provides total control of primary and secondarycost adjustments in the ERP itself. HPC JETS elimi-nates reliance on lump sum journal entries, maxi-mizes data integrity, and minimizes auditdiscrepancies for any company running SAP. OtherHPC innovations include the first real-time FERC so-lution for the SAP New General Ledger; HPC UtilityFinancials Accelerator, an advanced reporting solu-tion certified by SAP; and the original FERC mod-ule, which HPC created for PG&E and then sold toSAP in 1996.

Solutions4ERP

Solutions4ERP andSPC provide SAP FI/CO expertise and have morethan 25 years of experience consulting and advis-ing clients in FI/CO. Solutions4ERP and SPC pro-vide tools for reconciliation between SAP FI andCOPA. The R-TOOL reconciliation tool efficiently and

accurately reconciles production variances betweenFIGL and COPA, COGM (Cost of Goods Manufac-turing) FIGL and COPA, and processes betweenany tables or system in SAP. R-TOOL also providesreposting solutions from reposting standard cost toFIGL to reposting actual cost from periodic materialledger run and cumulated delta material ledger run.R-TOOL has been successfully implemented atNestlé and Philips Morris International. Stop by So-lutions4SAP and SPC to learn more about R-TOOLand how it can help your organization reconcile FIto COPA and simplify reposting.

OANDA Corporation

OANDA ExchangeRates is the world’s au-thoritative foreign ex-change data source.Since 1995, OANDA has provided the most com-prehensive, accurate, and reliable currency informa-tion on more than 190 currencies dating back to

January, 1990. OANDA Exchange Rates are usedby controlling and finance professionals in their SAPERP implementations to capture, translate, and re-port foreign-exchange exposure associated with in-ternational subsidiaries, suppliers, and customers.That’s why OANDA Exchange Rates is the industrystandard trusted by the “Big Four” accounting firms(Deloitte, EY, KPMG, and PwC), multinational cor-porations, tax authorities, and financial institutions.In fact, more than 35,000 organizations world-wide – including many Fortune 500 companies –rely on OANDA Exchange Rates.

OANDA has seven offices worldwide, in Toronto,New York, Boston, London, Singapore, Tokyo, andSydney.

For more information about OANDA ExchangeRates, please visit www.oanda.com/rates.

Kern Americas

Allevo: The next generationof financial and cost plan-ning software. Over 100companies across the manu-facturing, retail, and financial services industrieshave already chosen Allevo as the intelligent, all-in-one software to simplify their resource planning inSAP ERP. Allevo by Kern AG creates flexible and

transparent planning, forecasting, and budgetingby seamlessly integrating with your existing SAP ERPenvironment. Allevo creates efficiencies for your or-ganization by removing the need for tedious, man-

ual data consolidation and analytics required tomonitor budgets and spending across multiple, andeven globally dispersed organizations.

From budgeting to benchmarking analysis, Allevoprovides multiple modules to empower your teamsto make informed, active decisions from real-time,customized data transparency and reporting. Devel-oped by Kern AG, offering 12+ years of experi-ence in collaborating with Enterprises to create costplanning solutions, Allevo is the software to powerthe day-to-day budgetary needs of your business.

Espresso Tutorials

Like a cup of espresso cof-fee, Espresso Tutorials e-books are condensed andeffective. We know that your time is valuable andwe deliver information in a succinct and straightfor-ward manner, it only takes our readers a shortamount of time to consume SAP concepts. EspressoTutorials is the only SAP book company focused ex-clusively on e-books, providing up to date informa-tion for today’s reader and today’s SAP book market. Our e-books are well-recognized in the in-dustry for leveraging tutorial-style instruction andvideos to show you step by step how to successfullywork with SAP.

3C Software

ImpactECS from 3C Software isone of the most versatile model-ing platforms available for fi-nance and accountingprofessionals. Some of theworld’s most recognizable com-panies have used ImpactECS to build sophisticatedcost and profitability models – replacing unwieldyspreadsheets, dated legacy applications and lim-ited ERP systems. We’ve combined all of the things

SPONSORS AND EXHIBITORS

8

Please stop by and say hello to our sponsors and exhibitors in theCrystal and Opal Foyers during breaks and in between sessions:

GOLD

WIFI

SPONSOR

EXHIBITS

PASSPORTS

SPONSOR

SILVER

LANYARD

SPONSOR



NETWORKING OPPORTUNITIES

10

• New Implementations• Product Costing• Profitability Analysis• Project System• Reporting/HANA

Turbo NetworkingTuesday, September 23 - 8:00 AM - 8:45 AMCrystal I

New for 2014! Join us during the Conference Kick-off Meeting for a round of Turbo Networking. Sharetips and problem solving techniques with fellowconference attendees. Creativity and open commu-nication are encouraged. Swap business cards andwatch your network grow. Don't forget your busi-

ness cards!

Welcome ReceptionMonday, September 22 - 6:00 PM - 7:30 PMPool Terrace

Get to know fellow conference attendees in a re-laxed setting with a view of downtown San Diegoon Monday evening. Appetizers and refreshmentswill be served.

Informal NetworkingOpportunities

Dinner in Little Italy Sunday, September 21 - 6:00 PMMeet fellow participants in the Westin lobby for awalk through San Diego’s Little Italy and dinner.

Extended Happy Hour Monday, September 22 - 7:30 PM - 9:00 PMShow your badge in the Westin bar and receivehappy hour pricing.

Walking Tour and Dinner in Gaslamp Quarter Tuesday, September 23 - 6:30 PM

Join us for a walking tour of historic San Diego andan informal dinner with fellow Controlling 2014 par-ticipants at the beautiful Seasons's 52 restaurant.

Post-Conference Networking

Networking doesn't end when the conference does.Keep in touch with your fellow conference atten-dees after Controlling 2014 via Blog, Twitter,LinkedIn, Facebook, and Pinterest.

www.erpcorp.com/sap-controlling-blogwww.twitter.com/erpcorpwww.linkedin.com/groups/SAP-Controlling-Com-munity-4048107www.facebook.com/erpcorp

Get Involved withour SAP ControllingCommunity!

There are numerous ways to be an active memberof our thriving SAP Controlling Community. Hereare just a few ideas:

• Join our SAP Controlling Community onLinkedIn

• Write a blog post for the ControllingCommunity Blog

• Present a case study or session at Controlling 2015

We are happy to help new authors write blog postsand new speakers develop a stellar session. EmailAlice Adams for more information – [email protected].

Green Conference Initiatives:

Please help us in our efforts to have a greenconference!

Pads and Pens:

Notepads and pens will be available in the back ofeach session room instead of at each seat. Pleasefeel free to take as much notepaper as needed dur-ing the sessions. By setting notes in the back of theroom, we are reducing the amount of wasted paper.

Water Stations:

Water stations are available in the back of eachsession room. Please use the water stations to re-duce the number of plastic water bottles used.

Recycling:

The Westin has recycling bins placed throughouttheir facility, including the meeting rooms. Pleaseuse the recycling stations to separate paper, cansand waste.

There are many ways to connect with your fellowControlling 2014 conference attendees. Gettingconnected is easy!

Panel Discussions andInteractive Forums

Whiteboard Session: SAP Financials andControlling Flow Sunday, September 21, 1:00 PM - 2:00 PM

John JordanCrystal II

Interactive Forum: Which SAP planning tool isthe best one for my organization?

Sunday, September 21, 2:15 PM – 3:15 PMThomas Bauer and Martin MunzelCrystal II

Panel: Innovations in SAP Controlling andFinancial AnalyticsSunday, September 21, 3:45 PM – 5:00 PM Joe Cravero, David Dixon, Carsten Hilker, and Janet SalmonCrystal II

Expert Led Networking: SAP Material Ledger Tuesday, September 23, 10:30 AM – 11:45 AMMichael Shoemaker, Kay SencabaughCrystal I

Expert Led Networking: CO-PA Tuesday, September 23, 1:00 PM – 2:15 PMPaul OvigeleCrystal I

Interactive Forum: SAP Project System andcProjects best and worst practices

Tuesday, September 23, 2:45 PM – 4:00 PMKent BettisworthDiamond I

Expert Led Networking: Planning, budgeting,forecasting, and consolidation activitiesTuesday, September 23, 2:45 PM – 4:00 PMMichael DeLeoOpal

Expert Led Networking: Global implementa-tions and rolloutsTuesday, September 23, 4:15 PM – 5:30 PMKent Bettisworth, Rogerio Faleiros, Martin MunzelCrystal II

Industry and Topic AreaNetworking

These networking opportunities will allow you tocollaborate with SAP Controlling professionals in

your industry and/or region.

Industry Networking During LunchMonday, September 22 – 11:45 AM – 1:30 PMTables will be organized for following industries:

• Aerospace & Defense• Chemicals• Consumer Products• Fabricated Metal Products• Food & Beverage• Engineering, Construction & Operations (EC&O)• Health Care• Industrial Machinery & Components• Oil & Gas• Manufacturing• Public Sector• Raw Materials, Mining & Agriculture• Technology• Supply Chain Technologies• Utilities

Topic Area Networking During LunchTuesday, September 23 11:45 AM – 1:00 PMTables will be organized for the following topics:

• Activity-Based Costing• Asset Accounting• Cost and Profit Center Accounting• Group Cost Profitability• IFRS• Internal Orders• Material Ledger



Jarrett Bialek is a functional and technical expert inthe area of SAP Planning solutions from SEM-BPS,BW-IP, and BPC NW/MS to the latest EPM10 soft-ware. His focus is on enhancing business processesand user experiences. He has delivered six BPCNW and BPC MS full-lifecycle projects, has 10

years total IT consulting experience, 6 years spe-

cific to SAP. He has worked on and delivered a va-riety of complex projects on SAP solutions whilethey were in ramp-up or newly GA. Jarrett is also aneducator and has created and delivered trainingmaterial on BW 3.5, BW 7.0, BPC 7/7.5, andEPM10 for several clients and independent consult-ants.

Scott Cairncross is the founder of TruQua and spe-cializes in business planning and consolidationsand has a deep knowledge of SAP NetWeaverBW, SAP BusinessObjects, and the EPM Suite.Scott focuses on helping customers successfully im-plement SAP BusinessObjects, SAP EPM, and SAPNetWeaver BW. Scott is also heavily focused on

bringing SAP Data into Rich Internet Applications,leveraging Flex, Cocoa, and Rich Java Tools, suchas Google Web Toolkit, on both PCs and devices.Scott has participated in numerous SAP NetWeaverBW, SAP BusinessObjects, & EPM go-lives and is aregular speaker at SAP events.

Gary Cokins is an internationally recognized ex-pert, speaker, and author in advanced cost man-agement and enterprise performance and risk management systems. He is the founder of Analytics-Based Performance Management LLC, an advisoryfirm located in Cary, NC at www.garycokins.com .Gary began his career with a Fortune 100 com-pany in CFO and operations roles. He then worked15 years in consulting with Deloitte, KPMG, andEDS. From 1997 until recently Gary was a Princi-pal Consultant with SAS, a leading provider of en-terprise performance management and businessanalytics and intelligence software. Some of his re-

cent books include:

• Predictive Business Analytics: Forward LookingCapabilities to Improve Business Performance (2013)

• Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics(2009)

• Performance Management: Finding the MissingPieces to Close the Intelligence Gap (2004)

You can contact Gary at [email protected].

Ross Christoph is primarily responsible for theprocesses and solutions for Product Costing at EliLilly and Company on a global basis. Eli Lilly hasmanufacturing plants located in 13 countries andproducts marketed in 125 countries. Ross has beenwith Eli Lilly since 1999 and participated in the im-plementations of the SAP for product costing and

other CO module functionality in many plants andcountries around the world. Previously Ross hasworked at other manufacturing companies focusingon internal accounting and financial roles since1979 until becoming involved with SAP projectsbeginning in 1992. Ross has been a CertifiedManagement Accountant since 1981.

Elitza Alexandrova is Senior Financial Analyst atSPX Genfare, a leader in providing customized faresolutions to transit agencies of all sizes throughoutNorth America, and part of SPX Corporation, a For-tune 500 manufacturing and industrial equipmentsupplier. Elitza has been with SPX for more than five

years in various Accounting/Finance positions in-cluding Senior Internal Auditor. In her current posi-tion, Elitza has been one of the key resources in the

site’s implementation of Oracle’s Hyperion Planningtool and SAP profitability analysis. Elitza holds anMBA from Purdue University and a Master in Ac-counting Science from Northern Illinois University.She is also a Certified Public Accountant, Regis-tered, in the State of Illinois. Elitza can be con-tacted at [email protected] or onLinkedIn.

Thomas Bauer is managing partner and solution ar-chitect for planning solutions at biX Consulting inGermany, a BI consulting company he formed 5

years ago with former colleagues from SAP Ger-many. During his 8 years at SAP Thomas worked asconsultant and business development manager forBI and IP planning applications. He has worked on

numerous projects in Europe, USA, Australia, andAsia in different roles responsible for implementingSAP NetWeaver BI-IP and also as a trusted advisorfor BI strategy. Additionally, he is a trainer andspeaker at hands-on seminars and contributes arti-cles to FICO Forum http://fico-forum.com/.

Kent Bettisworth has over thirty years of experiencecreating new organizations, implementing andmanaging information systems, and creating anddelivering business training programs. Since 1993Kent has consulted for many Fortune 1000 corpora-tions across all industries and is well-regarded forhis business and technical expertise in SAP ProjectSystem, Fixed Assets, and Investment Management

modules. Kent is a frequent speaker at annual SAPuser conferences. In addition Kent has taught SAPcourses in Project System and Asset Managementthroughout the U.S. and lectured on leadership andentrepreneurship at Texas A&M University and Uni-versity of Texas. Find out more information atwww.bettisworthassociates.com and you can emailKent at [email protected].

CONTROLLING 2014 SPEAKER LIST

Elitza Alexandrova

Scott Cairncross

Gary Cokins

Ross Christoph

Joe Cravero

Michael DeLeo

Thomas Bauer

Kent Bettisworth

Jarrett Bialek Joe Cravero is Project Manager on the SAP Finan-cial and Controlling’s Enterprise CO (Controlling)support team at Deere & Company. He is responsi-ble for defining, developing, maintaining, and de-ploying various complex CO business processes insupport of SAP implementation projects and variousprocess improvement activities. Joe has more than13 years of experience working on SAP projects

around the world focused on General Ledger, re-porting, planning/forecasting, product costing, ac-tual costing, upgrades, and archiving. He holds abaccalaureate degree in accounting and computerscience from Augustana College, an MBA fromSaint Ambrose University, and is a registered CPA.

Michael DeLeo is a Director of Cost Accounting forCareFusion, a medical device company focused onimproved patient safety and lowering the cost ofhealthcare. He has been a Finance Lead andChange Management Lead on multiple systems im-plementations including BPC 7.5NW, Hyperion En-

terprise 4.6, and various other SAP tools with spe-cialization in planning-based applications and busi-ness process. Prior to these projects, Michael heldpositions in a variety of Finance functional roles in-cluding FP&A, Audit, and Financial Systems.

12



David Hutton is a consultant with TruQua amd hashad 15 years of SAP implementation experienceand is a chartered accountant. David quickly puthis accounting and IT skills to work in the London fi-nancial industry and two years later was offered aposition in Houston, TX working on the first ever

SAP EC-CS project in North America. After the ex-perience gained in Houston he travelled and con-sulted on SAP Consolidations projects all over theworld. Throughout his travels David has honed hisexperience and is an expert in SAP Consolidationsincluding FI-LC, EC-CS, and SEM-BCS.

John Jordan is founder and principal consultant atERP Corp, which provides expert SAP consultingand training services. John regularly speaks at con-

ferences, publishes articles, and is the author ofSAP Press bestsellers:

• Product Cost Controlling with SAP (2nd Edition)(2012)

• Production Variance Analysis in SAP Controlling

(2nd Edition) (2011)

• 100 Things You Should Know About Controllingwith SAP (2011)

John is considered one of the leading experts inSAP Controlling by clients and peers. You canreach John at [email protected].

Chris Karch is the Stream Lead for SAP FI/CO atRockwell Automation (RA). He has been with RA for19 years and has led the SAP Controlling imple-mentation since they began the conversion seven

years ago. Prior to the SAP implementation project,Chris held various management positions in ProductCosting and Operations Finance at multiple RAsites. While Chris came from the business side, he

managed both functional as well as technical re-sources as RA underwent the transformation to a sin-gle instance of SAP globally. Currently, Chris isensuring global process rollout and data conversionfor the Southeast Asia Pacific Region. Chris holds aBBA in accounting from the University of Wisconsin- Madison. Chris can be reached [email protected].

Sydnie McConnell is lead SAP business systems an-alyst for Finance at Woodward, which integratesleading-edge technologies into fuel, combustion,fluid, actuation, and electronic control systems forthe aerospace and energy markets. Sydnie has

over 14 years of experience with SAP Financials,both as a cost accountant and a systems analyst.She’s worked on a variety of complex projects, fo-cusing on SAP Controlling, including several globalSAP ERP and BPC implementations.

Thomas Michael is the founder and CEO of theMichael Management Corporation, a leadingprovider of SAP elearning solutions and recognizedexpert SAP consulting services. Thomas has workedwith an impressive array of clients all over the world

and his clients and peers consider him one of theleading SAP Fixed Assets experts. Thomas regularlyspeaks at national conferences and is the author ofReporting for SAP Asset Accounting . You can reachThomas at [email protected].

David Hutton

John Jordan

Chris Karch

Sydnie McConnell

Thomas Michael

Tanya Duncan is a SAP FICO Consultant with De-loitte, the world's largest private professional serv-

ices firm. Tanya previously worked for OwensCorning, a Fortune 500 global building materialscompany in Toledo, OH. She has experience onglobal SAP deployments as a product costing leadand CO team member. Tanya is the author of The

Essential SAP Career Guide , a beginner’s guide toSAP careers for students and professionals. Tanya

graduated from Grand Valley State University inGrand Rapids, MI in May 2010 with a BBA inManagement Information Systems. Her secondbook, Practical Guide to CO-PC (Product Cost Controlling) was released July 2014.

Rogerio Faleiros is an independent SAP consultantspecializing in controlling functionality. He hasworked with SAP technology since 2005, imple-menting controlling solutions in the food processing,chemical, construction and agribusiness industries.Since 2008, Rogerio has been working with IFRSand integration with CO-PC minimizing the impactof the changes in SAP for companies in the United

States, Brazil, and Germany. Rogerio has an MBAin IT from Getulio Vargas Foundation and is a fre-quent presenter providing training for new consult-ants in Brazil. Rogerio is author of ConfiguringControlling in SAP ERP . You can reach Rogerio [email protected] or connect with him onLinkedIn.

Beth Hager is a member of the SAP FI/CO imple-mentation team at Rockwell Automation. She sup-ports the implementation of SAP CRM Services andits financial integration with ECC. Beth has three

years of experience in this role in process improve-ment, testing, and data conversion for CRM Serv-

ices Contracts and Service Orders. Prior to joiningthe implementation team, Beth held various posi-tions with Rockwell Automation, Baxter Healthcare,and Deloitte in FP&A, Audit, and General Account-

ing.

Carsten Hilker is the Solution Manager at SAP forthe Cost and Performance Management portfolio ofsolutions within ERP (CO) and EPM. He is an advo-cate and promoter of profitable growth, effectiveand efficient resource management, and optimiza-

tion of processes and business activities throughoutan organization. His professional affiliations includeASUG, IMA, CAM-I and the Resource ConsumptionAccounting Institute (RCA-I).

David Dixon is an internationally recognizedspeaker and author. His authoritative book Master- ing the SAP Business Information Warehouse andpopular SAP-sponsored white papers establish himas a leading expert in SAP implementation and de-ployment strategies. David was a former Financialsand Controlling Platinum Consultant with SAP, spe-cializing in all the SAP information systems and

tools. He has actively worked with SAP’s develop-ment team for over fifteen years in support of appli-cations in the Enterprise Performance Managementspace, starting with SAP ERP-based Financial Con-solidation (FI-LC). He has extensive project experi-ence in implementing complicated global solutionsfor Fortune 100 companies and is a recognizedspeaker at SAP events worldwide.


David Dixon

Tanya Duncan

Rogerio Faleiros

Beth Hager

Carsten Hilker

14



Kay Sencabaugh is the SAP CO lead at Mc-Cormick & Company. She has 18 years of SAP ex-perience in the food industry, the last 10 focusingon Product Costing, SAP Material Ledger, and Prof-itability Reporting. While with McCormick, Kay has

participated in several successful international go-lives. Kay is a graduate of Harvard University andYale University, and can be reached at [email protected].

Michael Shoemaker is a principal consultant at AltaVia Consulting, where experts design, deploy andsupport SAP Controlling solutions in ECC, BW andSAP HANA. Michael has 16 years of experienceworking with SAP Controlling. Before joining AltaVia, Michael worked for 11 years in the food indus-try, which was preceded by 10 years in the aircraftmanufacturing industry. He spent more than 6 yearsin Cost Accounting positions, before moving to IT in

1998. Michael has implemented many Controllingsolutions focusing on Product Costing using ABCand Material Ledger, with projects ranging from ver-sion & Unicode upgrades to implementations in theUS, Canada, and Europe. He received his BA inBusiness Management and MBA degrees from Wi-chita State University. You can contact Michael [email protected].

Jörg Siebert has worked as consultant, trainer andproduct manager and has more than 16 years ofexperience with accounting software. For the last10 years he worked at SAP Germany in Walldorfwith a focus on SAP ERP Financials. He has written

several books including The SAP General Ledger and SAP ERP Financials User's Guide . In 2011 hestarted his own publishing company www.espresso-tutorials.com - E-Books for SAP Software.

Martin Munzel has worked as an SAP CO/PS spe-cialist since 1998. During this time, he imple-mented SAP numerous times in Europe, NorthAmerica and Asia. With experience as both a con-sultant and in-house consultant, Martin not onlyknows how to implement SAP, but also how tomaintain and analyze it. Martin regularly delivers

training on various SAP finance-related topics andhas published a number of books, including First Steps in SAP and New SAP Controlling Planning In- terface . In 2011 he started his own publishing com-pany www.espresso-tutorials.com - E-Books for SAPSoftware.

Paul Ovigele has worked as an ERP financials con-sultant since 1997 in both North America and Eu-rope, specializing in implementing the Financial

Accounting and Controlling modules and all inte-gration areas for companies in various industries.Paul delivers training sessions to finance profession-als at both functional and managerial levels, and is

published in SAP Financials Expert where he alsoserves as a technical adviser. He has presented atSAP financial conferences in both Europe and the

United States. Paul is also the author of 100 ThingsYou Should Know About Financial Accounting withSAP (2011) and Reconciling SAP COPA to the General Ledger (2014).

Adrian Rochofski is the Managing Director for KernAmericas, a SAP software company focusing onsimplified planning solutions for SAP users. Kern is aGerman based SAP software company that hasbeen developing and pioneering SAP planning so-

lutions for more than 18 years. During the last 8 years, he has supported many Fortune 500 andmid-sized businesses in the USA and Europe withhis passionate hands-on approach to providing so-lutions for critical business and planning processes.

Janet Salmon is the Chief Product Owner for Man-agement Accounting at SAP AG. Janet is known tomany SAP Financials professionals for her writingson Controlling and related subjects in SAP Finan- cials Expert . She recently published her first book for SAP Press: Controlling with SAP – Practical

Guide . Janet has overseen many SAP Controllingfunctionality product developments both as a Prod-uct and Solution Manager. Most recently she spear-headed changes to the user interfaces withinControlling and data transfer from Controlling toSAP HANA.


Martin Munzel

Adrian Rochofski

Janet Salmon

Paul Ovigele

Kay Sencabaugh

Michael Shoemaker

Jörg Siebert

Birgit Starmanns is a senior director in marketing atSAP for Finance solutions. Birgit has more than 20

years of experience across solution marketing, solu-tion management, strategic customer communitiesand consulting. Her functional experience is in fi-nance, including core SAP ERP and enterprise per-formance management, as well as customerrelationship management, which has allowed her tofocus on the integration of cross-functional businessprocesses. Prior to joining SAP, Birgit was a princi-

pal in management consulting organizations, re-designing business processes and implementingSAP R/3 and R/2 for numerous Fortune 500 andSME companies, with a focus on management ac-counting. Birgit holds a BA and an MBA from theCollege of William and Mary. She is also the co-author of Accelerated Financial Closing with SAP with SAP Press, and Product Costing ScenariosMade Easy by SAP Labs.

Birgit Starmanns

Karim Yehia is the lead product manager for theData Services business at OANDA, the authoritativeforeign exchange data source for multinational cor-porations, tax authorities, and financial institutionsaround the world. During his 3 years at OANDA,Karim has managed and grown the exchange ratesdata, international money transfer, and online pay-

ments businesses. In his current role, Karim is re-sponsible for ensuring that OANDA's customershave a smooth experience integrating exchange ratesdata into their ERP systems. Karim holds an MBAfrom the Wharton School and a Master of Sciencefrom the Massachusetts Institute of Technology.

Karim Yehia

16



Pre-Conf. Day - Sunday, Sept. 21 Room Speaker(s) Track Session Title

9:00 AM - 6:00 PM Regis trat ion Open Crys ta l Bal lroom Foyer

9: 30 AM - 11:45 A M Pre-con fer en ce Session Cr ystal II J ohn Jordan, Paul Ovigele Pre-con fer en ce Session Tips and Tricks For SAP Controlling and Financials

11:45 AM - 1:00 PM Lunch Lunch on Your Own

1:00 PM - 2:00 PM Pre-conference Session Crystal II John Jordan Pre-conference Session Whiteboard Session: SAP Financials and Controlling Flow

2:00 PM - 2:15 PM Refreshment Break Crystal Ballroom Foyer

2:15 PM - 3: 15 PM Pre-con fer en ce Session Cr ystal II Mar tin Munzel, Thomas Bauer Pre-con fer en ce Session Interactive Forum: Which SAP planning tool is the best one for my organization?

3:15 PM - 3:45 PM Refreshment Break Crystal Ballroom Foyer

3:45 PM - 5:00 PM Pre-conference Session Crys ta l I I Janet Salmon, Carsten Hilker, Joe Cravero, David Dixon Pre-conference Session Panel: Innovations in SAP Controlling and Financial Analytics

6:00 PM Westin Lobby Dinner in Little Italy

Day 1 - Monday, Sept. 22 Room Speaker(s) Track Session Title


7:00 AM - 9:00 AM Continental Breakfast Crystal Ballroom Foyer & Opal Foyer

9: 00 A M - 10 :0 0 A M Ke yn ot e C ry st al I M ic hae l D eLe o, J oh n J or da n, J on R ee d BPC 10 on SAP HANA: How speed unlocks innovation at CareFusion

10:00 AM - 10:30 AM Refreshment Break Crystal Ballroom Foyer & Opal Foyer

1 0: 30 A M - 11 :4 5 A M Pl en ar y S es si on C ry st al I J an et S al mo n SAP Accounting powered by SAP HANA - Moving controlling and finance closer together

11:45 AM - 1:30 PM Lunch Coast Restaurant

1:30 PM - 2:45 PM Breakout Session 1 Opal Gary Cokins Track 1 Analytics for product, channel, and customer profitability reporting

1:30 PM - 2:45 PM Breakout Session 1 Crystal II Birgit Starmanns Track 2 Analyze the financial entries in make-to-order manufacturing

1:30 PM - 2:45 PM Breakout Session 1 Diamond I Rogerio Faleiros Track 3 Expert guide to integrated Profitability Analysis (CO-PA) Planning

1:30 PM - 2:45 PM Breakout Session 1 Crystal I Sydnie McConnell Track 4 Case Study: How Woodward implemented SAP BPC 10.0

3:00 PM - 4:15 PM Breakout Session 2 Diamond I Thomas Michael Track 1 How to botch SAP Asset Accounting

3:00 PM - 4:15 PM Breakout Session 2 Crystal II Kay Sencabaugh Track 1 Case Study: How McCormick uses SAP Templates for accurate overhead management

3:00 PM - 4:15 PM Breakout Session 2 Crystal I Tanya Duncan Track 2 Five steps to understand SAP Product Costing

3:00 PM - 4:15 PM Breakout Session 2 Opal Jarrett Bialek Track 4 Introduction to overhead cost planning functionality with SAP BPC

4:15 PM - 4:45 PM Refreshment Break Crystal Ballroom Foyer & Opal Foyer

4:45 PM - 6:00 PM Breakout Session 3 Diamond I Mike Shoemaker Track 1 Which order type should I use?

4:45 PM - 6:00 PM Breakout Session 3 Crystal I Paul Ovigele Track 2 Is SAP Material Ledger right for your company?

4:45 PM - 6:00 PM Breakout Session 3 Opal Jörg Siebert Track 3 SAP General Ledger segment reporting demystified

4:45 PM - 6:00 PM Breakout Session 3 Cr ystal II Elitza Alexandrova, John Jordan Track 4 Case Study: How SPX Genfare leverages SAP Profitability Analysis (CO-PA) data to feed Hyperion pl

6:00 PM - 7:30 PM Welcome Reception Pool Terrace

(Continued — Next page...)

CONFERENCE SCHEDULE

18



(Continued...) Day 2 - Tuesday, Sept. 23 Room Speaker(s) Track Session Title


7:00 AM - 8:00 AM Continental Breakfast Crystal Ballroom Foyer & Opal Foyer

8:00 AM - 8:45 AM Day 2 Conference Kickoff Crystal I

9:00 AM - 10:15 AM Breakout Session 4 Crystal I Janet Salmon Track 1 Enhancement Packages 5 & 6 - Where to find the business functions that matter for Controllers

9:00 AM - 10:15 AM Breakout Session 4 Crystal II Rogerio Faleiros Track 2 Expert guide to obtaining combined CKM3 (material price analysis) with cost component split in SAP ERP

9:00 AM - 10:15 AM Breakout Session 4 Diamond I Chris Karch Track 2 How Rockwell Automation successfully converted 1.9 million in standard materials and $451 million in ...

9:00 AM - 10:15 AM Breakout Session 4 Opal David Dixon Track 4 Planning, budgeting, and forecasting: How to improve planning accuracy and shorten planning cycles with

10:15AM - 10:30 AM Refreshment Break Crystal Ballroom Foyer & Opal Foyer

10:30 AM - 11:45 AM Breakout Session 5 Diamond I Kent Bettisworth Track 1 An expert guide to leveraging SAP® Results Analysis to recognize project revenue and costs

10:30 AM - 11: 45 AM Breakout Session 5 Cr ystal I Mike Shoemaker, Kay Sencabaugh Track 2 Expert Led Networking: SAP Material Ledger

10:30 AM - 11:45 AM Breakout Session 5 Opal Carsten Hilker Track 3 Leveraging innovations for reporting in SAP ERP Controlling with or without SAP HANA 10:30 AM - 11:45 AM Breakout Session 5 Crystal II Scott Cairncross Track 4 Common scenarios for SAP BPC custom enhancements

11:45 AM - 1:00 PM Lunch Coast Restaurant Networking by Topic Area

1:00 PM - 2:15 PM Breakout Session 6 Diamond I John Jordan Track 1 Set up and utilize internal orders as standard SAP functionality

1:00 PM - 2:15 PM Breakout Session 6 Crystal II Ross Christoph Track 2 Case Study: How Eli Lilly and Company implemented group costing

1:00 PM - 2:15 PM Breakout Session 6 Crystal I Paul Ovigele Track 3 Expert Led Networking: Profitability Analysis (CO-PA)

1:00 PM - 2:15 PM Breakout Session 6 Opal David Hutton Track 3 Mastering Business Rules: All about the “C” in SAP BPC

2:15 PM - 2:45 PM Refreshment Break Crystal Ballroom Foyer & Opal Foyer

2:45 PM - 4:00PM Breakout Session 7 Diamond I Kent Bettisworth Track 1 Interactive Forum: SAP Project System and cProjects best and worst practices

2:45 PM - 4:00PM Breakout Session 7 Crystal I Joe Cravero Track 2 Case Study: How Deere & Co. approaches purchased materials costing

2:45 PM - 4:00PM Breakout Session 7 Cr ystal II Rogerio Faleiros, Mar tin Munzel Track 3 Expert guide to international SAP rollouts

2:45 PM - 4:00PM Breakout Session 7 Opal Michael DeLeo Track 4 Expert Led Networking: Planning, budgeting, forecasting, and consolidation activities

4:15 PM - 4:45 PM Sponsor Session 1 Crystal I Karim Yehia Sponsor Session Corporate exposure to exchange rates

4:15PM - 5:30 PM Breakout Session 8 Opal Beth Hager Track 1 Case Study: How Rockwell Automation integrates CRM Services with ECC for seamless financial postings an

4:15PM - 5:30 PM Breakout Session 8 Diamond I Mike Shoemaker Track 2 Making co-products work

4 :1 5P M - 5 :3 0 P M B re ak ou t S es si on 8 C ryst al I I Rog er io F al ei ros, M ar ti n M unze l, K en t B et ti sw or th Trac k 3 Expert Led Networking: Global implementations and rollouts

5:00 PM - 5:30 PM Sponsor Session 2 Crystal I Adrian Rochofski Sponsor Session SAP + MS Excel - Building a bridge to financial excellence

5:30 PM - 6:00 PM Diamond I Conference Debrief / Post-Conference Workshop Meeting

6:30 PM Westin Lobby Walking Tour and Dinner in Gaslamp QuarterPost-Conf. Day - Wed., Sept. 24 Room Speaker(s) Track Session Title

8 :0 0 AM - 3 :0 0 P M Reg is trat ion Ope n Opa l F oyer

8:30 AM - 10:30 AM Post-conference Session Diamond I Post-conference Session Workshop

10:30 AM - 10:45 AM Refreshment Break Opal Foyer

10:45 AM - 1:00 PM Post-conference Session Diamond I Post-conference Session Workshop

1:00 PM - 2:30 PM Lunch Lunch on Your Own

2:30 PM - 3:00 PM Post-conference Session Diamond I Post-conference Session Optional Wrap-Up

CONFERENCE SCHEDULE (Continued)

20



analysis and reconciliation and makingwork in process easier to analyze

• How customers are using HANA Liveand Fiori to provide real-time access tolive ERP Finance data via anytime, any-where user interfaces and business intelli-gence tools such as Excel and the BOBJAnalysis for Office plugin

• Hear how customers are using the Cloudto accelerate projects, lower risks andmake facts-based decisions on productevaluations, upgrades and migrations,sizing and performance tuning andstrategic roadmap planning

• Learn about the typical Cloud security,

access and connectivity concerns andthe various approaches to overcomethem

• How and why Deere & Co is transition-ing its budgeting processes from BPS toBW-IP on HANA

Leave this session with strategies to makesense of big data and put it to use at yourorganization and share directly with SAPwhat you need for a better managementaccounting user interface.

Track 1 – SAP Overhead Accounting

Analytics for product, channel, andcustomer profitability reporting

Gary CokinsMonday, 1:30 PM - 2:45 PMOpal

In order to increase profitability, it is essen-tial to have granular profitability detail atthe individual customer, product and chan-

nel levels that provides the ability to identifyspecific actions to drive profits. This plat-form independent session will address howto design an ABC model. We’ll cover:

• Cost modeling for direct costs combinedwith activity-based cost (ABC) principlesfor indirect and cost-to-serve expenses

• How to model resource expenses intofinal cost objects using ABC principles

• How to “right-size” and not over-design

an ABC model

• How to produce a customer profit andloss report with layered profit margins foranalysis

Leave this session with a strategy to pro-duce immediate results in your company’sprofitability.

Case Study: How McCormick usesSAP Templates for accurate over-head management

Kay SencabaughMonday, 3:00 PM - 4:15 PMCrystal II

Learn how McCormick uses SAP ABC tem-

plates to manage overhead including accu-rate allocations and comparing plans toactuals. We’ll cover:

• Why McCormick uses ABC templates in-stead of overhead costing sheets

• Differences between North Americanand EMEA rollouts

• Tips for writing flexible functions

Leave this session with an understanding ofhow your organization can leverage tem-plates to accurately and appropriately seg-ment overhead.

How to botch SAP Asset Accounting

Thomas MichaelMonday, 3:00 PM - 4:15 PMDiamond I

Ever wonder what you would have to do toreally botch up SAP Asset Accounting? Inthis session, we’ll walk through asset ac-count user and configuration setting prob-lems and most importantly, how to avoidthem. We’ll cover:

• Tips for producing consistent reportingvalues across years

• Using the correct report for certain num-bers (one size report does not fit all)

• What ghost assets are and how to findout if you have any

• The frequently missed AA configurationflag that could put your company out ofbusiness

Leave this session with tips for thetransactions to eliminate to avoidaudit. Don’t forget your cell phon

your vote for the most common masset accounting.

Which order type should

Michael Shoemaker Monday, 4:45 PM - 6:00 PMDiamond I

SAP has thirteen order categoriefor use in the CO module. Each crepresents a different type of ordsession, we will explore uses of tcommonly used orders. This preswill focus on key order functionality

• Common orders uses

• Order type configuration inclument profile, planning profile amanagement

• Period-end processing of orde

Leave this session with best pracwhich order type to use and whe

Enhancement Packages 5 Where to find the businestions that matter for Contr

Janet Salmon

Tuesday, 9:00 AM - 10:15 AMCrystal I

When SAP introduced the concehancement packages and packationality in business functions, adwere relieved that they would notest everything when they upgradever, it made some business funccult to locate. In this session we winto hard to find functionality impControllers including:

Pre-Conference Sessions

Tips and tricks for SAP Controllingand Financials

John Jordan & Paul OvigeleSunday, 9:30 AM - 11:45 AMCrystal II

Learn select tips and tricks first-hand fromthe authors of two best-selling SAP Pressbooks:

• 100 Things You Should Know About Controlling with SAP

• 100 Things You Should Know About Fi- nancial Accounting with SAP

Select tips will be presented in a user-friendly format together with background in-formation on how the tips arose andadditional information to assist you learneven more about these areas of SAP.Come prepared to participate in this dy-namic and interactive session.

Whiteboard Session: SAP Finan-cials and Controlling Flow

John JordanSunday, 1:00 PM – 2:00 PMCrystal II

Attend this unique whiteboard session withSAP Controlling expert John Jordan to walk step-by-step through the basic flow of infor-mation both into and within Controlling thateveryone can understand. Join this interac-tive session and learn:

• Primary versus secondary cost elements

• The production order process and asso-ciated cost flows

• Period-end activities including assess-ments, WIP, overhead, variance calcula-tion and settlement

• The role of cost elements, cost centers,activities, orders, and profit centers mas-ter data

Leave this session with an increased under-standing of the business processes andflow of data associated with SAP Control-ling.

Interactive Forum: Which SAPplanning tool is the best one formy organization?

Thomas Bauer & Martin MunzelSunday, 2:15 PM – 3:15 PM

Crystal IIClassical planning in ERP, BW IP, BPC,Web Dynpro planning in ERP, HANA Plan-ning Application Kit, Smart Financials –there is an abundant supply of planningtools available in SAP. What are the ad-vantages and disadvantages of the individ-ual tools, and how do you know whichtool is the right one for your organization?In this session, we’ll cover:

• A short overview of the planning toolsavailable, and their pros and cons

• A matrix of the planning tools to support you in deciding which tool to use

• Interactive discussion on how partici-pants in the audience use planning tools

• Tips for your planning strategy from ourexperts

Walk away with an understanding whatplanning tools SAP offers and how tochoose the one most suitable for your or-ganization.

Panel: Innovations in SAP Control-ling and Financial Analytics

Joe Cravero, David Dixon, Carsten Hilker,& Janet SalmonSunday, 3:45 PM - 5:00 PMCrystal II

In this pre-conference panel discussion you'll hear from the experts on innovationsin SAP Controlling and Financial Analytics.Hear what SAP customers are doing in thisarea and get insight on SAP's strategic di-rection. We'll discuss:

• See how early innovators are utilizingSAP Simple Finance – from leveraging

the new income statement to lining upnew FI and CO functionality for easier

2014 TRACKS AND SESSIONS

Tracks & Sessions

22



service contract from order entry in CRMServices through the financial postings andreporting in ECC.

Track 2 – SAP ProductCosting

Analyze the financial entries inmake-to-order manufacturing

Birgit StarmannsMonday, 1:30 PM - 2:45 PMCrystal II

Product costing highlights the integrated na-

ture of the SAP ERP environment by bring-ing together information from manydifferent application areas: sales (SD), in-ventory (MM), production (PP), cost ac-counting (CO), and the General Ledger(FI). Using a make-to-order (MTO) manufac-turing scenario as an example, we’ll iden-tify how each step in a manufacturingprocess is reflected in both the GeneralLedger and for each controlling object:

• The controlling objects for a MTOprocess including sales order items, pro-duction orders, and profitability segments

• How to create a standard cost for MTO

• Accounting entries that are made auto-matically during the period for a MTOscenario

• Tips for reconciling finance and manage-ment accounting during period-end close

• Ensuring legal compliance with addi-tional period-end accounting postings

This session will also include an interactivediscussion focused on how you handle

MTO and best practices for configurationand classifying variances.

Five steps to understand SAPProduct Costing

Tanya DuncanMonday, 3:00 PM - 4:15 PMCrystal I

Product costing is a niche skill and oftenavoided due to its complexity. In this ses-

sion we’ll cover five key steps to under-standing product costing functionality inSAP including an overview of the settlementprocess, variances, and work in process(WIP). We’ll cover:

• How to use cost center planning to plandollars and quantities to determine activ-ity rates

• Best practices for assessments / distribu-tions, cost splitting, and activity rate cal-culation

• Key master data required for productcosting

• Costing runs and configuration for repeti-tive, discrete, and process manufacturing

• How actual costs are collected on ordersand cost centers

Leave this session with best practices forviewing cost center reports and tips for eas-ily resolving costing run errors.

Is SAP Material Ledger right for your company?Paul OvigeleMonday, 4:45 PM - 6:00 PMCrystal I

Many companies are weighing the costs

and benefits of implementing SALedger. In this session we’ll cove

• Rationale behind using SAP MLedger

• Basic SAP Material Ledger fun

• Standard and moving averagefeatures

• Technical and functional consifor implementing SAP Materia

Leave this session with the informneed to evaluate a SAP Materiaplementation.

How Rockwell Automatio

cessfully converted 1.9 mistandard materials and $lion in inventory from legtems to SAP

Chris KarchTuesday, 9:00 AM - 10:15 AMDiamond I

Has your company converted its costing processes to SAP? In thislearn how Rockwell Automation,provider of industrial automationcontrol and information solutionsfully converted its legacy cost relmation and inventory value to SA

cover:• How to manage the conversio

legacy to SAP for product cost

• Tools and techniques to simplify

• Best practice to convert inventoances and reconcile before revin SAP

• Tips to create a repetitive procidation

• FIN_CO_COGM: Parallel valuation ofcost of goods manufactured allows fordifferent costing approaches for each ac-

counting principle your company follows• LOG_MM_SIT: Actual costing and stock

in transit allows you to pass productionvariances to other plants, even if they areassigned to other company codes

• LOG_EAM_OLC: Operation level cost-ing provides a more detailed view of

your service and maintenance costs

• FIN_CO_CCMGMT: New user inter-faces for cost center, order and activitytype master data and first planning appli-cations

• FIN_CO_CCPLAN and FIN_CO_OR-PLAN: New user interfaces for cost cen-ter planning, order planning, and projectplanning

Leave this session with the ability to goback to the office and quickly identify anduse the business functions that benefit you.

An expert guide to leveragingSAP® Results Analysis to recognizeproject revenue and costs

Kent Bettisworth

Tuesday, 10:30 AM - 11:45 AMDiamond I

Accurately recognizing costs and revenueis one of the biggest challenges of project-centric corporations. We'll examine how

you can use Results Analysis (RA) to com-plete these activities:

• Identify IFRS changes to revenue recogni-tion and identifying companies that willbe impacted

• Determining the best method for com-pleted contacts and unit of completionscenarios

• Understanding the formula for RA andthe impact of key and version

• RA posting rules and resolving commonchallenges for posting to different ledgers

• Review RA reports including cost ele-ments by hierarchy

Gain new skills for analyzing your existingrevenue process and RA keys to meet cur-rent challenges and future IFRS changes.

Set up and utilize internal ordersas standard SAP® functionality

John JordanTuesday, 1:00 PM - 2:15 PMDiamond I

Internal orders are an often overlooked partof standard controlling functionality. Theyoffer broad and detailed functionality rang-ing from planning & budgeting to cost andrevenue analysis. Some key points:

• Internal order configuration basics forstatistical orders

• Usage of statistical internal orders

• Standard reporting options for internalorders

• Using internal order hierarchies to sup-port reporting for groups of orders

• Leveraging internal orders for planning

Walk away from this session with a clearunderstanding of how you can utilize inter-nal orders, and a better understanding ofhow to track costs and revenues for a spe-cific job, service, task, or event.

Interactive Forum: SAP ProjectSystem and cProjects best and worst practices

Kent BettisworthTuesday, 2:45 PM - 4:00 PMDiamond I

In this session we’ll engage in a lively dis-cussion on the best and worst practiceswhen it comes to SAP Project System andcProjects. We’ll cover:

• Best practices for project structures, con-trols, and reports in SAP

• Bad practices that can render ProjectSystems/cProjects unusable

• How to avoid mistakes that break yourproject reporting

You’ll leave this session with a list of bestand worst practices for SAP Project Systemand cProjects.

Case Study: How Rockwell Au-tomation integrates CRM Services with ECC for seamless financialpostings and reporting

Beth Hager Tuesday, 4:15 PM - 5:30 PMOpal

Learn how Rockwell Automation seamlesslyintegrates CRM Services for service con-tracts, service orders, and service confirma-tions with ECC financial integration points.We’ll cover:

• How to view a service contract or serv-ice order in CRM

• How activity types and rates for labor arederived fromservice confirmationsin CRM

• How costs appear on the internal ordersfrom service confirmations and purchaseorders

• How revenue from invoicing appears oninternal orders

• How results analysis and settlement ad-just revenue/cost recognition and post toCO-PA

Walk through a detailed example of a

2014 TRACKS AND SESSIONS (Continued)

24



will dive into Co-Product master data froma SAP Controlling perspective. We’ll cover:

• Definition of co-products, fixed-price co-products, and by-products

• Master data settings needed to ensureco-products function properly

• The impact of SAP Product Costing onco-product materials

Leave this session with the steps you needto successfully complete month-end for co-product materials.

Track 3 - SAP Reporting/

SAP HANA

Expert guide to integrated Prof-itability Analysis (CO-PA) Planning

Rogerio FaleirosMonday, 1:30 PM - 2:45 PMDiamond I

Seamlessly integrating CO-PA, productionplanning (PP), and cost center planning ischallenging for any company. This sessionprovides a step-by-step approach to CO-PAintegrated planning covering:

• Integration between CO-PA and LIS struc-tures

• Transfer from Logistical Information Sys-tem (LIS) structures to PP Planning

• How to calculate activity rates and stan-dard cost

• Long-term planning run and capacity cal-culation

• Transfer of activity rates quantity to costcenter accounting

Learn how to update CO-PA with the newcosting, and leave this session understand-ing how integrated planning can speed upthe planning process for your organization.

SAP General Ledger segment re-porting demystified

Jörg Siebert Monday, 4:45 PM - 6:00 PMOpal

Many customers struggle to understand theconcept of segment reporting using the SAPGeneral Ledger. In this session, we’ll coverlessons learned from SAP customer projectsusing examples from the utility and tradingindustries. Learn more about:

• Pros and cons of segment reporting inclassic G/L by business area and profitcenter

• How to use the new field segment in thenew G/L

• Customer examples how they derive seg-ments from profit centers

• The impact of SAP HANA on segmentreporting

Walk away from the session with detailedbest practices on the topic of segment re-porting in SAP ERP for classic and the new G/L.

Leveraging innovations for re-porting in SAP ERP Controlling with or without SAP H ANA

Carsten Hilker Tuesday, 10:30 AM - 11:45 AMOpal

A number of technology innovations in theSAP portfolio can add value to your con-

trolling reporting, even if you arelatest release of SAP. This sessioncover:

• Business Intelligence (BI) tools Mobile BI

• Visual data analysis and analycations

• HANA-based operational reposics

• Excel-like reporting with HANAvanced analytics

You’ll walk away from this presea better understanding how to lenovations in reporting and how a

that can improve your business pe

Expert Led Networking: C

Paul OvigeleTuesday, 1:00 PM - 2:15 PMCrystal I

In this networking session led by pert Paul Ovigele, you will have tunity to ask your toughest questionetwork with peers. Here are justhe most common challenges thacover:

• CO-PA implementation & desigerations

• Improving CO-PA performance

• Account-based CO-PA

• Reconciling CO-PA to the GenLedger

Leave this interactive session withniques to improve your organizaPA performance.

Mastering Business Rules:about the “C” in SAP BPC

David HuttonTuesday, 1:00 PM - 2:15 PMOpal

Many companies struggle to undSAP BPC Business Rules in the coUS GAAP accounting principlession we’ll cover:

• The most common accounting

You will have an opportunity to brainstormwith your peers on how to approach transi-tioning from legacy to SAP product costing.

Expert guide to obtaining com-bined CKM3 (material priceanalysis) with cost componentsplit in SAP ERP

Rogerio FaleirosTuesday, 9:00 AM - 10:15 AMCrystal II

CKM3 is a powerful transaction to track actual cost and material movement historyfor companies using SAP Material Ledger.SAP provides KKML0 (product drilldown re-port) functionality to combine with CKM3,however the cost component split is notshown in this transaction. In this session,we’ll review how to enhance standardKKML0 functionality and obtain a com-bined CKM3 showing cost components.This session will cover:

• Drill down reports including which tablesare relevant to expand drill down capa-bilities

• How to navigate a KKML0 report withand without cost component split

• The role of BW extractors to enhanceKMML0, including the cost componentsplit and additional key figures

• Necessary user exits and changes suchas ZXYEXU06 and ZXYEXU03

Leave this session with step-by-step instruc-tions for building combined CKM3 withcost component split and report examples.

Expert Led Networking: SAP Ma-terial Ledger

Kay Sencabaugh & Michael Shoemaker Tuesday, 10:30 AM - 11:45 AMCrystal I

In this networking session led by SAP Mate-rial Ledger experts, you’ll have the opportu-nity to get answers to your toughestquestions and network with peers. Hereare just a few of the topics covered:

• Implementation considerations

• Basic SAP Material Ledger functionality

• Tips for leveraging standard and movingaverage costing features

• Best practices for performing actual cost-ing for materials

• How to use revaluation of consumptionfunctionality

Leave this session with your questions an-swered and new concepts learned on SAPMaterial Ledger.

Case Study: How Eli Lilly andCompany implemented groupcosting

Ross ChristophTuesday, 1:00 PM - 2:15 PMCrystal II

Accurate group costing and valuation iskey to understanding true costs without in-tercompany margins. In this session, we’llreview how Eli Lilly implemented SAP ERP’sgroup costing and valuation includingproduct cost planning, costing of processorders, valuation of other inventory move-ments including charges to cost centers,and summarized reporting in the SpecialPurpose Ledger.

We’ll cover:

• Using product cost planning to calculategroup standard costs

• How to calculate target and variances ingroup valuation on production orders

• Using SAP Material Ledger to valuate in-ventory and activity at group valuation

• Using the Special Purpose Ledger to sum-

marize internal management reporting

See how Eli Lilly worked around limitationswith the standard solutions, and get tips forhow subsidiaries not running SAP can beincorporated into the overall solution.

Case Study: How Deere & Co.approaches purchased materialscosting

Joe CraveroTuesday, 2:45 PM - 4:00 PMCrystal I

We’ll walk step-by-step through the basicsof standard SAP costing for purchased ma-terials, including:

• Vendor determination best practices

• How to correctly configure purchasinginfo record evaluation

• Purchasing conditions in costing andprice determination process in MM

• Troubleshooting potential errors with pur-chasing info records, vendor records,and purchasing conditions

Leave this session with examples of theprice determination process and how tocorrectly map purchasing conditions to ori-gin groups.

Making co-products work

Michael Shoemaker Tuesday, 4:15 PM - 5:30 PMDiamond I

The manufacturing process often has tocontend with several different finishedgoods produced at once. This scenario iscalled “Co-Products” and is notoriouslycomplicated to configure. This presentation


26



yond what is available in SAP.

Case Study: How SPX Genfareleverages SAP Profitability Analy-sis (CO-PA) data to feed HyperionplanningElitza Alexandrova and John JordanMonday, 4:45 PM - 6:00 PMCrystal II

In this session you’ll learn how SPX Genfare,a leader in providing customized fare solu-tions to transit agencies, uses CO-PA data toeffectively populate Hyperion planning forcorporate-level streamlined forecastingprocesses. We’ll cover:

• How SPX Genfare utilizes KE24 line-itemreport in CO-PA to transfer data to Hype-rion Planning

• Tips for reconciling CO-PA and SAPGeneral Ledger

• Best practices for defining customerfields: contract size and product type

• Troubleshoot common trouble areas suchas repair and equipment orders

Walk away from this session with an under-standing of why SPX selected Oracle’s Hy-perion Planning tool to streamline andstandardize forecasting across businesses.

Planning, budgeting, and fore-casting: How to improve planningaccuracy and shorten planningcycles with driver-based planning

David DixonTuesday, 9:00 AM - 10:15 AMOpal

Learn how adopting a driver-based plan-ning approach in SAP Business Planning

and Consolidation can enable more “real-time” budgeting and forecasting, whether

you are leveraging SAP HANA or not.We’ll cover:

• Steps to take to accurately define your fi-nancial planning drivers

• A detailed example of how to implementa driver-based model to run rolling re-forecasts

• Integration points for pushing planningresults in real-time to other financial appli-cations

• Best practices for developing scenarioplans to adapt to changing conditions

Walk away with an understanding of howdriver-based planning could impact your fi-nance organization.

Common scenarios for SAP BPCcustom enhancementsScott CairncrossTuesday, 10:30 AM - 11:45 AMCrystal II

In this technical session, we’ll look at why andhow many companies are enhancing front-end and back-end SAP BPC functionality. Re-view the enhancement options available andthe correct scenarios to use them in. We’llcover:

• Why many companies utilize customcode, and the issues you need to con-sider

• Deep-dive into the BADIs for write back,shared query engine, custom logic, vali-dation rules, retraction and data man-ager

• Identify common bottlenecks which com-monly occur, including dimension mem-ber lookups, MDX axis versus RSDRInative queries, and hierarchy traversals

• How SAP HANA impacts SAP BPC en-hancements

• Review code samples for common sce-narios such as hierarchy disaggregation,percentage averaging, ERP data retrac-tion and complex data transformations

Gain a solid understanding of why enhanc-ing SAP BPC is more common than youwould expect and whether or not it couldbenefit your organization.

Expert Led Networking: Planning,budgeting, forecasting, and con-solidation activities

Michael DeLeoTuesday, 2:45 PM - 4:00 PMOpal

In this networking session led by planning, budgeting and forecaspert, you‘ll get answers to your toquestions and network with peerare just a few of the topics that w

• Streamlining planning, budgetcasting, and consolidation act

• Evaluating SAP BPC functiona

• What-if analysis and scenario

• Statutory and management repquirements

• Reducing time-to-close

Leave this session with tips from yfor creating accurate financial fo

and budgets.

Sponsor Sessions

Corporate exposure to exrates

Karim YehiaTuesday, 4:15 PM - 4:45 PMCrystal I

Any firm that has international su

suppliers, or customers will be imchanges in currency exchange raBroadly speaking, there are threecurrency exposure that can have impacts on a company:

• Translation Exposure. Also knocounting exposure”, it occurs wcompany’s income or other finsets is denominated in a foreigthat is different from that of the

including: acquisition and equity meth-ods, goodwill, non-controlling interest,cumulative translation adjustments andcash flow statements

• The different types of business rules andwhen to use them

• SAP BPC elimination, balance carryforward concepts and account transfor-mations

• Best practices for configuring businessrules

• How master data, hierarchies and own-ership data are used by Business Rules

We’ll review a demo of BPC business rulesconcepts in action.

Expert guide to international SAProllouts

Rogerio Faleiros, & Martin MunzelTuesday, 2:45 PM - 4:00 PMCrystal II

This session will offer practical recommen-dations for navigating the most challenginglegal requirements in Brazil, Russia, India,and China. We’ll discuss:

• An overview of the different types ofBrazilian tax including union, state andmunicipal

• Tips for handling fixed assets and SPEDin Brazil

• Key features of India country version &tips for excise Duty, withholding tax andeducation cess

• Identify special requirements for postingvouchers in China and impact of theGolden Tax system

Leave this session with best practices forapproaching global template rollouts andavoid typical pitfalls with template mainte-nance.

Expert Led Networking: Globalimplementations and rollouts

Kent Bettisworth, Rogerio Faleiros, & Martin MunzelTuesday, 4:15 PM - 5:30 PMCrystal II

In this networking session led by SAPglobal rollout experts, you’ll get answers to

your toughest questions and network withpeers. Here are just a few of the chal-lenges that we’ll cover:

• Unique legal requirements in Brazil,India, China, Russia and more

• Global template rollouts and templatemaintenance

• Global/alternate chart of accounts

• Global and foreign currency

• IFRS

Leave this session with tools and techniquesto streamline and simplify your SAP globalrollouts.

Track 4 - SAP Planning

Case Study: How Woodward im-plemented SAP BPC 10.0

Sydnie McConnellMonday, 1:30 PM - 2:45 PMCrystal I

In this presentation, you’ll learn about how

Woodward, a leading designer and manu-facturer of hydro-mechanical and electronicfuel controls and delivery systems, decidedto move its planning, budgeting, and fore-casting processes to SAP Business Planningand Consolidation 10.0 (NetWeaver).We’ll cover:

• How the finance team made the busi-ness case for planning, budgeting, andforecasting

• Implementation timeline from planning togo-live

• Best practices for building a system mi-gration roadmap

• Tips for ensuring that accounting, report-ing, and closing activities can carry on“business as usual” during the implemen-tation

Leave this session with a list of key consid-erations to evaluate in advance of a SAPBPC implementation including ensuring thatBusiness Warehouse is compatible withBPC 10 NW.

Introduction to overhead costplanning functionality with SAP BPC

Jarrett Bialek Monday, 3:00 PM - 4:15 PMOpal

In this session, you will learn how to get themost functionality out of this key expenseplanning component, and get ideas for en-hancing your own overhead cost centerplanning application. Walk through an ex-ample of overhead cost planning in SAPBPC integrated with SAP ERP including:

• Best practices for mapping SAP ERP datato SAP BPC

• Example design options for cost planning

• A live example of CO retraction andCO drill-through

• Evaluate how BPC can be applied toCO business processes

Get best practices for enhancing the user ex-perience and planning functionality for costelements, activity types and statistical keyfigures for cost centers/internal orders be-


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Controlling 2014 isproduced by:

John Jordan isfounder andprinciple consult-ant at ERP Corp,which providesexpert SAP con-sulting and train-ing services.

John regularlyspeaks at conferences, publishes articles,and is the author of three SAP Press best-sellers:

• Product Cost Controlling with SAP (2ndEdition) (2012)

• Production Variance Analysis in SAP Controlling (2nd Edition) (2011)

• 100 Things You Should Know About Controlling with SAP (2011)

John is considered a leading expert in SAPControlling by clients and peers. You cancontact John at www.erpcorp.com.

Jon Reed is anindependent an-alyst, SAP Men-tor andEnterprise Irregu-lar who blogsand video-castson enterprisetrends. Jon is co-

founder of, diginomica.com. Launched inthe spring of 2013 by Jon and four otherlong-time enterprise bloggers, diginomica isfocused on providing original commentaryfocused solely on the enterprise. Jon is alsothe driving force behind JonERP.com an in-teractive web site for SAP professionals fea-turing Jon's long-running podcast and videoseries. In his client work, Jon advises com-panies on enterprise go-to-market and useof multi-media and inbound marketing tobreak away from ineffective broadcastingtactics. Jon is the author of three non-fictionbooks, including "how-not-to" Resumes fromHell and the SAP Consultant Handbook .

Jon is part of the ERP Corp founding teamfor the Controlling conference series.

Alice Adams isthe owner andfounder ofASquared Con-ference Produc-tion(www.ascp.co)and specializesin designing and

executing conference content that meets theprofessional development and educationalneeds of attendees. Alice has more than 9

years of experience producing SAP events,in addition to running successful exhibitsand tradeshows for a variety of industries.Her contributions to the Controlling 2014

Conference includes researching topics, re-cruiting speakers, writing abstracts, editingpresentations, event management, andmarketing. Alice would be happy to an-swer your questions about Controlling2014 content and offer recommendationson how to tailor the conference to bestmeet your individual goals. Contact Aliceat [email protected] and learn moreabout how she can help your organizationproduce world class conferences andevents.

Jaclyn Vigeant is the owner andfounder of RunMy Meeting, acompany thatspecializes inhelping busi-nesses organizeand execute

conferences, meetings, events, seminarsand trade shows. Jaclyn worked as a cor-porate meeting planner for many years be-

fore starting her own company. Jaclynspecializes in developing, managing andexecuting multi-faceted conferences that in-clude breakout rooms, keynotes, food andbeverage, hotel guest accommodations,registration services and more. Her contri-butions to Controlling 2014 exceed logis-tics of the venue. Jaclyn provides expertisein the meeting and event industry that con-tributes to excellence in the overall confer-ence experience. Contact Jaclyn atwww.runmymeeting.com.

Mark Mark profesover 1experB2B ssales mment. based

orado and has in-depthexperience in business developmemanagement, lead generation, aning. Mark is responsible for registrafor Controlling 2014, along with eand sponsorship sales. Please contat [email protected] with any

regarding registration or groupsale

Kimo foundownelink, aInterneogy fiin MilAzurevides

consulting for Controlling 2014,the original conference and ERPCweb site designs (now maintaineInc.), photography & video, as wprinted collateral materials & sigAzurelink services include SEO amedia marketing consulting, websign, development, managed scahosting, and creative services heclients achieve their business goaa problem solver who combinesand diverse creative skills, markepertise, and broad technical knocreate innovative, communicative

for clients. Follow Kimo on Twittelink — Contact Kimo atwww.azurelink.com.

firm’s local currency.

• Transaction Exposure. This risk occursafter a company has agreed to an inter-national financial obligation. As currencyexchange rates fluctuate, the value ofoutstanding nominal foreign currency fi-nancial receivables or payables mightchange significantly since the transactionin question is not settled until a later date.

• Operating Exposure. This type of expo-sure is caused by unexpected currencyfluctuations on a company’s future cashflow and it can have a considerable im-pact on a firm’s market value.

Leave this session with a better understand-

ing of how exchange rates affect your com-pany's financial performance, and howaccurate exchange rates data added to

your SAP implementation significantly im-proves financial reporting.

SAP + MS Excel - Building abridge to financial excellence

Adrian RochofskiTuesday, 5:00 PM - 5:30 PMCrystal I

Sponsor Session: SAP + MS Excel - Build-ing a bridge to financial excellence

In this session, you’ll learn how multina-

tional SAP customers are building a bridgebetween their financial planning Excelworld and SAP. We’ll cover:

• How to take advantage of increasedflexibility in planning, forecasting, andbudgeting processes

• Impact on business processes and secu-rity

• Examples of how SAP customers haveeliminated manual data consolidationand increased accuracy and flexibility tochange and create what if scenarios

Leave this session with a solid understand-ing of how your company can leverage Al-levo, the next generation of financial andcost planning software, to simplify resourceplanning in SAP ERP.

Post-Conference Sessions

Based on feedback from our conference at-tendees, we have included an additionalday on Wednesday to allow interested at-tendees the opportunity to explore Control-ling topics of interest in more detail.

Participant-Driven Deep Dive & Workshop Day

The content of this unique post-conferenceday will be entirely decided by you. Partici-pants will have the opportunity to select thetopics covered and drive the discussion.The topic list for the day is up to partici-pants, but based on your requests you willhave BPC, Simple Financials, HANA, andcosting experts on site to help with discus-sions and white board sessions.

Each room will be equipped with a projec-tor, laptop loaded with an SAP system,whiteboards, etc. Bring your toughest ques-tions and learn from your peers. Feel freeto bring your own laptops so that you canlog into your SAP systems and share strate-gies and solutions with our group.

2014 TRACKS AND SESSIONS (Continued) CONTROLLING 2014 CORE TEAM

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NOTES

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controlling 2014 program guide final

Documents