context introduction at mobile 2.0 europe
DESCRIPTION
Ted Morgan, CEO & Founder, Skyhook Wireless presentation at Mobile 2.0 Europe - http://mobile20.euTRANSCRIPT
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CONTEXT
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Location
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Explosion of Ideas
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Categories of Location Applications
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The average user requests their location 6 times per day
Do People Care?
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Simple Yet Powerful
TruliaOne button to find the nearest
open house this weekend
Taxi MagicOne button ordering and paying for a taxi
to your exact location with time alerts
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Bet You Never Thought of These
Last CallTrack your drinking and know when to
call a cab (or the nearest lawyer)
GeocadeLocation based leaderboards for
multi-player games
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Creativity Unleashed
License Plate FinderKill time with the kids on long trips,more points for states further away
UFO FinderFind all the UFO sitings around you
from the past 40 years
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• Standard Mobile Advertising
• Per-unit sales, subscriptions
Current Business Models
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• Location Aware Advertising
• Hyper-targeted to exact location
The Future Business Model?
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Ted Morgan
Skyhook Wireless