contents · web viewstudent name: year 2 unit 13– extended media project academic year 2020 -2021...

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Department of Media and Communication

Important…. all the text written in red or highlighted needs to be deleted once you finish the portfolio.

Your ‘who am I’ image goes at the front / or an image related to the topic of your FMP. You can make your front page of the booklet like a font page of the book or a magazine.

Also, change the background of the pages. Make this document stand out.

It is about YOU and this is about YOUR project.

Some examples of previous students’ portfolios:

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Student Name: Year 2

Unit 13– Extended Media ProjectAcademic year 2020 -2021

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF TABLES...............................................................................................................................4

DEFINITION OF TERMS...................................................................................................................4

Unit 13 - Project Proposal.....................................................................................................................4

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Project Action Plan and Timetable.......................................................................................................8

...............................................................................................................................8

Introduction..........................................................................................................................................9

..........................................................................................................9

The Background of my Project........................................................................................................10

Who am I?...................................................................................................................................10

What did I learn on my course?..................................................................................................10

What is my project about?.............................................................................................................11

My Research Plan............................................................................................................................11

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Introduction....................................................................................................................................13

Research Design..................................................................................................................................13

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Introduction....................................................................................................................................13

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Who/what was my inspiration? /Contextualisation of my study..............................................14

Research Plan and design...............................................................................................................15

Research Findings...............................................................................................................................17

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Data analysis...................................................................................................................................17

My Project...........................................................................................................................................18

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Introduction....................................................................................................................................18

Pre-Production................................................................................................................................18

Production.......................................................................................................................................20

Post-production..............................................................................................................................20

Presentation....................................................................................................................................20

MY FMP – FINAL PRODUCT.................................................................................................................21

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Project Evaluation...............................................................................................................................21

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APPENDICES........................................................................................................................................22

Extended project in creative media production Learning Outcomes and Assessment.................22

1. Be able to initiate and develop a creative media production project proposal.......................22

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................22

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................22

4. Be able to plan, organise and produce a creative media production project..........................22

5. Be able to use practical methods and skills in a creative media production project................22

6. Be able to use evaluative and reflective skills in the production of a creative media product.22

7. Be able to present a creative media production project..........................................................22

REFERENCES........................................................................................................................................23

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LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................11

DEFINITION OF TERMS

FMP – Final Major ProjectUAL – University of the Arts London

Unit 13 - Project Proposal

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Candidate NameCandidate NumberPathway

Project Title

Section 1: Rationale (approx. 150 words)COPY AND PASTE WHAT YOU HAVE ALREADY WRITTEN IN A PROPOSAL DOCUMENT (GIVEN TO YOU PREVIOUSLY AS A SEPARATE DOCUMENT)

This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 12 units of the qualification. You should outline the knowledge, skills and understanding you have acquired. What you know now, and what it means to you, compared with what you knew and could do before you started the course, and how this has influenced your choice of discipline or disciplines and your project proposal. It also provides an opportunity for you to explain your reasons for choosing a particular discipline or disciplines and to outline both your immediate and longer-term aspirations.

What is your overall area of interest? This information is essential for comprehension of your intended project. (avoid tedious length and technical details)

The easiest way to start is to identify and define the central problem of your idea, answer question: What is your project about?

What is important about your project which will capture the interest of the audience? (the reader of your proposal must understand the topic of your project and has a general sense of purpose of the project)

Section 2: Project Concept (approx. 200 words)

This section provides an opportunity for you to clearly explain the concept and aims of your project, production or performance and the research and ideas that will support its development. What you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your final realisation within the allocated timescale. This might include an indication of when and how you will use studios, equipment and other resources, how you will make use of tutorial and peer feedback and where

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you will incorporate independent study.

This section provides an opportunity for you to clearly explain the concept and aims of your project, the research and ideas that will support its development, what you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your final realization within the allocated timescale.

Clearly formulate: What is the concept (media format/design) and aim of your project? Identify major elements of your project: What (who) are your influences? What will you research? Who is your target audience? Explain your role in the project. Explain technical requirements of your project.

Section 3: Evaluation (approx. 150 words)

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an ongoing activity and at the conclusion of your project. You should describe how you intend to record your decision making and how you will document changes to your ideas as your work progresses.

The evaluation should be a reference to your stated aims and be reflective and analytical rather than a description of actions completed.

When working in collaboration with others, you should comment on how this may impact either positively or adversely and steps you can take to minimise disruption in your progress.

Proposed Research Sources and Bibliography (Harvard Format)

This section provides an opportunity to record the initial research sources, both primary and secondary, that you intend to use.Your sources of research should be as wide as possible and could include libraries, galleries, books, theatre, cinema visits, films, videos, magazines, films, TV and Radio programmes, computer games, websites, blogs, social media, radio programmes, archive material, and other media and multi-media sources etc. Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Table 1 - Project Proposal

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.

The weeks of the project are already done for you. Please refer to original Extended project 12 weeks plan ( link provided) and plan your Project action plan based on it. This is the link to a weakly planner https://almakopricmediaproduction.files.wordpress.com/2021/03/fmp-plan-week-by-week-.docx

Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

122.02.2021

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201.03.2021

3 08.03.2021

4 15.03.2021

5 22.03.2021

6 29.03.2021

7 05.04.2021Easter break

8 12.04.2021Easter break

9 19.04.2021

10 26.04.2021

11 03.05.2021

12 10.05.2021

13 17.05.2021

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Final deadline Friday 28.05.2021Table 2 - Project Action Plan and Timetable

Introduction

Introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into its content. It can be as brief as one paragraph; it can be as long as a page. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project portfolio is a report of my final major project (FMP) for second-year UAL Extended

Diploma in Creative Media Games, Film and TV, Print Radio and TV etc. pathway. The project is a

short film about an unemployed young girl who struggles to find the money to pay the rent to a

landlord who threatens her with eviction from the room she rents. This first chapter of the project

portfolio presents the background of my project starting with writing about myself, what I learned on

my course and who or what inspired me for my project. This is followed by explaining what my

project is about and why it is important. The chapter concludes by my research plan.

The Background of my Project This section is intended to provide a context for your project. It answers this question:

“What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous writings and work already done to address some of following questions. You can use any medium (Videos, photos, audio, sketches, etc.)

Use those questions as a headings for your answers:

Why do I want to do this project? My personal experiences that influence my choices (idea for the project, my role in the

project, how it relates to my future career) What do I seek to achieve? How it relates to my target audience?

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Who am I? This is the video you have created at the start of the unit 12

Place your video under this heading.

What did I learn on my course? Skills analysis task:

Under this section write about the range of skills that you have learned on your course:

What you learnt; how you learnt it; why; how is going to be related to your project?

Please make sure to provide examples of your work learnt on the course in the portfolio as well as provide the link as evidence to your work.

Where appropriate please add images of your creative journey into your portfolio.

Demonstrate your achievements through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course. Write about your two-year experience on the course and what you have learned during the course. Also, compare where you were when you enrolled on the course and where you are now.

What is my project about?When defining your interest/topic/theme, define it regarding some observable event. For example:

Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer decent start in life. Facing the challenge of not being

employed and having to pay the bills, Maria 23-year-old veterinary nurse have decided to

look for alternative ways of earning money. The film I am planning to do for my FMP is a

story about Maria’s struggle to earn money to pay the rent and not be evicted from her

home by the landlord who gave her 24 hours’ notice to find the money. Faced with the

deadline and not heaving job or someone to borrow the money, Maria in desperation turns

to crime. She decided to rob the local shop.

My role in this project was writer/producer and film director.

My Research Plan

Use your research plan information from Unit 12 to complete this section

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Table 3- My Research Plan

FMP - RESEARCH PLAN No of Words

Interest/Topic/Theme 150

• This should include researching existing similar media products.• Anything and everything that is already written and done about your

interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc.

• Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources.

Why is it important? - Importance 100

Think about how the research and its findings is going to benefit your project.

My research question(s) 100

What am I trying to find out? Refer to unit 12 research topic and research question.

Research Design 100

Here you have to introduce the design of the research. What you will research and how data will be collected.

Subject you are going to research

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Target audience Skills and techniques Experimentation ( this means experimenting with relevant mediums to

support your Extended project) Production research

Literature (Proposed Sources – Harvard Format)

Please, copy this part straight into your Project Proposal.

Introduction The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with Practitioners Report looking at two prominent film directors. It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusion of all resources used in this chapter.

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Research Design

IntroductionCopy from Unit 12

This chapter explains research design for my FMP. It starts with research questions and follows by the description of the research design and research methods used in my project

Research Topic and Questions

Unit 12 taks 2 ( Research topic and quesiton)

In this chapter you will identify the research topic and the research question and methodes of research you will need to apply to help you with the answer.

Ask your self those quesitons before choosing a specific topic:

What is it that you want to find out ? Why? The purpose of the research? ( because of my interest in the topic, identified gap in the similar media products, client needs, to aid further research etc)

What interest you the most about a particular subject? For example, in case of music, it could be a specific genre of the music, artist, music video etc.

Make sure that the research can support your topic

You want to be able to manage your research therefore not too broad and not too narrow.

Who/what was my inspiration? /Contextualisation of my study This relates to Unit 12 task 3 (analysis of existing media products)

Choose range of media products related to your research topic ( for example music videos, TV programmes, magazines / magazine articles, photographs, books, radio programmes etc.)

Critically analyse and describe chosen media products answering the following questions?

Who produced it?

What do I know about the historical / political context of the product? ( What art movement, period ideas, political or worldview the chosen media product belongs to?

What are the influences?

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What skills production techniques, practices and knowledge have been used in the production and distribution and how they influence the product?

Define the audience ( audience profile: age, gender, sexual orinetation, socioeconomic status, geodemographic, psychodemographic, what sort of category they fit into; mainstream, alternative or niche).

Who owns the media product and how it influences the product you are anlysing?

Identify codes specific for each chosen media product and conventions common for all products, analyse and compare.

How does each chosen media product represent the world? ( groups, individuals, situations, stories etc. ) Look at stereotyping, genres, representations of genres, race, social classes, positive and negative images etc.

How my fidings on media products inform my topic research questions

Unit 12 task 4

Write a report on what did you find out from analysing three chosen media products.

Analyse what chosen media products have in common and what is different or specific for each product.

How will the analysis of each product help you and aid you in developing your research furhter? Be specific and refer to questions asked previously about your chosen media products.

Has your initial research topic been affected ( change of ideas) as a result of the task you were doing? If yes or no explain why? What makes you convinced of our research topic idea?

Research Plan and design Unit 12 task 5 research plan and research itself

This is where all your research is presented such as:

First present your research plan for subject/ topic, target audience, skills and techniques, production research requirements.

In this chapter, you will present your research plan for Unit 12 and the Extended Project

Initially create a ‘mind map’ of possible research activities and instruments you can use to inform yourself about the project idea.

Break the research process down into:

Specific questions you need to answer Specific stages Specific research tools and techniques you need to use to answer your questions (to

answer who and what and how; primary, secondary etc.) A timetable for yourself

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Once you have presented the plan than you need to show evidence of your four stages of research:

You can use following research themes as separate sub-titles:

• Subject

(All the research you have done for unit 12 topic and research question goes under this heading)

• Target audience

(Your target audience research goes under this heading)

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the type of

media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your

target audience demographic. o You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience.

• Skills and techniques

(All your skills and techniques research go under this heading. Start with the plan what you are going to research and practice and then show the evidence of your experiments. Don’t forget that if you have done something previously that shows your skills for the project reference it under this section. For example previous projects, exercises you have done as a part of the course or in your own time it all counts)

o Come up with the plan what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project

o Experiment with range of skills yourself o Show evidence of your skills practice/ development o Listen, watch tutorials, research range of examples of how to create similar media

products. Try and experiment yourself before embarking on making your own final product.

o Reflect on what have you learned

• Production roles research

(Your pre-production paperwork will be presented in a next chapter)

o Explain what and how:

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o People needed for the production/availability (how: emails, Facebook, Skype conversation, etc.)

o Research production roles that you will need to carry out and how to do it successfully (how: the internet, media books, etc.)

o

IMPORTANT:

Analyse strength and weaknesses of each research activity. Decide which ideas to keep and which to reject or keep as an option.

Produce evidence from your research findings to support your belief or a viewpoint. You will evaluate the strengths and weaknesses of your research tools and methods in

relation to your research question. You will summarise each piece of research, evaluating the key points and parts of

information, as well as commenting on the validity of the source. How you research findings influence further ideas for Extended project?

Research FindingsUnit 12 task 6 research findings

You will present a research report that will include the use of written, oral, visual, audio and graphic forms to present your ideas and support your arguments.

Research report structure:

Introduction Methodology Findings Discussion

Introduction:

Introduce your topic of study Put your research into the broader context. Include personal reasons for choosing the topic

of the study such as research for extended project. Write briefly about what methods and research design you have used to address the topic of

the study (Mind map, interviews, survey questionnaire etc.) Write about findings and conclusion At the end, tell the reader what they can expect to read in the following chapter.

Methodology

Clearly explain what research methods you have used (mind maps, interviews, survey questions etc.)

Write about questions you wanted to answer and type of data you have collected ( qualitative, quantitative)

Write about strengths and weaknesses of the methods you have used.

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Findings:

Report most significant things that you found. Use subheadings for example: Things I found about myself that influenced my topic question etc.

Data analysis (this would be your questionnaire – quantitative research findings) What strategies did you use to analyse your data? What did you find out?

Conclusion:

This section of your report should include following: Summary of your findings A short discussion about your findings. Things that you discovered about the topic that you

did not know. What did you learn from your research and how it informed your project? What implication will the findings have on your future thinking about the project? Write about limitations of the study ( limitations of the methods you used) What are your future moves and how they are informed about your findings (for example

what are interesting topics and ideas you have found and you will use in the future)? DON’T FORGET TO ADD YOUR TARGET AUDIENCE, SKILLS AND TECHNIQUES AND

PRODUCTION ROLES FINDINGS AS WELL

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production Your pre-production paperwork / planning (pre- production portfolio) goes here

Link to pre- production booklet and all pre-production paperwork:

https://almakopricmediaproduction.wordpress.com/2018/04/30/week-25-fmp-week-4-5-online-fmp-portfolio/

What Pre production paperwork you need to produce:

Produce Pre-Production Portfolio which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule etc.).

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Pitch your proposal to the production board (video recording of your production board presentation)

For audio based project you will need:

o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,

etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Call sheet: ( list of people involved with production of the audio project) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need / how:

try it yourself) o Post -production (Edit, sound mixing, effects, etc. ( how: read, watch how other

people/professionals do it, try it yourself) o Legal and Ethical: ( evidence of seeking permission to record in public places, clearance

and permission)

o For print based project you will need:

Ideas / concept of the final layout o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,



try it yourself) o Post -production (Post production editing techniques) ( how: read, watch how other

people/professionals do it, try it yourself) o Legal and Ethical: ( evidence of seeking permission to record in public places, clearance

and permission) For visual based project (video) you will need:

o Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by other people ideas, etc.)

o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,



try it yourself)

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o Post -production (Edit, colour correction, VFX, etc) ( how: read, watch how other people/professionals do it, try it yourself)

o Legal and Ethical: ( evidence of seeking permission to record in public places, clearance and permission)

o

Production Evaluate stages of your production:

Show the stages of production process:

For examples drafts with feedback and your response and improvements you have made.

Examples of images from the production process (IMAGES OF FILMING ON LOCATION, IMAGES OF RADIO RECORDING, STAGES OF PHOTOSHOP, OR INDESIGN PROCESS OF YOUR WORK, WITH ANOTATION OF REFLECTION AND NARRATIVE OF PRODUCTION PROCESS).

Project management techniques, (notes of team meetings; production and post-production schedules; call sheets, etc.)

Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots from

computers). Keep daily production and post-production diary and reflect on your production process.

Post-production

Describe post post-production of your project; your editing, your proof reading and final decisions made from feedback (tutor and peers or industry experts).

Summarise your production and post-production process. Describe, and critically analyse any production problems and the solution you experienced.

Presentation Now you made your product think who is going to look, read or listen to it?

Cleary show that you have investigated or explored a range of ways or platforms to get your work out there.

Place your product in an environment; a gallery or virtual gallery, your own website, writer magazines, writer platforms, competitions, magazine submissions, You Tube channel, publishers or production companies. Eg BBC writers room, possible commissions and feedback. There are things out there that will give you industry feedback.

Also, you need to think about how you will showcase your final piece at the end of the year show.

Finally, how does this presentation reflects on your initial audience research?

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MY FMP – FINAL PRODUCT

Here present your final FMP media production.

Project Evaluation This is very important part of the project. Please pay attention to every question and make sure to provide relevant examples where appropriate to support your answers.

Critically evaluating your final media project against the agreed requirements and parameters. Answer following questions:

Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any influences here? - Art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happened). How did it affect development of your project? Find a similar type of design publication - place it next to your own - what comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to help you with this. Review your proposal - what changed, what developments did you make, did you manage to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

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REFERENCES

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