contents · bundesliga club to set up china representative office in beijing. vfl wolfsburg china...

7
CONTENTS Thai Prime Minister Prayut Chan-o-Cha Met the Representative of Linglong Tire Linglong Tire in Tyrexpo Asia 2017 Mr. Wang Feng Attended VfL Wolfsburg China Representative Office Opening Ceremony Linglong Tire Started Its Brand Promotion in Malaysian Markets Linglong Signed Strategic Cooperation Agreement with Aditya Birla Group Linglong On China International Tire&Wheel (Qingdao) Fair EDITION 10

Upload: others

Post on 25-Aug-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

CONTENTS

Thai Prime Minister Prayut Chan-o-Cha Met the Representative of Linglong Tire

Linglong Tire in Tyrexpo Asia 2017

Mr. Wang Feng Attended VfL Wolfsburg China Representative Office Opening Ceremony

Linglong Tire Started Its Brand Promotion in Malaysian Markets

Linglong Signed Strategic Cooperation Agreement with Aditya Birla Group

Linglong On China International Tire&Wheel (Qingdao) Fair

EDITION 10

Page 2: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

On February 3, 2017, LLIT attended the donation news conference hosted

by Thai prime minister Prayut Chan-o-Cha in Thai prime minister, to help the

southern disaster area. Prayut Chan-o-Cha personally met the representative of

Linglong Tire, Mr. Liu Zhandong, and received one million baht donated by

Linglong Tire.

When disaster struck, help came from all sides. As the outstanding

Chinese-funded enterprise

representative, LLIT took immediate

action after the disaster and actively

called on its employees to donate.

Meanwhile, Mr. Wang Feng, chairman

of Linglong tire, was rather concerned

about the disaster in Thailand and let

LLIT donate one million baht to help

the affected area.

During the conference, Prayut

Chan-o-Cha spoke highly of LLIT

and emphasized that he appreciated

Linglong a lot on behalf of the people in

the stricken area and promised that all the

donation by Linglong would be used in

the reconstruction.

Page 3: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

Linglong Tire in Tyrexpo Asia 2017

From March 21 to March 23, Tyrexpo Asia 2017, the most professional tire exhibition in Southeast Asia, was held at the Singapore Expo Center. Aiming at accelerating thecompany's internationalization, expanding marketing channels in Southeast Asian market, and improving its international brand awareness, Linglong Tire appeared on the show with its featured products. In recent years, global tire industry has been paying increasingly more attention to Southeast Asian market.

Since it was first held in 2005, the scale and influence of the exhibition has been increasing, which has become the most professional tire exhibition in Southeast Asia and enjoys a high reputation in tire industry. During this exhibition, you can have a better understanding of Linglong’s ingenuity through multidimensional interaction. The overall structure of the booth is "Brief� but� not� simple”, and its unique style attracted a lot of attention of visitors, becoming a highlight of this tyrexpo!

Page 4: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

FootballFootball

On March 22, VfL Wolfsburg China representative office was officially set up in Beijing, over 150 people in politics, business and sports area attended the opening ceremony, including CEO of Volkswagen Group (China), Heizmann, Chairman of Linglong Tire, Wang Feng, and Chinese famous football player, Shao Jiayi. VfL

Wolfsburg became the first Bundesliga club to set up China representative office in Beijing.

VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the aim of promoting cross-cultural communication and coordinating all the club’s activities in China. Thomas Röttgermann,

CEO of VfL Wolfsburg, delivered his speech and emphasized that the club paid great attention to Chinese fans and partners, hoped that the club could make great progress in core target markets in the future with the establishment of its branch office in Beijing and cooperation with its partners.

As the special guest, Mr. Wang Feng said on the ceremony that Chinese football team are still far from becoming a world-class

team. China will be strong if the young is strong, Linglong will set up football school in Yantai, Shandong, with VfL Wolfsburg in the future to train more excellent teenage football players, making great contribution to the development of Chinese football development. In the future, Linglong Tire will cooperate with domestic teenage football club and select excellent teenage football player to have the opportunity of receiving professional training in Germany. Meanwhile,

Linglong will plan to open football school which will be a full-time one featured with football education, covering all ages students from kindergarten to university and be open to the public. Based on the normal

literacy classes, the school will focus on strengthening the training of football skills, making great contribution to the rapid development of Chinese teenage football.

Mr. Wang Feng Attended VfL Wolfsburg

China Representative Office Opening Ceremony

Page 5: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

On March 24, Linglong Tire started its brand promotion in Kuala Lumpur. More than 400 people attended this ceremony, including Vice-Minister of Malaysian Premier House Office, Mr. Tran Sridr.M.Kayveas, Vice Chairman of Malaysian Taxi Association, Mr. Datuk

Aslah, chairman and CEO of Linglong Tire, Mr. Wang Feng Linglong tires, Linglong Tire’s global dealers and local Malaysian media.

After this ceremony, Linglong’s brand advertisement will appear on over 300 local taxis in Kuala Lumpur , and Linglong Tire will become the OE tires of local taxis, which will not only increase the share of Linglong in local markets, but also greatly enhance the brand influence of Linglong in Kuala Lumpur,

For many years, Linglong Tire has maintained long-term and stable relationship with its customer in Malaysia, the Great Wall Tire Group, and made remarkable achievements in its business. Currently, Linglong has marketing network system with over 1,500 networks, which could promote bilateral economic exchanges between China and Malaysia.

In 2017, Linglong Tire will increase efforts to support Malaysian market and plan to build 30 brand shops in Malaysia, expanding brand awareness and service ability of Linglong. At present, Linglong has successfully built 9 brand shops, and Mr. Wang Feng was invited to cut the ribbon at an opening ceremony for the ninth brand shop.

Meanwhile, Linglong also carried out a series of activities to help children's education in Malaysia to help the better development of next generation.

As Mr. Wang said at the ceremony, through this event, mutually beneficial and win-win relationship between Linglong and its dealers will be deepened and Linglong will have a better and faster development in Malaysia.

Linglong Tire Started Its Brand Promotion in Malaysian Markets

Page 6: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

On March 25, 2017, Linglong International Tire (Thailand) Co.,Ltd. (hereinafter referred to as LLIT) signed strategic cooperation agreement with Indian Aditya Birla Group in Thailand, and Dr. Santrupt Misra, CEO of Aditya Birla Group’s carbon black business, Mr. Sood, president of Birla Carbon in Thailand, and Mr. Wang Feng, chairman and president of Linglong Tire, attended the signing ceremony.

The strategic cooperation between the two sides could not only achieve mutual benefit, but also means that Linglong’s internationalization in cooperation has stepped into a new level.

As a US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Birla Carbon is one of the largest manufacturer and supplier of high quality Carbon Black additives globally. Its current footprint extends across 12 countries in five continents with 16 manufacturing facilities and combined annual production

capacity of over 2 million tonnes. Through this cooperation, Aditya Birla Group will become the carbon black supplier of Linglong Tire, which can comprehensively improve the quality of Linglong’s products.

Over the years, Linglong has been adhering to the principle of proving the products with the highest quality for the society, and implements strict quality management standard in various aspects of research, design, equipment and manufacturing,

building a complete quality management system to improve the quality of the product continuously. Meanwhile, in the fields of purchasing and management, Linglong establishes the cooperative relations with global famous suppliers to provide high quality products for its customers.

The cooperation with the Aditya Birla Group represents another important step of Linglong in material quality control and quality management. In the future, Linglong Tire will improve its global standards of product quality and service through continuous input in research.

Page 7: CONTENTS · Bundesliga club to set up China representative office in Beijing. VfL Wolfsburg China representative office is located in Audi’s building in Beijing, China, with the

Linglong On China International Tire&Wheel (Qingdao) Fair

From April 8 to 10, the 14th Chinese International Tire&Wheel (Qingdao) Fair was held in Qingdao International Exhibition Center. Linglong Tire appeared on the exhibition with its high-end brand ATLAS and a variety of featured products, demonstrating Linglong’s innovation an R&D strength and

attracting a large number of customers. Since it was first held in 2004, the fair is held every year and has become a well-renowned specialized tire fair with large scale and an international platform for global business dealers to communicate and improve company’s brand awareness.